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PRESENTED BY : SUBY A JOHN
ROLL NO : 56
Control
2

Controlling is defined as “
determining what is being
accomplished, i.e. evaluating the
performance and if necessary,
applying corrective measures so
that performance takes place
according to plans.
Steps in Controlling
3

 Establish standards of performance.
 Measure actual performance.
 Compare the actual performance with

standards
 To find variations if any.
 To take corrective actions to avoid such
variations.
Techniques for overall control
4

 Financial Ratio Analysis
 Control through Return on Investment(ROI)
 Management Audit
 Social Audit
 Human resource Accounting
 Management Information System(MIS)
analysis
5

 Ratio is an expression of relation between two figures

or amounts.
 Shows the relation between two variables
 to derive meaningful conclusions.
Definition
6

 Robert Anthony
 Simply

one no. expressed in terms of another.

 Metcalf and Titard
A

process of evaluating relationship b/w
component parts of financial statements to
obtain a better understanding of firm’s
position and performance.
Classification of ratios
7

 Liquidity Ratios
 Average Ratios
 Profitability ratios
 Liquidity ratios
Liquidity ratios
8

 Portrays capacity of a firm to meet its short term

obligations from its short term resources.
 These are expressed in the form of
 Current Ratio (working capital ratio)




Liquidity Ratio (acid test ratio)




Shows the relation b/w current asset and current liability.
Shows the relation b/w quick assets and current liability

Absolute Liquidity Ratio (cash position ratio)


Obtained by dividing marketable securities
Activity ratios
9

 Known as Turnover Ratios or Efficiency Ratios measures

the efficiency of the assets employed.
 i.e. speed of assets being converted into cash

 These are expressed in the form of
 Inventory Turnover Ratio




Receivable Turnover Ratio




Investment made in inventory is efficiently used or not
Shows how promptly the organization is able to collect its dues

Assets Turnover Ratio


Efficiency of assets for generating sales
Leverage ratios
10

 Indicates the long term solvency position of the firm.
 i.e. indicates the relative amount of fund supplied by others
 These ratios are in the form of:
 Debt Equity Ratio




Debt Total Capital Ratio




Relationship b/w owners capital and borrowed fund
Proportion of debt to the total capital employed

Interest Coverage Ratio


Interest burden borne in relation to its profit.
Profitability Ratios
11

 Shows the ability of an organization to earn profit in

relation to its sales and/or investment.
 These are expressed in the form of
 Profit margin




Either gross profit or net profit, shows the relation between profit and
sales & indicates profitability of the firm.

Return on Investment
Indicates the return in capital employed
 i.e. amt of profit earned in relation to the investment made.
 Focuses on optimizing return

#Management Audit
12

 Evaluation of management as a whole
 A periodical checkup to ensure sound and healthy

business activity
 Introduced in United States as a tool of management

control.
report
13

 Whether there is a healthy relation b/w management

and staff.
 Whether the methods of production are outdated or

modern
 Whether the returns to shareholders are adequate.
#Social Audit
14

 Refers to Evaluation or assessment of a co’s performance

against planned goals in the areas of social
responsibility.
 Developed by Howard R Bowen of USA in 1953.
 Applied by the business organizations to measure their

social performance
Definition of Social Audit
15

“a commitment to systematic assessment of and
reporting on some meaningful, definable domain of the
company's activities that have social impact.”
Accounting
16

 Social point : An enterprise comprises of two resources:
 Human resources
 Physical resources
 Success of any organization depends on the quality and

caliber of the people working in it.
 Human resources are the most precious resources in a
an organization therefore measures are taken to
develop and measure these resources.
 HRA provides a tool for measuring, valuing and to take
appropriate actions.
Definition of HRA
17

The American Accounting Association has defined HRA
as, “the process of identifying and measuring data
about human resources and communicating
information to the interested users.”
Woodruff defined HRA as, “ an attempt to identify and
report investment made in an organization that are not
presently accounted for under conventional accounting
practice. Basically, it is an information system that tells
the management what changes over time are occurring
to the human resources of business.”
Methods of measuring HRA
18

 Historical Cost Method
 Replacement Cost Method
 Standard Cost Method
 Present Value of Future Earnings
Historical Cost Method
19

 Expenditure incurred on selection, training and

developing of human resources is maintained and a
portion of it is written off against income of the next few
years during which the human resource will provide
service.
Replacement Cost Method
20

 Measures the cost to replace the existing firm’s human

resources to reach the level of existing human resources.
 Developed by Rensis Likert and Eric G Flamholtz.
Standard Cost Method
21

 Employees are categorized into different groups on

basis of their hierarchical positions.
 SC is fixed and value is calculated on tat basis
Present Value of Future
Earnings
22

 It recognizes an individual’s expected economic vale to

the enterprise during his remaining service period.
 An estimate about the future earning is made, and these
earnings relateelate
Information System
23

 Information is the life blood of the organization.
 Flow of information is done on regular basis through

information system like MIS
 Its not a control technique
 It helps in planning and other organizational process
 MIS is defined as, “the system of information to each
manager at the right time, in right form and relevant
one which aids his understanding and stimulates his
action.
at a glance…
24

 Steps in controlling
 Techniques of controlling
 Control


Financial Ratio Analysis












Leverage ratios
Activity ratios
Profitability ratios
Liquidity ratios

Control through Return on Investment(ROI)
Management Audit
Social Audit
Human resource Accounting
Management Information System(MIS)
25

