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February 13, 2022
SUPER BOWL LVI COMMUNITY EVENTS TO MAKE
POSITIVE IMPACT IN LOS ANGELES REGION
EFFORTS FOCUS ON SOCIAL JUSTICE, SUSTAINABILITY, YOUTH WELLNESS, MILITARY,
AMONG OTHERS
Click Here :- https://www.flickr.com/photos/195077332@N08/51879582308/
NEW YORK – Super Bowl LVI will impact the Los Angeles community with more than 30 charitable activities and
community outreach events that will enrich the community and provide lasting legacies long after the game is
played.
Super Bowl Week activities include community projects made possible by NFL Foundation Super Bowl Legacy Grants
and the Super Bowl LVI Host Committee, community greening projects, Salute to Service events to honor our military
and veterans, NFL PLAY 60 Kids Day and a community event involving the Walter Payton NFL Man of the Year Award
presented by Nationwide nominees.
As part of the ongoing social justice work through its Inspire Change initiative, the NFL will join Cisco to address the
digital divide for the children of incarcerated parents, providing children the opportunity to partake in a special event
to record messages to be shared with their incarcerated parents. The digital divide has been exacerbated by the
COVID-19 pandemic and has increased barriers to education, particularly for individuals in underserved
communities.
With support from an NFL and Bob Woodruff Foundation Salute to Service Grant, Move United launched the first ever
USA Wheelchair Football League for athletes with disabilities, including veterans. The NFL is proud to host a
tournament and Championship Game during Super Bowl week. With a visit to Joint Forces Training Base Los Alamitos,
NFL representatives and players will personally interact with the pilots and service members performing the Super
Bowl flyover and thank them for their service to our country.
The NFL will celebrate the LGBTQ+ community and recognize the importance of allyship together with Covenant
House of California and the LGBT Center. NFL players will join the celebration and deliver notes of allyship and support
for the LGBTQ+ community completed by players throughout the league.
For the last 18 months the NFL Business Connect program has worked with 225 local diverse business owners in Los
Angeles to prepare them to compete for and win contracts related to Super Bowl LVI. The program hosts professional
development workshops and networking events designed to grow the business acumen of women, minority, veteran
and LGBTQ+ owned businesses.
The youth and high school football community will be celebrated throughout Super Bowl LVI. Student-athletes and
coaches will have the opportunity to enhance their football skills and learn the values associated with the game.
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Each year, the NFL, via the NFL Foundation, seeks to leave a lasting legacy in the Super Bowl host community through
its Super Bowl Legacy Grant initiative by awarding a $1 million grant matched by the Super Bowl host committee and
allocated to nonprofit organizations in the surrounding community. This year, the Super Bowl LVI
Legacy Grant Program – Champions Live Here – recognized 56 “unsung hero” grassroots organizations through grant
assistance and other support for making a transformative impact in their communities. Over the past eight months,
the host committee has showcased these unsung heroes by harnessing the spotlight of the Super Bowl’s long-awaited
return to the region. Each organization – whose work touches all 88 cities in Los Angeles County– received a $10,000
grant, professionally produced marketing videos, and public recognition of their work. Six of these organizations
received a total grant award of $50,000 to make an even bigger impact in their community.
SCHEDULE CALENDAR LISTED BY DATE
Date Name of Event Topic Time Location Contact
Thursday, Feb. 3 Super Bowl LIV
Business Connect
Celebration
Business
Connect
5:30-9 p.m. Private Event BJ Waymer, bj.waymer@nfl.com
Sunday, Feb. 6 International
Federation of
American Football
World Championship
Rematch Featuring
U.S. and Mexico
National Teams
Flag Football
/International
6 p.m. Super Bowl Experience Presented
by Lowe’s at the Los Angeles
Convention Center (1201 S
Figueroa St.)
Steve Alic,
salic@usafootball.com ,
Monday, Feb. 7 Inspire Change
Huddle Legacy
Program: Addressing
the Digital Divide
Inspire Change 1-3 p.m. NFL Network Studios, Inglewood Kenlyn Tyree,
Kenlyn.Tyree@nfl.com
Tuesday, Feb. 8 NFL Green Huddle NFL Green 9-12 p.m. A Place Called Home
(2830 S. Central Ave.) Los
Angeles
Jordyn White,
Jordyn.White@nfl.com
Tuesday, Feb. 8 NFL/United Way
Character Playbook
Character
Education
10-11 a.m. VIRTUAL Jordyn White,
Jordyn.White@nfl.com
Tuesday, Feb. 8 NFL and Hispanic
Heritage Foundation
Youth Awards
Ceremony
Diversity,
Equity and
Inclusion
2 p.m. Super Bowl Experience Presented
by Lowe’s at the Los Angeles
Convention Center (1201 S
Figueroa St.)
Darlene Capiro,
Darlene.Capiro@nfl.com
Tuesday, Feb. 8 Salute to Service 100
Yards of Hope
Screening
NFL Green 7-9 p.m. California Science Center, Imax
Theatre
(700 Exposition Park Dr.) Los
Angeles
Matt Ercolani,
Matthew.Ercolani@nfl.com
Tuesday, Feb. 8 Vincent Country Safe
Zone Activity Day
Community 9 a.m. – 2:50
p.m.
Muir Academy (3038 Delta Ave,
Long Beach)
Traci Otey Blunt,
traci@blunt-groupstrategies.com
Wednesday,
Feb. 9
NFL PLAY 60 Kids
Day: Huddle Up to
Make A Difference
PLAY 60 -
Youth Event
10 a.m. – 1 p.m. Edward Vincent Park,
(700 Warren Ln., Inglewood)
Jordyn White,
Jordyn.White@nfl.com
Wednesday, Feb.
9
Salute to Service
Wheelchair Football
League Championship
Game
Salute to
Service
3-4:30 p.m. Los Angeles Memorial Coliseum
Green Lot (Lot 6), corner of S
Figueroa Street and W. Martin
Luther King Jr. Blvd.
Jordyn White,
Jordyn.White@nfl.com
Wednesday, Feb. 9 RISE to Host Super
Bowl Social Justice
Critical Conversation
Social Justice N/A VIRTUAL Ian Cutler,
icutler@RISEtoWIN.org
Wednesday, Feb. 9 Gold House Salon NFL Asian
Professional
Exchange
(APEX)
7-9 p.m. Private Event Larisa Jiao
larisa@goldhouse.org
Thursday, Feb. 10 -
Saturday, Feb.
12
Local Artist
Collaboration & Art
Display
NFL APEX See SBX hours
of operation
Super Bowl Experience Presented
by Lowe’s at the Los Angeles
Convention Center (1201 S
Figueroa St.) (South Lobby)
Jordyn White
Jordyn.White@nfl.com
Thursday, Feb. 10 Forward Progress: A
Look into the Future”
Breakfast
Diversity,
Equity and
Inclusion
9 a.m. – 12 p.m. InterContinental Los Angeles
Downtown (900 Wilshire Blvd.)
Kenlyn Tyree,
Kenlyn.Tyree@nfl.com
Thursday, Feb. 10 Super Bowl Legacy
Grant Press
Conference
Community 10 a.m. Jefferson Elementary School
(10322 Condon Ave., Inglewood)
Jordyn White, jordyn.white@nfl.com
Thursday, Feb. 10 NFL Alumni Pro-Am Charity Event Morning Coto de Caza Golf & Racquet Club Matthew Schulze,
mschulze@pgamagazine.com
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Thursday, Feb. 10 NFL PLAY 60 Super
Bowl LVI Brain Break
Virtual Event
PLAY 60 –
Youth Event
10 a.m. VIRTUAL Linzy Cotaya, linzy.cotaya@heart.org
Thursday, Feb. 10 Campbell’s Soup
Event with Saquon
Barkley
Community 10 a.m. – 12
p.m.
Food Bank location at 1734 E 41st
Street, Los Angeles
Caroline Seelen.
Caroline.Seelen@edible-inc.com
Thursday, Feb. 10 Players Coalition
Media Lunch
Players
Coalition
11 a.m. – 1 p.m. Los Angeles Convention Center Lindsay Means,
lindsay@players-coalition.org
Thursday, Feb. 10 Los Alamitos Base
Visit
Salute to
Service
1-2 p.m. Los Alamitos Base – MEDIA
MUST RSVP
Matt Ercolani,
Matthew.Ercolani@nfl.com
Thursday, Feb. 10 Fritz Pollard Alliance
Foundation will host
its 17th Annual
Diversity,
Equity and
Inclusion
12 p.m. Millennium Biltmore Hotel (506
Grand Ave.)
Traci Otey Blunt,
traci@blunt-groupstrategies.com
Johnnie L. Cochran,
Jr., Salute to
Excellence Awards
Thursday, Feb. 10 Military Appreciation
Day at SBX
Salute to
Service
3-10 p.m. Super Bowl Experience Presented
by Lowe’s at the Los Angeles
Convention Center (1201 S
Figueroa St.)
Jordyn White,
Jordyn.White@nfl.com
Thursday, Feb. 10 A Night of Pride with
GLAAD
Diversity,
Equity and
Inclusion
6-9 p.m. NFL Offices
(900 District Drive, Inglewood)
Jordyn White,
Jordyn.White@nfl.com
Friday, Feb. 11 NFL Unsung Heroes
Event
Community Private Event Jordyn White,
Jordyn.White@nfl.com
Friday, Feb. 11 Super Bowl Career
Fair
Player Care
Foundation
10:30 a.m. – 3
p.m.
Westin Bonaventure Elizabeth Cove,
Elizabeth.Cove@nfl.com
Friday, Feb. 11 Walter Payton NFL
Man of the Year Event
Community 3-4 p.m. Los Angeles Boys & Girls Club
(2635 Pasadena Ave.)
Jordyn White.
jordyn.white@nfl.com
Friday, Feb. 11 Play Football High
School Day and Girls’
Flag Football
Exhibition
Youth Football 4-8:30 p.m. Super Bowl Experience Presented
by Lowe’s at the Los Angeles
Convention Center (1201 S
Figueroa St.)
Khalid Hashi, khalid.hashi@nfl.com
Friday, Feb. 11 Celebration of Pride
and Allyship at
Covenant House
Social
Responsibility
Player
appearances
from 4:30-5 p.m.
Covenant House of California
(1325 N. Western Ave.)
Jordyn White,
Jordyn.White@nfl.com
Friday, Feb. 11 Players Coalition and
Café Momentum
Dinner to Create
Change
Players
Coalition
5:30-8 p.m. Rossoblu
(1124 San Julian St.)
Lindsay Means,
lindsay@players-coalition.org
Saturday, Feb. 12 Super Bowl Breakfast Award
Ceremony
8-10 a.m. JW Marriott at LA LIVE (
1046 S Figueroa St.)
Darrin Gray,
darrin.gray@athletesinaction.org
Saturday, Feb. 12 Play Football Family
Festival
Youth Football 10 a.m. – 1 p.m. Bishop Mora Salesian High
School
(960 S. Soto St.)
Khalid Hashi,
Khalid.Hashi@nfl.com
Saturday, Feb. 12 Madden NFL 21 x
HBCU Tournament
HBCU/Gaming VIRTUAL Liana Bailey,
Liana.Bailey@nfl.com
Saturday, Feb. 12 Taste of the NFL Charity Event 12-4 p.m. Petersen Automotive Museum
(6060 Wilshire Blvd.)
Eric Slutsky,
eric.slutsky@genyouthnow.org
SUPER BOWL LVI BUSINESS CONNECT CELEBRATION
The NFL will host its Super Bowl LVI Business Connect Celebration - Opportunity. Teamwork. Success. on
Thursday, Feb. 3, from 5:30 – 9 p.m. The event is a celebration of the Super Bowl LVI Business Connect program,
spotlighting the accomplishments of the 225 companies who participated in the year-long program designed to bring
Super Bowl-related contract opportunities, professional development and networking opportunities to local, diverse
businesses in Los Angeles. In partnership with the Business Connect team and the Los Angeles Sports &
Entertainment Commission (LASEC), the woman, minority, LGBTQ+, and veteran-owned companies in the program
worked through myriad COVID-19-related business disruptions to participate in both virtual and in person events to
prepare their businesses to compete for Super Bowl LVI contracts and jobs the game will bring to Los Angeles.
The Business Connect Celebration is a private event for participating business owners and the NFL vendors who
support the program through the contract procurement process. A networking event will kick off the evening,
followed by an award program recognizing suppliers and vendors who have excelled in the program. The event will
culminate with a handoff ceremony acknowledging LASEC partner, Chincie Mouton’s, leadership in the marketplace
and introducing the Business Connect programs’ local lead in the Super Bowls’ next market, Phoenix.
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While the event is closed to the media, Business Connect representatives are available for interviews upon request
and can provide contact information for participating supplier interviews.
