Making LCA More True to Life: A New Standard Protocol to Improve Accuracy and Enable Comparability of LCA’s
1. Making LCA More True to Life: A New Standard Protocol
to Improve Accuracy and Enable Comparability of LCA’s
Jeff Mendelsohn, New Leaf Paper @newleafpaper
2. Making LCA More True to Life
A New Standard Protocol to Improve Accuracy and Enable Comparability of LCA’s
Jeff Mendelsohn
Founder & Chair
6. “Paper purchasers should maximize their
overall use of paper with postconsumer
recycled content, consistent with functional
and economic considerations.”
The Paper Calculator (1995-Present)
Pioneering NEW METRIC
Launched with the Office of the Federal Environmental Exec
Millions in use by major corporations
- Paper Task Force Report
New Leaf was founded in 1998 specifically to address this issue.
Our mission is to… (state mission)
We believe that the best way to change an industry is to lead by example, not with one green product line, but with every transaction.
We are 100% focused on this mission.
Our founder, Jeff Mendelsohn, started working on this mission in 1990, straight out of college with his first company, New York Recycled Paper.
New Leaf was founded in 1998 specifically to address this issue.
Our mission is to… (state mission)
We believe that the best way to change an industry is to lead by example, not with one green product line, but with every transaction.
We are 100% focused on this mission.
Our founder, Jeff Mendelsohn, started working on this mission in 1990, straight out of college with his first company, New York Recycled Paper.
New Leaf was founded in 1998 specifically to address this issue.
Our mission is to… (state mission)
We believe that the best way to change an industry is to lead by example, not with one green product line, but with every transaction.
We are 100% focused on this mission.
Our founder, Jeff Mendelsohn, started working on this mission in 1990, straight out of college with his first company, New York Recycled Paper.
New Leaf was founded in 1998 specifically to address this issue.
Our mission is to… (state mission)
We believe that the best way to change an industry is to lead by example, not with one green product line, but with every transaction.
We are 100% focused on this mission.
Our founder, Jeff Mendelsohn, started working on this mission in 1990, straight out of college with his first company, New York Recycled Paper.
New Leaf was founded in 1998 specifically to address this issue.
Our mission is to… (state mission)
We believe that the best way to change an industry is to lead by example, not with one green product line, but with every transaction.
We are 100% focused on this mission.
Our founder, Jeff Mendelsohn, started working on this mission in 1990, straight out of college with his first company, New York Recycled Paper.
New Leaf was founded in 1998 specifically to address this issue.
Our mission is to… (state mission)
We believe that the best way to change an industry is to lead by example, not with one green product line, but with every transaction.
We are 100% focused on this mission.
Our founder, Jeff Mendelsohn, started working on this mission in 1990, straight out of college with his first company, New York Recycled Paper.
New Leaf was founded in 1998 specifically to address this issue.
Our mission is to… (state mission)
We believe that the best way to change an industry is to lead by example, not with one green product line, but with every transaction.
We are 100% focused on this mission.
Our founder, Jeff Mendelsohn, started working on this mission in 1990, straight out of college with his first company, New York Recycled Paper.
New Leaf was founded in 1998 specifically to address this issue.
Our mission is to… (state mission)
We believe that the best way to change an industry is to lead by example, not with one green product line, but with every transaction.
We are 100% focused on this mission.
Our founder, Jeff Mendelsohn, started working on this mission in 1990, straight out of college with his first company, New York Recycled Paper.
New Leaf was founded in 1998 specifically to address this issue.
Our mission is to… (state mission)
We believe that the best way to change an industry is to lead by example, not with one green product line, but with every transaction.
We are 100% focused on this mission.
Our founder, Jeff Mendelsohn, started working on this mission in 1990, straight out of college with his first company, New York Recycled Paper.