Mobile  VAS 2.0 Cases. Denis Bulichenko [email_address]
VAS 2.0 channels <ul><li>Audio Call </li></ul><ul><li>Video  С all </li></ul><ul><li>Streaming Content </li></ul><ul><li>A...
Plethora of VAS <ul><li>Video Chat </li></ul><ul><li>Video Advertisement </li></ul><ul><li>Video Portal </li></ul><ul><li>...
Video dating <ul><li>Value: </li></ul><ul><li>Video call access </li></ul><ul><li>Internet call access </li></ul><ul><li>P...
Avatar Video chat <ul><li>Value: </li></ul><ul><li>Video call access </li></ul><ul><li>Anonymous conversation </li></ul><u...
Video IVR <ul><li>Value: </li></ul><ul><li>Video access to the content </li></ul><ul><li>Ad insertion </li></ul><ul><li>Fa...
Mobile TV <ul><li>Value: </li></ul><ul><li>Standard player VS MNO branded </li></ul><ul><li>EPG for close to standard TV e...
Video On Demand <ul><li>Value: </li></ul><ul><li>Buy content through WAP/SMS/Subscription </li></ul><ul><li>Everywhere con...
Participation TV <ul><li>Value: </li></ul><ul><li>Mobile reporters </li></ul><ul><li>Random events </li></ul><ul><li>Telev...
Video Surveillance <ul><li>Value: </li></ul><ul><li>Public cameras </li></ul><ul><li>Private cameras </li></ul><ul><li>Rem...
VCCTV <ul><li>Video Call Completion To Voice </li></ul><ul><li>Value: </li></ul><ul><li>3G to 2G video call </li></ul><ul>...
Mobile Karaoke <ul><li>Value: </li></ul><ul><li>Song choosing by DTMF </li></ul><ul><li>Performance record </li></ul><ul><...
Video Push <ul><li>Value: </li></ul><ul><li>Breaking news alerts </li></ul><ul><li>Video reminders </li></ul><ul><li>Video...
Reality Show Access <ul><li>Value: </li></ul><ul><li>Cameras switching </li></ul><ul><li>Real watching </li></ul><ul><li>P...
See Me TV <ul><li>Value: </li></ul><ul><li>UGC concept </li></ul><ul><li>Earn money for interesting video </li></ul><ul><l...
Mobile Advertising <ul><li>Value: </li></ul><ul><li>Video call </li></ul><ul><li>SMS/MMS </li></ul><ul><li>WAP/WEB </li></...
Video Conferencing <ul><li>Value: </li></ul><ul><li>Ad Hoc Conferencing and On Demand </li></ul><ul><li>Audio/Video partic...
Video Messaging <ul><li>Value: </li></ul><ul><li>Video Call, MMS, VoD delivery </li></ul><ul><li>Content rich personal mes...
Mobile Radio <ul><li>Value: </li></ul><ul><li>MNO branded or standard player </li></ul><ul><li>Melody from the Air purchas...
Background Music <ul><li>Value: </li></ul><ul><li>DTMF control of audio effects </li></ul><ul><li>Background music or spec...
MMS chain <ul><li>Value: </li></ul><ul><li>Virus Marketing </li></ul><ul><li>Funny MMSes for forwarding to friends </li></...
Multiplayer Mobile Gaming <ul><li>Value: </li></ul><ul><li>Mobile Games go multiplayer  </li></ul><ul><li>Gamers creating ...
Internet Protection <ul><li>Value: </li></ul><ul><li>Control Internet </li></ul><ul><li>Harmful content prevention </li></...
Mobile Sharing <ul><li>Value: </li></ul><ul><li>Share multimedia content </li></ul><ul><li>Get latest multimedia content <...
Orb <ul><li>Value: </li></ul><ul><li>Personal streaming from PC </li></ul><ul><li>Single multimedia center </li></ul><ul><...
Mobile Flash <ul><li>Value: </li></ul><ul><li>Any file, anywhere, anyhow </li></ul><ul><li>Automatic sync </li></ul><ul><l...
Soonr <ul><li>Value: </li></ul><ul><li>All files in the cloud </li></ul><ul><li>Ubiquitous access </li></ul><ul><li>One-to...
Vringo <ul><li>Value: </li></ul><ul><li>Video Ring Back for voice calls </li></ul><ul><li>Interesting video greetings </li...
