2.
We are a fast-growing new-age Media & Technology venture
providing media platform solutions for brands.
Our DNA : Product Innovation, Service Excellence & Passion.
Our Advertising platform uses patent-pending technologies to
ensure ads are efficiently & effectively delivered.
Team Member’s background ranging from Wharton, ISB,
Microsoft, Amex, MSN, Star TV & Viacom.
3. Traditional Online
Advertising
• Banner / Text ads on website
• Email campaigns
• Low conversions
Lack of targeting –
everyone sees the same
message
Customer unwillingness to
get distracted – focus on
online transaction
Difficulty to induce
“action” from interested
customers
SMS to IRCTC users
• Targeting: By City, Pin Code,
Age, Gender, Mobile
Number/Operator, Email ID,
Occupation, Residence Address,
Office Address, Marital Status
• Segmentation: Class of travel,
Origination, Destination, Train
Category (Rajdhani, Shatabadi,
Garib Rath etc.)
• Consumer Mind Set : Post
transaction customer service
4. From: TA-IRCTC
Dear Mr Sharma,
Yr Tkt with PNR
6426875710 has
been booked for
Travel
Date 3-2-2010
Reliance Cashless
Mediclaim of 3L for
Family Rs 4555 SMS
HEALTH to 139
T&C apply
Characters for Advertising Message - 80
5. Description
• India’s only 3 digit short code for Rail Enquiry
• Pan India operations
• Instant Response
• Query response with tagged advertising
Audience Demographics
Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40s
Traffic: 100.000 Lac SMS everyday and growing
5 lac calls everyday ( Ads for the advertisers by playing Jingles)
Value to Advertisers
Targeting: By Metro, Circle
Segmentation: Class of travel, origination, destination, train category
Reach: All India across All Operators
6.
7. From: 139
PNR 6426875710
Train : 5959
Pass-1: B1 , 17
CL: 3A
Dt: 23-6-2009
Toshiba India’s
most energy
efficient 5 star
rated air
conditioner
Characters for Advertising Message - 80
8. Fastest Growing Social Networking space on
Fastest Growing Social Networking space on
Mobile (India)
Mobile (India)
Available as Mobile Application & WAP
Unique Feature: Can record & send P2P video, audio & photo
Unique Feature: Can record & send P2P video, audio & photo
messages
messages
9. The RockeTalk Home Screen
The First Stop.
The First Stop.
Snapshot of What’s
Snapshot of What’s
Hot & New! 1,86,924
Hot & New! 1,86,924
impressions/day
impressions/day
Inbox.
Inbox.
Where users
Where users
receive
receive
communication
communication
from
from
communities,
communities,
other users or
other users or
from the
from the
RockeTalk system
RockeTalk system
The RockeTalk
The RockeTalk
gallery. Check out
gallery. Check out
videos, photos and
videos, photos and
mixed media here!
mixed media here!
4,36,780
4,36,780
impressions a day
impressions a day
Your profile, settings,
Your profile, settings,
log & your important
log & your important
stuff! 1,32,600
stuff! 1,32,600
impressions a day
impressions a day
Create and join
Create and join
communities on
communities on
RockeTalk
RockeTalk
Friends: Friend-list &
Friends: Friend-list &
Advance Search for
Advance Search for
Friends
Friends
RT Fun Zone: Astrology,
RT Fun Zone: Astrology,
News, Movies,
News, Movies,
Music, Sports, Religion
Music, Sports, Religion
Notifications: RealNotifications: Realtime Notifications of
time Notifications of
friends’ activities
friends’ activities
IM on phone:
IM on phone:
Google Talk,
Google Talk,
Yahoo, AOL, MSN
Yahoo, AOL, MSN
10. Segmented User-base (By Geography)
RockeTalk users are spread across India, with higher
RockeTalk users are spread across India, with higher
concentrations in North, South and West.
concentrations in North, South and West.
11. Segmented User-base
….
By Age
By Age
By Gender
By Gender
Most of our users are of the age group 18 to 34, a perfect match for most
Most of our users are of the age group 18 to 34, a perfect match for most
brands. The credibility of RockeTalk is reflected in its high percentage of
brands. The credibility of RockeTalk is reflected in its high percentage of
female users.
female users.
12. Segmented User-base
….
By
By
Education
Education
If you have the brand, we have the TG to offer your brand
If you have the brand, we have the TG to offer your brand
solutions: From college-going youth to post-graduate earning
solutions: From college-going youth to post-graduate earning
professionals.
professionals.
13. Page Views per month: 200 Million
Page Views per month: 200 Million
New Users per Month: 2 Lakh
India Audience: 1.2 Million
Rest of the World: 1 Million
RockeTalk’s user-base is one of the largest credible social
RockeTalk’s user-base is one of the largest credible social
spaces on mobile in India. It allows Brands easy reach into
spaces on mobile in India. It allows Brands easy reach into
Metros and small towns.
Metros and small towns.
14. Number of visits //Users //Month
Number of visits Users Month 8.3
Data Usage / User / Month 8 MB to 12
8 MB to 12
MB
MB
Content Downloads //User //
Content Downloads User
Month
Month
2.8 content pieces
Voice & Video Message Streams / 24 hrs
3.5 million
3.5 million
Engaged users with high data consumption, content download,
Engaged users with high data consumption, content download,
social interactions & contesting. Opportunity for multiple brand
social interactions & contesting. Opportunity for multiple brand
engagement solutions ..
engagement solutions
