ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
MIS 111 Computers And The Internetworked Society.docx
1. MIS 111 Computers And The Internetworked Society
Answer:
Project: ABP-3 Website Development
Task 1: Website Hosting And Design Methodology
The website development tool used to develop your website
Blue Griffon
What computing platform you used to develop your website
Windows Operating System
Task 2: Web-Based Marketing Strategy
2.1. Product And Adword (Word Or Phrase)
Product – Automotive and Industrial Parts
AdWord – Car parts and industrial parts
2.2. AdWord Selection Criteria Discussion
The keys which has been selected here are “Car parts and industrial parts” as the
organization, that is, General Parts Company, manufactures various automotive and
industrial parts. Adding to that, the organization have also partnered with leading car
manufactures, for whom, they provide the supply of various automotive parts (Nurabadi,
Ahmad, et al.). Adding to that, the organization also specializes in manufacturing various
industrial parts. The clients who are looking for providing various automotive parts to their
end – users, contacts the organization, that is, General Parts Company.
2.3. Assessment Of The Effectiveness Of Your Proposed AdWord
The AdWord, that is, “Car parts and industrial parts” has been used in the search engine.
2. After that, the search engine, that is, Google have generated various results which is related
to the word which has been searched. However, the organization, that is, General Parts
Company, did not appear in the result, as the organization is not using the effective search
optimization techniques to make their website appear, in the top results (Louw, Candice,
and Cecile Nieuwenhuizen). However, in order to make the name of the organization appear
in the search result, the name of the organization has been directly searched.
2.4. Screenshot Of The Top Organic Search Result Reported By Google For Your AdWord
Task 3: Universal Design And Accessibility
3.1. “Language Missing” Analysis
3.1(a) After analysis it has been found that, the language attribute is not defined in the
HTML page of the website. It is recommended to add the language attribute on the HTML
tag, which helps the website to display the contents in the assigned language. The syntax for
the language attribute is
3.1(b) This issue has been identified with POUR’s understandable criteria. As the end –
users would be able to read the contents which are present within the website. With the
language defined, the website would be able to understand, which language it needs to use
in order to display the contents of the website.
3.2. “Missing Alternate Text” Analysis
3.3(a)
General Parts Company
3. Genuine Parts Company
Market: NYSE
Ticket: GPC
Source:
https://seeklogo.com/vector-logo/309797/genuine-parts-company
Corporate
Governance
4. Genuine Parts Company, provides various kinds of automotive parts and industrial
replacement parts to their end - users. The website falls under the lead generation
category. Genuine Parts company, have included the various subsidiaries organizations they
have under their control. Along with that, the description of the subsidiary organization has
also been provided. This information helps their clients to understand the services and
operation those
companies provides. Adding to that, the link to the website of the subsidiary organization
has also been provided. The potential clients, visits those website, through the link in order
to avail their respective services. Furthermore, the website also contains the information
about the investors who have invested in Genuine Parts Company.
Company's Legal company name
Genuine Parts Company
Company's trading exchange and ticker symbol
5. NYSE : GPC
Company's primary website URL
https://www.genpt.com/
Corporate Headquarters Location
2999 Wildwood Parkway Atlanta, GA 30339 United States
Most Key Executive and Title
Mr. Paul D. Donahue
Chairman & CEO
Company fiscal year end
12/31/2022
Company's full - time employees
52,000
7. Corporate ESG Strategy
Analysis
The organization, that is, Genuine Parts Company, have always tried to create a sustainable
environment, also there were able to do so. With the help of the Sustainanalytics, the data
and information has provided the amount of sustainability, the organization have brought,
which have helped the organization to gain more number of investors. It has been found
that the organization, that is, Genuine Parts Company, have incorporated a holistic
approach, which helped them in integrating sustainability into all the business processes
which are present within the organization. Genuine Parts Company, have always thrived to
gain more sustainability measures based on the ESG ratings.
9. References
Keskinen, Pietari, et al. "A community-initiated website development project: promoting a
San community campsite initiative." 3rd African Human-Computer Interaction Conference:
Inclusiveness and Empowerment. 2021.
Kim, Yu-Jin. "Tracking dynamics between digital design agencies and clients of hybrid
outsourcing in the Double Diamond website development process." Archives of Design
Research 33.1 (2020): 17-35.
Louw, Candice, and Cecile Nieuwenhuizen. "Digitalization strategies for SMEs: A cost vs. skill
approach for website development." African Journal of Science, Technology, Innovation and
Development 12.2 (2020): 195-202.
Nurabadi, Ahmad, et al. "Website development for principals induction program." 2020 6th
International Conference on Education and Technology (ICET). IEEE, 2020.
Trihanondo, D., and D. Endriawan. "Website Development of Indonesian Art Higher
Education Institutions Historical Archives." IOP Conference Series: Materials Science and
Engineering. Vol. 662. No. 2. IOP Publishing, 2019.
Wang, Bin, Pei-shun Liu Liu, and Xue-fang Wang. "Research on the application of flipped
classroom model based on MOOC in the course PHP dynamic website development." 2018
International Symposium on Educational Technology (ISET). IEEE, 2018.