Upcoming SlideShare
Loading in …5
×

Mobile Vas 20 Cases Vietiep

973 views

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
973
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
71
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Mobile Vas 20 Cases Vietiep

    1. 1. Mobile VAS 2.0 Cases. Denis Bulichenko [email_address]
    2. 2. VAS 2.0 channels <ul><li>Audio Call </li></ul><ul><li>Video С all </li></ul><ul><li>Streaming Content </li></ul><ul><li>Application </li></ul><ul><li>SMS/MMS </li></ul><ul><li>WAP/WEB </li></ul><ul><li>OTA </li></ul><ul><li>Organizational services </li></ul>
    3. 3. Plethora of VAS <ul><li>Video Chat </li></ul><ul><li>Video Advertisement </li></ul><ul><li>Video Portal </li></ul><ul><li>Video Conferencing </li></ul><ul><li>Video Messaging </li></ul><ul><li>Mobile Video Tubing </li></ul><ul><li>Background Music </li></ul><ul><li>Multiplayer Gaming </li></ul><ul><li>Internet Security </li></ul><ul><li>Reality Show Access </li></ul><ul><li>And many more… </li></ul>
    4. 4. Video dating <ul><li>Value: </li></ul><ul><li>Video call access </li></ul><ul><li>Internet call access </li></ul><ul><li>Promotion: </li></ul><ul><li>Just real dating </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Popular service </li></ul><ul><li>Video call promotion </li></ul><ul><li>References: </li></ul><ul><li>UK </li></ul>
    5. 5. Avatar Video chat <ul><li>Value: </li></ul><ul><li>Video call access </li></ul><ul><li>Anonymous conversation </li></ul><ul><li>Non 3G area termination </li></ul><ul><li>Promotion: </li></ul><ul><li>Anonymous </li></ul><ul><li>Video SMS </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Video call promotion </li></ul><ul><li>References: </li></ul><ul><li>SMART (Philippines) </li></ul>
    6. 6. Video IVR <ul><li>Value: </li></ul><ul><li>Video access to the content </li></ul><ul><li>Ad insertion </li></ul><ul><li>Faster self service </li></ul><ul><li>Promotion: </li></ul><ul><li>Innovative service </li></ul><ul><li>Video call for everyone </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Video call promotion </li></ul><ul><li>Increased loyalty </li></ul><ul><li>References: </li></ul><ul><li>Orange (France) </li></ul><ul><li>T-Mobile (Germany) </li></ul><ul><li>Vodafone (Germany) </li></ul>
    7. 7. Mobile TV <ul><li>Value: </li></ul><ul><li>Standard player VS MNO branded </li></ul><ul><li>EPG for close to standard TV experience </li></ul><ul><li>Dynamic Bit Rate Adaptation </li></ul><ul><li>Promotion: </li></ul><ul><li>Be mobile – watch everywhere </li></ul><ul><li>Multimedia experience on the phone </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Increased loyalty </li></ul>
    8. 8. Video On Demand <ul><li>Value: </li></ul><ul><li>Buy content through WAP/SMS/Subscription </li></ul><ul><li>Everywhere content access </li></ul><ul><li>Thematic content </li></ul><ul><li>Promotion: </li></ul><ul><li>Socializing video </li></ul><ul><li>Right video in right moment </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Increased loyalty </li></ul>
    9. 9. Participation TV <ul><li>Value: </li></ul><ul><li>Mobile reporters </li></ul><ul><li>Random events </li></ul><ul><li>Televoting and comments </li></ul><ul><li>Interactive TV </li></ul><ul><li>Promotion: </li></ul><ul><li>TV Channels </li></ul><ul><li>Participation </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Video call promotion </li></ul><ul><li>References: </li></ul><ul><li>Three (UK) </li></ul><ul><li>France 3 </li></ul>
    10. 10. Video Surveillance <ul><li>Value: </li></ul><ul><li>Public cameras </li></ul><ul><li>Private cameras </li></ul><ul><li>Remote cameras control </li></ul><ul><li>Promotion: </li></ul><ul><li>Mass market surveillance </li></ul><ul><li>Virtual traveling </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Mass market and corporate increased loyalty </li></ul><ul><li>References: </li></ul><ul><li>AT&T (USA) </li></ul><ul><li>T-Mobile (Czech) </li></ul>
