Strictly retargeting english

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Presentation Strictly Remarketing, more effective marketing for your site

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Strictly retargeting english

  1. 1. STRICTLY REMARKETING REALISE MORE RETURN ON YOUR ONLINE INVESTMENTS
  2. 2. Introduction Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl You have invested a lot of money on your website You optimized the website for Google Search You have a very expensive Adwords campaign running Your follow up on leads cannot be faster. But yet ……….
  3. 3. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl 95%-97% Of your site visitors leave your site without buying, converting etc. Does this mean they are not interested n you anymore?????
  4. 4. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl Partly this is true, but.... The majority has shown interest by visiting your site and enquiring information There are various reasons why they have not taken action yet: Not relevant now No time now, but maybe later The customer likes your offer, but wants to compare with other offers The customer would like to discuss with their partner, colleague etc. Your client is however still HOT.
  5. 5. WHAT IS REMARKETING Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl By using remarketing, you can show your ads everywhere, only to people who have visited your site but not have bought anything yet. This way you stay top of mind at your most potential customers at the lowest cost possible Do you remember ads from this company?:
  6. 6. Your advantages Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl Higher ROI on your site visitors Higher ROI on your Google investments Lower Adwords costs Only targeting on Hot prospects Low cost advertising on premium websites Fully automatic optimization Full service solution
  7. 7. Higher Results Click rates up to 10 % (normal average 0,08%) Conversion ratio to 4% ( normal average 1-2%) Always Top of mind of your potential client After sales transactions opportunities Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
  8. 8. Remarketing Case: Parkfly.nl ( airport parking) Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl Visitor visits Parkfly website, but does not book yet . Next visit is a weather website , e.g. www.weeronline.nl and sees a Parkfly ad with an extra discount of € 5 if he/she books now Results: Click through rate between 1-20%. Raise in turnover after 1st month 10%. Transaction amount 5% up. Lower Google Adwords costs ( <40%).
  9. 9. Remarketing Case: Parkfly.nl Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
  10. 10. Remarketing Case : Financial Lease Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl Visitor visits Financial lease site. Checks out a car. Comes next on national news website www.telegraaf.nl, sees an Ad with the same car and one more suggestion from same price class. Results: Campaign still running, significant higher ctr, higher number of contracts ( >+5%).
  11. 11. Sites where your ad can be shown Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl Plus over 100.000 other websites
  12. 12. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
  13. 13. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl ID = 12345= parkfly visitor How : Step 1, cookie placement 1. Visitor visits your website 2. Strictly Digital places cookie on visitor’s computer
  14. 14. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl 4. ID = 12345= Parkfly visitor How: Step 2 , Retargeting sitevisitor 2. Site asks Strictly Digital for an Ad 3. Check cookiedirectory of user 1. Visitor visits (national) website 5.User recognized as Parkfly prospect , so buy ad position and place Parkfly Ad
  15. 15. Strictly Digital is full service You only pay one monthly all inclusive price and receive: Complete bannerset production (once ) incl Facebook format Campaignplanning Campaign management and optimization Weekly extensive report in your mailbox Your own login with personal dashboard You focus on your sales , we on your campaign Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
  16. 16. Strictly Digital, Cost effective marketing Prices Strictly Remarketing
  17. 17. Strictly Digital, Cost effective marketing Pack Pack 1.000 Pack 2.500 Pack 5.000 Pack 10.000 Pack 25.000 Unique visitors 1.000 2.500 5.000 10.000 25.000 Bannerset production 6 formats 6 formats 6 formats 6 formats 6 formats Max. monthly impresssions 10.000 25.000 70.000 175.000 400.000 Campaign Management Weekly report User Login Telephone support Price per Month €180,- €395,- €750,- €1.475,- €3.750,- Dynamic Banner €2.500,- €1.500,- Extra bannerset €495,- €495,- €495,- €495,- €495,-
  18. 18. Our Clients Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
  19. 19. When will you start generating higher ROI on your online investments? Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
  20. 20. AIDA- salesmodel • Advertising • Mouth to mouth • Mailing Attention • Sitevisit • Information request • Sales conversation Interest • RETARGETINGDesire • Sale, conversionAction • RETARGETINGLoyalty Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl

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