The document presents a new products presentation that includes several mobile applications: 1) A subscription-based mobile dictionary app that allows users to search words by voice or browse alphabetically. 2) An improved search engine for mobile that allows voice or DTMF search of songs, movies, and words. 3) A subscription travelogue app that provides information on holiday destinations in India organized by region. 4) A multi-level cricket trivia contest inspired by the World Cup inspired by the World Cup format. 5) An app to create and set customized ringback tones by editing songs. 6) Cell broadcast services to provide local theater listings and second hand sales notifications to subscribers.

1. New Products Presentation!
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Email: syed.thameem@gmail.com

2. Products…………
Mobile Dictionary………………………………………………………..03
New Search engine……………………………………………………..11
Mobile Holiday Travelogue………………………………………….….16
World cup 2011 cricket contest………………………………………...19
Mobile song editor (For RBT)………………………………….……….24
Multi RBT Songs…………………………………………………….......24
Cell broadcast……………………………………………………….…...25
1. Nearest Cinema Theatre(Urban Only)
2. Second Hand Sales(Urban Only)
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3. Mobile Dictionary
Mobile Dictionary is a subscription based ‘Voice’ application which enables users to have the
experience of searching/browsing the words exists in the normal English dictionary. On accessing
the application users will be able to search the word just by speaking out its name or browsing the
same in a alphabetical capsules. The contents present in this application will be from a normal
English dictionary which makes easy to understand the common user.
This application not only helps the user to search the word but, also gives the option to save in its
favorite list box (Jus like My Album list).
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4. Mobile Dictionary
The subscription app will be configured to a multimodal number and when the user invokes the
app will provide him/her with the two options before proceeding the actual subscription.
1.)Free Trail of the product and 2.) Subscription of the product
1.)Free Trail: For the first time user, will allow to experience the mobile dictionary application
within the given time. Once the free trial is over will take the user to subscription of the product.
2.)Subscription of the product: Will play the subscription intro prompt with its usage
and charging. A unique subscription ID/Event key will be configured in the
subscription manager when the user selects to subscribe the product will hit the URL
to sub mgr and once activated the sub mgr send the SMS to the user to browse the
application. 4

5. Mobile Dictionary
When the user calls after receiving the subscription confirmation SMS, will play the app
intro prompt and instruct him about the flow. If the user wants to hear the instruction of
the flow in between the app, a prompt will play in the intro saying that he/she can
select a universal key which is 9 at any time to know more about the application. There
we’ll guide the user about the application use(The instruction flow is discussed in the
next topic).
1.User needs to spell the letters of a word.
2.User needs to select * from the phone keypad to differentiate each letter
Example: F*R*I*E*N*D
3. In case of more than a word the user have to selects # to differentiate.
Example: V*I*T*A*M*I*N#A
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6. Mobile Dictionary
This prompt will play only once in a day to the user and Will randomly pick and play the English
word/clip and its description to the first time and repeat users. To support this feature we’ll be
creating the separate category and will integrate the same in the application, and store the
recorder clips in it. These contents needs to be refreshed on weekly basis.
Before playing the word of the day, will instruct the user to select # option to pause
and check the options during the clip and after completion of the clip will repeat the same
instructions to the user to 1.Reply the clip. 2.To add the clip in my library. 3.Skip to the next level
(only to the 2nd time user) and 4.To move to the search level.
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7. Mobile Dictionary
This option will be applicable only to the repeat user where he/she can hear the previous
searched word. This feature will help the user to recall the previous heard clip and can add the
same to My Library list.
Before playing the previous heard/searched word will play the pre-clip(#) to pause and check the
options. And once the clip is paused or completed will play the 1.Repeat, 2.Add to my library list
and 3.Move to the search level options.
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8. Mobile Dictionary
This will be the initial search flow in the application. This is just like the normal search flow as we
use in the current application like M-Search. When the user invokes the app he/she will be asked
to speak out the choice of word loud and clear after the beep. And once the input of the user is
captured will hit the URL from application to CMS(Nemo)/LocalCMS(Amoeba) where the clips
are stored and present with the matched output.
What happens if the matched output is not correct/the user has not given the proper
input?
For the above scenario we’ll ask the user to speak out the letters of a word clearly into the phone
and if the user is still not able to find in the 2nd attempt. Will play the
above prompt again, and will ask the user if he/she is interested to search
the word in alphabetical capsule. (The same is explained in the next slide)
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9. Mobile Dictionary
Capsule and DTMF search enables the user to search the word in the given alphabet capsules.
For example when user selects the option to search the contents in capsule format. The
application will present the user with A,B,C upto Z capsule’s, and will ask the user to select any
one capsule where he/she is looking for the desired word. Once he selects the capsule we’ll ask
him to enter the correct match word or first 3 letters of the word. With the given input application
will give the maximum similar output.
What happens if the matched output is not correct/the user has not given the proper
input?
In the above scenario if the user gives the wrong or invalid input we’ll ask the user to key in the
first 2 to 3 letter of the word and based upon the user input the application will list the possible
words that will match his/her search.
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10. Mobile Dictionary
Mobile dictionary enables users to add his favorite word with the meaning to My Albums by
pressing the eight (8) key while the clip is being played. And when the user calls back we'll
provide him with the universal number to hear his/her favorite words added earlier.
This is the end of the mobile dictionary application. The same can be implemented for
another new app called CINEMA SEARCH which enables the user to search his/her
favorite movie’s and does the same operations like adding the movie to my favorite,
setting RBT, dedicating the song and inviting friends through SMS to browse the
application
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11. New M-Search Engine (Voice and DTMF)
The new M-search engine is more precise and updated versions from the existing model
which allows the user to search the favorite song or movie or word (for mobile dictionary) in
the most precise way. The search can be happened in voice as well as from the DTMF input.
1.User calls the app and says his desired movie name/song name/word in each letter. For
example: For the movie Guzaarish the user spells out the name of the movie like
GUZAARISH/GUJARISH/GUZARISH etc.
2.The app takes the input of each alphabet and prompts back the given input
from the database prompts assigned to each GRAMMAR. (The architecture
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is explained in the next slide)