    11. 11. VCCTV <ul><li>Video Call Completion To Voice </li></ul><ul><li>Value: </li></ul><ul><li>3G to 2G video call </li></ul><ul><li>Avatars customization </li></ul><ul><li>Lips synchronization </li></ul><ul><li>Promotion: </li></ul><ul><li>Video call to all your friends </li></ul><ul><li>Personalize your avatar </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Video call promotion </li></ul>
    12. 12. Mobile Karaoke <ul><li>Value: </li></ul><ul><li>Song choosing by DTMF </li></ul><ul><li>Performance record </li></ul><ul><li>Your personal singing on RBT </li></ul><ul><li>Promotion: </li></ul><ul><li>Sing everywhere </li></ul><ul><li>Customize you RBT </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Video call promotion </li></ul><ul><li>References: </li></ul><ul><li>Vodafone (Greece) </li></ul><ul><li>Grammy (Thailand) </li></ul>
    13. 13. Video Push <ul><li>Value: </li></ul><ul><li>Breaking news alerts </li></ul><ul><li>Video reminders </li></ul><ul><li>Video Mail with Internet Mail Box </li></ul><ul><li>Promotion: </li></ul><ul><li>Fastest video news </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Video call promotion </li></ul>
    14. 14. Reality Show Access <ul><li>Value: </li></ul><ul><li>Cameras switching </li></ul><ul><li>Real watching </li></ul><ul><li>Personal show </li></ul><ul><li>Promotion: </li></ul><ul><li>Watch everywhere when you would like to </li></ul><ul><li>Results: </li></ul><ul><li>100 000 connections during first week in Sweden </li></ul><ul><li>Video call promotion </li></ul><ul><li>Large video show audience increased loyalty </li></ul><ul><li>References: </li></ul><ul><li>Three (UK) </li></ul>
    15. 15. See Me TV <ul><li>Value: </li></ul><ul><li>UGC concept </li></ul><ul><li>Earn money for interesting video </li></ul><ul><li>Watch and vote for video </li></ul><ul><li>Promotion: </li></ul><ul><li>Earn money </li></ul><ul><li>Socialize with video </li></ul><ul><li>Results 4 months later: </li></ul><ul><li>Additional revenue </li></ul><ul><li>30 000 publications </li></ul><ul><li>1mln downloads </li></ul><ul><li>References: </li></ul><ul><li>Three (UK) </li></ul><ul><li>EyeVibe </li></ul>
    16. 16. Mobile Advertising <ul><li>Value: </li></ul><ul><li>Video call </li></ul><ul><li>SMS/MMS </li></ul><ul><li>WAP/WEB </li></ul><ul><li>Promotion: </li></ul><ul><li>Pay less Get more </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Increase in subscribers base </li></ul>
    17. 17. Video Conferencing <ul><li>Value: </li></ul><ul><li>Ad Hoc Conferencing and On Demand </li></ul><ul><li>Audio/Video participants </li></ul><ul><li>Flash client </li></ul><ul><li>Promotion: </li></ul><ul><li>Business needs </li></ul><ul><li>Effective meetings </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Business segment increased loyalty </li></ul><ul><li>References: </li></ul><ul><li>H3G (Hong Kong) </li></ul>
    18. 18. Video Messaging <ul><li>Value: </li></ul><ul><li>Video Call, MMS, VoD delivery </li></ul><ul><li>Content rich personal messages </li></ul><ul><li>Promotion: </li></ul><ul><li>Express yourself </li></ul><ul><li>Impress others </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Increased loyalty </li></ul><ul><li>References: </li></ul><ul><li>T-Mobile (USA) </li></ul><ul><li>Verizon (USA) </li></ul>
    19. 19. Mobile Radio <ul><li>Value: </li></ul><ul><li>MNO branded or standard player </li></ul><ul><li>Melody from the Air purchase </li></ul><ul><li>Personal RBT creation </li></ul><ul><li>Promotion: </li></ul><ul><li>Listen everywhere </li></ul><ul><li>Interactive radio </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Increased loyalty </li></ul><ul><li>References: </li></ul><ul><li>T-Mobile (Hungary) </li></ul><ul><li>Sprint, AT&T (USA) </li></ul>
