You can successfully market your brand on Facebook by following 10 simple steps. This How-to Guide will help you understand the new Facebook Timeline and how to get the most out of it.

1. 10 Steps to Successfully
Marketing Your
Business On Facebook
Patsy Stewart
Social Media Practitioner
April 17, 2012

2. Social Media Impacts
Your Market
• Facebook 845+ million active users
• Twitter 200+ million users
• LinkedIn 147+ million users
• YouTube over 4 billion views / day

3. Understand the
ROI of Social Media
It’s NOT about Selling
It’s about Building Relationships

4. Here’s the Facts!
 Facebook is the #1 social destination
 Facebook gets 9% of all visits online
 50% of active users log on to Facebook in
any given day
 Average Facebook user is connected to
80 pages

5. What You Need to Know
• In order to create a Facebook page you need an
account on Facebook.
• Your Facebook page is linked to your personal
profile because you are the admin but that info
is never revealed unless you choose to reveal it.
• You can add additional admins but make sure
they are trusted individuals.
• You can have an unlimited number of likes
(fans).
• You can post content on your page as the page
or as yourself using your personal profile.

6. 1. Create Your Page
https://www.facebook.com/pages/create.php

7. Local Business

8. Non- Profit

9. Company/Entrepreneur

10. 2. Timeline is Visual
Creating a Cover Image
1. Select an image that reflects your brand - dimensions 851 x 315 px (minimum size
is 399 px across) Having a graphic artist on staff is a plus but not necessary.
2. DO NOT INCLUDE… contact info, phone, address, website, calls to action, price or
purchase info, reference to Facebook
3. Profile image compliments your cover image – dimensions 180 x 180 px

11. 3. Optimize Your Page
Make it easy for your fans to find you

12. 4. Update Timeline with
Milestones
1. Add milestones to your timeline to define your most
important events.
2. Showcase with images – dimensions 843 x 403px
3. Start with when your business was founded
4. Include major events, product releases, accomplishments

13. 5. Pin Important Updates
1. Pin important
updates to the top of
your timeline.
2. Update will stay
pinned to the top for
up to 7 days
3. You can unpin at any
time.

14. 6. Highlight Updates
1. Highlight important updates.
2. Click on star at top right corner to highlight.
3. Spans across both columns of timeline.

15. 7. Manage Your page

16. 8. Post Daily Content
1. Content should be visual and engaging
2. Content with images and links get more engagement
3. Consistent, post often – posting daily improves
performance
4. Mix it up with types of content
5. Share other page posts
6. Comment when others post on your wall
7. Show gratitude
8. Switch between posting as business and personal

17. 9. Use Tabs & Applications
1. Tabs can be found under cover image
2. Maximum of 12 tabs show but only 4 are default
3. Tabs can be edited except for Photos.
4. Adding applications increases user engagement

18. 10. Last Minute Tips
1. Grab your Vanity URL after you have 25 likes.
(chose carefully)
2. Link your Twitter account to Facebook
3. Use Facebook social plugins on website
4. Integrate social media sites with traditional
marketing
5. Use targeted Facebook and sponsored ads

19. 15 Tips to ASK for Engagement
1. Ask specific questions
2. Ask yes or no questions
3. Ask timely questions
4. Ask edgy questions
5. Ask true or false questions
6. Ask questions about a photo
7. Ask poll questions
8. Ask fun questions
9. Ask directly
10.Ask preference questions
11.Ask who's attending an event
12.Ask those who attended the event to share
favorite moments or photos
13.Ask for tips
14.Ask humanistic questions
15.Ask fill in the blank questions

20. Social Media Practitioner and Social Buzz Lab Owner,
Patsy Stewart has 10 years of Marketing and Branding
experience with a strong background in Digital Media. She is
passionate about helping companies understand how they
can use social media to generate BUZZ around their brand.
She has extensive experience integrating social media with
traditional media. Patsy is a National Speaker and a
contributor to Social Media Today as well as guest posts on
many social media blogs. She is the author of the ebook
“How to Grow Your Digital Footprint”.
www.WeBuildBuzz.com 540-632-2623 patsy@WeBuildBuzz.com