For more information, contact B.J. Waymer, NFL Business Connect, at (704) 614-6352 or bj.waymer@nfl.com.
INTERNATIONAL FEDERATION OF AMERICAN FOOTBALL WORLD CHAMPIONSHIP REMATCH
FEATURING U.S. AND MEXICO NATIONAL TEAMS
This past December, a record-39 national teams from 22 countries competed in the 2021 International Federation of
American Football (IFAF) Flag World Championships in Jerusalem, Israel. The men’s and women’s Gold Medal
Games both featured U.S. and Mexico national teams with the Americans erasing halftime deficits for a pair of heart-
pounding wins, 44-41 (men’s) and 31-21 (women’s). On Sunday, Feb. 6, at Super Bowl Experience, these four
teams meet again for The Rematch in exciting, world-class 5-on-5 play. The men’s game kicks off at 6 p.m.,
followed by the women’s game at 7 p.m. Players will be available for media post-game.
For more information, please contact Steve Alic, USA Football, salic@usafootball.com, 703-973-6182.
INSPIRE CHANGE HUDDLE LEGACY PROGRAM:
ADDRESSING THE DIGITAL DIVIDE IN PARTNERSHIP WITH CISCO
On Monday, Feb. 7 from 1-3 p.m. at NFL Network Studios, Inglewood, the NFL, together with Cisco and the NFL
Foundation, will partner with the Anti-Recidivism Coalition (ARC) and Place4Grace to host an event for children with
incarcerated parents designed to help address the digital divide. The NFL will work with ARC to invite 30 children
from Place4Grace to partake in an event where the kids will have the opportunity to record messages to be shared
with their incarcerated parents.
NFL Network talent will be invited to speak with the kids and share tips and tricks about recording in the studio. NFL
Network talent participating include host of NFL Total Access MJ ACOSTA-RUIZ, analysts WILLIE MCGINEST and
STEVE SMITH SR., reporter JIM TROTTER and host COLLEEN WOLFE.
Not only will the kids be invited to partake in this event, but leading up to Super Bowl week, the NFL Foundation,
along with the NFL partner Cisco, will be providing funding to outfit these 30 children with much-needed technology
at home, including computers, WiFi hotspots, tablets and more. This contribution, which is part of the NFL
Foundation and Cisco’s $150,000 donation to address the digital divide in Los Angeles, will not only improve the
kids’ learning at home but will also provide them with the tools they need to virtually connect with their incarcerated
parents on an on-going basis.
For more information, please contact Kenlyn Tyree, Kenlyn.Tyree@nfl.com.
NFL GREEN HUDDLE
On Tuesday, Feb. 8 from 9 a.m.- 12 p.m. at A Place Called Home (2830 S. Central Ave.) The NFL Green Huddle
will take place in partnership with the Los Angeles Rams, the Los Angeles Super Bowl Host Committee, Verizon and
Lowe’s and will consist of building and planting vegetable garden beds and installation of garden walls. The goal is
to create better food security for local families in South Central Los Angeles. Garden wall kits, soil and vegetable
plants will also be given to families enrolled in A Place Called Home’s urban agriculture program so they can grow
their own produce at home, giving them immediate access to nutritious food. In honor of Super Bowl LVI, a total of
56 garden wall kits will be installed. NFL Green is the League’s environmental program and works to mitigate the
environmental impact of the NFL’s major events and create a “green” legacy in each community that hosts the NFL’s
biggest events.
For more information, please contact Jordyn White at Jordyn.White@nfl.com.
NFL/UNITED WAY CHARACTER PLAYBOOK PANEL
VIRTUAL: On Tuesday, Feb. 8 from 10-11 a.m., representatives from the Los Angeles Chargers and Los Angeles
Rams will participate in a virtual panel for Character Playbook students across the country focusing on mental
wellness. Funded by the NFL Foundation and United Way Worldwide, Character Playbook is a digital education
resource that supports positive character development, social emotional learning, mental wellness and healthy
relationships in middle and high school students. The Healthy Relationships program is available nationally to
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middle school students, while Mental Wellness Basics reaches 160 high schools across the country, all free of
charge.
NFL AND HISPANIC HERITAGE FOUNDATION YOUTH AWARDS CEREMONY
The NFL and Hispanic Heritage Foundation (HHF) will honor 10 high school student-athletes from across the
country as part of the NFL’s Super Bowl LVI week celebration on Tuesday, Feb. 8 at 2 pm at Super Bowl
Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St., Los Angeles). The
Hispanic Heritage Youth Awards were founded in 1998 by the HHF and honor Latino high school seniors who excel
in the classroom and community. The ceremony is a first-of-its-kind to be held during Super Bowl week, with one of
the students, selected among a pool of nearly 30,000 applicants, to be recognized as the national recipient. The
student-athletes will receive a grant from the NFL and HHF to help fund their education or to support an idea or
project in the health and fitness space.
For more information, please contact Darlene Capiro at Darlene.Capiro@nfl.com
SALUTE TO SERVICE 100 YARDS OF HOPE SCREENING
On Tuesday, Feb. 8 from 7-9 p.m. at the California Science Center, Imax Theatre (700 Exposition Park Dr. Los
Angeles), the NFL will invite active servicemembers, veterans and their families to a screening of the documentary
“100 Yards of Hope” about the coral restoration project led by the NFL and Force Blue - retired special operations
veterans.
For more information, please contact Matt Ercolani at Matthew.Ercolani@nfl.com.
VINCENT COUNTRY SAFE ZONE ACTIVITY DAY
The Safe Zone Activity Day will be held on Tuesday, Feb. 8 at Muir Academy to provide 700 elementary school
children with a day of fun, food, empowerment, and sports activities led by the Vincent Family, NFL Legends, and
special guests. Vincent Country, founded by Troy and Tommi Vincent, is a faith-driven family lifestyle brand
committed to positive social impact. CIGNA in its fourth year sponsoring the Safe Zone Activity Day will provide free
on-site health screenings with the CIGNA Health Improvement Tour (HIT) bus. The mobile clinic will provide FREE
health screenings to the parents, faculty, staff, and those 18 and over in the surrounding community. They HIT
mobile clinic will provide baseline health screenings from 9 a.m. - 4 p.m.
For more information, please contact Traci Otey Blunt at traci@blunt-groupstrategies.com.
NFL PLAY 60 KIDS DAY: HUDDLE UP TO MAKE A DIFFERENCE
In celebration of the 15th
anniversary of the NFL PLAY 60 initiative and the Super Bowl, the NFL will host NFL PLAY
60 Kids Day: Huddle Up to Make A Difference on Wednesday, Feb. 9 from 10 a.m. – 1 p.m. at Edward Vincent
Park (700 Warren Ln, Inglewood). Nearly 600 local Inglewood Unified School District students will have the
opportunity to participate in this festival-style event centered around youth health and wellness and community
impact. The event will include fun-filled activities for kids to get active as well as opportunities for them to give back
to their local community on key causes important to the NFL and the city of Los Angeles. The NFL PLAY 60 Kids
Day stations will include students participating in packing 1,000 care bags in support of a local nonprofit ‘Peace
Over Violence,’ a garden restoration and tree planting project hosted by the American Heart Association and the
NFL, a PLAY 60 fitness zone area and painting a mural alongside a local Inglewood artist. Supporting the event is
NFL licensee Rock Em’ Socks, who is donating NFL socks for the care bags. NFL PLAY 60 is the league's national
youth health and wellness campaign that encourages kids to get physically active for at least 60 minutes a day.
For more information, please contact Jordyn White at Jordyn.White@nfl.com.
SALUTE TO SERVICE WHEELCHAIR FOOTBALL LEAGUE CHAMPIONSHIP GAME
With support from an NFL and Bob Woodruff Foundation Salute to Service grant, Move United launched the firstever
USA Wheelchair Football League for athletes with disabilities, including veterans. The team designed the
Wheelchair Football League to closely resemble NFL play-style with adaptations specifically chosen to keep the
game fast paced and highly enjoyable for fans and players alike. During Super Bowl week, a mini tournament to
showcase the sport and invite current and former players to serve as honorary captains at the championship game
will be held Wednesday, Feb. 9 from 3-4:30 p.m. at the Los Angeles Memorial Coliseum Green Lot (Lot 6), corner
6
of S Figueroa Street and W. Martin Luther King Jr. Blvd. The parking lot will be transformed into a football field,
complete with scoreboard and bleachers.
Media who would like to attend should RSVP to Jordyn White at Jordyn.White@nfl.com.
MAKE-A-WISH®
As one of the longest-standing partners of Make-A-Wish, the NFL will help celebrate 40 years of partnership with
Make-A-Wish by helping to grant the wishes of 15 children with critical illnesses to attend Super Bowl LVI in Los
Angeles, California. The history of Make-A-Wish kids at the Super Bowl dates back to the 9th wish in Make-A-Wish
history in 1982.
This year, the children and their families will arrive in Los Angeles on Wednesday, Feb. 9. Wish children and their
families will enjoy several days of activities related to the Super Bowl and will attend the game at Sofi Stadium
through the support of the NFL and other organizations.
Make-A-Wish creates life-changing wishes for children with critical illnesses. Headquartered in Phoenix, Arizona,
Make-A-Wish is the world’s leading children’s wish-granting organization, operating in every community in the
United States and in nearly 50 countries worldwide. Together with generous donors, supporters, staff and more than
24,000 volunteers across the U.S., Make-A-Wish delivers hope and joy to children and their families when they need
it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences
can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 520,000 wishes
worldwide; more than 350,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish
America, visit wish.org.
For more information on wish kid activities and media opportunities during Super Bowl week, contact Make-A-Wish
at media@wish.org.
RISE TO HOST SEVENTH ANNUAL SUPER BOWL SOCIAL JUSTICE CRITICAL CONVERSATION,
CHAMPIONS OF CHANGE FAN EXPERIENCE AND A DIVERSITY IN SPORTS FORUM AT SUPER BOWL LVI
VIRTUAL: With the national discourse around issues of racism, diversity and inclusion becoming increasingly
polarized and mischaracterized, the RISE Seventh Annual Super Bowl Critical Conversation will highlight the
urgency for continued education, dialogue and action to address racism and social injustice. NFL athletes and
leaders will discuss how racism still affects daily life, individual experiences and various sects and structures in
society. The conversation, moderated by Jim Trotter (NFL Network), features Kelvin Beachum (Arizona Cardinals),
Jason McCourty (Miami Dolphins), Chris Ballard (General Manager, Indianapolis Colts) and Diahann BillingsBurford
(CEO, RISE). Participants will share how they seek to address racism in their communities and explore tangible next
steps as to how sports leaders can unite people around the goals of achieving racial equity, true inclusion and
complete justice. RISE is the leading national nonprofit that educates and empowers the sports community to
eliminate racial discrimination, champion social justice and improve race relations. The critical conversation will
stream on RISE’s Twitter page @RISEtoWIN on Wednesday, Feb. 9.
More information can be found at https://RISEtoWIN.org/sblvi and by following RISE on Twitter @RISEtoWIN.
IN-PERSON + VIRTUAL: RISE will activate its Champions of Change fan experience at Super Bowl Experience
presented by Lowe’s in the Los Angeles Convention Center (1201 S Figueroa St). Champions of Change takes fans
on a multi-sensory journey designed to educate, evoke empathy and inspire action, while highlighting the impact
sports have on inspiring social change. Fans will hear firsthand stories from NFL players on their experiences with
race, discrimination and activism, and explore the RISE Road to Progress, an interactive timeline that chronicles the
historic intersection of sports and social justice. Fans across the country can also experience Champions of Change
virtually by visiting https://RISEtoWIN.org/champions.
IN-PERSON: Addressing the dual call for diversity in sports business and the desire to hire and retain diverse
candidates who are rising stars in this industry, RISE and Pro Sports Assembly will host Representation Matters:
Increasing Diversity in Sports Business on Wednesday, Feb. 9. The half-day, in-person program for sports
professionals, from mid-level staffers to executives, will cultivate opportunities for meaningful professional
networking and connections via an interactive experience focused on equity building in sports business. The
program is designed to spark dialogue amongst employees and employers, gain insight from leaders in the sports
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field, and create connections that can last a lifetime. Due to COVID-19 protocols, space is limited and RSVP is
required. Location and time to be shared upon RSVP.
To learn more about all RISE programs leading up to Super Bowl LVI, contact Ian Cutler at icutler@RISEtoWIN.org
and visit https://RISEtoWIN.org/sblvi.