12. New M-Search Engine (Voice and DTMF)
When the user speaks out each letter of a word. Each alphabet will be designated with a
GRAMMAR in the application and each GRAMMAR will be assigned with the prompt in the
application to confirm the letters which have been recorded. Plz refer the below three steps of
the voice search process.
1.User spells FRIEND
2.In Backend each letter is recorded in the database with the GRAMMAR
F R I E N D
(‘ef’,’af’) (‘ar’, ‘er’) (‘aie’,’ie’) (‘ee’,’e’) (‘an’,’n’) (‘de’,’di’)
3.Application will confirms the GRAMMAR and plays back the prompts from the
application of the recorded letters.
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13. New M-Search Engine (Voice and DTMF)
3.Once the user confirms the input, each letter forms a word in the database and searches the
same.
4.Once the search is complete it gives the maximum similar output of the song/movie/word
which is being searched in the application.
NOTE: During the search the user may not know the correct spelling of his search.
He/she can spell the first 3 to 4 letters of the word and then the application will give the
maximum similar output for the same
1.To differentiate each letters the user selects * while speaking each letter. For eg
H*U*M
2.In case of multiple words in single search user selects #. For eg:
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H*U*M#T*U*M
Output: HUM TUM

14. New M-Search Engine (Voice and DTMF)
Capsule or DTMF search enables the user to search the word in the given alphabet capsules.
For example: The application will present the user with A,B,C upto Z capsule’s, and will ask the
user to select any one capsule where he/she is looking for the desired song/movie/word. Once
he selects the capsule we’ll ask him to enter the correct match word or first 3 letters of the
word. With the provided input the application will give the maximum similar output to the user.
The same is explained with the example in the next slide:
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15. New M-Search Engine (Voice and DTMF)
1.User selects G capsule and the application prompts the user to enter the word of the
song/movie/word which he is looking for.
2.User enters GUZAARISH and selects search option.
3.Application searches for the word if exists in the Database and provides the
exact and other similar word output.
4.If the user enters wrong/doesn’t knows the spelling. He can enter first 3 letters
Like GUZA and selects search. The app will provide him the maximum similar
output with the words starting from GUZA.
This is end of New M-Search Engine for voice and DTMF. The same can be
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applied for RBT search with the existing RBT application.

16. Mobile Holiday Travelogue
Mobile Travelogue is a subscription based ‘IVR’ application which enables users to
explore the holiday destinations in India. This application enables the users to
access the information on basis of Place, transportation, Accommodation and
places of Interest. The application will be accessed through the pack frame work.
The application model and its key features has been explained below:
2.1.SUBSCRIPTION:
The subscription app will be configured to a multimodal number and when the user invokes the
app will provide him/her with the subscription of the product: Will play the subscription intro
prompt with its usage and charging. A unique subscription ID/Event key will be configured in
the subscription manager when the user selects to
subscribe the product will hit the URL to sub mgr and once activated the 16
sub mgr send the SMS to the user to browse the application.

17. Mobile Holiday Travelogue
2.2.INTRO AND DIRECTIONS
When the user calls after receiving the subscription confirmation SMS, the application welcomes
the user with the intro prompt and then will give the options to select anyone from the following
1.North 2.South 3.East and 4.West directions of Indian Map to know the favorite city’s and
holiday destinations.
2.3.LIST OF PLACES
When the user selects any one of the above 4 directions will present the list of city’s present
under the selected direction. For example: If the user has selected South will list the Major cities
and holidays destinations of south India like Bangalore, Chennai, Mysore, ooty, kodaikanal,
cochin, allepy, yercaud, coorg, etc.
When selecting anyone of the destination will provide the user with the
General information about the location, Transportation from
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nearest cities, Accommodation and places of Interest.

