This document introduces key concepts about business administration. It discusses the main participants in a business as owners, employees, and customers. It outlines five functional areas of business: management, operations, marketing, finance, and accounting. It also explains that businesses are influenced by external forces like the economy, government, consumer trends, and public pressure to act responsibly. The document uses examples like Apple and the fast food industry to illustrate these concepts.

1. Elements of
Business
Administration/
Basic of Business
By Sultan Said

2. 01
LECTURE
INTRODUCTION TO BUSINESS
01

3. LEARNING OBJECTIVE
• Identify the main participants of business,
• The functions that most businesses perform,
and
• The external forces that influence business
activities

4. Cont…
• As the story of Apple suggests, today is an
interesting time to study business.
• Advances in technology are bringing rapid
changes in the ways we produce and deliver
goods and services.
• The Internet and other improvements in
communication now affect the way we do
business.

5. Cont..
• Companies are expanding international
operations, and the workforce is more diverse
than ever.
• Corporations are being held responsible for
the behaviour of their executives, and more
people share the opinion that companies
should be good corporate citizens.

6. • A business is any activity that provides goods or
services to consumers for the purpose of making a
profit.
• When Steve Jobs and Steve Wozniak created Apple
Computer in Jobs’s family garage, they started a
business.
• The product was the Apple , and the company’s
founders hoped to sell their computers to customers
for more than it cost to make and market them.
• If they were successful (which they were), they’d make
a profit .

7. Cont…..
• Your bank is a service company, as is your
Internet provider.
• Airlines, law firms, movie theaters, and
hospitals are also service companies.
• Many companies provide both goods and
services.
• For example, your local car dealership sells
goods (cars) and also provides services
(automobile repairs).

8. Business Participants
• Every business must have one or more owners
whose primary role is to invest money in the
business.
• When a business is being started, it’s generally
the owners who polish the business idea and
bring together the resources (money and people)
needed to turn the idea into a business.
• The owners also hire employees to work for the
company and help it reach its goals.

9. Cont..
• Owners and employees depend on a third
group of participants—customers.
• Ultimately, the goal of any business is to
satisfy the needs of its customers.
• Therefore, the key participants in a business
are its owners, employees, and customers

10. Functional Areas of Business
• The activities needed to operate a business can
be divided into a number of functional areas:
• Management
• Marketing
• Operations
• Procurement and Logistic management
• Accounting and
• Finance.

11. Cont..
• .Let’s briefly explore some of these areas;
• Management : Process of planning for,
organizing, directing, and controlling a company’s
resources so that it can achieve its goals.
• Managers are responsible for the work
performance of other people.
• Management involves planning for, organizing,
staffing, directing, and controlling a company’s
resources so that it can achieve its goals.

12. Cont..
• Managers plan by setting goals and developing
strategies for achieving them. They organize
activities and resources to ensure that company
goals are met.
• They staff the organization with qualified
employees and direct them to accomplish
organizational goals.
• Finally, managers design controls for assessing
the success of plans and decisions and take
corrective action when needed.

13. Cont..
• Operations
• All companies must convert resources (labour,
materials, money, information, and so forth)
into goods or services.
• Some companies, such as Apple, convert
resources into tangible products—iPhones,
iPods, Macs. Others, such as MM hospitals,
convert resources into intangible products—
health care.

14. Cont..
• The person who designs and oversees the
transformation of resources into goods or
services is called an operations manager.
• This individual is also responsible for ensuring
that products are of high quality.

15. Cont..
• Marketing
• Set of processes for creating, communicating,
and delivering value to customers and for
improving customer relationships.
• Marketing consists of everything that a
company does to identify customers’ needs
and design products to meet those needs.
• Marketers develop the benefits and features
of products, including price and quality.

16. Cont..
• They also decide on the best method of
delivering products and the best means of
promoting them to attract and keep customers.
• They manage relationships with customers and
make them aware of the organization’s desire and
ability to satisfy their needs.
• Marketing covers large area like in promotional
campaigns, sales , marketing research, new
products development and design and many
other areas that’s go to even customer
acquisition and retention.

17. Cont..
• Accounting Managers need accurate, relevant, timely
financial information, and accountants provide it.
• Accountants measure, summarize, and communicate
financial and managerial information and advise other
managers on financial matters.
• There are two fields of accounting; financial
accountants and managerial accountants
• Financial accountants; prepare financial statements to
help users, both inside and outside the organization,
assess the financial strength of the company.

18. Cont..
• Managerial accountants; prepare information,
such as reports on the cost of materials used
in the production process, for internal use
only.

19. Cont..
• Finance
• Finance involves planning for, obtaining, and
managing a company’s funds.
• Finance managers address such questions as the
following:
• How much money does the company need?
• How and where will it get the necessary money?
• How and when will it pay the money back?
• What should it do with its funds?

20. Cont..
• What investments should be made in plant
and equipment?
• How much should be spent on research and
development? How should excess funds be
invested?
• Good financial management is particularly
important when a company is first formed,
because new business owners usually need to
borrow money to get started.

21. External Forces That Influence
Business Activities
• Businesses don’t operate in a vacuum: they’re
influenced by a number of external factors.
• These include the
• Economy,
• Government,
• Consumer trends, and
• Public pressure to act as good corporate citizens. Figure
below shows "Business and Its Environment" sums up
the relationship among the participants in a business,
its functional areas, and the external forces that
influence its activities.

22. Cont…
• One industry that’s clearly affected by all these factors
is the fast food industry.
• A strong economy means people have more money to
eat out at places where food standards are monitored
by a government agency, the Food and Drug
Administration.
• Preferences for certain types of foods are influenced by
consumer trends (eating fried foods might be okay one
year and out the next).
• Finally, a number of decisions made by the industry
result from its desire to be a good corporate citizen.

24. KEY TAKEAWAYS
• The main participants in a business are its
owners, employees, and customers.
• Businesses are influenced by such external
factors as the economy, government, consumer
trends, and public pressure to act as good
corporate citizens.
• The activities needed to run a business can be
divided into five functional areas:
• 1. Management involves planning, organizing,
staffing, directing, and controlling resources to
achieve organizational goals.

25. • 2. Operations transforms resources (labour,
materials, money, and so on) into products.
• 3. Marketing works to identify and satisfy
customers’ needs.
• 4. Finance involves planning for, obtaining,
and managing company funds.
• 5. Accounting entails measuring, summarizing,
and communicating financial and managerial
information.
KEY TAKEAWAYS