    20. 20. Background Music <ul><li>Value: </li></ul><ul><li>DTMF control of audio effects </li></ul><ul><li>Background music or special sound </li></ul><ul><li>Promotion: </li></ul><ul><li>Hide your place </li></ul><ul><li>Customize your calls </li></ul><ul><li>Results: </li></ul><ul><li>Additional revenue </li></ul><ul><li>Increased loyalty </li></ul>
    21. 21. MMS chain <ul><li>Value: </li></ul><ul><li>Virus Marketing </li></ul><ul><li>Funny MMSes for forwarding to friends </li></ul><ul><li>Collection of personal chain </li></ul><ul><li>Promotion: </li></ul><ul><li>Additional bonuses </li></ul><ul><li>Social groups of subscribers </li></ul><ul><li>Results: </li></ul><ul><li>MMS traffic increase </li></ul><ul><li>Advertising revenue </li></ul>
    22. 22. Multiplayer Mobile Gaming <ul><li>Value: </li></ul><ul><li>Mobile Games go multiplayer </li></ul><ul><li>Gamers creating groups </li></ul><ul><li>Games are promoted by huge industry </li></ul><ul><li>Promotion: </li></ul><ul><li>Competition , tournaments, cups </li></ul><ul><li>Results: </li></ul><ul><li>Internet traffic increase </li></ul><ul><li>Conferencing during game </li></ul><ul><li>Mobile portal popularity </li></ul><ul><li>Increased loyalty </li></ul>
    23. 23. Internet Protection <ul><li>Value: </li></ul><ul><li>Control Internet </li></ul><ul><li>Harmful content prevention </li></ul><ul><li>Access Lists </li></ul><ul><li>Promotion: </li></ul><ul><li>Defend children </li></ul><ul><li>Protect phone </li></ul><ul><li>Results: </li></ul><ul><li>Internet traffic increase </li></ul><ul><li>Increased loyalty (especially for family subscribers) </li></ul>
    24. 24. Mobile Sharing <ul><li>Value: </li></ul><ul><li>Share multimedia content </li></ul><ul><li>Get latest multimedia content </li></ul><ul><li>Communications about content </li></ul><ul><li>Promotion: </li></ul><ul><li>Publish mobile photo and video </li></ul><ul><li>Sync multimedia with PC </li></ul><ul><li>Sync multimedia with Social Networking Sites </li></ul><ul><li>Results: </li></ul><ul><li>Internet traffic increase </li></ul><ul><li>Increased loyalty </li></ul>
    25. 25. Orb <ul><li>Value: </li></ul><ul><li>Personal streaming from PC </li></ul><ul><li>Single multimedia center </li></ul><ul><li>Promotion: </li></ul><ul><li>Multimedia Center </li></ul><ul><li>Be unique </li></ul><ul><li>Results: </li></ul><ul><li>Internet traffic increase </li></ul><ul><li>Increased loyalty </li></ul>
    26. 26. Mobile Flash <ul><li>Value: </li></ul><ul><li>Any file, anywhere, anyhow </li></ul><ul><li>Automatic sync </li></ul><ul><li>Simple Exchange </li></ul><ul><li>Promotion: </li></ul><ul><li>Virtual Flash Drive </li></ul><ul><li>Results: </li></ul><ul><li>Internet traffic increase </li></ul><ul><li>Increased loyalty (corporate subscribers) </li></ul>
    27. 27. Soonr <ul><li>Value: </li></ul><ul><li>All files in the cloud </li></ul><ul><li>Ubiquitous access </li></ul><ul><li>One-touch cloud search </li></ul><ul><li>Mobile display </li></ul><ul><li>Remote print and fax </li></ul><ul><li>Collaboration from anywhere </li></ul><ul><li>Promotion: </li></ul><ul><li>Mandatory for sales force </li></ul><ul><li>Results: </li></ul><ul><li>Internet traffic increase </li></ul><ul><li>Increased loyalty (especially in business segment) </li></ul>
    28. 28. Vringo <ul><li>Value: </li></ul><ul><li>Video Ring Back for voice calls </li></ul><ul><li>Interesting video greetings </li></ul><ul><li>Personalized video clips </li></ul><ul><li>Promotion: </li></ul><ul><li>Personalization </li></ul><ul><li>Present yourself </li></ul><ul><li>Results: </li></ul><ul><li>Internet traffic increase </li></ul><ul><li>Increased loyalty </li></ul>

    ×