As the Internet keeps on shortening the distance between companies and their stakeholders, brand strategy, marketing and communications professionals are facing an ever-growing number of possibilities for engagement. Constantly emerging new campaign ideas and tools, particularly in social media, can be difficult to follow. To help you keep up with the latest and freshest opportunities, this panel explores the 'new world' of marketing and the emergence of the social brand.

1. The 'New World' of Marketing: Social Media,
Radical Transparency and the Emergence
of the Social Brand
¡ Polly Gowers, CEO, Everyclick
Sustainable Brands
London Conference

2. #shop4good Polly Gowers OBE

3. #shop4good

4. #shop4good

5. #shop4good Polly Gowers OBE