Running head EFFECT OF CELL PHONE USE4Effect of .docx

Running head: EFFECT OF CELL PHONE USE 4
Effect of Cell Phone Use
Monica Virgili
Argosy University Online
Bowen, S. (2017, February 16). Using Cell Phones While
Driving is as Bad as Drunk Driving. Retrieved from
https://quotewizard.com/auto-insurance/cell-phones-like-
driving-drunk for-motorists
This resource talks about a new organization, FocusDriven,
to make driving and talking on cell phone illegal just as
drunk driving. This organization is taking the pattern from
Mothers Against Drunk Driving, being a nonprofit group.
The group has made it clear that all technology, including
hand-free devices, to be enabled while driving a vehicle or
engage a conversation while driving. FocusDriven wants
to provide support to victims of distracted driving. This
epidemic in talking and texting has grown in our society.
FocusDriven wants to educate the public about talking,
texting while driving a vehicle, the people who has died
from those talking/texting should have never died, if the driver
had been paying attention to the road.
Mourant, R. T.-J. (1999). 1 Divided Attention Ability Of Young
and Older Drivers. Retrieved from http://www-

nrd.nhtsa.dot.gov/departments/Human%20Factors/driver-
distraction/pdf/9.pdf
This resource is a study about divided attention task that
measures the capability of drivers in use of in-vehicle
Advanced Transportation Information System also known as
(ATIS) researchers says that "ATIS is a two-edge sword"
regarding to older drivers, those who are older, their
experience has diminished in perceptual and cognitive abilities
to use the vehicle displays. In this study are three displays
showing a 32 degree to the right and an 18 degree down this
is to have the driver looking straight ahead, making the divided
attention time between stimuli a 1.0 second. Making
younger drivers average at 76.8% correct and for the older
drivers a 62% correct.
Olsson, S. &. (2017). Measuring Driver Visual Distraction with
a Peripheral Dectection Task.
This resource is about the importance to evaluate in-
vehicle systems for people to use while driving. The
Peripheral Detection Task (PDT) is a measuring method for
driver mental workload and visual distraction in the
vehicles. 13 participants drove while performing different
tasks such as changing the CD, changing channels on the radio.
The PDT reaction time was significant different between
different tasks, the worst was changing the CD. More research
is needed in PDT for a wider range of driving with different
tasks. There was a study with 13 subjects, between the ages of
24-44 years, all had a valid driver’s license for 4 and 26
year, 6 wore glasses, only 11 subjects completed the study for
the analysis.
Redelmeier M.D, D. A. (1997, February 13). The New England
Journal of Medicine. Association Between Cellular- Telephone
Calls and Motor Vehicle Collisions, 336(7).
doi:10.1056/NEJM199702133360701
With the New England Journal of Medicine as a resource
this was about cellular phones while driving causes collisions.
In a 14-month study, 26,798 cellular calls were made

amongst 699 drivers, the day of the collision when the
drivers used their cell phones the risk was four times higher.
Regulation of cell phone need to take in account for the
technology and the role of everyone’s responsibility, each
was different in the individuals due to personalities. There
are 8 different methods of study’s that were conducted, the
end results were 742 participated in the study and 231
were received by cell phone calls, within 5 minutes of the call
a collision event had happened. The regulation is
controversial, showing that stress and those who use a cell
phone are at increased risk for a collision, and should
consider road-safety precautions.
Schmitz, J. P.-G. (2017, March 28). Cell phone ban for drivers
is focus of new group. Its 5 leaders all lost loved ones in
crashes. Retrieved from http://www.post-
gazette.com/news/nation/2010/01/13/Cell-phone-ban-for-
drivers-is-focus-of-new-group/stories/201001130215.print
This resource also talk about the FocusDriven organization
that has modeled after MADD organization. There wasn't
any study committed on this article, it focusses on how the
cellphone needs to be banned for drivers.
World Health Organization. (2011). Mobile phone use. a
growing problem of driver distraction.
Retrieved from
http://www.who.int/violence_injury_prevention/publications/roa
d_tra�c/en/index.html
This resource World Health Organization (WHO) is a very
helpful piece of material, this resource talks about everything
from Defining driver distraction to Interventions to address
mobile phone use while driving. While the technology of
cellphones is evolving, even the hand-free devices are
dangerous as well, findings of this development are
showing high-risk of impacts with the vehicles involved.
There weren’t any studies performed in this booklet it does
talk about the "primarily on the distraction resulting from
mobile phone use, technological systems within vehicles can

