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CREATE REAL BENEFITS 
THROUGH MOBILE & DIGITAL OILFIELD 
Mid-Continent Digital Oilfield Conference 
Todd Bush 
713.936.929...
7 lessons to realize benefits 
• Choose key wells/assets to move the needle 
• Improve work then deploy technology 
• Plan...
Choose the assets to move the needle 
How do you prioritize top wells or assets today? 
Wells with high daily/monthly liq...
Prioritize & remove projects 
4 
1 
Many choices: 
Monitor wells 
H2S Sensors 
Oil/Water cut 
Monitor tanks 
Inspections 
...
Align benefits and ‘do-ability’ 
Ease of Implementation 
5 
Benefits 
Wave 1 
Wave 3 Wave 2 
High 
1 
Low High 
Low 
Initi...
Improve work then deploy technology 
6 
2 
“Gemba” = “the real place” 
Go see for yourself and get to where work is done
Understand and map the work stream 
 Walk the process or 
shadow someone 
 Map out what is 
actually happening 
 Challe...
3 
Plan to analyze & combine data 
Combine Drilling, 
Production, & 
Accounting data 
8
Stay well centered on your goals 
9 
4 
Maintain focus on the most 
important initiatives A 
Keep initiatives reservoir, 
...
Talk it up and involve the team 
Who do you tell? What do you tell them? How do you tell them? How do you know they got 
1...
Think easy to use with 3 key features 
11 
6 
80% of your value, will 
come from 20% of the 
features
Familiar interface improves field use 
Check out the 
well details 
See your 
location 
12 
Filter 
your 
view on 
the map...
Build once, use many 
 Determine scenarios for re-use of devices, apps, 
software, and data 
 Implement the strategy “co...
7 lessons to realize benefits 
• Choose key wells/assets to move the needle 
• Improve work then deploy technology 
• Plan...
SOFTWARE & DATA SERVICES 
15 
FOR UPSTREAM 
Todd Bush 
713.936.9290 
todd.bush@energentgroup.com 
http://www.energentgroup...
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Create Real Benefits by Accelerating Mobile and Digital Energy Field Adoption

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Presented by Todd Bush of Energent Group at the 2013 Mid-Continent Digital Oilfield Conference in Tulsa, Oklahoma. It is possible to create real benefits with a mobile and digital oilfield. Energent Group takes a look at how you can improve efficiency, reduce costs, increase revenue, and improve your bottom line over time.

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Create Real Benefits by Accelerating Mobile and Digital Energy Field Adoption

  1. 1. CREATE REAL BENEFITS THROUGH MOBILE & DIGITAL OILFIELD Mid-Continent Digital Oilfield Conference Todd Bush 713.936.9290 todd.bush@energentgroup.com http://www.energentgroup.com
  2. 2. 7 lessons to realize benefits • Choose key wells/assets to move the needle • Improve work then deploy technology • Plan to analyze & combine data • Stay well centered • Talk it up and involve the team • Think easy to use with 3 key features • Build once, use many 2 1 2 3 4 5 6 7
  3. 3. Choose the assets to move the needle How do you prioritize top wells or assets today? Wells with high daily/monthly liquids production Fields that are producing now Reservoirs that have OOIP Facilities with known limitations …many more 3 1
  4. 4. Prioritize & remove projects 4 1 Many choices: Monitor wells H2S Sensors Oil/Water cut Monitor tanks Inspections Compliance Facilities Top 3 initiatives
  5. 5. Align benefits and ‘do-ability’ Ease of Implementation 5 Benefits Wave 1 Wave 3 Wave 2 High 1 Low High Low Initiative Initiative Initiative Initiative Initiative Initiative Consider activities in Waves to get benefits quickly
  6. 6. Improve work then deploy technology 6 2 “Gemba” = “the real place” Go see for yourself and get to where work is done
  7. 7. Understand and map the work stream  Walk the process or shadow someone  Map out what is actually happening  Challenge team to fix the problem  Find quick solutions 7 2 Source: EPA environmental data example
  8. 8. 3 Plan to analyze & combine data Combine Drilling, Production, & Accounting data 8
  9. 9. Stay well centered on your goals 9 4 Maintain focus on the most important initiatives A Keep initiatives reservoir, well, or facility based B
  10. 10. Talk it up and involve the team Who do you tell? What do you tell them? How do you tell them? How do you know they got 10 5 Target Audiences Key Messages Media Options the message? Performance Metrics •Executives •Middle Managers •Front Line •Investors •Customers •Partners •Objectives •Why change? •Impact of not changing •Options considered •Detail plans •Executive speech •Newsletters •Townhall meetings •Interactive questioning and processing to gain understanding •Who delivers message •Level of Understanding •Resource commitment •Value Created •Cycle Time •Critical Sensitivities
  11. 11. Think easy to use with 3 key features 11 6 80% of your value, will come from 20% of the features
  12. 12. Familiar interface improves field use Check out the well details See your location 12 Filter your view on the map 6
  13. 13. Build once, use many  Determine scenarios for re-use of devices, apps, software, and data  Implement the strategy “common where possible, custom where it counts” to maximize value  Consider vendor partnerships to deliver apps  Understand limitations and complexity of various data models and information stores 13 7
  14. 14. 7 lessons to realize benefits • Choose key wells/assets to move the needle • Improve work then deploy technology • Plan to analyze & combine data • Stay well centered • Talk it up and involve the team • Think easy to use with 3 key features • Build once, use many 14 1 2 3 4 5 6 7
  15. 15. SOFTWARE & DATA SERVICES 15 FOR UPSTREAM Todd Bush 713.936.9290 todd.bush@energentgroup.com http://www.energentgroup.com

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