1. Spotting Interesting
Points

2. Off-line is overloaded
with information
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3. Off-line is overloaded
with information
And Yes, mobile pseudo-online
not a solution, yet… Before us.
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4. • More than 50% Internet users in Europe
(aged 16 - 74) arrange their trips themselves
without travel agencies, using on-line services.
Source: Eurostat, Travel agencies statistics
• 15% of travelers in US use special guides for trip
planning (non-business traveling).
Source: U.S. Travel Association,
travelhorizons
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5. Lots of Guides
on the market
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6. And even like
these ones
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7. But guides are
inconvenient
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8. Consumer
Problems
• It is difficult for travelers to search
points of interest around themselves
without preparation;
• Citizens cannot discover new spots moving
while intensively using the mobile device.
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9. About project
MB-Guide will tell you
about attractive objects
nearby, based on your
own preferences and
social interests.
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10. Technologies
– Personalized Geo search
– Universal Google voice synthesizer
– Russian voice, generated using high quality voice
engine, produced by partner Speech Technology
Center.
– Point Of Interest Web information mining
– MB-Guide doesn't require continues
user interaction while working.
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11. User stories
Profile 1
Citizen found himself in the center of the city
looking for entertainment.
Profile 2
Active traveler searching points of interest
without planning.
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12. How it works ?
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13. The Team
Fyodor Part– mobile apps. development, analytical engine. Experience in high
quality intellectual algorithms development. NRU IFMO – CT dep., master.
Aleksandr Farseev– mobile apps. development, management. Experience in
mobile applications development. NRU IFMO – Computing dep., master
student, RGPU mathematical dep. PhD student
Ilya Gossoudarev– server side development. High experience in web
development. PhD, RGPU, SPBAPPO
Dmitry Makarov–advising, management, development. Experience in startups.
NRU IFMO – CT dep., master.
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14. Competitors
• mTrip
• Triposo – ~ 100k - 500k installations
• Qwiki – more than 500 000 iPad downloads
• Wikitude – 5 million users
• Google Goggles – 10-50 million installations
• Lonely Planet guides
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15. Competitors
• mTrip – main competitor
• Triposo
• Qwiki
• Wikitude
• Google Googles
• Lonely Planet guides
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16. Car navigation market
Car navigators market Russia only in
late 2011 year was 1 572 000 items.
Source: DISCOVERY Research Group
• iGO
• Foxonn
• Garmin
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17. Our advantages
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18. Advantages
• Satisfaction and creating of
spontaneous interest on site.
• No preparations. No plans.
Just turn on and enjoy
the world around you.
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19. IP
Developed methods of extraction and preparation
(pre-treatment) of information are the intellectual
property. US Patenting perspective.
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20. Project status
What has been done:
– Business model
– The team
– Agreement with a partner - a leading manufacturer of
voice synthesizer
– Windows Mobile prototype (alpha)
– Android app development in process
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21. Short term plan
Short term plan:
–Usability testing with the audience. Identifying
target user groups behavior.
–Releasing Windows Phone app on marketplace
–Releasing Android version
–iPhone app development
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22. Contacts
Aleksandr Farseev Tel: +7 (904) 601 73 99,
Skype: farseev, e-mail: farseev@gmail.com
Ilya Gossoudarev Tel: +7 (911) 818 11 35,
Skype: ilia-gossoudarev,
e-mail: ilia@gossoudarev.com
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23. Thank you
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