7. 2,600,000,000
online accounts were breached last year.
The only way to protect your identity and
online accounts is to use unique passwords
everywhere.
8. Dashlane is an app that manages your
passwords.
It helps you come up with hard-to-crack
passwords and syncs them securely
across your devices.
9.
10.
11.
12.
13. It has auto login feature that makes it unique and once the
the feature is enabled
14. Dashlane has cloud-space feature available which can be
accessed with recognized devices using the master password.
25. Think of all the time
you spend filling out
forms and logging
into websites. You
can cut all that time
out of your life, get it
back, and do
something better
with it when you use
Dashlane.
26. Features:
• Password manager
• Form auto fill
• Digital wallet
• Password generator
• Password changer
• Security alerts
28. Executive summary
Successful marketing, starts with two questions: “What is your
product and why I should I use it?” For Dashlane, answering these
questions comes with its own set of challenges.
Everyone in the tech world knows you’re supposed to maintain
unique, ultra-complex passwords for your online accounts. You
should change them regularly to stay one step ahead of the bad
guys, and don’t even think about writing them down on a piece of
paper kept anywhere near your computer.
However, knowing these rules and acting on them are two very
different things. Making matters worse, many people outside of
the tech world don’t give their passwords a second thought.
Dashlane is an app that manages your passwords. It helps you
come up with hard-to-crack passwords and syncs them securely
across your devices
29. The marketing challenge, is explaining to regular
people what the product does and
why it’s useful?
To attract new customers, marketing process
usually begins with education. “We always seek to
present our app as the answer to every internet users’
password problem. The challenge is that most people
don’t actively think to themselves, ‘I have a major
issue with my passwords,’ so we have to find ways to
present the problem. This has included everything
from creative content to Harris Interactive surveys
and now national TV campaigns.”
32. Company overview:
Dashlane, operates as a password manager and
secure digital wallet. The company's solution
enables Web users to manage their passwords,
automatically log in, generate strong passwords, pay
on any Website with any card without typing, and
more.
33. Market overview:
Dashlane, the New York startup that provides a
platform for users to manage their passwords and
online identities across multiple sites and apps, has
raised a further $22.5 million in funding and picked up
a key strategic investor and partner in the
process. Transunion, a credit monitoring and ID
protection company, led a Series C round, and it will
use the deal to develop services with Dashlane for each
other’s customers.
Others in the round included existing investors Rho
Ventures, FirstMark Capital and Bessemer Venture
Partners. Dashlane has raised $52.5 million to date.
34. “We never have, and since the meaning of these numbers is shifting
rapidly up and down and are so virtual, they don’t mean anything
anymore, so we are not focused on that,”
The market for identity protection and password protection has
perhaps never been stronger than it is today. There is a growing
wave of mainstream services that you consume in the cloud that need
you to authenticate who you are. But the instances of malicious
hackers uncovering and using your credentials for nefarious purposes
seem to be rising at an alarming rate.
the company says it has more than 5 million consumers in over 150
countries, and it has enabled $6 billion in e-commerce transactions to
date.
35. Target market:
As such there’s no specific region as of target market,
though the targeted market is the users of different
operating system.
Currently the product has targeted three major os; android,
ios, and windows.
36.
37. The idea behind Dashlane is more true today than it was
when the company was founded five years ago. Not only has
the company found millions of users, but a growing demand
for its product and services. Dashlane users can securely
manage passwords, credit cards, IDs, and other important
information via advanced encryption and local storage. To
date, Dashlane has helped more than 5 million users manage
and secure their digital identity, including a business product
that helps companies create, enforce, and, track effective
access management.
38. Dashlane review
http://www.asecurelife.com/go/dashlane/
Dashlane is tied as our winner for best password manager. Dashlane
stood out from other password managers to me. Everything was simple
about using it. It was easy to adjust to, easy to import passwords, easy
to save passwords, and more. It sounds cheesy, but I found myself
wishing I had tried it sooner. It has a cool feature that allows you to
set an emergency contact for your important accounts in case of an
urgent and critical matter. This can be utilized at work or for a personal
account. Set your emergency contact to one of your coworkers or loved
ones so they can temporarily access your accounts. Another feature I
loved was the auto login feature. When I pulled up my email to log in it
would automatically do it for me—no excess clicking. Dashlane claims
this feature as well as the form filler saves each person 50 hours a year,
which sounds crazy but after experiencing it I totally believe. The
downside, is that it’s more expensive than other password managers.
39. Compatible with: Chrome, Firefox, Internet Explorer, Opera, Safari, Android,
iOS, Mac, Windows
PROS
Easiest password manager to use
Password sharing
Determines the strength of each password
Claims that their auto login and form filler will save each person 50 hours a
year
Password Changer, automatically changes all or a selected set of passwords
with one click
Best looking password manager
CONS
Expensive
Not the best email support
Setting up 2FA required research, it wasn't self-explanatory
40. Performance Benchmark:
“A world where there are no keyboards”: Dashlane, The
Mobile future, And Mega-Passwords.
all you have to do is remember one password, and
Dashlane will do the rest. “We are about convenience and
security,”
Feedbacks : Changes are made according to the
customers feedback, since the company’s top priority is
to satisfy the customers, and advancements in the world.
47. Distribution
1. Featuring in app recommendation site.
2. Since the app is chosen by the editors, displaying
with the logo of editors choice. And representing it
amongst top charts.
