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some notes on graph drawing in 
      the social sciences
            steve borgatti
     LINKS center, U of Kentucky
               http://linkscenter.org




         (c) 2008 Stephen P. Borgatti. All rights reserved.
informal review of three areas
• Three areas that routinely use relational 
  concepts/data
  – Multivariate/correlational analysis
  – Cultural domain analysis (CDA)
  – Social network analysis
• I will briefly review each area
  – Bottom line: Graph drawing capabilities 
    underutilized
  – Note: how many social scientists are here today?

                (c) 2008 Stephen P. Borgatti. All rights reserved.
MULTIVARIATE CORRELATION 
ANALYSIS
          (c) 2008 Stephen P. Borgatti. All rights 
                        reserved.
(c) 2008 Stephen P. Borgatti. All rights reserved.
Robinson and Kraatz and Rousseau. 1993. Changing oblgations and the psychological contract. AMJ
factor Loadings
               0.65                 Violation
                0.6
               0.55
                0.5
               0.45
                0.4
               0.35
                0.3
               0.25
                0.2
               0.15
                0.1                                             Development                   Training
                                                                      Development            Support
                                                                                              Support
               0.05                                                      Training
                                                                        MinimumStay              JobSecurity
Factor  2




                 0
              -0.05     NoCompetitorSupport                               Advancement
               -0.1                                                                   JobSecurity
                                                                                  Transfers
              -0.15                                     Notice               Transfers Advancement
            ProprietaryProtection NoCompetitorSupport MeritPay
                -0.2                Notice                                  HighPay
               -0.25               ProprietaryProtectionMinimumStay
               -0.3
                            MeritPay
              -0.35                                                   HighPay
               -0.4               Overtime
              -0.45
               -0.5                    Loyalty
                                        Overtime
              -0.55                        ExtraroleBehavior
               -0.6
              -0.65              ExtraroleBehavior       Loyalty
               -0.7
              -0.75
               -0.8
                          -0.1         0        0.1       0.2       0.3        0.4          0.5      0.6


                                       (c) 2008 Stephen P. Borgatti. All rights reserved.
                                                      Factor 1
taxonomic display of an ultrametric distance 
     derived via hierarchical clustering




             (c) 2008 Stephen P. Borgatti. All rights reserved.
ProprietaryProtection1
      Development1
Violation2                                                   Alternative approach: graph representation
                         Training2                           significant correlations
               Training1
                                                                                               NoCompetitorSupp
                             Development2
                    JobSecurity2                                                       NoCompetitorSupport2
     Support1
                                                                            ProprietaryProtection2
                   JobSecurity1                 MinimumStay2
                            Transfers2

         MinimumStay1        Advancement1
                                                                Loyalty2
    Support2                                                                     Notice2

                         HighPay1
                 Transfers1
                                                      Overtime2
                                                          Loyalty1
                                                     ExtraroleBehavior1
                                     HighPay2 ExtraroleBehavior2


         Notice1
                                                                   Overtime1

MeritPay1                      MeritPay2
                                       Advancement2
                                (c) 2008 Stephen P. Borgatti. All rights reserved.
significant correlations




(c) 2008 Stephen P. Borgatti. All rights reserved.
correlations across NBA basketball 
          statistics by year
          1975       1976       1977        1978       1979        1980       1981       1982       1983       1984       1985
1975         1    0.928279   0.927808   0.928896   0.838372    0.783556   0.206393    -0.32018   0.536656    -0.5205   -0.42529
1976   0.928279         1    0.984528   0.958696   0.741861    0.600266   0.122462    -0.35468    0.34183   -0.56261   -0.48742
1977   0.927808   0.984528         1    0.970976   0.712434    0.620917   0.138264    -0.43971   0.316522    -0.6341   -0.57314
1978   0.928896   0.958696   0.970976          1     0.67141   0.679082    -0.04106   -0.54299   0.239347   -0.70144   -0.60623
1979   0.838372   0.741861   0.712434    0.67141          1    0.795042   0.570848    0.206046   0.847329   -0.03545   0.079793
1980   0.783556   0.600266   0.620917   0.679082   0.795042          1    0.204282    -0.11971   0.568092   -0.38493   -0.23208
1981   0.206393   0.122462   0.138264   -0.04106   0.570848    0.204282          1     0.63392   0.818101   0.493733   0.442857
1982   -0.32018   -0.35468   -0.43971   -0.54299   0.206046    -0.11971    0.63392           1   0.524133   0.891949   0.892671
1983   0.536656    0.34183   0.316522   0.239347   0.847329    0.568092   0.818101    0.524133         1    0.377666     0.4359
1984    -0.5205   -0.56261    -0.6341   -0.70144    -0.03545   -0.38493   0.493733    0.891949   0.377666         1    0.975475
1985   -0.42529   -0.48742   -0.57314   -0.60623   0.079793    -0.23208   0.442857    0.892671     0.4359   0.975475         1
1986    -0.6864    -0.6194   -0.68456   -0.71887    -0.29893   -0.63231   0.206989    0.677066   0.031823   0.904912   0.866002
1987   -0.67597   -0.57798    -0.6613   -0.61884    -0.42873   -0.65514    -0.16858   0.427463    -0.2146   0.715316   0.714919
1988   -0.69299   -0.71588   -0.79897   -0.75789     -0.3393   -0.49831    -0.00088    0.63753   -0.00032   0.859792   0.873478
1989   -0.41757   -0.41191    -0.4616   -0.28054    -0.27803   -0.04923    -0.54372   0.083636    -0.3312   0.222508   0.354378
1990   -0.75627   -0.70969   -0.80302   -0.73685    -0.45177   -0.48624    -0.23059   0.557054   -0.24396   0.693496   0.727823
1991   -0.63945   -0.64977   -0.74498    -0.6365     -0.3661   -0.27912    -0.32179   0.491066   -0.21383    0.57259   0.650299
1992   -0.32965    -0.4241   -0.50457   -0.35256    -0.16175   0.135144    -0.41186   0.297327   -0.14119   0.235618   0.369358
1993   -0.79797   -0.85057    -0.9089   -0.82198    -0.52997   -0.39879    -0.25553   0.491591    -0.2573   0.618981   0.645245
1994   -0.28033   -0.46061   -0.37743   -0.25087    -0.53085   0.046788    -0.51087   -0.43987   -0.45693   -0.38011   -0.39308
1995   -0.78403   -0.76537   -0.68581   -0.79119    -0.62392    -0.6389   0.241243     0.28223   -0.26043   0.424438   0.259308
1996    -0.5761   -0.56068   -0.48055    -0.6393    -0.39881   -0.56247   0.475357    0.330645   -0.03839   0.434513   0.253553
1997   -0.16402    -0.1849   -0.04059    -0.1543    -0.31074   -0.14648   0.213941    -0.25982   -0.20245    -0.2935   -0.45213
1998   -0.21206    -0.1275   -0.00827   -0.06616    -0.57853   -0.39612    -0.22095   -0.59048   -0.58721   -0.50781   -0.67561
1999   0.054955   0.177395   0.283975   0.232268    -0.38889   -0.24898    -0.25953   -0.73364   -0.53808   -0.69069   -0.82948
2000    0.55283   0.519177   0.584801   0.605677   0.070271     0.15764    -0.25315   -0.81688   -0.11711   -0.72829   -0.76058
2001   -0.16506   -0.13719   -0.09461   -0.01211     -0.6672   -0.35674    -0.74175   -0.75262   -0.74584   -0.58994   -0.66516
2002   -0.10462   -0.25898   -0.28209   -0.10424    -0.29863   0.204661    -0.68097   -0.27067   -0.35702    -0.3069   -0.21413
2003   0.020001   0.048715   0.096185(c) 2008 Stephen P. Borgatti. All rights reserved.
                                           0.2103  -0.46203   0.02135      -0.80212   -0.79797   -0.72376   -0.81113   -0.80978
1                                      2004
                                           2003 2001
0.9
                                      1999   1998
0.8
                                                                    1994
0.7