also be used to protect against distraction". This would be a
great reference to have.
The product
The company selected in the previous assignment is Facebook;
Facebook is the largest social media company in the world with
a database of over one billion people who actively share their
life including their tastes. Given the amount of data that billions
of users submit to Facebook, the company is in an excellent
position to introduce a new kind of on-demand food service that
leverages user information into a product that forecasts food
demand in different locations and allows consumers to purchase
on-demand food from the website. For instance, if Facebook
notices a trend whereby users from New York are constantly
posting about pizza it will include an option for New York users
to purchase pizza directly from the website, order fulfilled by a
third-party company such as Domino’s that has mastered the
logistics of food delivery.
Product lifecycle
There are several elements to the product lifecycle of the
product introduced by Facebook; the first stage of the product
lifecycle is the initial stage. The priority of the company in the
introduction stage is to create awareness about the product and
alert consumers how they can benefit from the new product
(Stark, 2015). The marketing and advertising strategy developed
for the product is extremely significant in the introduction stage
and includes product branding; here, the company creates a
unique identifier for the product. Pricing, distribution, and
promotion are also aspects of the introduction stage. If
Facebook pulls of the product launch correctly, the product will
seamlessly move to the growth stage.
The growth stage is the second element in the product lifecycle.
The aim of the company in the growth stage is to establish the

product further and increase its market share. In their efforts to
develop and growth of the profile of the product, the company
fine-tunes the new product to increase its quality and ability to
meet the needs of the customer. The company may also reduce
the price of the product in order to take away market share from
competitors (Baker, 2014). Distribution is also essential in the
growth stage; a faulty distribution channel acts as a bottleneck
in the growth of the product, for Facebook to truly unleash the
potential of the new service, it must partner with companies that
have mastered the art of food distribution such as Domino’s
pizza.
Another element of the product lifecycle is maturity, in the
maturity stage, the product is no longer a novelty, and sales
begin to decline as competition intensifies and customers tire of
the new product (Baker, 2014). To achieve longevity, the
company must launch new marketing strategies aimed at
existing consumers, the intention of this marketing strategy is to
defend market share. An example of a company that
successfully uses marketing to keep sales momentum despite the
product being decades old is Coca-Cola. A stellar advertising is
key in maintaining market share dosing the maturity stage
(Baker, 2014).
Determining success or failure
In assessing the launch of the new product, there are several
ways to evaluate success or failure, one of the methods to
evaluate success or failure is the number of consumers signing
up to use the services, a large number of users indicates success
while a low number of users indicates failure. Another metric
that enables the company to determine success or failure is the
conversion rate; this is the number of signed up users who start
paying and using the service versus the number of users who
sign up but do not pay for the service. A high conversion rate
indicates success. User engagement is also an indicator of
success; a company assesses user engagement by asking
questions for example:
· Is the advertising increasing traffic to the product?

· How many users are clicking on the advertisements?
The responses to these questions can determine success or
failure depending on the focus and what the consumer wants.
Media methods
The print media method will focus on newspapers and
magazines. Advertisement in the newspapers and magazines will
contain Quick Response Codes that unlock special discounts if
users scan them with their phones. The print media will help
drive traffic to the product.
The non-print media will focus on television advertisements.
Creative advertisements that highlight the usefulness of
ordering food from within the social network will create
awareness about the product. The use of television for
advertising enables the company to compete with other on
demand food-delivery services that also use the same media.
Push and Pull
The marketing efforts used to create awareness about the new
product use the push strategy. In the push strategy, the company
promotes the product towards the consumer irrespective of
demand (Chang, Chen, & Liu, 2014). The company encourages
consumers to use the new service through exclusive discounts
and aggressive marketing strategies.
Advertising strategy
The adverting strategy will focus on creating awareness of the
novel new product and how it improves the consumer’s life, the
print and television strategies will especially highlight the
convenience of ordering food while browsing Facebook. When
the consumers understand how the product can help them, they
are in a better position to use the service.
References
1. Baker. (2014). Marketing strategy and management. Palgrave
Macmillan.
Chang, Chen, & Liu. (2014). The push, pull and mooring effects
in virtual migration for social networking sites. Information

