How to understand better customers’ pain with User Story Mapping? - by StoriesOnBoard Learn more & start your 14-day free trial: https://storiesonboard.com/ Manage expectations and keep the project scope under control effortlessly with a visual tool. - invite customers - create user personas - capture the right requirements StoriesOnBoard is a visual and collaborative story mapping tool to prioritize the customer value sprint by sprint. Build your story map on StoriesOnBoard.com

1. How to understand better
customers’ pain with
User Story Mapping?
StoriesOnBoard.com
Manage expectations and keep the
project scope under control effortlessly
with a visual tool.

2. INVITE CUSTOMERS
to take part in the design
process
StoriesOnBoard.com
Include customers so they can truly
understand what is happening
They can comment and provide you
with valuable feedback in real-time
to influence the project
The story map is a visual aid for
non-technical stakeholders

3. INVITE CUSTOMERS
to take part in the design
process
StoriesOnBoard.com
Collaborate to eliminate time waste and build
shared understanding around your project
through the user story map.

4. CREATE USER PERSONAS
for better understanding
their needs
StoriesOnBoard.com
Add role, behavior,
needs to user personas
Assign personas
to users
Filter related cards

5. CAPTURE
the right requirements
StoriesOnBoard.com
Enhance your story
writing process
Brainstorm effortless
and collaborate
Read rich details to
point out gaps
To build the best products possible
to identify real user needs

6. User Persona Example
StoriesOnBoard.com
Hi, I’m John.
I’m an E-commerce website administrator.
JOHN’S ROLES
Generate and update website content
(products, content, promotions)
Work with agencies to build traffic & sales via
the website (PPC agency, email marketing
provider, e-commerce provider, etc)
Monitor key performance indicators on the
website and develop plans to improve them

7. User Persona Example
StoriesOnBoard.com
Hi, I’m John.
I’m an E-commerce website administrator.
JOHN’S NEEDS & GOALS
Intuitive & easy to use application to
manage product catalog and website
content
Mobile access for admin pages
Great reporting features

8. StoriesOnBoard.com
What will you build
next?
Visit us for User Story Mapping
best practices
www.StoriesOnBoard.com