International Steam House

1. International Steam House
Atlantis

2. Bathing has long culture history

3. Steam House Atlantis

4. Vision & Mission Statement
● Incorporate a multicultural healthy steam-house tradition in American society.
● Atlantis is dedicated to provide the superior steam-house services with the
international practices and tradition.
● The satisfaction of our customers is tour main goal at Atlantis, and the reason
for success of the business and profit for shareholders.

5. Russian Banya
(humidity less than 30% heated 170-190 F)

6. Finish Sauna
(humidity below 5% heated 220F and above)

7. Turkish Hamam
(humidity almost 100% heated below 140F)

8. Management Plan
● The management of Atlantis will be evenly divided amongst its three
founders.
● Svetlana Pushkareva will invest $70,000.00 in the business, with a personal
financial stake of 51 % of the business. The responsibility of Svetlana
Pushkareva will be to control the financial and technical parts of the business.
● Melissa Medina's investment will be $30,000, with a personal stake of 25% of
the business. Melissa Medina will be held responsible for the marketing and
managerial part of the business.

9. Management Plan (cont.)
● The third investor will be asked to invest a total of $200,000 with financial
stake 24% of the business. A silent partner would be optimal.
● Atlantis considers the option such as LLC status.
● Atlantis will hire employees with the appropriate skills.
● Atlantis will pay its employees competitive wages.

10. Marketing Plan
● Atlantis’s fundamental marketing strategy is multiple segmentation. The target
market will be the people who support a healthy life style and people for
whom bathing is an integral part of national traditions.
● Steam house's customers will be the various population of every age and
gender, professionals and retirees with household incomes greater than $
30,000.
● The demographic situation is very important for the Atlantis business since
the customers could be men and women at age from 18 to 70 years old and
even older who care of their health, like social life and have enough income
for this service.

11. Marketing Plan (cont.)
● The entrance fees will be between $25-$40 for three hours visit with
additional options including massage and peeling.
● Atlantis will offer the three most popular types of bathing in the world:
Russian Banya, Turkish Hamam and Finish sauna. Therefore, the market of
Atlantis customers will be wider than for the others bathing houses in the area.
● Expanded menu of professional spa services, flawless ambiance and
convenient location will differentiate Atlantis from competition in Silicon
Valley.

12. Marketing Budget
● Website $6,000.00
● Catalog $2,000.00
● Advertising in Newspapers $10,000.00
● Promotions $4,000.00
● Business Cards $500.00
● Training $2,000.00

13. Operating Plan
● The state-of-art facility contains two main zones: reception and facility. The
facility portion has heated floors and benches, dressing rooms, sophisticated
ventilation, hi-tech temperature controls, Russian banya, Turkish hamam,
Finnish sauna, cold plunge, hot tub, and pool.
● Additional services, like full-service spa with conditioning massages, scrubs,
wraps, hamam body wash, body scrub, facials, herbal and mineral baths will
be offered.
● The customers receive a therapeutic experience as water and heat combine to
cleanse the body from inside out through it’s largest organ, the skin.

14. Financial Plan
● Svetlana Pushkareva will invest the initial $70,000 in return for 51% of
market shares in Atlantis.
● Melissa Medina's initial investment will be $30,000 in return for 25% of
market shares in Atlantis.
● The third investor will be asked to invest 200,000$ granting him/her 24%
stake in Atlantis.
● Money necessary for the initial investment will be used for renting and
remodeling of operating facilities, purchase of capital equipment, initial
marketing expenses, business licensing fees, insurance fees, wages and other
necessary initial business expenses.

15. Financial Plan
● Projected Gross Income $495,000
● Projected Operating Expenses $302,185
● Projected Net Income $84,471

16. Conclusion
● The presentation shows business aspects of establishing of small business
“Steam House Atlantis”.
● Steam House Atlantis is dedicated to provide the superior steam-house
services with the international practices and traditions.
● Atlantis will have three owners (51% ; 25% and 24%).
● Projected Gross Income is about $500,000, and projected Net Income is
$85,000 per year.
● Atlantis expects to break even and earn a profit in four month after beginning
the operation.

17. E N D