GOLD HOUSE SALON: OFF THE SIDELINES – ELEVATING ASIAN ATHLETES ON AND OFF THE FIELD
As sports and entertainment converge in LA for Super Bowl LVI, Gold House, the leading community of Asian and
Pacific Islander (API) changemakers, is hosting an intimate salon event on Wednesday, Feb. 9. Supported by the
NFL and the NFL Asian Professional Exchange (APEX), this salon aims to explore ways to elevate and provide
Asian athletes with platforms to achieve greater success in creative industries. This is a private event.
For more information, please contact Larisa Jiao, larisa@goldhouse.org.
LOCAL ARTIST COLLABORATION & DISPLAY AT SUPER BOWL EXPERIENCE, AUCTION TO BENEFIT
LOCAL NON-PROFITS
The NFL is collaborating with LA-based artist, Bernard Chang, who is donating his time to create original artwork
that will be displayed at the Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center
(1201 S Figueroa St.) starting from Thursday, Feb. 10 through Saturday, Feb. 12. The artwork will be available on
NFL Auction through February 28, with all auction proceeds going toward non-profit organizations serving LA’s
Asian & Pacific Islander (API) communities, including: Super Bowl LVI Legacy Program Asian Americans Advancing
Justice – Los Angeles, The Asian American Foundation (TAAF) and the Stand With Asians Community Fund.
This project is being executed by Super Bowl LVI Business Connect supplier, Asian-founded and owned
GreatCo.xyz, with support from the NFL Asian Professional Exchange (APEX) employee resource group.
For more details on Super Bowl Experience presented by Lowe’s, visit: https://www.nfl.com/super-
bowl/eventinfo/super-bowl-experience/
For more information, please contact Jordyn White, Jordyn.White@nfl.com, Liza Ameen, lameen@advancingjustice-
la.org, Prisca Bae, prisca.bae@taaf.org and Steffi Lau, steffi@standwithasians.com.
FORWARD PROGRESS: DIVERSITY, EQUITY AND INCLUSION AT THE NFL
The NFL will host its inaugural “A Look Into the Future” breakfast on Thursday, Feb. 10 at 9 a.m., which will be
centered around three separate panels designed to open intentional discussions on how the league is driving
change, creating impact and ultimately becoming ‘Stronger Together’ heading into 2022. The event is co-sponsored
by PepsiCo and will be held at the Intercontinental in Downtown Los Angeles (900 Wilshire Blvd.).
For more information, contact Kenlyn Tyree at Kenlyn.Tyree@nfl.com.
A NIGHT OF PRIDE WITH GLAAD
A Night of Pride with GLAAD, sponsored by Pepsi Stronger Together is an evening of music, cocktails, and
interview-style conversations with GLAAD, NFL friends, and partners to spotlight advances in and the future of
LGBTQ inclusion in professional sports as well as the NFL’s commitment to LGBTQ former and current players. To
be held on Thursday, Feb. 10 from 6-9 p.m. at the NFL Offices, 900 District Drive, Inglewood, A Night of Pride with
GLADD will feature discussions on the power of visibility and representation; the power and the promise of the next
generation of NFL active players; how professional sports can drive LGBTQ acceptance forward today and help
combat discrimination against LGBTQ people. In addition, the evening will feature a special musical performance.
For more information, contact Jordyn White at Jordyn.White@nfl.com.
SUPER BOWL LEGACY GRANT PRESS CONFERENCE
The NFL seeks to leave a lasting legacy in the surrounding communities of the Super Bowl host city with the Super
Bowl Legacy Grant Program, made possible each year by a $1 million contribution from the NFL Foundation and
matched by the Super Bowl Host Committee. This year, the NFL and the Los Angeles Super Bowl Host Committee
will celebrate the Super Bowl LVI Legacy Program - Champions Live Here - with an official ribbon cutting ceremony
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for the Mobile Recreation Play Program. Functioning as a park on wheels, the Super Bowl Legacy Mobile
Recreation Play Program will serve communities with limited park and recreation space, to meet youth in their
neighborhoods and provide them an opportunity to play. Champions Live Here, has used the spotlight of the Super
Bowl to recognize 56 local community organizations who are making a transformative impact in underserved
communities across the Los Angeles region.
The Legacy Grant Press Conference will take place on Thursday, Feb. 10 at 10 a.m. at Jefferson Elementary
School (10322 Condon Avenue, Inglewood).
Media who would like to attend must RSVP to Jordyn White at Jordyn.White@nfl.com.
SALUTE TO SERVICE MILITARY APPRECIATION DAY AT SUPER BOWL EXPERIENCE
On Thursday, Feb. 10 from 3 -10 p.m. at the Super Bowl Experience, the NFL will host Salute to Service Military
Appreciation Day for service members and veterans. This day provides free entry to all active-duty service
members, veterans and their families that accompany them. Tickets are available at all regular ticketing windows.
Salute to Service is the League’s year-round effort to Honor, Empower, and Connect our nation's service members,
veterans, and their families. It is grounded in deep partnership with nonprofits and organizations that support the
military community in the United States and across the world.
For more information, please contact Jordyn White at Jordyn.White@nfl.com.
NFL PLAY 60 SUPER BOWL LVI BRAIN BREAK VIRTUAL EVENT
VIRTUAL: On Thursday, Feb. 10 at 10 a.m., the American Heart Association and the NFL invite students from coast-
to-coast to tune into the NFL PLAY 60 Super Bowl LVI Brain Break to learn more about the benefits of physical
activity for minds and bodies! The virtual broadcast features segments on the science behind youth health and
wellness and playing for 60 minutes a day and will unveil the national winner of the Move More Grants, an American
Heart Association grant program awarding funds for physical activity equipment. Held November 2021- January
2022, the Move More Grants awarded $1,500 grants to 32 schools, throughout the country. The top school,
announced in the broadcast, will receive an additional $1,500 grant. Register now at: Heart.org/NFLPLAY60
For more information, please contact Linzy Cotaya: linzy.cotaya@heart.org.
CAMPBELL'S® CHUNKY® & SAQUON BARKLEY DONATE 200,000 BOWLS OF SOUP TO LOS ANGELES
REGIONAL FOOD BANK AHEAD OF SUPER BOWL LVI
In partnership with Campbell's® Chunky® soup, New York Giants running back SAQUON BARKLEY will help
distribute cans of Chunky to partner agencies affiliated with Los Angeles Regional Food Bank, a local organization
committed to fighting hunger in its local communities. Campbell’s Chunky will donate 200,000 bowls of soup to Los
Angeles Regional Food Bank, adding on to their long history of addressing food insecurity and creating purposeful
change in the community. The event will take place at the Food Bank location at 1734 E 41st Street, Los Angeles,
on Thursday, Feb. 10 from 10 am – 12 pm. NOTE: During this time, only b-roll and photo opportunities will be
available.
Please direct all press inquiries to Caroline Seelen at Caroline.Seelen@edible-inc.com.
PLAYERS COALITION HOSTS EXCLUSIVE MEDIA LUNCH FUELED BY CAFÉ MOMENTUM TO HIGHLIGHT
INNOVATIVE MODEL FOR YOUTH JUSTICE
Players Coalition invites all credentialed media to join us for complimentary lunch at our Food Truck powered by
Café Momentum at the LA Convention Center in the West Hall on Thursday, Feb. 10 any time from 11 a.m. – 1
p.m.
Athletes and Café Momentum youth will be on site and encourage media to take part in a brief, immersive learning
experience to understand the current issues facing youth in our justice system and models for change and impact.
Café Momentum is a national program that is reducing recidivism, increasing high school graduation rates and
creating economic and workforce advancement for justice-involved youth around the country.
For more information, contact Lindsay Means at lindsay@players-coalition.org.
9
LOS ALAMITOS BASE VISIT WITH SUPER BOWL FLYOVER PILOTS
NFL representatives and players will visit the pilots and crew at the Los Alamitos Base. This event provides an
opportunity to personally interact with active-duty service members and to thank them for their service, while also
celebrating the Air Force’s 75th Anniversary. Attendees will also get a tour of the fighter jets, take photos, and
experience what it’s like to fly in the back of an F-16 with Oculus VR goggles.
The event will take place from 1-2 p.m. on Thursday, Feb. 10 at the Los Alamitos Army base (11206 Lexington Dr,
Los Alamitos).
NOTE: Media will need to submit first name, last name, driver’s license number, Street/City/State/Zip and cell
number 72 hours in advance to be approved by the base.
Please submit information to or contact Matt Ercolani at Matthew.Ercolani@nfl.com or for more information.
FRITZ POLLARD ALLILANCE FOUNDATION 17th ANNUAL JOHNNIE L. COCHRAN, JR. EXCELLENCE
AWARDS
The Fritz Pollard Alliance Foundation will host its 17th Annual Johnnie L. Cochran, Jr., Salute to Excellence Awards
on Thursday, Feb. 10 at 12 p.m. at the Millennium Biltmore Hotel (506 Grand Ave.), to recognize the achievements
and long-standing commitment of individuals and organizations dedicated to promoting diversity, equity, and
inclusion. Attendees include Commissioner Roger Goodell, NFL Legend Jim Brown and other notable luminaries.
For more information, please contact Traci Otey Blunt at traci@blunt-groupstrategies.com.
NFL UNSUNG HEROES EVENT
On the morning of Friday, Feb. 11 the NFL will host its annual Unsung Heroes luncheon to thank and celebrate
employees and volunteers of local domestic violence and sexual assault prevention organizations.
Representatives from the NFL will join panelists and NFL Legends in recognizing the attendees’ essential work of on
domestic violence, sexual assault and trafficking prevention and their commitment to providing resources to
survivors.
Guests will enjoy brunch and will also take part in a special art activity –finished paintings will be donated to a
domestic abuse treatment center in Los Angeles.
Private event. Interested media must contact Jordyn.White@nfl.com.
NFL ALUMNI STARS HIT THE LINKS FOR CHARITY
Marshall Faulk, Lawrence Taylor and NFL Alumni President Bart Oates will be joined by fellow players from past
Super Bowls participating in the NFL Alumni Pro-Am, Thursday, Feb. 10 at the Coto de Caza Golf & Racquet Club.
Legends will captain teams of four amateur golfers to raise money for the Player Care Foundation and the NFL
Alumni Foundation. Celebrity chefs Alex Lee and Tony Pope will present a culinary feast throughout the day and
Country Music Association star Madeline Merlo will provide the entertainment.
For more information, please contact Matthew Schulze at mschulze@pgamagazine.com.
NFL PLAYER CARE FOUNDATION SUPER BOWL CAREER FAIR
On Friday, Feb. 11 from 10:30 a.m. – 3 p.m. at the Westin Bonaventure the NFL Player Care Foundation (PCF) will
host their 4th
Annual Super Bowl Career Fair, allowing NFL Legends the opportunity to network with 40+ employers
including CBS Sports, Cigna, FedEx, Lowe’s, Microsoft, NBC Sports, Nike, the National Football League (NFL),
PepsiCo, Visa, and more. For the first time, the Career Fair will function in a hybrid capacity, featuring a physical
component in Los Angles and a virtual component on the NFL PCF Career Portal.
The event will kick off with a career development session, including a panel that will feature Visa NFL Players
Business Development Program participants, CAM LYNCH and COPELAND BRYAN. Visa’s program welcomed a
total of five participants in September 2021 and includes a two-year rotation during which participants spend six
10
months in four different Visa business units to gain experience across the organization. Participants receive career
training, mentoring and networking, along with the opportunity for a full-time position and a career at Visa. Lynch and
Bryan will speak to their career change after life on the field, and share their experience transitioning into a business
setting at Visa.
During the Career Fair, in-person NFL Legends will have the ability to network with virtual employers on Microsoft
Surfaces donated by Microsoft. The Player Care Foundation is also working with Microsoft to offer a series of on-site
trainings geared towards career readiness.
The PCF is an independent foundation created in 2007 by a partnership between NFL owners, the NFL Players
Association, Pro Football Hall of Fame, and the NFL Alumni Association. Since its inception, the organization has
provided over $20.5 million in financial assistance to NFL Legends in need. Additionally, PCF has screened more
than 6,200 retired NFL players through its “Healthy Body & Mind Screening Program”. The PCF Career Program is
an initiative that connects more than 1,200 retired NFL players with the opportunity to connect with 75+ employers.
For more information, visit nflplayercare.com.
For more information on the Career Fair, please contact Elizabeth Cove at Elizabeth.Cove@nfl.com
WALTER PAYTON NFL MAN OF THE YEAR EVENT
On Friday, Feb. 11 from 3-4:30 p.m. at the Los Angeles Boys & Girls Club (2635 Pasadena Ave.), the Walter
Payton NFL Man of the Year nominees will gather for a community event where they will participate in various
activities alongside students. These include a mentoring workshop, a PLAY 60 physical activity clinic, an acting
class, revitalizing and beautifying gardens with CultivaLA, a cleat design workshop focused on causes important to
each participant, and packing food items for those in-need. The event is connected to what’s considered the
League’s most prestigious award, the Walter Payton NFL Man of the Year Award presented by Nationwide. The
award recognizes an NFL player for outstanding community service activities off the field, as well as excellence on
the field. This community event will highlight all 32 NFL team nominees for their incredible service on and off the
field. Nominees from many of the NFL’s 32 Clubs will be on-site for the event.