0.6                   2000                       1997
0.5
                                                                   2002
0.4

0.3
                                                                                     1995
0.2
                                                                                  2005
0.1                                                                           1996
        1978
  0    1977
        1976                                                                             1989          1993
-0.1                                                                                   1992
       1975
-0.2
                  1980                                                                          1991
                                                                                                   1990
                                                                                                1987
-0.3

-0.4                                                                                              1988
                                                                                                1986
-0.5

-0.6                                       1981
                 1979                                                                  1984
-0.7
                                 1983                                            1982 1985
-0.8

-0.9
       -1      -0.8     -0.6
                               (c) 2008 Stephen P. Borgatti. All rights reserved.0.4
                                    -0.4     -0.2         0           0.2                 0.6    0.8      1
1981                                          1979      1980

                                                                   1983

                       1984
                                                                                                    1975
                               1982                                                                          1976

       1990             1985                                                                  1977

1987          1986                                 1996
                                                                                                                1978
 1988
                                1995


       1991           1993
                                                                                     1999
                                                                                                     2000
                     2005
                                                              1998
 1989
               1992                                                    1997

                                                                                             2004
                                                  1994

                                 2002
                                (c) 2008 Stephen P. Borgatti. All rights reserved.   2003
                                                                         2001
causes of Breast Cancer




     (c) 2008 Stephen P. Borgatti. All rights reserved.
Causes of Breast Cancer
    ABORTIONS              WILDLIFE                               LATECHILDREN
           DIRTYWORK
                                                                               ETHNICITY
    IMPLANTS
                                                                      EARLYMENSES
                                                                                           AGE

LACKHYGIENE
                                           NOCHILDREN                                      OBESITY
PROBPRODMILK           SALVADOR                                                                     CANCERHISTO
                                                                    PHYSICIANS
 FONDLING                                 SMOKING
        ILLEGALDRUGS
                                                                                                 HORMONESUPPS
                                          FAMILYHISTORY
                      MEXICAN
                                                  BIRTHCONTROL                 FIBROCYSTIC
                             BLOWS                                 FATDIET
BREAST-FEEDING
                             NEVERBREASTFEED

    ALCOHOL                                              ANGLO
                                        CHICANAS
                 LACKMEDICALATTN                                                    DIET
         CHEMICALSINFOOD
                                                                           RADIATION
                                                    POLLUTION
                           CAFFEINE                                   JUSTHAPPENS
                           (c) 2008 Stephen P. Borgatti. All rights reserved.
                                        LARGEBREASTS
Causes of Breast Cancer
                     (Frequencies > 18%)
                                                                      OBESITY
                                                                NOCHILDREN
                                                                              AGE

                                                          LATECHILDREN               FATDIET



      IMPLANTS                                                         PHYSICIANSCANCERHISTORY



                                                                                    HORMONESUPPS


            SALVADOR
PROBLEMSMILK                                                  FAMILYHISTORY

                           BLOWS2BREAST


                                             CHICANAS
                                CHEMICALSINFOOD                          ANGLO
                                                          POLLUTION                  DIET

                   MEXICAN
                                NEVERBREASTFEED             SMOKING
                                                                                    RADIATION

                                            LACKMEDICALATTN                 BIRTHCONTROL
         BREAST FONDLING
                  (c) 2008 Stephen P. Borgatti. All rights reserved.
Quick summary of multivariate 
             visualization
• Visualization dominated by tables or principal 
  components / vector spaces and taxonomic 
  displays
• Even the simplest graph representations are a 
  contribution




               (c) 2008 Stephen P. Borgatti. All rights reserved.
CULTURAL DOMAIN ANALYSIS


         (c) 2008 Stephen P. Borgatti. All rights 
                       reserved.
Perceived Similarities
• Direct ratings
   – ‘How similar are “rabies” and “lupus” on a 1 to 5 scale?’
• Pilesorts
   – (given cards, each with name of a fruit) “Please sort these fruits 
     into piles according to how similar they are …”
   – For each pair of items, count proportion of respondents that 
     place them in same pile
• Triad tests
   – ‘In each group of three below, which is the most different?’
       • SHARK           DOLPHIN                        SEAL
       • DOG             SEAL                           CAT
   – Each time an item is chosen, give a point towards similarity of 
     the other two


                      (c) 2008 Stephen P. Borgatti. All rights reserved.
Aggregated Pilesort Data
                  SALAMA FLAMIN WOODT                                                   RACCO
         FROG     NDER GO       HRUSH TURKEY ROBIN                               BEAVER ON    RABBIT
FROG       1.00      0.96     0.00          0.00          0.00           0.02       0.06   0.02   0.02
SALAMA
NDER       0.96      1.00     0.00          0.00          0.00           0.00       0.04   0.00   0.00
FLAMIN
GO         0.00      0.00     1.00          0.81          0.79           0.81       0.00   0.00   0.00
WOODT
HRUSH      0.00      0.00     0.81          1.00          0.90           0.92       0.02   0.02   0.02
TURKEY     0.00      0.00     0.79          0.90          1.00           0.87       0.02   0.02   0.02
ROBIN      0.02      0.00     0.81          0.92          0.87           1.00       0.02   0.02   0.02
BEAVER     0.06      0.04     0.00          0.02          0.02           0.02       1.00   0.62   0.65
RACCO
ON         0.02      0.00     0.00          0.02          0.02           0.02       0.62   1.00   0.71
RABBIT     0.02      0.00     0.00          0.02          0.02           0.02       0.65   0.71   1.00
                            (c) 2008 Stephen P. Borgatti. All rights reserved.
Nonmetric multidimensional scaling (MDS) of 
similarity matrix
                                                                   TURKEY
                                                                ROBIN
                                                                 WOODTHRUSH
                                                                             FLAMINGO




  WHALE
  DOLPHIN SALAMANDER
                FROG SNAKE
  STARFISH

                                                                 KANGAROO
                                                           ANTELOPE GORILLA
                                                                     BABOON
                                                        ELK ELEPHANT
                                               BEAVER MOOSE       LION
                                                                    LEOPARD
                                                  DEER
                                               RABBIT BEAR
                                         SQUIRREL             HYENA
                                       GROUNDHOGRACCOON COYOTE
                                                         FOX
                                               MOUSE




                                                                                   Stress = 0.12
                        (c) 2008 Stephen P. Borgatti. All rights reserved.
MDS of land animals only




