Proposed a social media campaign for Maple Leaf Foods to target new and current customers in order to generate awareness via social media and other online inateractive media.

1. Alix Postan, Jamie Gagnon, Carmen Fong, Curtis Weber
Yvonne Jin, Jenna Ducut, Michael Yue Sik Kin

4. • Useful
• Entertaining
• Entertaining
• Personal
• Personal
• Informative
AWARENESS
MONETIZATION
ENGAGEMENT
DECISION CRITERIA

12. IMPLEMENTATION
PREPERATION
WEEK 1:
Script and Film
WEEK 2:
Edit and Launch
Tweets and Facebook posts
Share videos on social media platforms and
blogger site
WRAP UP

13. BUDGET $10,000
Costs:
Cameras $ 650
Audio 180
Lighting 520
Stability 550
Camera Operators 2,100
Editing 2,000
Bacon Supply 300
Lena (Blogger) 2,000
Total $8,300

14. • Number of views, subscribers,
duration of stay, and location
• More than 7 million impressions
• Feedback from blogger
• If there is an active conversation
• Number of submissions
• Quality of submissions
• If there is talk on social media
about the prize
AWARENESS
MONETIZATION
ENGAGEMENT
MEASURING SUCCESS