For more information, please contact Jordyn White at Jordyn.White@nfl.com.
PLAY FOOTBALL HIGH SCHOOL DAY AND GIRLS FLAG FOOTBALL EXHIBITION
The NFL will celebrate high school football student-athletes and coaches on Friday, Feb.11, with two separate
events at the Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa
St.), highlighting the values and fun associated with the game of football.
Play Football High School Day at the Super Bowl Experience Presented by Lowe’s: From 4 - 5:45 p.m., high school
student-athletes will engage in breakout sessions led by sport industry professionals and hear from a keynote
speaker before exploring this year’s Super Bowl Experience Presented by Lowe’s.
Girls Flag Football Exhibition at the Super Bowl Experience Presented by Lowe’s: From 4 – 8:30 p.m., eight high
school girls flag football programs from the Los Angeles area will have the opportunity to showcase their skills and
the growth of participation in the sport.
For more information, please contact Khalid Hashi at Khalid.Hashi@nfl.com.
CELEBRATION OF PRIDE & ALLYSHIP AT COVENANT HOUSE
The NFL will work with Covenant House of California and the LGBT Center for an event celebrating pride and
recognizing the importance of allyship. Forty percent of young adults who live at Covenant House identify as
LGBTQ+, and the event will focus on the many forms of love, including allyship and teamwork. On Friday, Feb. 11,
NFL players will drop in on the celebration from 4:30-5 p.m. and deliver notes of allyship and support for the
LGBTQ+ community completed by players throughout the league.
Note that media interested in attending should contact Jordyn.White@nfl.com for specific Covenant House COVID
protocols.
11
PLAYERS COALITION AND CAFÉ MOMENTUM DINNER TO CREATE CHANGE
Players Coalition is partnering with Café Momentum and Stand Together to host an invite-only event to understand
youth justice in America and how we can build pathways to opportunity. The dinner will take place on Friday, Feb.
11 from 5:30 - 8 p.m. at Rossoblu (1124 San Julian St.).
Café Momentum is a non-profit, Dallas-based restaurant and culinary training facility that transforms young lives for
kids coming out of juvenile detention by equipping them with life skills, education and employment opportunities
through the restaurant industry. Café Momentum and Players Coalition are 501(c)(3) organizations and operate
entirely as nonpartisan entities. The dinner will host influencers, athletes, legislators, partners, and organization
members from both sides of the aisle to celebrate and promote the bipartisan issue of youth justice.
For more information, contact Lindsay Means at lindsay@players-coalition.org.
NFL ALUMNI 22ND
ANNUAL PLAYER NETWORKING EVENT
The NFL Alumni’s 22nd Annual Player Networking Event™ (PNE) will take place Friday, Feb. 11 at the Embassy
Suites LAX South. PNE 2022 will feature approximately 20 vendors in a trade show environment with concurrent
activities for high school, college, professional and retired football players from 12 p.m. to 6 p.m. Pacific Standard
Time. Event highlights include a six-hour podcast, small-group roundtables, an evening happy hour, and the
following workshops: The Art and Science of Networking, Mentoring and Parenting Amateur Athletes, Exploring
Cryptocurrency Investments, and Career and Business Opportunities for Athletes.
Pro Football Hall of Famers RONNIE LOTT (San Francisco 49ers) and WILL SHIELDS (Kansas City Chiefs) will be
joined by CHRIS HARRIS, JR. (Los Angeles Chargers), and the following former NFL player ambassadors: JERRY
BALL (Detroit Lions), BART OATES (New York Giants), ADAM WALKER (San Francisco 49ers), RAY ELLIS
(Philadelphia Eagles), ALLEN ROSSUM (Atlanta Falcons), A SMITH (Houston Oilers) and LARRY LEE (Detroit
Lions).
For more information, visit www.pneinfo.com, email pne@troupe21.com, or call 214-749-7833.
SUPER BOWL BREAKFAST
Seattle Seahawks’ quarterback RUSSELL WILSON is the winner of the 2022 Bart Starr Award for outstanding
character, integrity and leadership on and off the field. The prestigious Bart Starr Award is the only award—other
than the Pro Bowl—that is voted on by all NFL players. The award presentation will be held as part of the Super
Bowl Breakfast on Saturday, Feb. 12 at the JW Marriott Los Angeles LA LIVE from 8 -10 a.m. The 35th annual
event unites fans and football legends for a morning of celebration ahead of the big game.
The Super Bowl Breakfast will be held in-person and will feature Coach Frank Reich of the Indianapolis Colts, Pro
Football Hall of Famers ANTHONY MUNOZ, former Tampa Bay Buccaneer RYAN NECE and 2021 Bart Starr
Award recipient and linebacker for the New Orleans Saints DEMARIO DAVIS as keynote speakers.
To learn about the Bart Starr Award, the Super Bowl Breakfast and to purchase tickets, visit
www.superbowlbreakfast.com.
For more information, contact Darrin Gray at 813-777-3140 or Darrin.Gray@athletesinaction.org.
PLAY FOOTBALL FAMILY FESTIVAL
The NFL will host the 2022 Play Football Family Festival on Saturday, Feb. 12 from 10 a.m. – 1 p.m. at Bishop
Mora Salesian High School (960 S. Soto St.). The fifth annual Play Football Family Festival will feature NFL
Legends autographs, football clinics, equipment fittings, a New Era youth pro camp, NFL FLAG skills and drills
station, a parents’ forum, breakout panel sessions and activations from the Los Angeles Chargers and Rams. From
additional photo opportunities, a live DJ, giveaways, food trucks, and interactive activations from Riddell, New Era
and more, the 2022 Play Football Family Festival will celebrate the football community, coaches and players who
bring passion, fun and excitement to the sport.
For more information, please contact Khalid Hashi at Khalid.Hashi@nfl.com or Mariluz Gonzalez at
MGonzalez@vesperpublicrelations.com.
12
2nd
ANNUAL MADDEN NFL 21 X HBCU TOURNAMENT
This season the NFL is hosting the 2nd
annual Madden NFL 21 x HBCU Tournament with EA, celebrating the impact
of HBCUs headlined with a competitive tournament and career development opportunities both on and off the field.
The top 16 finalists will advance to compete in the NFL Madden x HBCU Showcase during Super Bowl Week. The
16 finalists will also participate in an "experienceship" by spending time with the EA staff to engage them in various
departments, and they will tour the NFL's new west coast headquarters and shadow NFL leaders for a day to
provide development and networking experiences to the students. The top two finalists will be playing for cash
prizes at the NFL's west coast headquarters located next to SoFi Stadium in Hollywood Park, home of Super Bowl
LVI. Their match up will be available to watch on both the NFL YouTube and Twitch channels on Saturday, Feb.
12. The top 16 finalists will each receive a ticket to attend Super Bowl LVI on Sunday, Feb. 13.
For more information, please contact Liana Bailey at Liana.Bailey@nfl.com.
TASTE OF THE NFL
Taste of the NFL presented by Frito-Lay and The PepsiCo Foundation, a highly anticipated Super Bowl weekend
purpose-driven culinary event, will be held Saturday, Feb. 12, from 12 p.m. - 4 p.m. at the Petersen Automotive
Museum (6060 Wilshire Blvd, Los Angeles.) All event proceeds will benefit GENYOUth’s End Student Hunger fund
to help schools nationwide tackle food insecurity. Guests will indulge in delicious food and cocktail experiences,
meet-and-greets with NFL greats and special guests, and culinary demonstrations by star chefs Andrew Zimmern,
Carla Hall, Tim Love, Ming Tsai, Mark Bucher and Lasheeda Perry and their taste maker chef friends. In addition,
the Equality Lounge® at Taste of the NFL presented by The PepsiCo Foundation will highlight the importance of
equity, inclusion and fair play from the gridiron to the business next door.
For football and foodie fans who will not be in Los Angeles, tune into Taste of the NFL @Home on the NFL Network
on Super Bowl Sunday, Feb. 13, at 5:30 p.m. EST, 4:30 CST and 2:30 PT to “home gate” with the chefs and enjoy
a special Chalk Talk hosted by Emmy-award winning sportscaster James “JB” Brown, along with guests including
NASCAR’s Bubba Wallace and Olympians Allyson Felix and Lindsay Vonn.
For more information, please contact Eric Slutsky, at eric.slutsky@genyouthnow.org.
NFL GREEN
The NFL, the Los Angeles Super Bowl LVI Host Committee, and Verizon have teamed up to develop a series of
initiatives to reduce the environmental impact of Super Bowl LVI and create a “green” legacy in the greater Los
Angeles area. The focus has been on increasing tree canopy to provide shade, beauty and improve air quality,
building community gardens to increase food security and restoring a kelp forest off California’s coast.
Community Greening:
NFL Green is implementing numerous community greening projects in the greater Los Angeles area for Super Bowl
LVI including:
• The planting of 56 trees for Super Bowl LVI and beautification projects at Edward Vincent Junior Park in
partnership with the City of Inglewood Parks, Recreation and Community Services Department.
• In partnership with Los Angeles County Supervisor Hilda L. Solis, the planting of dozens of trees and a large
vertical wall garden at CultivaLA’s Westlake Community Garden to provide fruit, vegetables and herbs to a
neighborhood that has been highly impacted by Covid-19.
• Refurbishment and expansion of the Mott Street Community Garden in the Boyle Heights neighborhood of
Los Angeles in partnership with LA Conservation Corps
• In partnership with California Greenworks, 25 Brisbane Box trees and Australian Willows were planted along
the north side of Jefferson Boulevard in South Los Angeles to increase tree canopy, provide shade, beauty
and improve air quality in the neighborhood.
• The planting of 30 evergreen trees along Huntington Street in the City of San Fernando to provide critical
public health and environmental benefits, in partnership with Tree People.
• The planting of dozens of street trees in the Watts neighborhood of Los Angeles to add shade, beauty and
additional tree canopy, in partnership with TreePeople.
13
• The planting of a large California Oak “Wishing Tree” at Wishing Tree Park in West Carson as part of an
initiative to create much needed greenspace in the neighborhood in partnership with Los Angeles
Neighborhood Land Trust.
• Garden revitalization project in partnership with the City of Inglewood Parks, Recreation and Community
Services Department to replace soil and plant garden beds, plant trees, paint, clean and beautify Queen
Park Community Garden. • A final “passing of the golden shovel” community greening event will take
place later this year. That event will mark the passing of Super Bowl community greening projects from Los
Angeles to Phoenix, site of Super Bowl LVII.
Reforestation: NFL sustainability partner Verizon will plant 5,600 trees (100 trees for each Super Bowl) in the
Angeles and Los Padres National Forests. The project is focused on reestablishing native ecosystems and the
recovery of lands and watersheds damaged by wildfire.
FORCE BLUE Championship Dive: NFL Green and the Los Angeles Super Bowl Host Committee teamed up with
Pepsi Stronger Together, PepsiCo VALOR, Special Operations Veterans from FORCE BLUE, scientists and
researchers from the Bay Foundation and the Cabrillo Marine Aquarium — as well as commercial urchin harvesters,
local volunteers and Environmental Charter Middle School students for a kelp restoration project and beach cleanup
at Cabrillo Beach in San Pedro, Los Angeles. Dive teams worked to clear thousands of purple sea urchins that have
laid waste to the area, creating several kelp restoration plots that, together, will make up the size of a football field.
Beyond their beauty and iconic status as part of California’s marine landscape, kelp forests provide shelter and food
for thousands of species. They also trap and store massive amounts of carbon dioxide, filling an essential role in the
fight to slow the effects of climate change.
Super Kids-Super Sharing: NFL Green, the YMCA of Metropolitan Los Angeles, the Los Angeles Super Bowl Host
Committee, Verizon, the Los Angeles Rams and the Los Angeles Chargers teamed up with local schools and
YMCA-LA branches for a Super Bowl project that put 22-thousand books, pieces of sports equipment, school
supplies and games in the hands of local children. The project, called Super Kids-Super Sharing, has been
implemented in every Super Bowl host community for the past 23 years.
Other NFL Green projects include:
Green and Win: A unique fan engagement project called “Green and Win” will be implemented at Super Bowl. Fans
caught in the act of recycling may win a unique Super Bowl hat and have their photos posted on NFL social media.
Food Recovery and Donation: Prepared unserved food from Super Bowl events will be recovered and distributed
to shelters and feeding programs in partnership with the Los Angeles Food Bank and Los Angeles Mission.