     (c) 2008 Stephen P. Borgatti. All rights reserved.
Graph representation
A link indicates that more than 50% of respondents placed the two items in the same pile

                                     ELEPHANT
                                            KANGAROO

                                                                            SNAKE
                                        BABOON                                         SALAMANDER

                                                                                FROG

                                       GORILLA

                       LION

                                  LEOPARD
                         HYENA                                                                  DOLPHIN
                                                                                         STARFISH


                                 FOX                                                         WHALE
                       COYOTE


                                       RACCOON
                              BEAR
                  DEER                   SQUIRREL
                                     BEAVER
                                 GROUNDHOG
            ANTELOPE                       MOUSE                                       WOODTHRUSH
                                    RABBIT
                                                                                           ROBIN
             MOOSE                                                              TURKEY
                 ELK
                                 (c) 2008 Stephen P. Borgatti. All rights reserved.    FLAMINGO
*B
                                                                                                                 Water off while shaving
                                                               Cut grass high                                    Full loads in dishwasher
                                                Plant shrubs                                                     Cold-water detergent
                                                                              Mulch grass clippings              Lowflow shower
                                               Plant garden                                                      Rinse w/ cold water
                                          Compost                                                                Short dishwasher cycles
                                  Plant trees                  Water lawn in morning/evening

                                                                                                                     Close shades
                                Restore buildings         Recyling bins          Water-saving toilets
                                                           Salvation Army                                            Turn off lights
                                  Pick up litter              Use things longer                  *B                  Air off when leave




                                                                                               }
                                  Paper bags                     Cloth diapers
   Encourage others to recycle                                                                                       Fans
                                 Don’t litter                      Reuse towels
Organize drives for recyclables                                                                                      Dishwasher w/ built-in heater
Encourage recycled products                                                  Cool leftovers
                                                                           Wear sweaters                             Insulate home
Teach kids about recycling                                                    Clothes line                           Weatherstrip
    Save wetlands                                                   Double-pane windows                              Automatic timers for house temp.
                                                                                  Gas heat                           Frig. seal
                                                                       Insulate heating ducts
                                                                           Convection oven                           Dryer with moisture sensor
                               Copper & brass               Both sides paper Clean lint filter                       Oven door seal
                                 Redeem cans                Use own grocery bags                                     Freezers on top
             }


                               Put bins in office           Recylce toxic prods.                                     Fluorescent bulbs
                              Buy recycled prods.
                              Overpackaged foods                                                                     Low-watt bulbs
             *A                                 No aerosol     Remove CFC in old refrig.                             Dishwasher w/ airdry
                                                  Reduce meat consumption                                            Photocells
 Political activities                                                                  Walk or bike                  Furnace tune-up
 Write congressperson            Dolphin safe tuna                  Carpool                                          Regulate thermostat
                                                                                          Inflate tires properly
 “Save the Earth” t-shirts
                                                           Public transport                 Gas mileage on new car
                                                        Use ethanol                       Assure car runs well
 *A
  Join environmental groups
  Teach kids about endangered species                                                    Buy Electric Car
                                                                    Ride Motorcycle
  Show kids by example
  Teach about gains from environment
  Teach kids to preserve planet
  Support world population organizations
  Tell others not to do bad things




                                       (c) 2008 Stephen P. Borgatti. All rights reserved.
U.S. Holidays

              April_F Christm Columb                                                4th_Of
              ools    as      us     Easter Fathers Flag                            _July
April_Fools      0       0          0.185           0.148          0.222    0.407    0.111
Christmas        0       0              0           0.741           0.111   0.037    0.111
Columbus       0.185     0              0               0          0.222    0.444   0.296
Easter         0.148   0.741            0               0          0.148    0.037   0.148
Fathers        0.222   0.111        0.222           0.148              0    0.148   0.185
Flag           0.407   0.037        0.444           0.037          0.148     0       0.37
4th_Of_July    0.111   0.111        0.296           0.148          0.185    0.37      0


                       (c) 2008 Stephen P. Borgatti. All rights reserved.
non‐metric MDS representation

   Rosh_Hashanah




     Kwanza
 Ramadan                                                                Cinco_de_Mayo
Thanksgiving
Yom_Kippur
4th_Of_July
New_Years
 April_Fools
 Groundhog
 Presidents
 Christmas
 Halloween
 Columbus
  Hanukkah
  Passover
  Memorial
  Veterans
   Mothers
   Patriots
   Fathers
   Easter
    Labor
     Flag
 t_Valentines
 St_Patrick
 Secretaries
    MLK


                             (Degenerate solution)
                   (c) 2008 Stephen P. Borgatti. All rights reserved.
after removing “strange” holidays
                                                   4th_Of_July
                                                                       Veterans
                                                                    Labor
                                                                   MemorialPatriots
                                                                              Flag
   Yom_Kippur Thanksgiving                                           Columbus
                                                                          Presidents
    Passover
                                                                                     MLK
    Hanukkah

          Easter
    Christmas                                                                     Secretari
                                         St_Patrick
                                                                              Groundhog
                                                                           April_Fools


                       St_Valentines
               New_Years
                      Halloween
                                                                        Mothers
                                                                         Fathers

                   (c) 2008 Stephen P. Borgatti. All rights reserved.
Yom_Kippur
                           Hanukkah
                                      Passover                                    graph 
                                Christmas                                    representation
                                        Easter


         MLK                                                    Thanksgiving



      Presidents                                                           Halloween
            Veterans
                  Columbus                                                      New_Years
4th_Of_July
             Patriots                                                        St_Valentines
       Labor          Flag
          Memorial                  April_Fools


                           Groundhog                                        St_Patrick
                                                                                             Fathers
                                                 Secretaries
                      (c) 2008 Stephen P. Borgatti. All rights reserved.
                                                                            Mothers
PROFIT – property fitting
 Given a spatial representation, multiple 
 regression of a node attribute on the X 
 Y coordinates
 ‐‐ testing for perceptual dimensions




                                                                       1960s paper by Michael Burton
                               (c) 2008 Stephen P. Borgatti. All rights reserved.
Graph representation
• Obviously can represent personality traits as 
  nodes, strong similarities as links
• Dimensions such as good/bad or 
  active/passive are just node attributes
  – Typically represented by node size or dark‐to‐light 
    coloration
• How to present multiple attributes at the 
  same time?

                (c) 2008 Stephen P. Borgatti. All rights reserved.
Contagion (Guatemala)




                                (c) 2008 Stephen P. Borgatti. All rights reserved.
Susan C. Weller. 1984. Cross‐Cultural Concepts of Illness: Variation and Validation, American Anthropologist
Severity (Guatemala)




                                (c) 2008 Stephen P. Borgatti. All rights reserved.
Susan C. Weller. 1984. Cross‐Cultural Concepts of Illness: Variation and Validation, American Anthropologist
Age of the Infirm (Guatemala)




                                (c) 2008 Stephen P. Borgatti. All rights reserved.
Susan C. Weller. 1984. Cross‐Cultural Concepts of Illness: Variation and Validation, American Anthropologist
Perhaps vectors of this type could be 
 used in graph representations as well
• Certainly if node coordinates are obtained in 
  such a way that distances in the map 
  correspond to, say, input proximities
  – Or perhaps located so as to maximize 
    correspondence of all node attributes to the map 
    vectors




                (c) 2008 Stephen P. Borgatti. All rights reserved.
Brief summary of CDA visualization
• Similar to multivariate area in that graph 
  representations are useful but virtually 
  unknown 
• Notion of fitting vectors to represent gradients 
  along node dimensions might be useful to 
  apply to some graph representations



                (c) 2008 Stephen P. Borgatti. All rights reserved.
SOCIAL NETWORK ANALYSIS


          (c) 2008 Stephen P. Borgatti. All rights 
                        reserved.
Moreno & Sociometry 1930s
                                   Friendship Choices 
                                   Among Fourth 
                                   Graders (from 
                                   Moreno, 1934, p. 
                                   38).




