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Top 10 Things Every Designer Needs To Know About People

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A summary of the Brain Lady's recent talk in the UK on the Top 10 Things Every Designer Needs To Know About People

Published in: Design, Technology

Top 10 Things Every Designer Needs To Know About People

  1. The Top 10 Things Every Designer Needs To Know About People Susan Weinschenk, Ph.D. Chief of UX Strategy, Americas, Human Factors InternationalSusan Weinschenk,Ph.D.
  2. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  3. 10. Most Mental Processing is Unconscious @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  4. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  5. 9. People Use Peripheral Vision More Than Central To Get The “Gist” Of The Scene Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6) @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  6. 8.The Fusiform Facial Area (FFA) Makes Us Pay Attention To Human Faces @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  7. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  8. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  9. Fact Or Fiction? People like having a lot of choices. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  10. Fact Or Fiction? People like having a lot of choices. FACT @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  11. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  12. Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating: Can one desire too much of a good thing?. Journal of Personality and Social Psychology. 79: 995-1006.@thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  13. Fact Or Fiction? If you give people too many choices they won’t choose anything. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  14. Fact Or Fiction? If you give people too many choices they won’t choose anything. FACT @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  15. Choice = Control = Survival @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  16. Fact or Fiction? People can only remember/process 7 + or – “things” at a time @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  17. Fact or Fiction? People can only remember/process 7 + or – “things” at a time FICTION @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  18. 7 +/- 2 is an UrbanLegend @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  19. 7. People Can Remember/Deal With Only 3-4 ItemsBaddeley, A. D. (1994). The magical number seven: Still magic after allthese years? Psychological Review, 101, 353-356.Broadbent, D. (1975). The magic number seven after fifteen years. In:Studies in long-term memory, ed. A. Kennedy & A. Wilkes. Wiley.Cowan, N. (2001). The magical number 4 in short-term memory: Areconsideration of mental storage capacity. Behavioral and BrainSciences, 24, 87-185. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  20. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  21. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  22. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  23. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  24. 5. Speaker and Listener Brains Sync Stephens, Greg, and Hasson, U. 2010. “Speaker-listener neural coupling underlies successful communication.” Proceedings of the National Academy of Sciences. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  25. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  26. 4. There are “weak” ties and “strong” ties “Weak” Ties = ? Professor Robin Dunbar University of Oxford http://www.isca.ox.ac.uk/ about-us/staff/academic/ prof-robin-dunbar/ “Strong” Ties = 150 @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  27. 3. Beauty is in the eye of the unconscious Tractinsky, et. al. Using ratings and response latencies to evaluate the consistency of immediate aesthetic perceptions of web pages. Proceedings of the 3rd Annual Workshop on HCI Research in MIS, 2004. Fernandes, et.al. Judging the appeal of web sites. Proceedings of the 4th World Congress on the Management of Electronic commerce, 2003. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  28. Factor 1Aesthetic – Orderly and clear designFactor 2Expressive – Creativity and originality; breaking designconventions Lavie & Tractinsky, Assessing dimensions of perceived visual aesthetics of web sites. Intl Journal of Human-Computer Studies. 60 (2004) 269-298. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  29. Berns, Gregory S., McClure, S., Pagnoni, G., & Montague, P. (2001). Predictability modulates human brain response to reward. The Journal of Neuroscience, 21(8), 2793–2798.@thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  30. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  31. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  32. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  33. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  34. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  35. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  36. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  37. Fact, Theory, Or Fiction? People prefer objects with curves @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  38. Fact, Theory, Or Fiction? People prefer objects with curves FACT @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  39. People Prefer Objects With Curves Bar, M., & Neta, M. (2006). Humans prefer curved visual objects. Psychological Science, 17(8), 645-648. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  40. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  41. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  42. 2. The Brain Processes Information Best When It Is In Story Format Singer, T., B. Seymour, J. O’Doherty, H. Kaube, J.D. Dolan, and C. Frith. 2004. Empathy for pain involves the affective but not sensory component of pain. Science. 303: 1157-1162. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  43. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  44. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  45. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  46. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  47. 1. People Expect Technology To Follow Human-To- Human Interaction Rules The Media Equation: How People Treat Computers, Television, and New Media Like Real People And Places. Byron Reeves and Clifford Nass (1996) @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  48. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  49. • Don’t distract me• @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  50. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  51. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  52. For More Information @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  53. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  54. Susan Weinschenk, Ph.D.thebrainlady@gmail.com@thebrainlady#100ThingsUS Phone: 847-909-5946www.whatmakesthemclick.net @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com

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