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New Tools for Tracking, Visualizing and Interpreting 
Complex Data 
Ory Zik, Energy Points @EnergyPoints 
Svetlana Zenkin, HP @lanasthoughts 
Leonardo Bonanni, SourceMap @amerigo 
Christina Ingersoll, The Committee on Sustainability Assesment 
Tom O’ Malley, Convetit @Convetit
HP Earth Insights with 
Conservation International 
Transforming conservation science with HP’s Big Data solutions 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
We rely on tropical forests. 
Generate40% 
of Earth’s oxygen 
Yet they are in peril. 
House1/2 of all 
plants and animals on Earth 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
25% Provide 
resources for 
of modern pharmaceuticals
HP Earth Insights 
An early warning system 
for threatened species 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 4 without notice. Photo © Benjamin Drummond
Massive data 
collection, management, 
and analysis 
• More than 3 terabytes of critical 
biodiversity information 
• More than 1.9 million photos and 
more than 4 million climate 
measurements 
• Faster, more accurate analysis 
and insights 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP’s end-to-end big data 
solutions 
• HP Vertica Analytics Platform 
• Wildlife Picture Index Analytics System 
• HP EliteBooks, HP ElitePads, HP ProLiant 
servers, and HP Cloud 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 6 without notice.
HP Earth Insights – Wildlife Picture Index System 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 7 without notice.
Generating new analysis 
and insights 
• Analyzing data nine times faster than before 
• Helping scientists assess the impacts of 
climate, people, and land use 
• Improving accuracy and time to results 
• Responding proactively to environmental 
threats as they emerge 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 8 without notice.
Thank you 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Digital Tools: Making assessment 
faster, smoother, and more 
informative 
Christina Ingersoll – Strategic Systems Manager 
ci@thecosa.org 
Christina Ingersoll 
Strategic Systems Manager, COSA
Mission 
To advance systematic and science-based measurement tools for 
understanding, managing, and accelerating sustainability.
Our Approach
Peru 
…innovative ways of gathering intelligence from 
previously-unavailable or previously-unusable data
Peru 
…innovative ways of gathering intelligence from 
previously-unavailable or previously-unusable data
Paper vs. Digital
20-60 pages for a detailed 
assessment 
30-50% of questions not necessary 
Paper is difficult to manage and track
Paper surveys 
1. Are the standard, 
especially in hard to 
reach areas 
2. Simple to formulate 
and conceptualize, 
but they have 
significant 
downsides: 
• Limit the way you ask 
questions 
• Demand extra work on 
data entry 
• Make the assessment 
process more 
cumbersome and
Digital data collection…
Digital Data Collection
External Engagement Drives Competitive Advantage 
8/13/14
Key Barriers Prevent Engagement to be an “Any-Day” Activity 
IDENTIFY relevant 
“opt-in” stakeholders 
ENGAGE in time-bound, 
focused 
dialogues, your 
way 
PUBLISH clear 
outcomes curated 
from your 
engagement
On Behalf of You, Your Company, Group or Client
Open Platform for Thought Leadership: Example 
Based on Governance & 
Accountability Institute 
What Matters? research 
• Top 15 issues across 32 Industries 
• Derived from 1,246 GRI reports 
Pre-load industry-specific materiality 
issues….
Universally Needed Tools for the Non-tech Savvy
Road-Tested and Open To Be Influenced
We all have a role imparting engagement as a practice: 
We make easy, affordable tools, that platform your best practices 
• Industry- Standardize engagement practices across LOBs to do more with less 
• Consultants- Lead a practice to clients and capture new revenue 
• Stakeholder Leaders- Define and impart your process (for free) 
• Member based organization- Co-brand a process and enjoy shared 
revenue opportunities. 
Engagement can be an any-day activity 
tom@convetit.com
www.SustainableBrands.com

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Digital Tools Track Complex Data

  • 1. New Tools for Tracking, Visualizing and Interpreting Complex Data Ory Zik, Energy Points @EnergyPoints Svetlana Zenkin, HP @lanasthoughts Leonardo Bonanni, SourceMap @amerigo Christina Ingersoll, The Committee on Sustainability Assesment Tom O’ Malley, Convetit @Convetit
  • 2. HP Earth Insights with Conservation International Transforming conservation science with HP’s Big Data solutions © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 3. We rely on tropical forests. Generate40% of Earth’s oxygen Yet they are in peril. House1/2 of all plants and animals on Earth © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25% Provide resources for of modern pharmaceuticals
  • 4. HP Earth Insights An early warning system for threatened species © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 4 without notice. Photo © Benjamin Drummond
  • 5. Massive data collection, management, and analysis • More than 3 terabytes of critical biodiversity information • More than 1.9 million photos and more than 4 million climate measurements • Faster, more accurate analysis and insights © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 6. HP’s end-to-end big data solutions • HP Vertica Analytics Platform • Wildlife Picture Index Analytics System • HP EliteBooks, HP ElitePads, HP ProLiant servers, and HP Cloud © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 6 without notice.
  • 7. HP Earth Insights – Wildlife Picture Index System © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 7 without notice.
  • 8. Generating new analysis and insights • Analyzing data nine times faster than before • Helping scientists assess the impacts of climate, people, and land use • Improving accuracy and time to results • Responding proactively to environmental threats as they emerge © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 8 without notice.
  • 9. Thank you © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 10.
  • 11. Digital Tools: Making assessment faster, smoother, and more informative Christina Ingersoll – Strategic Systems Manager ci@thecosa.org Christina Ingersoll Strategic Systems Manager, COSA
  • 12. Mission To advance systematic and science-based measurement tools for understanding, managing, and accelerating sustainability.
  • 14. Peru …innovative ways of gathering intelligence from previously-unavailable or previously-unusable data
  • 15. Peru …innovative ways of gathering intelligence from previously-unavailable or previously-unusable data
  • 17. 20-60 pages for a detailed assessment 30-50% of questions not necessary Paper is difficult to manage and track
  • 18. Paper surveys 1. Are the standard, especially in hard to reach areas 2. Simple to formulate and conceptualize, but they have significant downsides: • Limit the way you ask questions • Demand extra work on data entry • Make the assessment process more cumbersome and
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  • 42. External Engagement Drives Competitive Advantage 8/13/14
  • 43. Key Barriers Prevent Engagement to be an “Any-Day” Activity IDENTIFY relevant “opt-in” stakeholders ENGAGE in time-bound, focused dialogues, your way PUBLISH clear outcomes curated from your engagement
  • 44. On Behalf of You, Your Company, Group or Client
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  • 46. Universally Needed Tools for the Non-tech Savvy
  • 47. Road-Tested and Open To Be Influenced
  • 48. We all have a role imparting engagement as a practice: We make easy, affordable tools, that platform your best practices • Industry- Standardize engagement practices across LOBs to do more with less • Consultants- Lead a practice to clients and capture new revenue • Stakeholder Leaders- Define and impart your process (for free) • Member based organization- Co-brand a process and enjoy shared revenue opportunities. Engagement can be an any-day activity tom@convetit.com