                                      Positive and Negative Choices in a Football 
  Moreno 1934                         Team (Moreno, 1934, p. 213).
            (c) 2008 Stephen P. Borgatti. All rights reserved.
Fast‐forward 60 years ..
• Huge advances 
  in computing
• But small 
  advances in 
  graph 
  visualization (in 
  mainstream 
  social science)

  Kilduff, Martin, and David Krackhardt 1994. "Bringing the Individual Back In: A 
  Structural Analysis of the Internal Market for Reputation in Organizations." Academy 
  of Management Journal, 37: 87‐108. 
                          (c) 2008 Stephen P. Borgatti. All rights reserved.
McGrath, Cathleen, David Krackhardt, and Jim Blythe. 2003 "Visualizing Complexity in 
Networks: Seeing Both the Forest and the Trees." Connections, 25(1): 37‐47
                          (c) 2008 Stephen P. Borgatti. All rights reserved.
J.H. Fowler, S. Jeon / Social Networks 30 (2008) 16–30
                 (c) 2008 Stephen P. Borgatti. All rights reserved.
graph drawings for concept illustration




      L. Coromina et al. / Social Networks 30 (2008) 49–59
                   (c) 2008 Stephen P. Borgatti. All rights reserved.
frequency of usage of graph drawing in 
        organizational studies
• Examined all articles in the last 3* years in two 
  top journals
  – Administrative Science Quarterly (*all 3 years)
  – Organization Science (*2 years only)
• Of 23 empirical papers focusing on social 
  networks
  – Only 3 had drawings of graphs
  – Only 1 depicted actual data (as opposed to an 
    illustration of a structural idea)

                (c) 2008 Stephen P. Borgatti. All rights reserved.
in short …
• In organizational studies at least, graph 
  drawings are 
  – Rare
  – Hardly different from nearly a century ago
     • Few design elements
     • Largely the same substantive concepts
• Of course, more use in presentations
  – And even more in private exploration of data

                 (c) 2008 Stephen P. Borgatti. All rights reserved.
many of the reasons are institutional 
        rather than technical

Print journals  Inability to                     Legitimacy of                Habit of verbal vs
 permit only  + switch to                          pictures                    visual thinking
   simplest      electronic
   graphics        media
                                               Qual XOR Quant 
                                                 perspective
   Media             Lack of 
limitations &      prestige of 
   “costs”           strange 
                                               Comic book
                    journals
                                            understanding of 
                                                 science
                                               ‐deductive
                                              ‐quantitative

                         (c) 2008 Stephen P. Borgatti. All rights reserved.
Other issues

             Lack of quality  tools                                     Insufficient attention 
             ‐ Power & ease of use                                      to substantive issues




                      Imagination 
                       & effort?




Algorithms

                       (c) 2008 Stephen P. Borgatti. All rights reserved.
User Interfaces
• Netdraw
  – “userly” but pathetically programmed. Fat, buggy, 
    quirky and inconsistent in its conception of the data
• Pajek
  – Elegantly programmed and powerful, but frightening 
    to mainstream social scientists
     • Only a command‐line interface could create more fear
• Visone
  – In a way, a blend of netdraw and pajek, but almost 
    ascetically lean: prefers economy to convenience

                  (c) 2008 Stephen P. Borgatti. All rights reserved.
Tool features


            Automating Legends
• Automatically 
  generate 
  legends when 
  using design 
  elements like 
  color, size, 
  shape, etc
  – Guess


               (c) 2008 Stephen P. Borgatti. All rights reserved.
Smart Labeling
 NORA              SYLVIA
           KATHERINE
   HELEN                                VERNE




                              MYRNA
                                                                        KATHERINE
                                                NORA                                SYLVIA

                                                                                                 VERNE
                                                     HELEN




                                                                                             MYRNA
Computer science applications often ignore labels
                            (c) 2008 Stephen P. Borgatti. All rights reserved.
annotating outputs
HLM output




      Coding: highlighting,(c) 2008 Stephen P. Borgatti. All rights reserved.
                             marking-up, cutting-up, classifying, graph elements
statistics printed on chart

            A

                                             Geary’s C:       0.333
                                B
                                             Significance:    0.000
    D

                                                         C

                E

G

                                         F

        H



                         I


                (c) 2008 Stephen P. Borgatti. All rights reserved.
Collapsing / expanding nodes
      • Easily collapsing nodes into super nodes and 
        then expanding back
                – Current tools handle by creating separate image 
                  graphs     Density / Average value within blocks

                                                                                             1          2               3
                                                                                        ------     ------          ------
                             BILL                                                   1   0.3571     0.0417          0.0625
                                                                                                                                                   0.8
                                                                                                                                                   3
                                     HARRY
                                             DO N
                                                                                    2   0.1042     0.3000          0.1667              0.1




                             MICHAEL
                                                                                    3   0.0000     0.1250          0.7500
                                                    HOLLY
                                                                                                                                0.2




                                                              PAT
                                                                                                                          0.3
                      GERY
                                                                                                                          2
LEE
           ST EVE
                                                                                                                                 0.1
                                                                         JEN N IE
                                                                                                                                                         0.1
BRAZEY                                                      PAM

                    RUSS
                                                                                                                                             0.0

                                                                  AN N
         BERT                JO HN
                                              PAULIN E                                                                                                     0.4
                                                            CARO L                                                                                         1
                                                                     (c) 2008 Stephen P. Borgatti. All rights reserved.
convex hulls to represent categorical 
          node attributes
‐‐ not complex algorithmically but few offer it
  Anthropac software




                       (c) 2008 Stephen P. Borgatti. All rights reserved.
hyperedges
• Graphml allows for them but do any software 
  tools use them?




