The document discusses Tata Group's development and launch of the Tata Nano car. It describes how environmental factors influenced Tata to design an affordable car for lower-income families. It outlines Tata Group's operations across multiple industries and its major acquisitions. The initial marketing of Nano generated significant interest, but sales have declined as it was seen as unsafe and "cheap". The leadership of Tata Group is visionary, innovative, and risk-taking with a focus on integrity, understanding, excellence, and unity. Tata pursued an entrepreneurial strategy of cost leadership with the Nano through its low price, flexible design, and use of India's low-cost labor market.

1. TATA NANO

2. Noor-E-Rafa 16264031
Shilpi Ghosh 16364045
Farhana sultana 16364044
Abontee Barua 16164042
Sabrina Khaled 16264035
Md. Bashiur Rahman Abir 17264059

3. Objectives
• Environmental factors
Influenced the TATA
group
• Strategic and
Management factors of
the TATA group
• Leadership Qualities of
the TATA Group
• Entrepreneurial
Strategy of Tata Nano

5. •Largest automotive industry
•7.1% GDP
•Transportation need was met by railway
•4th largest exporter
Few facts about the automobile Industry

6. Few facts about the automobile Industry
• The first automobile in 1897.
• Potential emerging auto market.
• Ads up foreign players.
• Car Domination (79%)
• Largest three and two wheeler in the world
• 2nd largest tractor manufacturer.
• 5th largest commercial vehicle manufacturer.
• Created a history of producing cheapest car.

7. Tata Group
Operates in
• Automotive
• Information technology
• Steel
• Communications
• Power
• Tea
• Hospitality industries

8. Tata Group
Major Acquisitions in
• Tetley
• Brunner Mond
• Corus
• Jaguar
• Land Rover
• Daewoo Commercial Vehicles
• NatSteel
• Tyco Global Network and General Chemical

9. Emergence of Nano
•Four wheeler means the world…
•Lower-middle class families
•Claimed to be the cheapest car

10. Initial Marketing
•Huge ripple in the market
•203,000 orders
•Family car
•Price tag of 1lakh rupees

11. Present Position
•Not living up to the hype it
created
•Wrong forecast
•Undergoing a slow death
•“cheap”
•Not safe
•Sold only 174 units till March
2017

12. Competitors
•Maruti Alto 800
•Bajaj Auto

13. Inside the organization
•Employee-awards programs.
•New ideas are always
welcomed
•Ambitious and hungry for
growth
•Flat management system

14. Tata Group
•Operates in the automotive, information
technology, steel, communications, power, tea, and
hospitality industries.
•Made major acquisitions like Tetley, Brunner Mond,
Corus, Jaguar, Land Rover, Daewoo Commercial
Vehicles, NatSteel, Tyco Global Network and
General Chemical.

15. Environmental factors
Influenced the TATA group to
Design the TATA NANO
Objectives 1

16. Social and Psychological
Environment
Demographic Environment
Low Price/Affordable Price Fuel Efficiency
Technological Advancement
Environmental Factors

17. Identify and Analysis the
Strategic and Management
factors of the TATA group
Objectives 2

19. The world's cheapest car

20. Strategic Factors
A modular design
revolution
Assembly
Operation
'Open distribution'
innovation
First mover
advantage

21. Management Factors
Cross
functional team
Team work
Manufacturing
Team
Vendor
development

23. Leadership Qualities of the
TATA Group
Objectives 3

26. VISIONARY
• Tata Group becomes one of India’s
largest conglomerates with 98
operation companies spread
across 56 countries
• India’s largest private steel
company
• The biggest auto manufacturer
• Largest IT outsourcing firm

27. INNOVATION

28. RISK TAKER

29. Core Values of TATA Group is the following
I NTRIGRITY
U NDERSTANDING
E XCELLENCE
U NITY
R ESPONSIBILITY

30. • Globalization Strategy
• Research & Development
Strategy (R&D)
• Operation Strategy
• Acquisition Strategy
STRATEGIST

31. Entrepreneurial Strategy of
Tata Nano
Objectives 4

32. Cost Leadership
● Launched at most economical price to gain most
market share.
● Explored the market in the gap.
● Cheap labor market of India in reducing production
cost.

33. International Strategy
• Flexible design to suit the different specification
for global market.
• Established more plants in abroad to address
the increasing competition.

34. Environmental Strategy
• Rise of environmental awareness – Green Car
Project
• Environmentally friendly forms of transportation
• Strict regulation on emission

36. Recommendation

37. “Excellence is not a
destination; it is a
continuous journey that
never ends”
- Brain Tracy

38. Conclusions