Systems Journal, 24(4), 323-346.
Stark. (2015). Product Lifecycle Management. In Product
lifecycle management (pp. 1-29). Springer International
Publishing.
Facebook Target Markets
Among social media companies, Facebook stands out for
its longevity and ability to monetize the significant data
collected from its users. Facebook is currently the largest social
media brand with a significant market share among young and
middle-aged people. Facebook has several strengths that cement
its strong industry position; one of these strengths is a strong
brand image; over one billion people use Facebook’s services
all over the world daily, this translates into a strong brand
image. Facebook has been able to venture into greater profits
because of the expansion of the brand image.
Another key strength of is its enormous user base of more
than 1.8 billion monthly active users; this makes the company
the undisputed leader in social media and the preferred choice
for advertisers. The significant number of monthly active users
means Facebook is in a position to make billions in profits that
it reinvests to improve its market position further and buy out
the competition.
Despite the fact, Facebook is the most successful company
at engaging users and monitoring the data provided by users,
several weaknesses, if not adequately addressed could signal the
end of the enterprise. One of the weaknesses is low

diversification of their core business. Facebook makes the bulk
of its money from advertising on its social network site; this
makes it overly dependent on the social networking site and
vulnerable to changes in consumer preferences. The increase in
popularity of applications such as Snapchat show that
consumers are hungry for a different form of engagement; if
Facebook fails to diversify, it will experience loss of market
share to competitors (Malhotra, Birks, and Wills, 2013).
Another weakness is that Facebook is a large company
inadequate to compete with more nimble competitors who are
capable of responding to consumer changes. In recent, years,
Facebook has taken to buying rival companies such as
Instagram and WhatsApp instead of innovating; Facebook’s lack
of innovation is a major weakness that the company should
address.
As the biggest social media company in the world, there
are plenty of opportunities for Facebook to improve its market
position and innovate. One of the actions for Facebook is
connecting the world’s last batch of nations and people not
connected to the internet; among western countries, Facebook
has achieved near market saturation, growth for the company
now lies in connecting the world’s unconnected people.
Facebook has several projects aimed at connecting the
unconnected world including a solar-powered plane that beams
the internet to unconnected towns. Another opportunity for
Facebook is market diversification. Facebook is currently very
profitable, and it generates considerable volumes of cash; the
company should use its dominant market position to innovate
and provide new experiences that the market desires and
appreciates, this ensures the longevity of the enterprise.
Fierce competition is one pertinent threat that Facebook
faces. Companies such as Google have the resources, expertise,
and initiative necessary to create a viable rival product that can
take away market share from Facebook. Intense competition
means that Facebook should always be on its toes or risk ceding
market share to more nimble competitors such as Snapchat.

Another threat that Facebook faces is market saturation in the
United States of America and other western countries, the
company risks becoming complacent and basking in its
significant market share. It is necessary for Facebook to
continue innovating so that it remains relevant and generates
value for consumers (Babin & Zikmund, 2015).
Several technological factors affect the operation of
Facebook. One of the significant technological trends is the
growth of mobile computing through devices such as
smartphones, smartwatches, and an increasing array of
connected devices. The increase in mobile computing presents
opportunities and threats for Facebook, on the one hand, it
presents the company with new ways of creating value for
consumers while on the contrary mobile computing gives other
companies the opportunity to outdo Facebook (Facebook).
In its last financial report, Facebook reported over 1.8
billion monthly active users, which represents a seventeen
percent increase from 2016. The Majority of Facebook’s users
are adults between the ages of 25 to 39; this makes Facebook a
coveted advertising platform by advertisers. Facebook’s
financial report also shows that 76% of its female users and
66% of its male users are daily active users (Facebook).
The demographic data about its users that Facebook
provides shows that it attracts a coveted segment of the
population; adults between the ages of 25 and 39 are more
likely to have disposable income; this makes Facebook the
chosen advertising platform for advertisers. The trends also
show that Facebook is failing at attracting a younger crop of
users below the age of 25.
References

Babin, & Zikmund. (2015). Exploring marketing research.
Cengage Learning.
Facebook. (n.d.). Facebook FORM 10-K. Retrieved from
UNITED STATES SECURITIES AND EXCHANGE
COMMISSION:
https://www.sec.gov/Archives/edgar/data/1326801/00013268011
6000043/fb-12312015x10k.htm
Malhotra, Birks, & Wills. (2013). Essentials of marketing
research. Pearson.
Per the course guidelines, opening paragraph should have
insight on what the assignment is to cover based on the
description in the syllabus. Be sure to also mention also in the
opening paragraph which of the 3 topics you will be covering.
Per course guidelines, did have a conclusion summarizing key
issues within the assignment.
How does this differ then defining the target audience as
outlined in the week 2 instructor presentation?
Along with Maslow’s hierarchy of need which you mention
below. Good insight from the resources provided.
To define a target market, one must consider the following:
• Identify its current or potential customer base
• Identify the competition
• Analyze the product or service and determine its benefits
• Choose specific demographics that will maximize
profitability
Following these steps is one example of Consumer Analysis.
Consumer Analysis is important to a firms business or
marketing plan because it ultimately identifies its customers,
performs research to determine the potential success of a
product with those customers and specifies how the product will
impact the target audience.
In this course, as mentioned in week 1, all SWOT should