              (c) 2008 Stephen P. Borgatti. All rights reserved.
Multi‐mode data
• D




      Davis, Gardner and Gardner (published in the 1941 book Deep South)

         (c) 2008 Stephen P. Borgatti. All rights reserved.
Implicit handling of modality
               Davis, Gardner and Gardner                                                    OLIVIA
          E2
               data. Which women                             DOROTHY
                                                                                                      FLORA
               attended which social events.
                                                     PEARL


E1                                                                     E9
                                                                                                                    E11
                                                                                             MY RNA
                                     RUTH
                    EVELY N


                           THERESA

                                                       E8
E4              LAURA
                                                                                                KATHERINE            E10
                                       E6

                                                                                     NORA                     E12
     E3
                  BRENDA


          E5                                                                       SY LVIA

                                                E7                      VERNE                HELEN



                           FRANCES                                                                             E14


                                        ELEANOR
                              (c) 2008 Stephen P. Borgatti. All rights reserved.
           CHARLOTTE                                                                                   E13
reducing modality
• Current approach: 
  – Analysis programs provide a tool for constructing 
    new graph, based on number of ties in common, 
    then allows you to draw that graph
     • E.g., if X is 2‐mode data matrix in which xij = 1 means 
       that woman I attended event j, then X’X gives the 
       number of women who co‐occurred at each pair of 
       events and XX’ gives the number of events in common 
       for each pair of women
        – X’X and XX’ induce new graphs that can be visualized
     • Separate drawing step from data construction step

                   (c) 2008 Stephen P. Borgatti. All rights reserved.
XX’
                    THE       CHA FRA ELE                              KAT   DOR
          EVE LAU   RES BRE RLO NCE AN PEA RUT VER MY HER SYL NOR HEL OTH OLI FLO
          LYN RA    A NDA TTE S OR RL H NE RNA INE VIA A EN Y VIA RA
EVELYN      8 6      7 6 3 4 3 3 3 2 2 2 2 2 1 2 1 1
LAURA       6 7      6 6 3 4 4 2 3 2 1 1 2 2 2 1 0 0
THERESA     7 6      8 6 4 4 4 3 4 3 2 2 3 3 2 2 1 1
BRENDA      6 6      6 7 4 4 4 2 3 2 1 1 2 2 2 1 0 0
CHARLOTTE 3 3        4 4 4 2 2 0 2 1 0 0 1 1 1 0 0 0
FRANCES     4 4      4 4 2 4 3 2 2 1 1 1 1 1 1 1 0 0
ELEANOR     3 4      4 4 2 3 4 2 3 2 1 1 2 2 2 1 0 0
PEARL       3 2      3 2 0 2 2 3 2 2 2 2 2 2 1 2 1 1
RUTH        3 3      4 3 2 2 3 2 4 3 2 2 3 2 2 2 1 1
VERNE       2 2      3 2 1 1 2 2 3 4 3 3 4 3 3 2 1 1
MYRNA       2 1      2 1 0 1 1 2 2 3 4 4 4 3 3 2 1 1
KATHERINE 2 1        2 1 0 1 1 2 2 3 4 6 6 5 3 2 1 1
SYLVIA      2 2      3 2 1 1 2 2 3 4 4 6 7 6 4 2 1 1
NORA        2 2      3 2 1 1 2 2 2 3 3 5 6 8 4 1 2 2
HELEN       1 2      2 2 1 1 2 1 2 3 3 3 4 4 5 1 1 1
DOROTHY     2 1      2 1 0 1 1 2 2 2 2 2 2 1 1 2 1 1
OLIVIA      1 0      1 0 0 0 0 1 1 1 1 1 1 2 1 1 2 2
FLORA       1 0      1 0 0 0 0 1 1 1 1 1 1 2 1 1 2 2
                          (c) 2008 Stephen P. Borgatti. All rights reserved.
X’X
      E1   E2   E3   E4   E5   E6   E7 E8 E9 E10 E11 E12 E13 E14
E1     3    2    3    2    3    3    2 3 1 0 0 0 0 0
E2     2    3    3    2    3    3    2 3 2 0 0 0 0 0
E3     3    3    6    4    6    5    4 5 2 0 0 0 0 0
E4     2    2    4    4    4    3    3 3 2 0 0 0 0 0
E5     3    3    6    4    8    6    6 7 3 0 0 0 0 0
E6     3    3    5    3    6    8    5 7 4 1 1 1 1 1
E7     2    2    4    3    6    5   10 8 5 3 2 4 2 2
E8     3    3    5    3    7    7    8 14 9 4 1 5 2 2
E9     1    2    2    2    3    4    5 9 12 4 3 5 3 3
E10    0    0    0    0    0    1    3 4 4 5 2 5 3 3
E11    0    0    0    0    0    1    2 1 3 2 4 2 1 1
E12    0    0    0    0    0    1    4 5 5 5 2 6 3 3
E13    0    0    0    0    0    1    2 2 3 3 1 3 3 3
E14    0    0    0    0    0    1    2 2 3 3 1 3 3 3



                (c) 2008 Stephen P. Borgatti. All rights reserved.
visualization of X’X
               (event by event overlap matrix)
          E2




E1                                                      E9
                                                                                   E11




                                           E8
E4
                                                                                    E10
                              E6

     E3                                                                      E12


          E5

                                      E7


                                                                              E14



                                                                       E13


                  (c) 2008 Stephen P. Borgatti. All rights reserved.
but users don’t see it in terms of the 
  operations needed to get there
           E2                                                                       OLIVIA
                                                          DOROTHY
                                                                                               FLORA



                                                  PEARL


 E1                                                             E9
                                                                                                             E11
                                                                                      MY RNA
                                    RUTH
                    EVELY N


                          THERESA

                                                   E8
E4              LAURA
                                                                                        KATHERINE             E10
                                     E6

                                                                               NORA                    E12
      E3
                 BRENDA


           E5                                                              SYLVIA

                                             E7                  VERNE                HELEN



                          FRANCES                                                                       E14


                                     ELEANOR
            CHARLOTTE                                                                           E13
                          (c) 2008 Stephen P. Borgatti. All rights reserved.
commonality of multimode data
• E.g. Publications. Each article is a hyper‐edge 
  relating authors, topics, years, journals etc. 




                (c) 2008 Stephen P. Borgatti. All rights reserved.
As far as I know, only 
                                                                                                                               TouchGraph does this 
                                                                                                                               well , and there is room 
                                                                                                                               for improvement




Note: Bloom BR[au] and Harvard[ad] 1/1/90‐11/27/04 All A1, AA1, M1, MM1, MA1, J1, JAJM1, deg sep1 from author Barry L. Bloom
Source: PubMed, BCG Analysis                               (c) 2008 Stephen P. Borgatti. All rights reserved.
Note: Bloom BR[au] and Harvard[ad] 1/1/90‐11/27/04 All A1, AA1, M1, MM1, MA1, J1, JAJM1, deg sep1 from author Barry L. Bloom
Source: PubMed, BCG Analysis                               (c) 2008 Stephen P. Borgatti. All rights reserved.
visualizing relational algebra via 
        implicit multimode reductions
• Suppose we have multimodal data represented as 
  series of interlinked tables:
    – AD = author by document
    – TD = keywords by document
•   AD*AD’ = author by author co‐authorships
•   AD*TD’ = authors by their topics
•   TD*TD’ = topic by topic co‐occurrences in documents
•   Y = AT*TD*TD’*AT’ = author by author linkage of their 
    topics, i.e., yij > 0 if author i writes about topics that co‐
    occur with the topics that author j writes about

                     (c) 2008 Stephen P. Borgatti. All rights reserved.
integrating better with data sources
• Currently user is responsible for constructing a 
  graph of interest to be visualized
  – Users think that should be part of the visualization 
    program
• Ability to directly access a database of tables 
  relating multiple kinds of entities and 
  construct graphs on the fly
  – With filtering

                 (c) 2008 Stephen P. Borgatti. All rights reserved.
substance issues: What theoretical 
          concepts to represent?


