4 Rules to Sustainable Packaging Sustainable Packaging Rules:- 1. Fit for purpose, 2. Resource Efficiency, 3. Low Impact Materials, 4. Resource Recovery. 1. Fit For Purpose Sustainable packaging should meet the market and consumer needs, whilst minimising net impact in a cost effective way. 2. Resource Efficiency Sustainable packaging must be designed to minimise the use of materials and resource without compromising on the safety and quality of the end finished product. 3. Low Impact Materials Sustainable packaging should be designed to minimise the environmental and social impact on materails and components. 4. Resource Recovery Resource recovery and sustainable packaging is to be designed to maximise the potential for recovery and the recycling. http://goo.gl/Hcuyyl