include internal and external trends which is defined over a
period of time with factual information and becomes a SWOTT
analysis based on the template provided for the course.
Individual Assignment: Understanding Target Markets Grading
Report
Purpose of Assignment
To develop effective relationship marketing, a company must
first understand its targeted consumers’ buying influences and
behaviors. This week’s assignment is the first part of the
development of a marketing plan. It provides the foundation of
the marketing plan and introduces the student to a variety of
diagrammatic tools for understanding a business.
Assignment Steps
To develop effective relationship marketing, a company must
first understand its targeted consumers' buying influences and
behaviors. In Week 2, create the Research section of your plan.
Create the research section of your marketing plan in minimum
of 700 words.
Include at least 3 elements of the Research List of Topics (see
list below):
· Research List of Topics:
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal,
Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat

· Diagrams are not required but can be used to provide clarity
and conciseness. Diagrams (and subsequent discussion) can
include SWOT (emphasizes internal market--Strengths,
Weakness, Opportunities, Threats) TOWS (emphasizes the
external market--Threats, Opportunities, Weakness, Strength),
PEST (Political, Economical, Social, Technological), SOAR
(Strengths, Opportunities, Aspirations, Results), and/or STEEP
(Social, Technological, Environmental, Economical, Political).
All diagram(s) should be in APA format and must include a
subsequent discussion of the diagram(s) providing insight and
clarity.
Develop the first two parts of the Target Market section, which
includes an overview of the demographics (age, income, family
members, and birthdays) and psychographics (activities,
interests, and opinions) analysis. This is not a detailed analysis
but an overview (basic trends and insights from the data that is
presented in annual reports and other SEC type filings).
Explain the insights you have gained from your inspection and
analysis of the demographic and psychographic information you
have found.
This assignment will be incorporated into your overall
marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Grading Guide
Content
Met
1 Pt
Partially Met
.75 Pt
Not Met
0 Pts
Comments:

Student creates the research section of his/her marketing plan
and includes at least 3 elements of the research list of topics
provided here:
Research List of Topics
· Identify Ecological Forces
· Current Opportunities
· Potential Future Opportunities
Any diagram(s) provided (not required) are in APA format and
includes discussion providing insight and clarity.
X
Did apply specific research for 3 of these topics with some
insightful content. Include illustrations such as graphs and
tables to support your response related to the topics. What
insight from the chapter readings should have been included to
establish a baseline on what to focus on for each of these
sections? A table of current with future opportunities is
suggested going forward.
Student develops the first two parts of the Target Market
section, which includes an overview of the demographics (age,
income, family members, and birthdays) and psychographics
(activities, interests, and opinions) analysis.
X
Did not include any details of the target audience profile with
specific examples. Should include the additional sections of
buyer behavior and geographic information as mentioned in the
week 1 class. Should include data with narrow, focused and
targeted ranges. See examples below.
Student explains the insights he/she has gained from his/her
inspection and analysis of the demographic and psychographic
information he/she has found.

X
Did have some analysis with knowledge gained from conducting
this research. Should include benefits but should relate this to
how it is meeting the wants/needs of the target audience or
solving problem.
The Research section is a minimum of 700 words in length.
X
Had 775 words which is above the word count minimum. Be
sure not to exceed by more than 10% of the assigned word
count.
Total Available
Total Earned
4
3
Writing Guidelines
Met
.25 Pts
Partially Met
.15 Pts
Not Met
0 Pts

Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
X
Met most criteria but should have more mages related the topics
as shown in the chapter readings.
Intellectual property is recognized with in-text citations and a
reference page. Use 3 Peer review references.
X
Did not include 3 additional referenced but were not 3 peer
reviewed references. See examples below. Per the course
guidelines, did include references “quoted” citations from
chapter readings.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper. Sentences are complete,
clear, and concise.
X
Paragraphs are concise and paper flows at a graduate’s level.
Rules of grammar and usage are followed including spelling and
punctuation. Included turn it in and grammar reports.
X
Grammar issues within the report from the grammarility system
with 2 critical and 4 issues. Try to reduce these to 0.