Material Recovery: Recovery of event materials will begin immediately after most Super Bowl events. During the
week following the game, there will be an intensive drive to collect and donate items left over from Super Bowl
including building materials, décor fabric, carpeting and sign materials. In partnership with the Salvation Army, these
items will be donated to local organizations that can reuse, repurpose or remanufacture the material.
Green Energy: “Green” energy will be used to power major Super Bowl event venues including SoFi Stadium, the
AFC and NFC team hotels, and the NFL headquarters hotel. Renewable energy certificates (RECs) equivalent to
the electricity usage at these facilities will help to mitigate the climate impact of energy emissions.
The NFL has incorporated environmental projects into the management of Super Bowl for nearly 30 years. For
more information, contact Susan Groh, NFL Green, at 401-952-0885.
# # #
*Player appearances subject to change
* Events without a city name are located in Los Angeles
* All times PT
Contact: Jordyn White, NFL PR, 646-640-6491, Jordyn.White@nfl.com
Dana Gordon, BZA PR, 856-397-2917, danag@bzapr.com
Elizabeth McCollum, BZA PR, 813-421-0550, elizabethm@bzapr.com

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Super bowl-live

  • 1. 1 February 13, 2022 SUPER BOWL LVI COMMUNITY EVENTS TO MAKE POSITIVE IMPACT IN LOS ANGELES REGION EFFORTS FOCUS ON SOCIAL JUSTICE, SUSTAINABILITY, YOUTH WELLNESS, MILITARY, AMONG OTHERS Click Here :- https://www.flickr.com/photos/195077332@N08/51879582308/ NEW YORK – Super Bowl LVI will impact the Los Angeles community with more than 30 charitable activities and community outreach events that will enrich the community and provide lasting legacies long after the game is played. Super Bowl Week activities include community projects made possible by NFL Foundation Super Bowl Legacy Grants and the Super Bowl LVI Host Committee, community greening projects, Salute to Service events to honor our military and veterans, NFL PLAY 60 Kids Day and a community event involving the Walter Payton NFL Man of the Year Award presented by Nationwide nominees. As part of the ongoing social justice work through its Inspire Change initiative, the NFL will join Cisco to address the digital divide for the children of incarcerated parents, providing children the opportunity to partake in a special event to record messages to be shared with their incarcerated parents. The digital divide has been exacerbated by the COVID-19 pandemic and has increased barriers to education, particularly for individuals in underserved communities. With support from an NFL and Bob Woodruff Foundation Salute to Service Grant, Move United launched the first ever USA Wheelchair Football League for athletes with disabilities, including veterans. The NFL is proud to host a tournament and Championship Game during Super Bowl week. With a visit to Joint Forces Training Base Los Alamitos, NFL representatives and players will personally interact with the pilots and service members performing the Super Bowl flyover and thank them for their service to our country. The NFL will celebrate the LGBTQ+ community and recognize the importance of allyship together with Covenant House of California and the LGBT Center. NFL players will join the celebration and deliver notes of allyship and support for the LGBTQ+ community completed by players throughout the league. For the last 18 months the NFL Business Connect program has worked with 225 local diverse business owners in Los Angeles to prepare them to compete for and win contracts related to Super Bowl LVI. The program hosts professional development workshops and networking events designed to grow the business acumen of women, minority, veteran and LGBTQ+ owned businesses. The youth and high school football community will be celebrated throughout Super Bowl LVI. Student-athletes and coaches will have the opportunity to enhance their football skills and learn the values associated with the game.
  • 2. 2 Each year, the NFL, via the NFL Foundation, seeks to leave a lasting legacy in the Super Bowl host community through its Super Bowl Legacy Grant initiative by awarding a $1 million grant matched by the Super Bowl host committee and allocated to nonprofit organizations in the surrounding community. This year, the Super Bowl LVI Legacy Grant Program – Champions Live Here – recognized 56 “unsung hero” grassroots organizations through grant assistance and other support for making a transformative impact in their communities. Over the past eight months, the host committee has showcased these unsung heroes by harnessing the spotlight of the Super Bowl’s long-awaited return to the region. Each organization – whose work touches all 88 cities in Los Angeles County– received a $10,000 grant, professionally produced marketing videos, and public recognition of their work. Six of these organizations received a total grant award of $50,000 to make an even bigger impact in their community. SCHEDULE CALENDAR LISTED BY DATE Date Name of Event Topic Time Location Contact Thursday, Feb. 3 Super Bowl LIV Business Connect Celebration Business Connect 5:30-9 p.m. Private Event BJ Waymer, bj.waymer@nfl.com Sunday, Feb. 6 International Federation of American Football World Championship Rematch Featuring U.S. and Mexico National Teams Flag Football /International 6 p.m. Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St.) Steve Alic, salic@usafootball.com , Monday, Feb. 7 Inspire Change Huddle Legacy Program: Addressing the Digital Divide Inspire Change 1-3 p.m. NFL Network Studios, Inglewood Kenlyn Tyree, Kenlyn.Tyree@nfl.com Tuesday, Feb. 8 NFL Green Huddle NFL Green 9-12 p.m. A Place Called Home (2830 S. Central Ave.) Los Angeles Jordyn White, Jordyn.White@nfl.com Tuesday, Feb. 8 NFL/United Way Character Playbook Character Education 10-11 a.m. VIRTUAL Jordyn White, Jordyn.White@nfl.com Tuesday, Feb. 8 NFL and Hispanic Heritage Foundation Youth Awards Ceremony Diversity, Equity and Inclusion 2 p.m. Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St.) Darlene Capiro, Darlene.Capiro@nfl.com Tuesday, Feb. 8 Salute to Service 100 Yards of Hope Screening NFL Green 7-9 p.m. California Science Center, Imax Theatre (700 Exposition Park Dr.) Los Angeles Matt Ercolani, Matthew.Ercolani@nfl.com Tuesday, Feb. 8 Vincent Country Safe Zone Activity Day Community 9 a.m. – 2:50 p.m. Muir Academy (3038 Delta Ave, Long Beach) Traci Otey Blunt, traci@blunt-groupstrategies.com Wednesday, Feb. 9 NFL PLAY 60 Kids Day: Huddle Up to Make A Difference PLAY 60 - Youth Event 10 a.m. – 1 p.m. Edward Vincent Park, (700 Warren Ln., Inglewood) Jordyn White, Jordyn.White@nfl.com Wednesday, Feb. 9 Salute to Service Wheelchair Football League Championship Game Salute to Service 3-4:30 p.m. Los Angeles Memorial Coliseum Green Lot (Lot 6), corner of S Figueroa Street and W. Martin Luther King Jr. Blvd. Jordyn White, Jordyn.White@nfl.com Wednesday, Feb. 9 RISE to Host Super Bowl Social Justice Critical Conversation Social Justice N/A VIRTUAL Ian Cutler, icutler@RISEtoWIN.org Wednesday, Feb. 9 Gold House Salon NFL Asian Professional Exchange (APEX) 7-9 p.m. Private Event Larisa Jiao larisa@goldhouse.org Thursday, Feb. 10 - Saturday, Feb. 12 Local Artist Collaboration & Art Display NFL APEX See SBX hours of operation Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St.) (South Lobby) Jordyn White Jordyn.White@nfl.com Thursday, Feb. 10 Forward Progress: A Look into the Future” Breakfast Diversity, Equity and Inclusion 9 a.m. – 12 p.m. InterContinental Los Angeles Downtown (900 Wilshire Blvd.) Kenlyn Tyree, Kenlyn.Tyree@nfl.com Thursday, Feb. 10 Super Bowl Legacy Grant Press Conference Community 10 a.m. Jefferson Elementary School (10322 Condon Ave., Inglewood) Jordyn White, jordyn.white@nfl.com Thursday, Feb. 10 NFL Alumni Pro-Am Charity Event Morning Coto de Caza Golf & Racquet Club Matthew Schulze, mschulze@pgamagazine.com
  • 3. 3 Thursday, Feb. 10 NFL PLAY 60 Super Bowl LVI Brain Break Virtual Event PLAY 60 – Youth Event 10 a.m. VIRTUAL Linzy Cotaya, linzy.cotaya@heart.org Thursday, Feb. 10 Campbell’s Soup Event with Saquon Barkley Community 10 a.m. – 12 p.m. Food Bank location at 1734 E 41st Street, Los Angeles Caroline Seelen. Caroline.Seelen@edible-inc.com Thursday, Feb. 10 Players Coalition Media Lunch Players Coalition 11 a.m. – 1 p.m. Los Angeles Convention Center Lindsay Means, lindsay@players-coalition.org Thursday, Feb. 10 Los Alamitos Base Visit Salute to Service 1-2 p.m. Los Alamitos Base – MEDIA MUST RSVP Matt Ercolani, Matthew.Ercolani@nfl.com Thursday, Feb. 10 Fritz Pollard Alliance Foundation will host its 17th Annual Diversity, Equity and Inclusion 12 p.m. Millennium Biltmore Hotel (506 Grand Ave.) Traci Otey Blunt, traci@blunt-groupstrategies.com Johnnie L. Cochran, Jr., Salute to Excellence Awards Thursday, Feb. 10 Military Appreciation Day at SBX Salute to Service 3-10 p.m. Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St.) Jordyn White, Jordyn.White@nfl.com Thursday, Feb. 10 A Night of Pride with GLAAD Diversity, Equity and Inclusion 6-9 p.m. NFL Offices (900 District Drive, Inglewood) Jordyn White, Jordyn.White@nfl.com Friday, Feb. 11 NFL Unsung Heroes Event Community Private Event Jordyn White, Jordyn.White@nfl.com Friday, Feb. 11 Super Bowl Career Fair Player Care Foundation 10:30 a.m. – 3 p.m. Westin Bonaventure Elizabeth Cove, Elizabeth.Cove@nfl.com Friday, Feb. 11 Walter Payton NFL Man of the Year Event Community 3-4 p.m. Los Angeles Boys & Girls Club (2635 Pasadena Ave.) Jordyn White. jordyn.white@nfl.com Friday, Feb. 11 Play Football High School Day and Girls’ Flag Football Exhibition Youth Football 4-8:30 p.m. Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St.) Khalid Hashi, khalid.hashi@nfl.com Friday, Feb. 11 Celebration of Pride and Allyship at Covenant House Social Responsibility Player appearances from 4:30-5 p.m. Covenant House of California (1325 N. Western Ave.) Jordyn White, Jordyn.White@nfl.com Friday, Feb. 11 Players Coalition and Café Momentum Dinner to Create Change Players Coalition 5:30-8 p.m. Rossoblu (1124 San Julian St.) Lindsay Means, lindsay@players-coalition.org Saturday, Feb. 12 Super Bowl Breakfast Award Ceremony 8-10 a.m. JW Marriott at LA LIVE ( 1046 S Figueroa St.) Darrin Gray, darrin.gray@athletesinaction.org Saturday, Feb. 12 Play Football Family Festival Youth Football 10 a.m. – 1 p.m. Bishop Mora Salesian High School (960 S. Soto St.) Khalid Hashi, Khalid.Hashi@nfl.com Saturday, Feb. 12 Madden NFL 21 x HBCU Tournament HBCU/Gaming VIRTUAL Liana Bailey, Liana.Bailey@nfl.com Saturday, Feb. 12 Taste of the NFL Charity Event 12-4 p.m. Petersen Automotive Museum (6060 Wilshire Blvd.) Eric Slutsky, eric.slutsky@genyouthnow.org SUPER BOWL LVI BUSINESS CONNECT CELEBRATION The NFL will host its Super Bowl LVI Business Connect Celebration - Opportunity. Teamwork. Success. on Thursday, Feb. 3, from 5:30 – 9 p.m. The event is a celebration of the Super Bowl LVI Business Connect program, spotlighting the accomplishments of the 225 companies who participated in the year-long program designed to bring Super Bowl-related contract opportunities, professional development and networking opportunities to local, diverse businesses in Los Angeles. In partnership with the Business Connect team and the Los Angeles Sports & Entertainment Commission (LASEC), the woman, minority, LGBTQ+, and veteran-owned companies in the program worked through myriad COVID-19-related business disruptions to participate in both virtual and in person events to prepare their businesses to compete for Super Bowl LVI contracts and jobs the game will bring to Los Angeles. The Business Connect Celebration is a private event for participating business owners and the NFL vendors who support the program through the contract procurement process. A networking event will kick off the evening, followed by an award program recognizing suppliers and vendors who have excelled in the program. The event will culminate with a handoff ceremony acknowledging LASEC partner, Chincie Mouton’s, leadership in the marketplace and introducing the Business Connect programs’ local lead in the Super Bowls’ next market, Phoenix.