18. Mobile Holiday Travelogue
2.9.UNSUBSCRIPTION
If the user decides to unsubscribe he/she can simply go back to the Main menu of the
application and from there the user can select the unsubscription of the pack.
3 .FUTURE ENHANCEMENT
The same can be built for International holiday destination.
4. SOURCE OF INFORMATION
The information for the above can be collected from the following websites mentioned below
1. http://www.incredibleindia.org/index.html
2. http://www.chennai-madras.com/chennai-madras.htm
3. http://www.clickindia.com/travel/
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19. WORLD CUP 2011 CRICKET CONTEST
This contest is inspired from the 50 over's cricket world cup match. Playing this contest will be fun
and can learn more about the cricket world. This contest is bit different from the usual contest
which has the following new features.
1. This will be the level based contest. There’ll be four level like 1.Knockout match, 2.Quater
finals, 3.Semi-Final and 4.Finals.
2. Each level of the contest will be played within the limited time. For Example: In the league
match the total number of time allotted to the player would be 20 min. In 20 min the user has to
complete the level with 50 questions with 2 to 3 options. Each level will have the different timings
to complete the contest.
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20. WORLD CUP 2011 CRICKET CONTEST
3.In each level the time will be set based on the total number of questions. For eg: If the first
level has 20 Question with 2 to 3 answer options. The application will approximately have 30
min to answer and if the user fails to answer all the question within the time, then the app will
take back from the beginning of the same level and present him with the same set of questions
randomly.
4.If the user gives more than 9 wrong answers in each level, will take back him to the beginning
of the contest (Knockout match). Note: Scores will be set to zero.
5. Every correct answer will be rewarded with the ten points.
6. User can call anytime to the contest until he/she has the time leftover.
7. After successfully completion of final level user will be played with the 20
Thank you prompt and will ask him to wait if he/she is the lucky winner.

21. WORLD CUP 2011 CRICKET CONTEST
1. Beginning of the contest: We’ll play the user with Intro prompt and followed by some
instructions.
2.Once after the instruction are finished the user will be given the reply(Instructions) and skip
option to play the contest.
Note: For the second time user we’ll play the Short Intro and the app will give the option to
listen to the instructions and continue with the contest options.
3.For the first time/n+1 user the app will play the intro of the level in which the user is going to
play.
4.Once the user invokes the contest we’ll play him with the total time leftover 21
prompt and his score incase of second time user.

22. WORLD CUP 2011 CRICKET CONTEST
5. The app will list the questions with 2 to 3 options. All the question and answer prompts will
be relating to the cricket world.
6.For right answer we’ll play a congrats prompt and take him to the next question.
7.For wrong answer we’ll play the Bowled/caught prompt followed by leftover chances in this
level for example if the new user gives wrong answer for the first time we’ll play the prompt like
‘You are bowled you have 8 wickets/chances to complete this level. Plz play carefully’ and take
him/her to the next question.
8.On qualifying/completing each level ,we’ll take the user to next level telling him about the
total number of questions and the time leftover prompt where ne needs to
completed within the given time.
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23. WORLD CUP 2011 CRICKET CONTEST
9.After successfully completing the final level, the application plays the thank you prompt and
call drops.
CONTEST WINNER SELECTION:
Selecting the winner of the contest will be based upon the following criteria
1.The person who has completed the contest in less time.
2.The person who has played all the level with less than 9 wrong answers.
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24. RBT SONG EDITOR AND MULTI RBT
CLIPS
An application which enables the user to select only the favorite part of the song(not exceeding
more than 45 sec) and set it as RBT.
An application will be built with selected categories and songs in different languages Where the
user can call and edit and select only his favorite tune from the full length song.
Normal RBT clip has the duration of 45 seconds. Where as in this new feature we can play 2
different songs or allow user to set 2 different songs which has the duration of 22.5 seconds
each.
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25. CELL BROADCAST
This will be applicable in urban cities where the local theatre information is passed to the user
where he/she is subscribed to that service
In this feature the user subscribes to his local area say BTM and on every weekend the user
gets the flash SMS about the movies running at the nearest theatres at BTM
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26. CELL BROADCAST
The main feature of this application is to sell any second hand items from the one user to
another by subscribing to this service. For example if the user has any second hand item
can subscribe to the pack and put all the details such as 1.description of the product
2.price and 3.contact number and send these details to the operator. In return operator
asks the user to select the area where he/she is intended to sell his product. For example
if the user selects BTM as a location to sell his product. The operator will send the flash SMS
to the BTM users who has subscribed to the second hand sales product.
1.There’ll be the two group of user who subscribes to a pack in CBC.
2.First group Who wants to sells their product and Second Who wants to buy
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the product.

27. CELL BROADCAST
3.Person who wants to sell his product will post his ad in CBC and at the same time the other
user who wants to buy the particular product will get the flash SMS about the product details
and its price. Person who’s interested to buy will contact to the persons number displayed on
the SMS.
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