                                         d            c
        i
 j
                           e
                 f
                                                      a
                                         b
 h
        g


Social distance / cohesion / connectedness                               Structural similarity/
                                                                         isomorphism




Default representations e.g. kamada‐kawai                    Spectral / principal components / svd
                        (c) 2008 Stephen P. Borgatti. All rights reserved.
substantive alternatives
• Brandes: centrality 
  graphs




                 (c) 2008 Stephen P. Borgatti. All rights reserved.
conditions under which centrality 
              displays should be used
                                                                                                                   31
                                                                                                                                      19
                                                                                                        15
                           12                  5
                                                                                                                                                           27


                      13

                                                                                             29



                                                                                                                                            30
                                                                                                                                                                      10
                                                                                                                  33
              4                                          30
                                                   33                                                                        34
                                                                                        28
     22
                                                                                                                                                            21
                                                              24
                                                                                              32


                                                                              25
8                                                                                                            24
                                                                                                                                                      23
                                                                   28

                                                                                                                        16

                                                                                                                                                                 18
          2                          1                              25                                                                           20
                                                                                   26

                                    25.00%                                                                                                                                 8

                                         34
                                                                                                                                  6                                                     2
                                              32                   26                              17
18




     11                                                                  27                                             7                                        1                  4
                  6                                20                                                                                                                                       22
                                                                                                                                       11




                                7    31

                      17            0.20%                                                                                              5
                                                                                                                                                                               13



                                     29
                                     23
                                     21
                                     19
                                     16
                                     15
                                     10
                                                                                                                                                                 12

                                              (c) 2008 Stephen P. Borgatti. All rights reserved.
                                Interaction of network structure with choice of display
representing social processes
• Brokerage, social catalysis




• A kind of hypergraph?

                (c) 2008 Stephen P. Borgatti. All rights reserved.
What else would we want to 
               represent?
• Robustness of measures
  – Jackknifing and bootstrapping results

• Multiple centrality 
  measures
• Ergm models …
  – Space of possible networks




                     (c) 2008 Stephen P. Borgatti. All rights reserved.
uses of motion as design element
• Case I
   – Motion reveals static 
     structure from multiple 
     points of view
   – I don’t think we do a 
     good job with this




       Anthony Dekker. 200?. Conceptual Distance in Social Network 
       Analysis.  Journal of Social Structure. (Vol. 6, No. 3 )
                       (c) 2008 Stephen P. Borgatti. All rights reserved.
uses of motion as design element
• Case II
   – Motion reveals change 
     in network structure 
     and position over time
   – Maintaining the 
     meaning of the 
     motion/position link
      • Brownian motion of the 
        spring embedder
            – But see visone for 
              algorithmic                     Anthony Dekker. 200?. Conceptual Distance in 
              improvement                     Social Network Analysis.  Journal of Social 
                                              Structure. (Vol. 6, No. 3 )

                        (c) 2008 Stephen P. Borgatti. All rights reserved.
uses of motion as design element
Case III
• Nodes maintain 
  fixed positions, 
  ties appear and 
  disappear
   – Ignores changes 
     in centrality etc.
   – Traces help 
     maintain 
     memory but this 
     is still issue
             Moody, James, Daniel A. McFarland and Skye Bender‐DeMoll.� 2005. "Dynamic 
             Network Visualization: Methods for Meaning with Longitudinal Network Movies” 
                       (c) 2008 Stephen P. Borgatti. All rights reserved.
             American Journal of Sociology 110:1206‐1241. 
ALBERT_16




                        HUGH_14             BONI_15
                                                                        MARK_7
                                                                                                                     simpler side by side 
                                                        GREG_2



                                   JOHN_1
                                                      WINF_12
                                                                      Time 1
                                                                                                                      displays still have 
ELIAS_17             BASIL_3
                                                                                                                        advantage of 
                                                                     AMBROSE_9



           SIMP_18
                                                                                                                        comparability
                                                                                 BERTH_6

                          AMAND_13                                      VICTOR_8


                                                           PETER_4                                                                                        ALBERT_16
                                   ROMUL_10
                                          BONAVEN_5
                                                                                                                                                                       MARK_7
                                                                 LOUIS_11
                                                                                                                        HUGH_14            BONI_15

                                                           ALBERT_16                                                                                   GREG_2

                                                                            MARK_7

                         HUGH_14            BONI_15                                                                               JOHN_1                               Time 3
                                                                                                                                                     WINF_12
                                                        GREG_2


     Time 2                        JOHN_1
                                                      WINF_12                                  ELIAS_17             BASIL_3
                                                                                                                                                                    AMBROSE_9

ELIAS_17             BASIL_3
                                                                       AMBROSE_9                          SIMP_18
                                                                                                                                                                                BERTH_6

           SIMP_18                                                                                                       AMAND_13                                      VICTOR_8
                                                                                     BERTH_6

                          AMAND_13                                      VICTOR_8
                                                                                                                                                          PETER_4
                                                           PETER_4                                                                ROMUL_10
                                                                                                                                         BONAVEN_5
                                   ROMUL_10
                                          BONAVEN_5                                                                                                             LOUIS_11
                                                                     (c) 2008 Stephen P. Borgatti. All rights reserved.
                                                                 LOUIS_11
representing trajectories
• Examples
  – Movements of individuals from position to 
    position
  – Movement of children, drugs, goods, etc through 
    locations
  – Diffusion of information, beliefs, viruses through 
    network links



                (c) 2008 Stephen P. Borgatti. All rights reserved.
Representing trajectories
Case I
• Treating 
  trajectories only 
  dyadically, as we 
  often do with 
  trade flows




                                                                       Lothar Krempel

                  (c) 2008 Stephen P. Borgatti. All rights reserved.
Movement of football players




                                                            Lothar Krempel
       (c) 2008 Stephen P. Borgatti. All rights reserved.
Movement of college basketball coaches 
               from school to school




Nodes are schools. Arcs indicate 
that a coach has moved from 
one school to the other. But 
*paths* through the network 
                                (c) 2008 Stephen P. Borgatti. All rights reserved.
are lost
Retaining the paths
    mississippi
                                            morgan_state
                                                       howard
                                                              1994
           2006
                  cincinnati             2001
                                                      1990                            cornell
                          2001                      nba                                1996
                                 uab                                     1993
                                                                     coloradocollege
                               jackson_state
                                           1979                                        2000chaminade
                                    2007     1996     1988
                          1989
                             1972
                                                  out
                                                1969 1994
                                                                      2007
                                                                        binghamton
                                                 1978 1982 1995
                          pro       1971                          south_alabama
              1988                      utep
           arkansas                                                    marist
                                                                           1984
       1985                                 cal_poly
                                         1979                                         rhode_island
       oklahoma_state                                                                   1997


       1984                    san_diego_state                                                  boston_college
                           1980

southern      1982
                  tulsa                       Each color indicates a different person’s career
                                 (c) 2008 Stephen P. Borgatti. All rights reserved.
Static representation of trajectories




                              (c) 2008 Stephen P. Borgatti. All rights reserved.
Nodes are schools. Arcs are coaches. Arrowhead points in direction of movement. 
C l id ifi h                   i
Static representation of trajectories