Total Available
Total Earned
1
.7/1
Assignment Total
#
5
3.7/5
Additional comments:
Good job on the assignment. Remember to include turn it in and
grammar reports when submitting your assignments. Make
changes to your assignment based on these report such that the
report results in less than 10 grammar issues and less than 5%
similarity index.
Additional Notes:
Target Market is best analyzed by considering the following:
Identify its current or potential customer base
Identify the competition
Analyze the product or service and determine its benefits
Choose specific demographics that will maximize profitability
Target Audience – is best analyzed by considering the following
and see images below for additional details
Subset of market

Demographics
Psychographics
Geographic
Buyer Behavior
See slide in week 2 assignment feedback for additional details
Gaining market insight is critical to the success of a product
being marketed. According to Phillip Kotler and Kevin Keller,
authors of Marketing Management 15 Edition, consumers make
decisions based on their core values; it is what drives them to
purchase a product. Kotler and Keller identify three theorists
that help market researchers understand consumer behavior, also
known as “motive” (Kotler & Keller, 2016). Motive is driven
by a psychogenic need, or the need of belonging, recognition
and self-esteem. Freud’s theory on motive suggests that
consumers are driven by the unconscious mind. Market
researchers can use specific projective techniques, such as word
association, picture association to get a deeper sense to why a
consumer would choose a certain product. (Kotler & Keller,
2016). Maslow’s theory suggests that individuals have a
hierarchy of needs and that if a product or service can be
targeted to a specific need, the more people it will affect.
Lastly, they introduce Herzberg’s theory, which suggests that
there are satisfiers and dissatisfiers that motivate a person to
purchase a product. The absence of dissatisfiers is not enough
to sell a product, so it is important to focus and highlight
satisfiers (Kotler & Keller, 2016). Market researchers can
conduct various studies to determine what motivates a person to
purchase a certain product, and hone in on the factors that they
believe will influence like customers.

Environmental scanning is a review of external components that
impact businesses and is a very important part of marketing
research. The goal is to identify these factors and apply what is
known as SWOT analysis. Each letter represents and area to
consider and analyze: Strengths, Weaknesses, Opportunities,
and Threats. SWOT considers both internal and external
analysis so that a company can direct and focus resources on the
correct areas. Below is an example of a SWOT Matrix that
depicts health care analysis on a chart (Harrison, 2010).
Should include SWOTT per comment above.
References
3 Peer reviewed
Kotler, P.T. & Keller, K.L. (2016). Marketing
management (15th ed). Upper Saddle River, NJ:
Pearson/Prentice Hall.
Chapters 5, 7, 8, 10.
Example peer-reviewed cited references are below. Note the
resource is form EBSCOhost University of Phoenix Student
Library and include
ISSN: 0965-254X
Accession Number: 94451469

Aroean, L., Michaelidou, N. (February 2014) “A Taxonomy of
mobile phone consumers: insights for marketing managers”
Journal of Strategic Marketing22 (1) p 73-89 Retrieved March
27, 2017, from EBSCOhost University of Phoenix Student
Library ISSN: 0965-254X Accession Number: 94451469
Aroean, L., Michaelidou, N. (February 2014) “A Taxonomy of
mobile phone consumers: insights for marketing managers”
Diagram p 75Journal of Strategic Marketing22 (1) p 73-89
Retrieved March 27, 2017, from EBSCOhost University of
Phoenix Student Library ISSN: 0965-254X Accession
Number: 94451469
Burrows, C. S., & Weigel, F. K., (Jan-March 2016) “Mobile
Phone Health Applications for the Federal Sector” U.S. Army
Medical Department Journal p71-75 Retrieved March 27,
2017, from EBSCOhost University of Phoenix Student
Library ISSN: 1524-0436 Accession Number: 113185435
Kotler, P.T. & Keller, K.L. (2016). “Marketing Management:
Creating Long-term Loyalty Relationships” (15th ed). Upper
Saddle River, NJ: Pearson/Prentice Hall. Retrieved March 27,
2017, from University of Phoenix Student Website Chapter 5
Week Two Reading
Kotler, P.T. & Keller, K.L. (2016). “Marketing Management:
Analyzing Business Markets” (15th ed). Upper Saddle River,
NJ: Pearson/Prentice Hall. Retrieved March 27, 2017, from
University of Phoenix Student Website Chapter 7 Week Two
Reading
Wagner, J. (June 2011) “Anytime/Anywhere---Playing Catch Up
With The Mind of The Smartphone Consumer” International
Journal of Mobile Marketing 6 (1) p28-53 Retrieved from
EBSCOhost University of Phoenix Student Library ISSN: 1939-
1161 Accession Number: 61262449
Wagner, J. (June 2011) “Anytime/Anywhere---Playing Catch Up
With The Mind of The Smartphone Consumer” Diagram p 34
International Journal of Mobile Marketing 6 (1) p28-53
Retrieved from EBSCOhost University of Phoenix Student