  • 4. 4 While the event is closed to the media, Business Connect representatives are available for interviews upon request and can provide contact information for participating supplier interviews. For more information, contact B.J. Waymer, NFL Business Connect, at (704) 614-6352 or bj.waymer@nfl.com. INTERNATIONAL FEDERATION OF AMERICAN FOOTBALL WORLD CHAMPIONSHIP REMATCH FEATURING U.S. AND MEXICO NATIONAL TEAMS This past December, a record-39 national teams from 22 countries competed in the 2021 International Federation of American Football (IFAF) Flag World Championships in Jerusalem, Israel. The men’s and women’s Gold Medal Games both featured U.S. and Mexico national teams with the Americans erasing halftime deficits for a pair of heart- pounding wins, 44-41 (men’s) and 31-21 (women’s). On Sunday, Feb. 6, at Super Bowl Experience, these four teams meet again for The Rematch in exciting, world-class 5-on-5 play. The men’s game kicks off at 6 p.m., followed by the women’s game at 7 p.m. Players will be available for media post-game. For more information, please contact Steve Alic, USA Football, salic@usafootball.com, 703-973-6182. INSPIRE CHANGE HUDDLE LEGACY PROGRAM: ADDRESSING THE DIGITAL DIVIDE IN PARTNERSHIP WITH CISCO On Monday, Feb. 7 from 1-3 p.m. at NFL Network Studios, Inglewood, the NFL, together with Cisco and the NFL Foundation, will partner with the Anti-Recidivism Coalition (ARC) and Place4Grace to host an event for children with incarcerated parents designed to help address the digital divide. The NFL will work with ARC to invite 30 children from Place4Grace to partake in an event where the kids will have the opportunity to record messages to be shared with their incarcerated parents. NFL Network talent will be invited to speak with the kids and share tips and tricks about recording in the studio. NFL Network talent participating include host of NFL Total Access MJ ACOSTA-RUIZ, analysts WILLIE MCGINEST and STEVE SMITH SR., reporter JIM TROTTER and host COLLEEN WOLFE. Not only will the kids be invited to partake in this event, but leading up to Super Bowl week, the NFL Foundation, along with the NFL partner Cisco, will be providing funding to outfit these 30 children with much-needed technology at home, including computers, WiFi hotspots, tablets and more. This contribution, which is part of the NFL Foundation and Cisco’s $150,000 donation to address the digital divide in Los Angeles, will not only improve the kids’ learning at home but will also provide them with the tools they need to virtually connect with their incarcerated parents on an on-going basis. For more information, please contact Kenlyn Tyree, Kenlyn.Tyree@nfl.com. NFL GREEN HUDDLE On Tuesday, Feb. 8 from 9 a.m.- 12 p.m. at A Place Called Home (2830 S. Central Ave.) The NFL Green Huddle will take place in partnership with the Los Angeles Rams, the Los Angeles Super Bowl Host Committee, Verizon and Lowe’s and will consist of building and planting vegetable garden beds and installation of garden walls. The goal is to create better food security for local families in South Central Los Angeles. Garden wall kits, soil and vegetable plants will also be given to families enrolled in A Place Called Home’s urban agriculture program so they can grow their own produce at home, giving them immediate access to nutritious food. In honor of Super Bowl LVI, a total of 56 garden wall kits will be installed. NFL Green is the League’s environmental program and works to mitigate the environmental impact of the NFL’s major events and create a “green” legacy in each community that hosts the NFL’s biggest events. For more information, please contact Jordyn White at Jordyn.White@nfl.com. NFL/UNITED WAY CHARACTER PLAYBOOK PANEL VIRTUAL: On Tuesday, Feb. 8 from 10-11 a.m., representatives from the Los Angeles Chargers and Los Angeles Rams will participate in a virtual panel for Character Playbook students across the country focusing on mental wellness. Funded by the NFL Foundation and United Way Worldwide, Character Playbook is a digital education resource that supports positive character development, social emotional learning, mental wellness and healthy relationships in middle and high school students. The Healthy Relationships program is available nationally to
  • 5. 5 middle school students, while Mental Wellness Basics reaches 160 high schools across the country, all free of charge. NFL AND HISPANIC HERITAGE FOUNDATION YOUTH AWARDS CEREMONY The NFL and Hispanic Heritage Foundation (HHF) will honor 10 high school student-athletes from across the country as part of the NFL’s Super Bowl LVI week celebration on Tuesday, Feb. 8 at 2 pm at Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St., Los Angeles). The Hispanic Heritage Youth Awards were founded in 1998 by the HHF and honor Latino high school seniors who excel in the classroom and community. The ceremony is a first-of-its-kind to be held during Super Bowl week, with one of the students, selected among a pool of nearly 30,000 applicants, to be recognized as the national recipient. The student-athletes will receive a grant from the NFL and HHF to help fund their education or to support an idea or project in the health and fitness space. For more information, please contact Darlene Capiro at Darlene.Capiro@nfl.com SALUTE TO SERVICE 100 YARDS OF HOPE SCREENING On Tuesday, Feb. 8 from 7-9 p.m. at the California Science Center, Imax Theatre (700 Exposition Park Dr. Los Angeles), the NFL will invite active servicemembers, veterans and their families to a screening of the documentary “100 Yards of Hope” about the coral restoration project led by the NFL and Force Blue - retired special operations veterans. For more information, please contact Matt Ercolani at Matthew.Ercolani@nfl.com. VINCENT COUNTRY SAFE ZONE ACTIVITY DAY The Safe Zone Activity Day will be held on Tuesday, Feb. 8 at Muir Academy to provide 700 elementary school children with a day of fun, food, empowerment, and sports activities led by the Vincent Family, NFL Legends, and special guests. Vincent Country, founded by Troy and Tommi Vincent, is a faith-driven family lifestyle brand committed to positive social impact. CIGNA in its fourth year sponsoring the Safe Zone Activity Day will provide free on-site health screenings with the CIGNA Health Improvement Tour (HIT) bus. The mobile clinic will provide FREE health screenings to the parents, faculty, staff, and those 18 and over in the surrounding community. They HIT mobile clinic will provide baseline health screenings from 9 a.m. - 4 p.m. For more information, please contact Traci Otey Blunt at traci@blunt-groupstrategies.com. NFL PLAY 60 KIDS DAY: HUDDLE UP TO MAKE A DIFFERENCE In celebration of the 15th anniversary of the NFL PLAY 60 initiative and the Super Bowl, the NFL will host NFL PLAY 60 Kids Day: Huddle Up to Make A Difference on Wednesday, Feb. 9 from 10 a.m. – 1 p.m. at Edward Vincent Park (700 Warren Ln, Inglewood). Nearly 600 local Inglewood Unified School District students will have the opportunity to participate in this festival-style event centered around youth health and wellness and community impact. The event will include fun-filled activities for kids to get active as well as opportunities for them to give back to their local community on key causes important to the NFL and the city of Los Angeles. The NFL PLAY 60 Kids Day stations will include students participating in packing 1,000 care bags in support of a local nonprofit ‘Peace Over Violence,’ a garden restoration and tree planting project hosted by the American Heart Association and the NFL, a PLAY 60 fitness zone area and painting a mural alongside a local Inglewood artist. Supporting the event is NFL licensee Rock Em’ Socks, who is donating NFL socks for the care bags. NFL PLAY 60 is the league's national youth health and wellness campaign that encourages kids to get physically active for at least 60 minutes a day. For more information, please contact Jordyn White at Jordyn.White@nfl.com. SALUTE TO SERVICE WHEELCHAIR FOOTBALL LEAGUE CHAMPIONSHIP GAME With support from an NFL and Bob Woodruff Foundation Salute to Service grant, Move United launched the firstever USA Wheelchair Football League for athletes with disabilities, including veterans. The team designed the Wheelchair Football League to closely resemble NFL play-style with adaptations specifically chosen to keep the game fast paced and highly enjoyable for fans and players alike. During Super Bowl week, a mini tournament to showcase the sport and invite current and former players to serve as honorary captains at the championship game will be held Wednesday, Feb. 9 from 3-4:30 p.m. at the Los Angeles Memorial Coliseum Green Lot (Lot 6), corner
  • 6. 6 of S Figueroa Street and W. Martin Luther King Jr. Blvd. The parking lot will be transformed into a football field, complete with scoreboard and bleachers. Media who would like to attend should RSVP to Jordyn White at Jordyn.White@nfl.com. MAKE-A-WISH® As one of the longest-standing partners of Make-A-Wish, the NFL will help celebrate 40 years of partnership with Make-A-Wish by helping to grant the wishes of 15 children with critical illnesses to attend Super Bowl LVI in Los Angeles, California. The history of Make-A-Wish kids at the Super Bowl dates back to the 9th wish in Make-A-Wish history in 1982. This year, the children and their families will arrive in Los Angeles on Wednesday, Feb. 9. Wish children and their families will enjoy several days of activities related to the Super Bowl and will attend the game at Sofi Stadium through the support of the NFL and other organizations. Make-A-Wish creates life-changing wishes for children with critical illnesses. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, operating in every community in the United States and in nearly 50 countries worldwide. Together with generous donors, supporters, staff and more than 24,000 volunteers across the U.S., Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 520,000 wishes worldwide; more than 350,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org. For more information on wish kid activities and media opportunities during Super Bowl week, contact Make-A-Wish at media@wish.org. RISE TO HOST SEVENTH ANNUAL SUPER BOWL SOCIAL JUSTICE CRITICAL CONVERSATION, CHAMPIONS OF CHANGE FAN EXPERIENCE AND A DIVERSITY IN SPORTS FORUM AT SUPER BOWL LVI VIRTUAL: With the national discourse around issues of racism, diversity and inclusion becoming increasingly polarized and mischaracterized, the RISE Seventh Annual Super Bowl Critical Conversation will highlight the urgency for continued education, dialogue and action to address racism and social injustice. NFL athletes and leaders will discuss how racism still affects daily life, individual experiences and various sects and structures in society. The conversation, moderated by Jim Trotter (NFL Network), features Kelvin Beachum (Arizona Cardinals), Jason McCourty (Miami Dolphins), Chris Ballard (General Manager, Indianapolis Colts) and Diahann BillingsBurford (CEO, RISE). Participants will share how they seek to address racism in their communities and explore tangible next steps as to how sports leaders can unite people around the goals of achieving racial equity, true inclusion and complete justice. RISE is the leading national nonprofit that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations. The critical conversation will stream on RISE’s Twitter page @RISEtoWIN on Wednesday, Feb. 9. More information can be found at https://RISEtoWIN.org/sblvi and by following RISE on Twitter @RISEtoWIN. IN-PERSON + VIRTUAL: RISE will activate its Champions of Change fan experience at Super Bowl Experience presented by Lowe’s in the Los Angeles Convention Center (1201 S Figueroa St). Champions of Change takes fans on a multi-sensory journey designed to educate, evoke empathy and inspire action, while highlighting the impact sports have on inspiring social change. Fans will hear firsthand stories from NFL players on their experiences with race, discrimination and activism, and explore the RISE Road to Progress, an interactive timeline that chronicles the historic intersection of sports and social justice. Fans across the country can also experience Champions of Change virtually by visiting https://RISEtoWIN.org/champions. IN-PERSON: Addressing the dual call for diversity in sports business and the desire to hire and retain diverse candidates who are rising stars in this industry, RISE and Pro Sports Assembly will host Representation Matters: Increasing Diversity in Sports Business on Wednesday, Feb. 9. The half-day, in-person program for sports professionals, from mid-level staffers to executives, will cultivate opportunities for meaningful professional networking and connections via an interactive experience focused on equity building in sports business. The program is designed to spark dialogue amongst employees and employers, gain insight from leaders in the sports
