In 2012, Logitech created the new brand - Logitech UE. We leveraged the heritage of our Ultimate Ear’s division with it’s history with performing artists. A new line up was created for people who love music. We believe music is the soundtrack to consumers’ lives. It accompanies them on their life’s journey, helping them be who they want to be and do what they want to do. The range was launched across Australia and New Zealand using various mechanics to drive a brand and product awareness