Library ISSN: 1939 1161 Accession Number: 61262449
Belief vs Attitude
A belief is a descriptive thought that a person holds about
something. Just as important as beliefs are attitudes.
An attitude is a person’s enduring favorable or unfavorable
evaluation, emotional feeling, and action tendencies toward
some object or idea.
Memo
To: , Senior Vice President (SVP) Marketing Department
FROM: Analyst
Date:
SUBJECT: Marketing Strategies to Improve the Company’s
Revenue Earnings
Thank you in advance for reading this memo that identifies what
I have reviewed based on our company collected data and
financials.
From my analysis, I see that we have experienced some changes
in the revenue earnings from 2015 and Quarter’s One and Two
from 2016 financial year, this could be based on the strategic
operations adopted. There was a general improvement in the
company’s financial performance; there were areas that had a
noticeable decrease in revenues; this could be possibly due to
management not releasing the funds to finances promptly for

implementation of strategic plan.
In the review, I noticed three major areas showing increased
revenues were the Domestic in our Global Breakout area,
Expand in the Customer Rank area and Commercial in our
Customer Class area. Please see the table below this provides a
full view of what the Revenue Earnings were in both quarter’s
one and two as well as the comparison and increase from 2015
vs. 2016.
Revenue Earnings
Qtr. 1, 2016
Revenue Earnings
Qtr. 2, 2016
Revenue Earnings
2015 vs. 2016
Domestic
$12,085,137
$6,145,978
+ $1,930,466
Expand
$7,634,424
$4,017,070
+ $1,282,340
Commercial
$7,195.592
$3,719,525
+ $1,130,973
(University of Phoenix, 2017, p. Spreadsheet).
The increase in revenue was due to the growth made by our
marketing and advertisement teams and their incredible
strategic planning for improvement.
In my analysis, I also found some areas where the services
sector was lower on the revenue earnings in the last quarter of
2015 as well as the first two-quarters in 2016. It is important
that changes are made to ensure there is productivity from all
the sectors. My recommendation in this area would be to

allocate additional funds to their financing and operations to
attempt and correct some of their losses; this is similar to what
we did with the other three identified, and we did very well.
The overall analysis of the company revenue earnings shows
that there has been a general increase in the last few years based
on the data received and reviewed. It is clear that we rely on all
of our customers for our products, but it is important to provide
an expansion strategy and that we adopt as soon as possible to
continue to help and venture into the foreign markets and reach
a higher market share. If we adopt this expansion strategy, this
will more than likely help increase our revenue as it has in the
past two consecutive years.
My analysis includes a review of the data of our domestic
customers, they are our principal assets, and we seek to attract
and retain more of the customers through a motivated
workforce. The major objective of our marketing strategies is to
increase our market outreach to domestic customers by
enhancing their awareness of the existence of our products and
services. We will need to conduct intensive marketing
campaigns through online marketing and broadcasting
advertising, and we will need to additionally explore marketing
in the foreign countries to help increase opportunities to a much
larger audience and attempt to excel from what other existing
companies are providing and marketing.
We need to focus on attracting new clients not so much the
retention only of the existing customers. We will need to
establish customer trust and royalty by the production of
quality, affordable and after sale services in addition to our
company considering changing the operations to ensure
premium services and products to be differentiated in the
industry. We need to hire and recruit employees in our
production lines that are competent, properly trained, have
knowledge of our company products as well as the goal and
direction of the growth vision. Workers that can use their skills
consistently and also increase our technological requirements
for the recruits, this will provide us with the best of the best.

