5. Boomer Characteristics
• Individualistic
• Defiant (Rejecting Rules)
• Pragmatic, but Idealistic
• Raised with a Sense of Entitlement
• Won’t Be Like Today’s Elderly
• Enigmatic (Difficult to Define)
Source: http://boomerinas.com/2012/06/hey-marketers-what-do-baby-boomers-want/
7. Length of Unemployment by Age
Source: http://careerpivot.com/2013/over-fifty-and-out-of-work-the-data/
8. Sexy Second Act Career
Get Lucky!
Passion
WhooHoo!
Paycheck
Purpose
9. Why Create a Sexy Second Act?
• Average “job” now lasts 18 months to 3 years
• At least 1 in 5 Americans forced to retire early
• “Replicatable” jobs going overseas
• Age-ism in Hiring and Retention
• Recession hit mid-level career women hard
• More Single Women Than Married (60M and Growing)
10. We are Changing
“People are living longer [and] living better.”
“Lives are getting longer, careers are getting
shorter”
11. The World is Changing
• Getting Smaller
• Moving Faster (7 x 24)
• More Competition
15. What’s Needed?
• Think Differently – Entrepreneuring the Future
• New Support Systems
• From RE-tirement to PRO-tirement or No-tirement
• From IRA to IPA (Individual Purpose Account)
• Preparing for Longevity
16. Ready to Rewire?
• Burned Out?
• Leave a Legacy?
• Doing Something You’ve Dreamed Of?
• Career Obsolescence?
• Loss – Divorce/Empty Nest/Death of a Loved One?
17. Who Can Help Lead the Way?
• CPAs
• Financial Advisors
• Medicare Insurance Providers
• HR Representatives
• Family Law Attorneys
18. Resources
• “Encore” by Marc Freedman
• “The Big Shift” by Marc Freedman
• “Quitter” by Jon Acuff
• “One Person/Muliple Careers” by Marci Alboher
• “Encore Career Handbook” by Marci Alboher