Thank you…

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Controlling and Financial Ratio Analysis

  • 1. 1 PRESENTED BY : SUBY A JOHN ROLL NO : 56
  • 2. Control 2 Controlling is defined as “ determining what is being accomplished, i.e. evaluating the performance and if necessary, applying corrective measures so that performance takes place according to plans.
  • 3. Steps in Controlling 3  Establish standards of performance.  Measure actual performance.  Compare the actual performance with standards  To find variations if any.  To take corrective actions to avoid such variations.
  • 4. Techniques for overall control 4  Financial Ratio Analysis  Control through Return on Investment(ROI)  Management Audit  Social Audit  Human resource Accounting  Management Information System(MIS)
  • 5. analysis 5  Ratio is an expression of relation between two figures or amounts.  Shows the relation between two variables  to derive meaningful conclusions.
  • 6. Definition 6  Robert Anthony  Simply one no. expressed in terms of another.  Metcalf and Titard A process of evaluating relationship b/w component parts of financial statements to obtain a better understanding of firm’s position and performance.
  • 7. Classification of ratios 7  Liquidity Ratios  Average Ratios  Profitability ratios  Liquidity ratios
  • 8. Liquidity ratios 8  Portrays capacity of a firm to meet its short term obligations from its short term resources.  These are expressed in the form of  Current Ratio (working capital ratio)   Liquidity Ratio (acid test ratio)   Shows the relation b/w current asset and current liability. Shows the relation b/w quick assets and current liability Absolute Liquidity Ratio (cash position ratio)  Obtained by dividing marketable securities
  • 9. Activity ratios 9  Known as Turnover Ratios or Efficiency Ratios measures the efficiency of the assets employed.  i.e. speed of assets being converted into cash  These are expressed in the form of  Inventory Turnover Ratio   Receivable Turnover Ratio   Investment made in inventory is efficiently used or not Shows how promptly the organization is able to collect its dues Assets Turnover Ratio  Efficiency of assets for generating sales
  • 10. Leverage ratios 10  Indicates the long term solvency position of the firm.  i.e. indicates the relative amount of fund supplied by others  These ratios are in the form of:  Debt Equity Ratio   Debt Total Capital Ratio   Relationship b/w owners capital and borrowed fund Proportion of debt to the total capital employed Interest Coverage Ratio  Interest burden borne in relation to its profit.
  • 11. Profitability Ratios 11  Shows the ability of an organization to earn profit in relation to its sales and/or investment.  These are expressed in the form of  Profit margin   Either gross profit or net profit, shows the relation between profit and sales & indicates profitability of the firm. Return on Investment Indicates the return in capital employed  i.e. amt of profit earned in relation to the investment made.  Focuses on optimizing return 
  • 12. #Management Audit 12  Evaluation of management as a whole  A periodical checkup to ensure sound and healthy business activity  Introduced in United States as a tool of management control.
  • 13. report 13  Whether there is a healthy relation b/w management and staff.  Whether the methods of production are outdated or modern  Whether the returns to shareholders are adequate.
  • 14. #Social Audit 14  Refers to Evaluation or assessment of a co’s performance against planned goals in the areas of social responsibility.  Developed by Howard R Bowen of USA in 1953.  Applied by the business organizations to measure their social performance
  • 15. Definition of Social Audit 15 “a commitment to systematic assessment of and reporting on some meaningful, definable domain of the company's activities that have social impact.”
  • 16. Accounting 16  Social point : An enterprise comprises of two resources:  Human resources  Physical resources  Success of any organization depends on the quality and caliber of the people working in it.  Human resources are the most precious resources in a an organization therefore measures are taken to develop and measure these resources.  HRA provides a tool for measuring, valuing and to take appropriate actions.
  • 17. Definition of HRA 17 The American Accounting Association has defined HRA as, “the process of identifying and measuring data about human resources and communicating information to the interested users.” Woodruff defined HRA as, “ an attempt to identify and report investment made in an organization that are not presently accounted for under conventional accounting practice. Basically, it is an information system that tells the management what changes over time are occurring to the human resources of business.”
  • 18. Methods of measuring HRA 18  Historical Cost Method  Replacement Cost Method  Standard Cost Method  Present Value of Future Earnings
  • 19. Historical Cost Method 19  Expenditure incurred on selection, training and developing of human resources is maintained and a portion of it is written off against income of the next few years during which the human resource will provide service.
  • 20. Replacement Cost Method 20  Measures the cost to replace the existing firm’s human resources to reach the level of existing human resources.  Developed by Rensis Likert and Eric G Flamholtz.
  • 21. Standard Cost Method 21  Employees are categorized into different groups on basis of their hierarchical positions.  SC is fixed and value is calculated on tat basis
  • 22. Present Value of Future Earnings 22  It recognizes an individual’s expected economic vale to the enterprise during his remaining service period.  An estimate about the future earning is made, and these earnings relateelate
  • 23. Information System 23  Information is the life blood of the organization.  Flow of information is done on regular basis through information system like MIS  Its not a control technique  It helps in planning and other organizational process  MIS is defined as, “the system of information to each manager at the right time, in right form and relevant one which aids his understanding and stimulates his action.
  • 24. at a glance… 24  Steps in controlling  Techniques of controlling  Control  Financial Ratio Analysis          Leverage ratios Activity ratios Profitability ratios Liquidity ratios Control through Return on Investment(ROI) Management Audit Social Audit Human resource Accounting Management Information System(MIS)