This is for you...

1. An Appeal to:
A
INITIATIVE

2. A
INITIATIVE

3. What this programme
Akshyapatra
is all about?
It’s sort of
THANKS GIVING
to truck drivers
A
INITIATIVE

4. You ASK ‘Why?’
…
Good Question
A
INITIATIVE

5. Without trucks and drivers,
your BUSINESS will be nothing
to write home about
A
INITIATIVE

6. YOUR freight forwarding via air
can’t take off – or touch down -
unless vehicles on road ferry your
stuff to – or from - the tarmac.
A
INITIATIVE

7. Yes, Yes…
One is talking about
the FIRST & LAST MILE connectivity.
A
INITIATIVE

8. So, thanking these
SOLDIERS ON HIGHWAYS
who help build your business
is worth shaking hands with.
Right?
A
INITIATIVE

9. INVITE them to your
Corporate Office for an Evening Tea.
How about calling it…
TEA WITH TRUCK DRIVERS!
A
INITIATIVE

10. Uncouth, ugly truck drivers in our
high class office, did you say?
A
INITIATIVE

11. Class distinction on the basis of
educational background (or lack of it),
look and feel, no?
A
INITIATIVE

12. SHED
Your Inhibitions.
A
INITIATIVE

13. BRING them into your circle.
Let them see the BIG Company
whom they are supporting from
outside.
A
INITIATIVE

14. HELP them groom into
better looking personalities.
*
Gift them Gillette Shaving Kits.
Deodorants to beat the
Indian Summer.
A
INITIATIVE

15. After all, they’re your
BRAND AMBASSADORS
in a manner of speaking
A
INITIATIVE

16. All your Strategic Planning will be
meaningless unless these
SOLDIERS ON HIGHWAYS
move your stuff on roads.
A
INITIATIVE

17. So, inviting them for
an EVENING TEA is sort of
self-preservation
for you & your organization.
A
INITIATIVE

18. What this will achieve?
1) Psychological boost for truck
drivers & make them more LOYAL
to your organization
A
INITIATIVE

19. What this will achieve?
2) Conscience-cleansing for educated
and sophisticated lot like you
A
INITIATIVE

20. A lot of things happen over coffee or tea, no?
BUILD Relationship
EARN Loyalty
SHOW you really care for these
SOLDIERS ON HIGHWAYS
A
INITIATIVE

21. It’s NEVER TOO LATE.
To become …
BETTER HUMAN BEINGS
A
INITIATIVE

22. What Are You Waiting For?
ACT Now!
A
INITIATIVE

24. Truckers,
The
BACKBONE
of India

25. Deep Apartment, 52 Ward No. 1, Behind Punjab National Bank,
Mehrauli, New Delhi 110 030/India
ramesh@krkfoundation.org
IMPROVING Truck Drivers’ Working & Living Conditions

26. Am part of your ECOSYSTEM. Help me to help YOU!