Sincerely,
Claudia Hernandez
Claudia Hernandez, Analyst
Part two
Summary of a Company of Choice
Facebook is an LLC, and Headquarters are located in Menlo
Park, California according to Google; also, Facebook was
founded in February 2004 by Mark Zuckerberg and his four
colleagues in Cambridge, MA (Google, 2017). The company
operates in the social networking industry and has been one of
the fastest growing enterprises in the industry. This company is
a huge in the networking field/area. Facebook includes in-game
social assess and targets social advertising. Facebook is key to
facilitating social, online communication, social events,
customer based marketing at finger tips as long as the consumer
has a smartphone device, tablet, or a laptop with internet
connectivity access.
Facebook has also diversified its services and offers other
customer-oriented features such as affordability, flexibility, and
reliability. The company uses acquisitions as a strategy to
counteract competition and increase its market presence. For
instance, it has acquired various businesses in the social
networking industry including PrivateCore, WhatApp Inc.,
Oculus VR and Instagram. Facebook had a total of 450 full-time
employees in 2007, but the number increased drastically to
12,691 employees in December 2015(Griggs, CNN, 2014).
Years ago, there was a social networking by the name of
MySpace, which I used and in fact, I think that Facebook has
surpassed anything MySpace ever had with social networking.

References
Google. (2017). Retrieved from
https://www.google.com/search?client=safari&rls=en&q=what+
city+are+the+headquaters+of+facebook&ie=UTF-8&oe=UTF-
8#q=when+was+facebook+founded&*
Griggs, CNN, B. (2014). What's Oculus VR, and why did
Facebook pay $2B for it?. Retrieved from
http://www.cnn.com/2014/03/26/tech/gaming-gadgets/oculus-vr-
explainer/
University of Phoenix. (2017). Business Growth Overview.
Retrieved from University of Phoenix, MKT/571 website.
Individual Assignment: Researching Marketing Questions
This assignment is designed to help students analyze and
interpret primary and/or secondary data and research. First,
students will be provided with a marketing report that allows
for preparing basic executive level data insights. Second, they
will be allowed to pick a company and product or service. This
assignment will help prepare students for the development of
their marketing plan. Students will be creating a marketing plan
(refer to Marketing Plan and Outline document) so they may
want to choose a company and product or service that has data
readily available or where they can use
demographic/psychographic data to provide insights.

Resources Required
Week 1 Business Growth Overview
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is
a marketing report generated by an analyst for the Senior Vice
President (SVP) of Marketing at a large corporation. The
analyst is new and has provided summary data but no insights or
commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP
providing insights and commentary. The memorandum should
include your analysis of the following:
· Major areas of increase and decrease in revenue or type and/or
category of business
· Trends that are evident in terms of revenue or type and/or
category of business
· Insights that would help formulate marketing strategies to
either continue growth or reverse decline
· Additional analysis you (if you were SVP) would like to build
a marketing goal and strategy or strategies (and why)
Part 2:
Select a global or multi-regional (does business in more than
one country) company and one of its products or services that
will serve as the basis for your marketing plan. You should
obtain two years of annual reports as well as two years of 10K
reports (provides a comprehensive overview of the company's
business and financial condition and includes audited financial
statements) for your data source. Once you have selected your
product or service, you must define the size and type of your
selected company that provides the product or service (available
from annual reports). This need not be elaborate but must
include total number of employees, production volume,
distribution methods, and so forth. Record this information in a
summary document as outlined below.
Company and product selection is a critical part of this project.

You must ensure your proposed company can implement the
marketing methods discussed in Marketing Management.
Prepare a minimum 175-word summary document and send it to
your instructor as a record of your selection. The summary
document should include the following:
· Name of Company
· Location of Company Headquarters
· Name of Product or Service selected
· General description of company (number of employees,
revenue, type of ownership, web page, etc.)
· General description of product or service
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student analyzes the dataset and provides insight and
commentary in the form of a memorandum. Student’s analysis
includes major areas of increase and decrease in revenue or type
and/or category of business. (1 Pt)
.9
Major areas of increase in revenue identified and hy was
discussed and did include table but images/graphs and details.
Also, the SIC code and industry information should be included
going forward. Did mention category of business as retail.
Student’s analysis includes trends that are evident in terms of
revenue or type and/or category of business. Student’s analysis
includes insights that would help formulate marketing strategies
to either continue growth or reverse decline. Student’s analysis

