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Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Perception

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Slides from my recent talk at UX Brighton The Psychology of Design Conference, Brighton England, November 1, 2013

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Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Perception

  1. 1. Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Perception Susan Weinschenk, Ph.D. @thebrainlady susan@theteamw.com
  2. 2. 10. Senses perceive, but the brain attends and interprets
  3. 3. 9. The Fusiform Facial Area (FFA) makes us pay attention to faces
  4. 4. Fusiform Facial Area (FFA)
  5. 5. 8. We miss changes in our visual field (inattentional blindness/change blindness).
  6. 6. Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
  7. 7. 7. People use peripheral vision to get the “gist”. Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
  8. 8. 6: Speaker and Listener Brains Sync Stephens, Greg, and Hasson, U. 2010. “Speaker-listener neural coupling underlies successful communication.” Proceedings of the National Academy of Sciences.
  9. 9. 17 x 24 = ?
  10. 10. In a lake there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days or 47 days?
  11. 11. In a lake there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? 24 days or 47 days?
  12. 12. 5. When something is hard to read our System 2 thinking is activated.
  13. 13. Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.
  14. 14. 8 minutes Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.
  15. 15. 8 minutes Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988. 15 minutes
  16. 16. 8 minutes Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988. 15 minutes Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986–988.
  17. 17. 4. Hard to read = hard to do.
  18. 18. Pavlov’s Classical Conditioning Stimulus Response
  19. 19. Pavlov’s Classical Conditioning Stimulus Meat Response Salivate
  20. 20. Pavlov’s Classical Conditioning Stimulus Meat Meat + Bell Response Salivate Salivate
  21. 21. Pavlov’s Classical Conditioning Stimulus Meat Meat + Bell Bell Response Salivate Salivate Salivate
  22. 22. 3. We become conditioned to unpredictable auditory and visual cues
  23. 23. 2. People prefer objects with curves Bar, M., & Neta, M. (2006). Humans prefer curved visual objects. Psychological Science, 17(8), 645-648.
  24. 24. 1. Vision and hearing can’t be separated from our social and emotional processing.
  25. 25. Use coupon code TALK
  26. 26. THANK YOU! Susan Weinschenk, Ph.D. @thebrainlady susan@theteamw.com www.theteamw.com

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