The future of Internet Making !!

1. FUTURE
of Marketing
The

2. Our lives will be guided by devices. There will
be objects that can send and receive information
increasing human interactions. Our acts will be
monitored, recorded, shared and analysed. And
marketing message will keep us following us
marketing through smart watch and other
electronic devices of our day-to-day lives.
CONNECTED
Devices

3. INTELLIGENT
Sensors
Intelligent sensors in our everyday objects
will act like beacon how people are
interacting with the world around them.
These sensors will work like market research
tools to understand customer better.
This will usher into a plethora of sensors
that can track everything from what people
are eating to how they are feeling right
at the moment. Marketers are going to leverage
more and more sensors data for their future campaigns.

4. It is absolutely clear that we are moving towards 5D technology when it comes to screen.
This technology can empower a customer to virtually experience a thing first hand as if
they are in a physical store. It means marketers must be able to craft immersive story
telling to engage with the customers. Marketers must be able to tell stories that compel
the customer to think and feel about the marketed products and services.
Immersive
SCREENS

5. COMMUNICATIONS
Human
Communication will be more human
than ever before. There will be computers
with whom we will be able to communicate
without using a keyboard or mouse.
In such scenario, marketers have to come
up with new ideas of broadcasting and
displaying their marketing messages and
how to guide the audience to the their
call-to-action.

6. REAL TIME
Analytics
To understand what the customer is thinking and doing and
how it can be turned into insights for marketing – analytics
will move to the next level. Internet of things will result in
a connected world that will give loads of information to the
marketers about the consumer. Big Data might be an
industry trend, but it is consumers’ personal data from day
to day lives that will receive far more importance of the
marketers.

7. PERSONALIZED
Content
Personalized content doesn’t mean just click streams
content to get more likes, shares and traffic. Its mean
value-added content which helps customers in solving
their problems and helps them in making a purchase.
With real-time analytics, marketers will be able to draft
tailor-made content for specific individual, which is
not the case now.

8. Privacy
Privacy is going to be a big issue in the coming years. It already is. People will be
reluctant to share their personal infos more than ever. Marketers will be required at
the top of their game to address the consumer privacy issues. Let’s take email
marketing for instance. From the opt-in-permission based marketing it might
cascade down to also timings-based marketing when a consumer would like to
receive your marketing mail.
STRICT

9. THANK YOU!