GREENHUSH
SARAH GREENAWAY
INTIMIDATING
COMPLEX
RELEVANT?
£ROI
INTEGRATION
VISION
6th
BRAND MARKETERS

LEARN SOME
NEW STUFF
MAKE SOME NOISE
SUSTAINABILITY SPECIALISTS

LEARN SOME
NEW STUFF
MAKE SOME NOISE
SARAH GREENAWAY
@Thomas Kolster
Author of Goodvertising, Founder of Goodvertising Agency
& the sustainability platform; WhereGoodGrows
@thomaskolster
#1
Change The View Of The Relationship
You should stop playing the blame game. You are instead urged
to understand the rel...
#2
Modify Dysfunctional Behaviour
Change the way in which you both interact with one another. This
means ensuring that the...
#3
Decrease Emotional Avoidance
Keeping private feelings to yourself will certainly cause further
problems in a relationsh...
#4
Improve Communication
Learn how to communicate with one another effectively. You
should also consider which types of co...
#5
Promote Strengths
Pointing out individual as well as relationship strengths assists in
getting more enjoyment out of a ...
#1
Old Session Title
The 'Greenhush' Problem: Why Sustainability Communications
Aren't More Assertive, and What to Do Abou...
#2
New Session Title
The Green Solution – Why We Should Value Each Other More
To Create Powerful Sustainability Communicat...
Hotline
@thomaskolster
+45 2420 6576
thomas@goodvertisingagency.com
The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It
The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It
The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It
The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It
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The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/communications/greenhush-problem-why-sustainability-communications-arent-more-asser

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The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It

  1. 1. GREENHUSH SARAH GREENAWAY
  2. 2. INTIMIDATING
  3. 3. COMPLEX
  4. 4. RELEVANT?
  5. 5. £ROI
  6. 6. INTEGRATION
  7. 7. VISION 6th
  8. 8. BRAND MARKETERS LEARN SOME NEW STUFF MAKE SOME NOISE
  9. 9. SUSTAINABILITY SPECIALISTS LEARN SOME NEW STUFF MAKE SOME NOISE
  10. 10. SARAH GREENAWAY
  11. 11. @Thomas Kolster Author of Goodvertising, Founder of Goodvertising Agency & the sustainability platform; WhereGoodGrows
  12. 12. @thomaskolster
  13. 13. #1 Change The View Of The Relationship You should stop playing the blame game. You are instead urged to understand the relationship for the situation that it is in and learn how each other interact. Source: Susan Krauss Whitbourne, Professor of Psychology at the University of Massachusetts Amherst @thomaskolster
  14. 14. #2 Modify Dysfunctional Behaviour Change the way in which you both interact with one another. This means ensuring that there is no physical or psychological damage occurring. @thomaskolster
  15. 15. #3 Decrease Emotional Avoidance Keeping private feelings to yourself will certainly cause further problems in a relationship. Growing emotionally distant is a dangerous place to be when trying to make a marriage or relationship work. You should focus on feeling more secure about being open and expressing feelings. @thomaskolster
  16. 16. #4 Improve Communication Learn how to communicate with one another effectively. You should also consider which types of communication might be more effective considering the unique situation. @thomaskolster
  17. 17. #5 Promote Strengths Pointing out individual as well as relationship strengths assists in getting more enjoyment out of a relationship. Such a large portion of therapy focuses on problems so rediscovering strengths assists you in staying positive and acknowledging the good. @thomaskolster
  18. 18. #1 Old Session Title The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It @thomaskolster
  19. 19. #2 New Session Title The Green Solution – Why We Should Value Each Other More To Create Powerful Sustainability Communications @thomaskolster
  20. 20. Hotline @thomaskolster +45 2420 6576 thomas@goodvertisingagency.com

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