Nodes are schools. Arcs are coaches. Arrowhead points in direction of movement
                               (c) 2008 Stephen P. Borgatti. All rights reserved.
Over time representation
                 (this can animated, of course, instead of spatial comparison)




                        out                                                            out




                2006                                                                2007


This again loses the concept of a path through the network – can’t track any coach’s trajectory
                               (c) 2008 Stephen P. Borgatti. All rights reserved.
multigraphs representing multiple 
              social relations
                                                                             PETER_4

                                            BERTH_6




                                                  BONAVEN_5


                                                                    ROMUL_10



                         AMAND_13
           BASIL_3                                    VICTOR_8                           LOUIS_11




                                                                             AMBROSE_9
                                       JOHN_1

ELIAS_17


                                                                     HUGH_14
                              GREG_2

               SIMP_18
                                                                                                    Very hard to 
                                                                 ALBERT_16
                                                                                                    understand results

                                                      WINF_12
                                    (c) 2008 Stephen P. Borgatti. All rights reserved.
So what is the best way to represent 
             trajectories?
• It is the whole path to be preserved, so we can 
  observe things like increases in status over 
  time 

                                                    Film13
                                                                        Film1
                                          Film12            Film11          Film2


                                                                            Film3
                                        Film9

                                                              Film7
                                           Film10
                                                    Film8    Film6         Film4
                                                                      Film5




               (c) 2008 Stephen P. Borgatti. All rights reserved.
1.50
                                             Director: Almodovar
                                                                                                                 AlCasanova
                                                                                                                  AnAlonso
                                                                                                                   AuGirard
                                                                                                                 SaLajusticia
                                                                                                                  PeCoyote
                                                                                                                       AlMayo
                                                           MiGomez                                                    MaOWisiedo
                                                                                                                        FeAtkine
                                                                                                                       AnLizaran
                                                                                                                       CrMarcos
                                                                                                                       EnPosner
                                                                                                                      RySakamoto
                                                           JeFerrero
                                                            EvCobo
                                                           AVGomez
                                                            AsSerna                                           ViAbril
1.00                                                                                  VeForque       BiAndersen Film10
                                                                                       NaMartinez
                                                     LuHostalot      Film5                                           Film9
                                                                       EuPoncela
                                                     JuMArtinez BeBonezi
                                                      LuBriales
                                                      GoSuarez
                                                      AALopez
                                                                            AnBanderas        MGRomero
                                                                                              LoCardona
                                                                                               LoLeon
                                                                                             EnMorricone
                                                            Film4
                                                       TaVillalba
                                                                           AnLlorens
                                                                                     maBarranco
                                                                              MiMolina
                                                                            MAPCAmpos
                                                                             MaVelascoJLAlcaine
                                                                           GuMontesinos        Film8
                                                                                                 RdPalma
0.50                                                     LiCanalejas ChLampreaveFilm6
                                                          MaCarillo
                                                           MaZarzo
                                                           LuCalvo
                                                          CrPascual
                                                                    Film3             Film7
                                                          CaMaura
                                                        ALFernandez
                                                                                                                EsGarcia
                                                                                       PeAlmodovar            AgAlmodovar
                                                                                        PeCoromina
                                                              JuSerrano                 JoSalcedo       MaParedes
0.00
                                                               KiManver
                                                                                                        Film11
                                                                                                        JuEchanove
                                                                                                          CaElias
                                                                                                          MaVargas
                                                            HeLine

-0.50


                                                                            ImArias
                                                                                                                                          AlIglesias
                                                                                                                              Film13AfBeato
-1.00
                                                Film2                                                                                  RMSarda
                                                                                                                                       FFGomez
                                                                                                                                        ASJuan
                                                                                                                                        CaPena
                                                                                                                                      MiRuben
                                                                                                                                           FeGuillen
                                                                                                                                                              Film12
                              Film1OfAngelica                                                                                                           PeCruz
                                       AnSantana
                                       FeVivanco
                                       AgAlcazar
                                            MaMuro              CeRoth
                                                                                                                                                                       JaBardem
                                                                                                                                                                       JoSancho
                                                                                                                                                                         LiRabal
                                                                                                                                                                        AnMolina
                                                                                                                                                                        AlAngulo
                                                                                                                                                                           FrNeri
                                                                                                                                                                       Pibardem
                 PaDelgado CoGregori
-1.50
                AlaskaPegam
                   PaPoch
                  OGAlaska
                 FrFemenias
                  FeRotaeta
                  EsRambal
                   EvSilva




-2.00
                                                          (c) 2008 Stephen P. Borgatti. All rights reserved.
        -2.00               -1.50              -1.00                  -0.50               0.00                0.50                 1.00                1.50                2.00
Director: Garci
 1.50                           JCarballino
                                AFerrandis
                                AGonzalez
                              MMFernandez
                 PInfanzon
                               JPachelbel
                                ALlorente
                                  CPorter
                              JMFernandez
                                 SCanada
                                  JCueto
                                PSerrador
                                TGimpera
                                  SAmon
                                   EHoyo
                                   VVera
                                                             EPaso
                                                              JPuente
 1.00
                                   Film5 Film8
                                                                     RHernandez
                                                                      DSalcedo
                                                                       ESuarez
                                                                        PCalot
                                                                         YRios
                                                                     AMarsillach
                                                                      VValverde
                                               PHoyo
                                                                                                                                            NGarci
                                                                                Film7                                                                           JCalot                          Film10          ECerezo
                                                                                              AGonzalez                                                                               AValero              FGuillen
                                                                                                                                                                                                        RVillascastin
                                                                                                                                                                                                         MSampietro
                                                                                                                                                                                                         MRMartinez
                                                                                                                                                                                                         ABSanchez
                                                                                                                                                                                                         ACarbonell
                                                                                                                                                                                                          LdOrduna
                                                                                                                                                                                                          BSantana
                                                                                                                                                                                                          MEFlores
                                                                                                                                                                                                          DAguado
                                                                                                                                                                                                           EAsensi
                                                           JBodalo                                                                                                                               CGCuervo
                                                                                                                                                                                                 RPCubero
                                                                                                                                                                                                 CGConde
                                                                                                                                                                                                  ARozas
                                                                                                                                                                                      LMDelgado
                                                                                                                                                                                        VPanero
                                                                                                                                                                                       FFGomez
                                                                                                                                                                                        RAlonso
                                                                                                                                                                                          CCruz
                                                                                                                                                                                   FGuillenCuervo
                                                                                                                                                                                   JCarideFAlgora
                                                                                                                                                                                         FPiquer
                                                                                                                                                                                         JCaride
 0.50                                                                                                                                                                           JGCaba
                                                 JGluck
                                                    MLorenzo
                                                                                                                                                                                                   NRodriguez
                                                                                                                                 JLMerino                  LBosch

