Showing visitors what is relevant, as soon as they land on your website is a challenge faced by many websites today. Not only are attention spans shrinking, but competition among websites is very high. Capturing your customers’ interest should be of paramount importance to any website business owner. EPiServer Commerce is a solution built exactly for this purpose. It’s based on behavioral analytics – which impacts merchandising activities online. The customer thus sees on the home page what he/she likes. This is termed as behavioral merchandising. Let’s explore it with EPiServer Commerce. Read the full blog here:http://suyati.com/episerver-behavioral-merchandising-the-right-products-for-the-right-customers/ Reach us at: jghosh@suyati.com

1. EPISERVER BEHAVIORAL MERCHANDISING:
THE RIGHT PRODUCTS FOR THE RIGHT
CUSTOMERS

2.  Showing visitors what is relevant, as
soon as they land on your website
 Competition among websites is very high
 It’s based on behavioral analytics –
which impacts merchandising activities
online
Why EPiServer Commerce?

3.  Technique to increase sales by analyzing
customer behavior and understanding
what the customer likes
 Learnings are then used to distinguish
what each customer is likely to buy, and
shows them the relevant products on
the home page.
What is Behavioral Merchandising?

4.  Powers your search capability with
adaptive search
 Auto-suggestions
 Advanced self-learning techniques
Behavioral Merchandising by EPiServer Commerce

5.  Single catalogue to sell which maximizes
earnings & saves time
 Flexibility in creating new product range
 Accurate descriptions and pricing
information against each product
 Guided Search
How EPiServer Commerce can benefit your website

6.  CTR are displayed to them frequently
 Auto complete feature lets the customer
see search results much faster and more
accurately
 Adding similar words and synonyms for
what is being searched for
How to get higher conversion rates

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9. For any queries on EPiServer
Integrations, Migration and Implementation

10. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified approach
to customer acquisition. This unified digital marketing approach requires system
integration between various CMS and CRM platforms, and a slew of eCommerce,
Marketing Automation, Social Media Listening, email and social marketing, and
customer service systems. Our specialized knowledge in Salesforce, open source
and .Net based systems enables us to build effective custom integrated solutions
for our clients.