  • 7. 7 field, and create connections that can last a lifetime. Due to COVID-19 protocols, space is limited and RSVP is required. Location and time to be shared upon RSVP. To learn more about all RISE programs leading up to Super Bowl LVI, contact Ian Cutler at icutler@RISEtoWIN.org and visit https://RISEtoWIN.org/sblvi. GOLD HOUSE SALON: OFF THE SIDELINES – ELEVATING ASIAN ATHLETES ON AND OFF THE FIELD As sports and entertainment converge in LA for Super Bowl LVI, Gold House, the leading community of Asian and Pacific Islander (API) changemakers, is hosting an intimate salon event on Wednesday, Feb. 9. Supported by the NFL and the NFL Asian Professional Exchange (APEX), this salon aims to explore ways to elevate and provide Asian athletes with platforms to achieve greater success in creative industries. This is a private event. For more information, please contact Larisa Jiao, larisa@goldhouse.org. LOCAL ARTIST COLLABORATION & DISPLAY AT SUPER BOWL EXPERIENCE, AUCTION TO BENEFIT LOCAL NON-PROFITS The NFL is collaborating with LA-based artist, Bernard Chang, who is donating his time to create original artwork that will be displayed at the Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St.) starting from Thursday, Feb. 10 through Saturday, Feb. 12. The artwork will be available on NFL Auction through February 28, with all auction proceeds going toward non-profit organizations serving LA’s Asian & Pacific Islander (API) communities, including: Super Bowl LVI Legacy Program Asian Americans Advancing Justice – Los Angeles, The Asian American Foundation (TAAF) and the Stand With Asians Community Fund. This project is being executed by Super Bowl LVI Business Connect supplier, Asian-founded and owned GreatCo.xyz, with support from the NFL Asian Professional Exchange (APEX) employee resource group. For more details on Super Bowl Experience presented by Lowe’s, visit: https://www.nfl.com/super- bowl/eventinfo/super-bowl-experience/ For more information, please contact Jordyn White, Jordyn.White@nfl.com, Liza Ameen, lameen@advancingjustice- la.org, Prisca Bae, prisca.bae@taaf.org and Steffi Lau, steffi@standwithasians.com. FORWARD PROGRESS: DIVERSITY, EQUITY AND INCLUSION AT THE NFL The NFL will host its inaugural “A Look Into the Future” breakfast on Thursday, Feb. 10 at 9 a.m., which will be centered around three separate panels designed to open intentional discussions on how the league is driving change, creating impact and ultimately becoming ‘Stronger Together’ heading into 2022. The event is co-sponsored by PepsiCo and will be held at the Intercontinental in Downtown Los Angeles (900 Wilshire Blvd.). For more information, contact Kenlyn Tyree at Kenlyn.Tyree@nfl.com. A NIGHT OF PRIDE WITH GLAAD A Night of Pride with GLAAD, sponsored by Pepsi Stronger Together is an evening of music, cocktails, and interview-style conversations with GLAAD, NFL friends, and partners to spotlight advances in and the future of LGBTQ inclusion in professional sports as well as the NFL’s commitment to LGBTQ former and current players. To be held on Thursday, Feb. 10 from 6-9 p.m. at the NFL Offices, 900 District Drive, Inglewood, A Night of Pride with GLADD will feature discussions on the power of visibility and representation; the power and the promise of the next generation of NFL active players; how professional sports can drive LGBTQ acceptance forward today and help combat discrimination against LGBTQ people. In addition, the evening will feature a special musical performance. For more information, contact Jordyn White at Jordyn.White@nfl.com. SUPER BOWL LEGACY GRANT PRESS CONFERENCE The NFL seeks to leave a lasting legacy in the surrounding communities of the Super Bowl host city with the Super Bowl Legacy Grant Program, made possible each year by a $1 million contribution from the NFL Foundation and matched by the Super Bowl Host Committee. This year, the NFL and the Los Angeles Super Bowl Host Committee will celebrate the Super Bowl LVI Legacy Program - Champions Live Here - with an official ribbon cutting ceremony
  • 8. 8 for the Mobile Recreation Play Program. Functioning as a park on wheels, the Super Bowl Legacy Mobile Recreation Play Program will serve communities with limited park and recreation space, to meet youth in their neighborhoods and provide them an opportunity to play. Champions Live Here, has used the spotlight of the Super Bowl to recognize 56 local community organizations who are making a transformative impact in underserved communities across the Los Angeles region. The Legacy Grant Press Conference will take place on Thursday, Feb. 10 at 10 a.m. at Jefferson Elementary School (10322 Condon Avenue, Inglewood). Media who would like to attend must RSVP to Jordyn White at Jordyn.White@nfl.com. SALUTE TO SERVICE MILITARY APPRECIATION DAY AT SUPER BOWL EXPERIENCE On Thursday, Feb. 10 from 3 -10 p.m. at the Super Bowl Experience, the NFL will host Salute to Service Military Appreciation Day for service members and veterans. This day provides free entry to all active-duty service members, veterans and their families that accompany them. Tickets are available at all regular ticketing windows. Salute to Service is the League’s year-round effort to Honor, Empower, and Connect our nation's service members, veterans, and their families. It is grounded in deep partnership with nonprofits and organizations that support the military community in the United States and across the world. For more information, please contact Jordyn White at Jordyn.White@nfl.com. NFL PLAY 60 SUPER BOWL LVI BRAIN BREAK VIRTUAL EVENT VIRTUAL: On Thursday, Feb. 10 at 10 a.m., the American Heart Association and the NFL invite students from coast- to-coast to tune into the NFL PLAY 60 Super Bowl LVI Brain Break to learn more about the benefits of physical activity for minds and bodies! The virtual broadcast features segments on the science behind youth health and wellness and playing for 60 minutes a day and will unveil the national winner of the Move More Grants, an American Heart Association grant program awarding funds for physical activity equipment. Held November 2021- January 2022, the Move More Grants awarded $1,500 grants to 32 schools, throughout the country. The top school, announced in the broadcast, will receive an additional $1,500 grant. Register now at: Heart.org/NFLPLAY60 For more information, please contact Linzy Cotaya: linzy.cotaya@heart.org. CAMPBELL'S® CHUNKY® & SAQUON BARKLEY DONATE 200,000 BOWLS OF SOUP TO LOS ANGELES REGIONAL FOOD BANK AHEAD OF SUPER BOWL LVI In partnership with Campbell's® Chunky® soup, New York Giants running back SAQUON BARKLEY will help distribute cans of Chunky to partner agencies affiliated with Los Angeles Regional Food Bank, a local organization committed to fighting hunger in its local communities. Campbell’s Chunky will donate 200,000 bowls of soup to Los Angeles Regional Food Bank, adding on to their long history of addressing food insecurity and creating purposeful change in the community. The event will take place at the Food Bank location at 1734 E 41st Street, Los Angeles, on Thursday, Feb. 10 from 10 am – 12 pm. NOTE: During this time, only b-roll and photo opportunities will be available. Please direct all press inquiries to Caroline Seelen at Caroline.Seelen@edible-inc.com. PLAYERS COALITION HOSTS EXCLUSIVE MEDIA LUNCH FUELED BY CAFÉ MOMENTUM TO HIGHLIGHT INNOVATIVE MODEL FOR YOUTH JUSTICE Players Coalition invites all credentialed media to join us for complimentary lunch at our Food Truck powered by Café Momentum at the LA Convention Center in the West Hall on Thursday, Feb. 10 any time from 11 a.m. – 1 p.m. Athletes and Café Momentum youth will be on site and encourage media to take part in a brief, immersive learning experience to understand the current issues facing youth in our justice system and models for change and impact. Café Momentum is a national program that is reducing recidivism, increasing high school graduation rates and creating economic and workforce advancement for justice-involved youth around the country. For more information, contact Lindsay Means at lindsay@players-coalition.org.
  • 9. 9 LOS ALAMITOS BASE VISIT WITH SUPER BOWL FLYOVER PILOTS NFL representatives and players will visit the pilots and crew at the Los Alamitos Base. This event provides an opportunity to personally interact with active-duty service members and to thank them for their service, while also celebrating the Air Force’s 75th Anniversary. Attendees will also get a tour of the fighter jets, take photos, and experience what it’s like to fly in the back of an F-16 with Oculus VR goggles. The event will take place from 1-2 p.m. on Thursday, Feb. 10 at the Los Alamitos Army base (11206 Lexington Dr, Los Alamitos). NOTE: Media will need to submit first name, last name, driver’s license number, Street/City/State/Zip and cell number 72 hours in advance to be approved by the base. Please submit information to or contact Matt Ercolani at Matthew.Ercolani@nfl.com or for more information. FRITZ POLLARD ALLILANCE FOUNDATION 17th ANNUAL JOHNNIE L. COCHRAN, JR. EXCELLENCE AWARDS The Fritz Pollard Alliance Foundation will host its 17th Annual Johnnie L. Cochran, Jr., Salute to Excellence Awards on Thursday, Feb. 10 at 12 p.m. at the Millennium Biltmore Hotel (506 Grand Ave.), to recognize the achievements and long-standing commitment of individuals and organizations dedicated to promoting diversity, equity, and inclusion. Attendees include Commissioner Roger Goodell, NFL Legend Jim Brown and other notable luminaries. For more information, please contact Traci Otey Blunt at traci@blunt-groupstrategies.com. NFL UNSUNG HEROES EVENT On the morning of Friday, Feb. 11 the NFL will host its annual Unsung Heroes luncheon to thank and celebrate employees and volunteers of local domestic violence and sexual assault prevention organizations. Representatives from the NFL will join panelists and NFL Legends in recognizing the attendees’ essential work of on domestic violence, sexual assault and trafficking prevention and their commitment to providing resources to survivors. Guests will enjoy brunch and will also take part in a special art activity –finished paintings will be donated to a domestic abuse treatment center in Los Angeles. Private event. Interested media must contact Jordyn.White@nfl.com. NFL ALUMNI STARS HIT THE LINKS FOR CHARITY Marshall Faulk, Lawrence Taylor and NFL Alumni President Bart Oates will be joined by fellow players from past Super Bowls participating in the NFL Alumni Pro-Am, Thursday, Feb. 10 at the Coto de Caza Golf & Racquet Club. Legends will captain teams of four amateur golfers to raise money for the Player Care Foundation and the NFL Alumni Foundation. Celebrity chefs Alex Lee and Tony Pope will present a culinary feast throughout the day and Country Music Association star Madeline Merlo will provide the entertainment. For more information, please contact Matthew Schulze at mschulze@pgamagazine.com. NFL PLAYER CARE FOUNDATION SUPER BOWL CAREER FAIR On Friday, Feb. 11 from 10:30 a.m. – 3 p.m. at the Westin Bonaventure the NFL Player Care Foundation (PCF) will host their 4th Annual Super Bowl Career Fair, allowing NFL Legends the opportunity to network with 40+ employers including CBS Sports, Cigna, FedEx, Lowe’s, Microsoft, NBC Sports, Nike, the National Football League (NFL), PepsiCo, Visa, and more. For the first time, the Career Fair will function in a hybrid capacity, featuring a physical component in Los Angles and a virtual component on the NFL PCF Career Portal. The event will kick off with a career development session, including a panel that will feature Visa NFL Players Business Development Program participants, CAM LYNCH and COPELAND BRYAN. Visa’s program welcomed a total of five participants in September 2021 and includes a two-year rotation during which participants spend six
  • 10. 10 months in four different Visa business units to gain experience across the organization. Participants receive career training, mentoring and networking, along with the opportunity for a full-time position and a career at Visa. Lynch and Bryan will speak to their career change after life on the field, and share their experience transitioning into a business setting at Visa. During the Career Fair, in-person NFL Legends will have the ability to network with virtual employers on Microsoft Surfaces donated by Microsoft. The Player Care Foundation is also working with Microsoft to offer a series of on-site trainings geared towards career readiness. The PCF is an independent foundation created in 2007 by a partnership between NFL owners, the NFL Players Association, Pro Football Hall of Fame, and the NFL Alumni Association. Since its inception, the organization has provided over $20.5 million in financial assistance to NFL Legends in need. Additionally, PCF has screened more than 6,200 retired NFL players through its “Healthy Body & Mind Screening Program”. The PCF Career Program is an initiative that connects more than 1,200 retired NFL players with the opportunity to connect with 75+ employers. For more information, visit nflplayercare.com. For more information on the Career Fair, please contact Elizabeth Cove at Elizabeth.Cove@nfl.com WALTER PAYTON NFL MAN OF THE YEAR EVENT On Friday, Feb. 11 from 3-4:30 p.m. at the Los Angeles Boys & Girls Club (2635 Pasadena Ave.), the Walter Payton NFL Man of the Year nominees will gather for a community event where they will participate in various activities alongside students. These include a mentoring workshop, a PLAY 60 physical activity clinic, an acting class, revitalizing and beautifying gardens with CultivaLA, a cleat design workshop focused on causes important to each participant, and packing food items for those in-need. The event is connected to what’s considered the League’s most prestigious award, the Walter Payton NFL Man of the Year Award presented by Nationwide. The award recognizes an NFL player for outstanding community service activities off the field, as well as excellence on the field. This community event will highlight all 32 NFL team nominees for their incredible service on and off the field. Nominees from many of the NFL’s 32 Clubs will be on-site for the event. For more information, please contact Jordyn White at Jordyn.White@nfl.com. PLAY FOOTBALL HIGH SCHOOL DAY AND GIRLS FLAG FOOTBALL EXHIBITION The NFL will celebrate high school football student-athletes and coaches on Friday, Feb.11, with two separate events at the Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St.), highlighting the values and fun associated with the game of football. Play Football High School Day at the Super Bowl Experience Presented by Lowe’s: From 4 - 5:45 p.m., high school student-athletes will engage in breakout sessions led by sport industry professionals and hear from a keynote speaker before exploring this year’s Super Bowl Experience Presented by Lowe’s. Girls Flag Football Exhibition at the Super Bowl Experience Presented by Lowe’s: From 4 – 8:30 p.m., eight high school girls flag football programs from the Los Angeles area will have the opportunity to showcase their skills and the growth of participation in the sport. For more information, please contact Khalid Hashi at Khalid.Hashi@nfl.com. CELEBRATION OF PRIDE & ALLYSHIP AT COVENANT HOUSE The NFL will work with Covenant House of California and the LGBT Center for an event celebrating pride and recognizing the importance of allyship. Forty percent of young adults who live at Covenant House identify as LGBTQ+, and the event will focus on the many forms of love, including allyship and teamwork. On Friday, Feb. 11, NFL players will drop in on the celebration from 4:30-5 p.m. and deliver notes of allyship and support for the LGBTQ+ community completed by players throughout the league. Note that media interested in attending should contact Jordyn.White@nfl.com for specific Covenant House COVID protocols.
