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Top 5 Things You Need To Know About People

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Slides for the Internet User Experience Conference talk in April of 2017

Published in: Design
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Top 5 Things You Need To Know About People

  1. 1. The Top 5 Things You Need To Know About People
  2. 2. Humans die without social interaction. 1
  3. 3. “Failure To Thrive” Syndrome 1 Bruce D. Perry, Born for Love: Why Empathy Is Essential--and Endangered (2010). Monographs of the Society For Research In Child Development, The Effects of Early Social-Emotional and Relationship Experience On The Development of Young Orphanage Children (2008).
  4. 4. 1 Yang Claire Yang, Courtney Boen, Karen Gerken, Ting Li, Kristen Schorpp, Kathleen Mullan Harris. Social relationships and physiological determinants of longevity across the human life span. Proceedings of the National Academy of Sciences, 2016; 201511085 DOI: 10.1073/pnas.1511085112 = More social ties Less chronic diseas e
  5. 5. What does this mean? 1
  6. 6. 1 People will use whatever you create to be social and interact.
  7. 7. Your world is imaginary. 2
  8. 8. Everything you see is upside down. 2
  9. 9. Your vision is not smooth; it’s jerky. 2
  10. 10. 2 Your peripheral vision isn’t even clear
  11. 11. 2 Ruth Rosenholtz, MIT Computer Science and Artificial Intelligence Lab Map By Michael Kvrivishvili
  12. 12. 2 Ruth Rosenholtz, MIT Computer Science and Artificial Intelligence Lab Map By Michael Kvrivishvili
  13. 13. 2 Your peripheral vision isn’t even clear… even so peripheral vision “calls the shots”
  14. 14. Your Memories Don’t Exist Either 2
  15. 15. 2 Check out Elizabeth Loftus, University of Washington
  16. 16. What Does This Mean? 2
  17. 17. Everyone is having their own individual experience; just because people are perceiving the same thing, doesn’t mean they are experiencing the same thing in the same way. 2
  18. 18. Almost nothing you consciously think matters. 3
  19. 19. At least 90% of all mental processing occurs unconsciously. 3
  20. 20. John-Dylan Haynes, a neuroscientist at the Max Planck Institute for Human Cognitive and Brain Sciences in Leipzig, Germany 3 Chun Siong Soon, Marcel Brass, Hans-Jochen Heinze & John-Dylan Haynes. Unconscious determinants of free decisions in the human brain. Nature Neuroscience April 13th, 2008. By looking at brain activity while making a decision, researchers could predict what choice people would make 7-10 seconds before they themselves were even aware of having made a decision.
  21. 21. What does this mean? 3
  22. 22. People are not thinking consciously very much. Don’t underestimate the power of the unconscious. 3
  23. 23. The power of thinking. 4
  24. 24. Maryanne Wolf’s research shows that people are reading differently because of blog posts, and other short article formats. 4
  25. 25. What does this mean? 4
  26. 26. We assume technology moves fast but people stay the same; not true, we are changing with our technology. 4
  27. 27. Brains are hackable. 5
  28. 28. It’s possible to erase memories 5
  29. 29. How To Disrupt Memory Firings5 1. There are proteins that facilitate memory formation. You can take drugs to disrupt the protein, and stop memories from being formed 2. If you breathe Xenon gas while recalling a memory, the memory will be erased 3. You can use optogenetics (with a laser) to change genes, which can turn a memory on or off
  30. 30. The Stentrode from DARPA’s Reliable Neural- Interface Technology (RE-NET) Program 5
  31. 31. The goal is to open two-way communication between the human brain and modern electronics 5
  32. 32. What does this mean? 5
  33. 33. 5 It’s now possible to influence behavior with design and technology. We’d all better figure out the ethical implications of this quickly -- because the technology is here.
  34. 34. 1. People will use whatever you create to be social and interact. 2. Everyone is having their own individual experience. 3. Don’t underestimate the power of the unconscious. 4. Technology is changing human biology. 5. It’s time to tackle both the design and ethics of technology that influences behavior. Final Takeaways
  35. 35. “It is far better to grasp the universe as it really is than to persist in delusion, however satisfying and reassuring.” …Carl Sagan
  36. 36. humantech.theteamw.com
  37. 37. Courses.theteamw.com
  38. 38. THANK YOU! The Team W, Inc. 847-909-5946 www.theteamw.com info@theteamw.com

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