includes additional analysis you (as SVP) would like (and why)
to build a marketing goal and strategy or strategies. (1 Pt)
1
Trends should be based over 3 to 5 year period and include
forecasts that are evident in terms of revenue, customer
satisfaction or other information such as units sold.
Good personal insights identified that would help formulate
marketing strategies to either continue growth or reverse
decline.
Additional analysis as SVP based on a marketing goal with
strategies and why should be considered.
Student selects a global or multi-regional (does business in
more than one country) company and one of its products or
services that will serve as the basis for your marketing plan.
Includes associated 2 sets of 10K and annual reports. (1 Pt)
The company is global and the service you selected is social
netorking and should be adequate for developing the plan. Did
utilize both sets of reports.
Students prepares a summary document that includes but is not
limited to:
· Name of Company
· Location of Company Headquarters
· Name of Product or Service selected
· General description of company (number of employees,
revenue, type of ownership, web page, etc.)
· General description of product or service.
(.5 Pt)
.4

All elements of the summary are included. At graduate level,
additional insight should be included such as total available
market size, SIC code with industry that is serves. Also, mission
statement should be identified.
The memorandum is a minimum of 525 words in length. The
summary document is a minimum 175 words in length. (.5 Pt)
.5
The word count suffices for both the memo and summary with
666 and 217 within 10%.
Total Available
Total Earned
4
3.8/4
Writing Guidelines
Met
Partially Met
Not Met
Comments:
guidelines and meets course-level requirements. (.1 Pt)
.1

Meets all criteria.
reference page. (.25 Pt)
.15
Includes no insight related to the various learning activities for
week 1 such as the chapter readings with “quoted” cited and
referenced information. See below for examples.
maintain the flow throughout the paper. Sentences are complete,
clear, and concise. Rules of grammar and usage are followed
including spelling and punctuation (.15 Pt)
.15
.
Meets all criteria.
Include both grammar and turn it in reports and within course
guidelines. (.5 Pt)
.5
Both reports included and within guidelines.
Total Available
Total Earned
1
.9/1
Assignment Total

#
5
4.2/5
Assignment submitted 1 day late resulting in .5 point deduction,
thus 4.7 -.5 = 4.2/5
Additional comments:
Good start to the weekly assignments. Going forward, be sure to
include insight from the learning activities such as chapter
readings, graphs/images to support analysis and identify and
apply various marketing processes.
See image below on how revenue can be analyzed from year to
year by adding a new sheet and then using excel to generate
year to year difference and percentage change which then
enables analysis to be conducted.
“Each business unit needs to define its specific mission within
the broader company mission” (Kotler & Keller, 2014, p. 49).
Strategic planning will have to be “implemented to manage the
business as an investment portfolio, assess the market’s growth
rate and the company’s position in that market, and establishing
a strategy” (Kotler, P.T. & Keller, K.L., 2016 p 37).
Reference
Kotler, P. & Keller, K. (2014). Marketing management (15th
Ed). Retrieved from the VitalSource Bookshelf.
Assignment Steps
Construct a minimum 700-word plan for setting price and a

distribution model (place/distribution) in Microsoft® Word.
This plan should address at least three elements (from the Price
and Place/Distribution list below) of the Price and
Place/Distribution section of the marketing plan.
· Price and Place/Distribution:
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Positioning within channels
· Dynamic/Static Pricing Strategies
· Channel tactics (Pricing)
· Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into
your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA
guidelines.Individual Assignment: Price and Channel Strategy
This assignment is designed to help students analyze and
understand how price setting and go to market (distribution) are
interrelated and affects the profitability and growth of the
business. The assignment is to build a pricing strategy that
incorporates channel power and is part of the overall marketing
plan. It has been designed to be a short overview on purpose:
The concepts of pricing and distribution are complex and a
general understanding is what should be absorbed in one week
of study.
Grading Guide
Content
Met
Partially Met

Not Met
Comments:
Student’s plan for setting price and a distribution model
(place/distribution) addresses at least three elements from the
Price and Place/Distribution list provided here:
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
The plan is a minimum of 700 words in length. Note:
Charts/graphs/tables do not count toward the word count.
Total Available
Total Earned
7
#/7

Writing Guidelines
Met
Partially Met
Not Met
Comments:
guidelines and meets course-level requirements.
reference page.
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.

Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10

Running head EFFECT OF CELL PHONE USE4Effect of .docx

Recommended

Recommended

More Related Content

Similar to Running head EFFECT OF CELL PHONE USE4Effect of .docx

Similar to Running head EFFECT OF CELL PHONE USE4Effect of .docx (20)

More from susanschei

More from susanschei (20)

Recently uploaded

Recently uploaded (20)

Running head EFFECT OF CELL PHONE USE4Effect of .docx