Confronting Reality: Doing What Matters to Get Thiegs Right By Lawrence A. Bossidy and Ram Charan Class Actwity-2 The business world as changing at an increauncly meid pace. That's the realiy thet upurred sarry Bouldy, neticed dhenan finascial issues rather than fast the conksien and complevity of the organiatabes's ensonment. LESSONS FOR FACING REALTY Aenerica's bigots selier of eocenes. changes and epportanities do ther see? What worries them aboet the futire? eAf a diff at data storage parit EMC, managers displayed a blas toward hearing good new and believed the coneung io s onh experienckg a blp in the growth curve. When kse Tueri wa harsed cro, bowerec, he was determined to find out if the shame was tesporary Ey talling drectly with top leaders at has customers' organieaten, Tucd was able to face the reality that fMCt castine buiness medel Bahed en higheout technology was dead, Tece implemented a new bunineas model to fit that reality. stwether their cempiasy has the talent, commatment, and attitude needed to drive the important changes. kt ruac, Fucei realued The arrogant, hard doving sales tactics od the past had to be replaced with a softer, more cuttamer-eriented appeeach Stanng Ant cempetions, boad indestry trendh, techoplogical changes, thifing goverrement policien, changing market forces. and eoonemic. developmente at the same time, they work hard to stoy in touch with eht their customen really think and really want. fly deqine is. ieaders can cocfront realify and be poised for change. Asswer?.