  • 11. 11 PLAYERS COALITION AND CAFÉ MOMENTUM DINNER TO CREATE CHANGE Players Coalition is partnering with Café Momentum and Stand Together to host an invite-only event to understand youth justice in America and how we can build pathways to opportunity. The dinner will take place on Friday, Feb. 11 from 5:30 - 8 p.m. at Rossoblu (1124 San Julian St.). Café Momentum is a non-profit, Dallas-based restaurant and culinary training facility that transforms young lives for kids coming out of juvenile detention by equipping them with life skills, education and employment opportunities through the restaurant industry. Café Momentum and Players Coalition are 501(c)(3) organizations and operate entirely as nonpartisan entities. The dinner will host influencers, athletes, legislators, partners, and organization members from both sides of the aisle to celebrate and promote the bipartisan issue of youth justice. For more information, contact Lindsay Means at lindsay@players-coalition.org. NFL ALUMNI 22ND ANNUAL PLAYER NETWORKING EVENT The NFL Alumni’s 22nd Annual Player Networking Event™ (PNE) will take place Friday, Feb. 11 at the Embassy Suites LAX South. PNE 2022 will feature approximately 20 vendors in a trade show environment with concurrent activities for high school, college, professional and retired football players from 12 p.m. to 6 p.m. Pacific Standard Time. Event highlights include a six-hour podcast, small-group roundtables, an evening happy hour, and the following workshops: The Art and Science of Networking, Mentoring and Parenting Amateur Athletes, Exploring Cryptocurrency Investments, and Career and Business Opportunities for Athletes. Pro Football Hall of Famers RONNIE LOTT (San Francisco 49ers) and WILL SHIELDS (Kansas City Chiefs) will be joined by CHRIS HARRIS, JR. (Los Angeles Chargers), and the following former NFL player ambassadors: JERRY BALL (Detroit Lions), BART OATES (New York Giants), ADAM WALKER (San Francisco 49ers), RAY ELLIS (Philadelphia Eagles), ALLEN ROSSUM (Atlanta Falcons), A SMITH (Houston Oilers) and LARRY LEE (Detroit Lions). For more information, visit www.pneinfo.com, email pne@troupe21.com, or call 214-749-7833. SUPER BOWL BREAKFAST Seattle Seahawks’ quarterback RUSSELL WILSON is the winner of the 2022 Bart Starr Award for outstanding character, integrity and leadership on and off the field. The prestigious Bart Starr Award is the only award—other than the Pro Bowl—that is voted on by all NFL players. The award presentation will be held as part of the Super Bowl Breakfast on Saturday, Feb. 12 at the JW Marriott Los Angeles LA LIVE from 8 -10 a.m. The 35th annual event unites fans and football legends for a morning of celebration ahead of the big game. The Super Bowl Breakfast will be held in-person and will feature Coach Frank Reich of the Indianapolis Colts, Pro Football Hall of Famers ANTHONY MUNOZ, former Tampa Bay Buccaneer RYAN NECE and 2021 Bart Starr Award recipient and linebacker for the New Orleans Saints DEMARIO DAVIS as keynote speakers. To learn about the Bart Starr Award, the Super Bowl Breakfast and to purchase tickets, visit www.superbowlbreakfast.com. For more information, contact Darrin Gray at 813-777-3140 or Darrin.Gray@athletesinaction.org. PLAY FOOTBALL FAMILY FESTIVAL The NFL will host the 2022 Play Football Family Festival on Saturday, Feb. 12 from 10 a.m. – 1 p.m. at Bishop Mora Salesian High School (960 S. Soto St.). The fifth annual Play Football Family Festival will feature NFL Legends autographs, football clinics, equipment fittings, a New Era youth pro camp, NFL FLAG skills and drills station, a parents’ forum, breakout panel sessions and activations from the Los Angeles Chargers and Rams. From additional photo opportunities, a live DJ, giveaways, food trucks, and interactive activations from Riddell, New Era and more, the 2022 Play Football Family Festival will celebrate the football community, coaches and players who bring passion, fun and excitement to the sport. For more information, please contact Khalid Hashi at Khalid.Hashi@nfl.com or Mariluz Gonzalez at MGonzalez@vesperpublicrelations.com.
  • 12. 12 2nd ANNUAL MADDEN NFL 21 X HBCU TOURNAMENT This season the NFL is hosting the 2nd annual Madden NFL 21 x HBCU Tournament with EA, celebrating the impact of HBCUs headlined with a competitive tournament and career development opportunities both on and off the field. The top 16 finalists will advance to compete in the NFL Madden x HBCU Showcase during Super Bowl Week. The 16 finalists will also participate in an "experienceship" by spending time with the EA staff to engage them in various departments, and they will tour the NFL's new west coast headquarters and shadow NFL leaders for a day to provide development and networking experiences to the students. The top two finalists will be playing for cash prizes at the NFL's west coast headquarters located next to SoFi Stadium in Hollywood Park, home of Super Bowl LVI. Their match up will be available to watch on both the NFL YouTube and Twitch channels on Saturday, Feb. 12. The top 16 finalists will each receive a ticket to attend Super Bowl LVI on Sunday, Feb. 13. For more information, please contact Liana Bailey at Liana.Bailey@nfl.com. TASTE OF THE NFL Taste of the NFL presented by Frito-Lay and The PepsiCo Foundation, a highly anticipated Super Bowl weekend purpose-driven culinary event, will be held Saturday, Feb. 12, from 12 p.m. - 4 p.m. at the Petersen Automotive Museum (6060 Wilshire Blvd, Los Angeles.) All event proceeds will benefit GENYOUth’s End Student Hunger fund to help schools nationwide tackle food insecurity. Guests will indulge in delicious food and cocktail experiences, meet-and-greets with NFL greats and special guests, and culinary demonstrations by star chefs Andrew Zimmern, Carla Hall, Tim Love, Ming Tsai, Mark Bucher and Lasheeda Perry and their taste maker chef friends. In addition, the Equality Lounge® at Taste of the NFL presented by The PepsiCo Foundation will highlight the importance of equity, inclusion and fair play from the gridiron to the business next door. For football and foodie fans who will not be in Los Angeles, tune into Taste of the NFL @Home on the NFL Network on Super Bowl Sunday, Feb. 13, at 5:30 p.m. EST, 4:30 CST and 2:30 PT to “home gate” with the chefs and enjoy a special Chalk Talk hosted by Emmy-award winning sportscaster James “JB” Brown, along with guests including NASCAR’s Bubba Wallace and Olympians Allyson Felix and Lindsay Vonn. For more information, please contact Eric Slutsky, at eric.slutsky@genyouthnow.org. NFL GREEN The NFL, the Los Angeles Super Bowl LVI Host Committee, and Verizon have teamed up to develop a series of initiatives to reduce the environmental impact of Super Bowl LVI and create a “green” legacy in the greater Los Angeles area. The focus has been on increasing tree canopy to provide shade, beauty and improve air quality, building community gardens to increase food security and restoring a kelp forest off California’s coast. Community Greening: NFL Green is implementing numerous community greening projects in the greater Los Angeles area for Super Bowl LVI including: • The planting of 56 trees for Super Bowl LVI and beautification projects at Edward Vincent Junior Park in partnership with the City of Inglewood Parks, Recreation and Community Services Department. • In partnership with Los Angeles County Supervisor Hilda L. Solis, the planting of dozens of trees and a large vertical wall garden at CultivaLA’s Westlake Community Garden to provide fruit, vegetables and herbs to a neighborhood that has been highly impacted by Covid-19. • Refurbishment and expansion of the Mott Street Community Garden in the Boyle Heights neighborhood of Los Angeles in partnership with LA Conservation Corps • In partnership with California Greenworks, 25 Brisbane Box trees and Australian Willows were planted along the north side of Jefferson Boulevard in South Los Angeles to increase tree canopy, provide shade, beauty and improve air quality in the neighborhood. • The planting of 30 evergreen trees along Huntington Street in the City of San Fernando to provide critical public health and environmental benefits, in partnership with Tree People. • The planting of dozens of street trees in the Watts neighborhood of Los Angeles to add shade, beauty and additional tree canopy, in partnership with TreePeople.
  • 13. 13 • The planting of a large California Oak “Wishing Tree” at Wishing Tree Park in West Carson as part of an initiative to create much needed greenspace in the neighborhood in partnership with Los Angeles Neighborhood Land Trust. • Garden revitalization project in partnership with the City of Inglewood Parks, Recreation and Community Services Department to replace soil and plant garden beds, plant trees, paint, clean and beautify Queen Park Community Garden. • A final “passing of the golden shovel” community greening event will take place later this year. That event will mark the passing of Super Bowl community greening projects from Los Angeles to Phoenix, site of Super Bowl LVII. Reforestation: NFL sustainability partner Verizon will plant 5,600 trees (100 trees for each Super Bowl) in the Angeles and Los Padres National Forests. The project is focused on reestablishing native ecosystems and the recovery of lands and watersheds damaged by wildfire. FORCE BLUE Championship Dive: NFL Green and the Los Angeles Super Bowl Host Committee teamed up with Pepsi Stronger Together, PepsiCo VALOR, Special Operations Veterans from FORCE BLUE, scientists and researchers from the Bay Foundation and the Cabrillo Marine Aquarium — as well as commercial urchin harvesters, local volunteers and Environmental Charter Middle School students for a kelp restoration project and beach cleanup at Cabrillo Beach in San Pedro, Los Angeles. Dive teams worked to clear thousands of purple sea urchins that have laid waste to the area, creating several kelp restoration plots that, together, will make up the size of a football field. Beyond their beauty and iconic status as part of California’s marine landscape, kelp forests provide shelter and food for thousands of species. They also trap and store massive amounts of carbon dioxide, filling an essential role in the fight to slow the effects of climate change. Super Kids-Super Sharing: NFL Green, the YMCA of Metropolitan Los Angeles, the Los Angeles Super Bowl Host Committee, Verizon, the Los Angeles Rams and the Los Angeles Chargers teamed up with local schools and YMCA-LA branches for a Super Bowl project that put 22-thousand books, pieces of sports equipment, school supplies and games in the hands of local children. The project, called Super Kids-Super Sharing, has been implemented in every Super Bowl host community for the past 23 years. Other NFL Green projects include: Green and Win: A unique fan engagement project called “Green and Win” will be implemented at Super Bowl. Fans caught in the act of recycling may win a unique Super Bowl hat and have their photos posted on NFL social media. Food Recovery and Donation: Prepared unserved food from Super Bowl events will be recovered and distributed to shelters and feeding programs in partnership with the Los Angeles Food Bank and Los Angeles Mission. Material Recovery: Recovery of event materials will begin immediately after most Super Bowl events. During the week following the game, there will be an intensive drive to collect and donate items left over from Super Bowl including building materials, décor fabric, carpeting and sign materials. In partnership with the Salvation Army, these items will be donated to local organizations that can reuse, repurpose or remanufacture the material. Green Energy: “Green” energy will be used to power major Super Bowl event venues including SoFi Stadium, the AFC and NFC team hotels, and the NFL headquarters hotel. Renewable energy certificates (RECs) equivalent to the electricity usage at these facilities will help to mitigate the climate impact of energy emissions. The NFL has incorporated environmental projects into the management of Super Bowl for nearly 30 years. For more information, contact Susan Groh, NFL Green, at 401-952-0885. # # # *Player appearances subject to change * Events without a city name are located in Los Angeles * All times PT Contact: Jordyn White, NFL PR, 646-640-6491, Jordyn.White@nfl.com Dana Gordon, BZA PR, 856-397-2917, danag@bzapr.com Elizabeth McCollum, BZA PR, 813-421-0550, elizabethm@bzapr.com