                                                                            Film6                                      ECohen                        Film12                    Film11
                                                              MMerchante
                                                              AFernandez
                                                              RdPenagos
                                                                 MRellan
                                                                 FBilbao
                                                                 JYepes
                                                       JMCervino                                          HValcarcel
                                                             MRojas
 0.00                                                Film2MoWisiedo
                                             CRodriguez
                                               GCobos      EFornetFilm4
                                                           MBlasco
                                                           MTejada
                                                           MRellan
                                                            RFraile
                                                            FVidal                                   MGSinde
                                                                                        JLGarci
                       Film1
                          FFaltoyano
                           JSacristan
                 CCadenas
                 AGamero
                  STortosa
                  SAndreu
                   HAlterio
                    Berta
                                                MCasanova
                MFraguas
                                                                                                                                                                            MMassip
                                                                                                                                                                            MBalboa
-0.50




-1.00




                                                                            ALanda


-1.50




-2.00

                                                                                                                                  Film9
                                              Film3

-2.50                                                                                                                                MMorales     VMataix
                                                                                                                                   FFaltoyano      CGomez
                                                                                                                             CJimenez              ALarranaga
                               FArribas                                                                                                       OLorente
                                                                                                                                       RTebar
                              CLarranaga                                                                                   DPenalver
                   APicazo                                                                                                                         MVerdu
                                                                                                                                      MLPonte

-3.00                         ICGutierrez


        -1.50                        -1.00
                                                                            (c) 2008 Stephen P. Borgatti. All rights reserved.
                                                                        -0.50              0.00                 0.50                                                 1.00                   1.50                          2.00
http://vw.indiana.edu/07netsci/entries/submissions/fullsize/7Koblin.mov
                    (c) 2008 Stephen P. Borgatti. All rights reserved.
Attending more to substance issues

         Types of Ties & Types of Visualization
                                     States                                                          Events
                             Continuous & enduring                                              Discrete & transitory

               (terrain)                                    (roads)                              (processes) (traffic)
              Proximities                                  Relations                            Interactions Flows


Location Membership Attribute                Role         Affective           Perceptual



 Physical      Same groups   Same gender     Mother of,           Likes,        Knows,               Sex with,   Information,
 distance      Same events   Same attitude   Friend of,           Hates,        Knows of            Talked to,   Beliefs, 
               Distance      etc             boss of,             etc           etc                 Advice to,   Personnel,
               etc                           student of                                             Helped,      Resources,
                                             Competitor                                             Hurt, etc    Goods, 
                                                                                                                 etc


             Spatial distance                        edges and arcs                             animation           ???
                                       (c) 2008 Stephen P. Borgatti. All rights reserved.
Conclusion
• Underutilization of graph drawing in the social sciences
    – Reasons are institutional & technical but not so much algorithmic
        • Publication needs dominate …
• Some design possibilities not yet used well
    – Motion / animation
• Some tool needs not yet well met
    – Especially integration with databases
    – Separation of graph from data
• Insufficient attention to substance issues
    – Closeness & structural equivalence & centrality have been addressed
    – Representing processes, mechanisms
• One (personal) challenge: how to best represent graph traversals ‐‐
  trajectories


                         (c) 2008 Stephen P. Borgatti. All rights reserved.
krempel
(c) 2008 Stephen P. Borgatti. All rights reserved.

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Borgatti dagstuhl 2008 presentation 2c

  • 1. some notes on graph drawing in  the social sciences steve borgatti LINKS center, U of Kentucky http://linkscenter.org (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 2. informal review of three areas • Three areas that routinely use relational  concepts/data – Multivariate/correlational analysis – Cultural domain analysis (CDA) – Social network analysis • I will briefly review each area – Bottom line: Graph drawing capabilities  underutilized – Note: how many social scientists are here today? (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 3. MULTIVARIATE CORRELATION  ANALYSIS (c) 2008 Stephen P. Borgatti. All rights  reserved.
  • 5. factor Loadings 0.65 Violation 0.6 0.55 0.5 0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 Development Training Development Support Support 0.05 Training MinimumStay JobSecurity Factor  2 0 -0.05 NoCompetitorSupport Advancement -0.1 JobSecurity Transfers -0.15 Notice Transfers Advancement ProprietaryProtection NoCompetitorSupport MeritPay -0.2 Notice HighPay -0.25 ProprietaryProtectionMinimumStay -0.3 MeritPay -0.35 HighPay -0.4 Overtime -0.45 -0.5 Loyalty Overtime -0.55 ExtraroleBehavior -0.6 -0.65 ExtraroleBehavior Loyalty -0.7 -0.75 -0.8 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 (c) 2008 Stephen P. Borgatti. All rights reserved. Factor 1
  • 6. taxonomic display of an ultrametric distance  derived via hierarchical clustering (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 7. ProprietaryProtection1 Development1 Violation2 Alternative approach: graph representation Training2 significant correlations Training1 NoCompetitorSupp Development2 JobSecurity2 NoCompetitorSupport2 Support1 ProprietaryProtection2 JobSecurity1 MinimumStay2 Transfers2 MinimumStay1 Advancement1 Loyalty2 Support2 Notice2 HighPay1 Transfers1 Overtime2 Loyalty1 ExtraroleBehavior1 HighPay2 ExtraroleBehavior2 Notice1 Overtime1 MeritPay1 MeritPay2 Advancement2 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 9. correlations across NBA basketball  statistics by year 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1975 1 0.928279 0.927808 0.928896 0.838372 0.783556 0.206393 -0.32018 0.536656 -0.5205 -0.42529 1976 0.928279 1 0.984528 0.958696 0.741861 0.600266 0.122462 -0.35468 0.34183 -0.56261 -0.48742 1977 0.927808 0.984528 1 0.970976 0.712434 0.620917 0.138264 -0.43971 0.316522 -0.6341 -0.57314 1978 0.928896 0.958696 0.970976 1 0.67141 0.679082 -0.04106 -0.54299 0.239347 -0.70144 -0.60623 1979 0.838372 0.741861 0.712434 0.67141 1 0.795042 0.570848 0.206046 0.847329 -0.03545 0.079793 1980 0.783556 0.600266 0.620917 0.679082 0.795042 1 0.204282 -0.11971 0.568092 -0.38493 -0.23208 1981 0.206393 0.122462 0.138264 -0.04106 0.570848 0.204282 1 0.63392 0.818101 0.493733 0.442857 1982 -0.32018 -0.35468 -0.43971 -0.54299 0.206046 -0.11971 0.63392 1 0.524133 0.891949 0.892671 1983 0.536656 0.34183 0.316522 0.239347 0.847329 0.568092 0.818101 0.524133 1 0.377666 0.4359 1984 -0.5205 -0.56261 -0.6341 -0.70144 -0.03545 -0.38493 0.493733 0.891949 0.377666 1 0.975475 1985 -0.42529 -0.48742 -0.57314 -0.60623 0.079793 -0.23208 0.442857 0.892671 0.4359 0.975475 1 1986 -0.6864 -0.6194 -0.68456 -0.71887 -0.29893 -0.63231 0.206989 0.677066 0.031823 0.904912 0.866002 1987 -0.67597 -0.57798 -0.6613 -0.61884 -0.42873 -0.65514 -0.16858 0.427463 -0.2146 0.715316 0.714919 1988 -0.69299 -0.71588 -0.79897 -0.75789 -0.3393 -0.49831 -0.00088 0.63753 -0.00032 0.859792 0.873478 1989 -0.41757 -0.41191 -0.4616 -0.28054 -0.27803 -0.04923 -0.54372 0.083636 -0.3312 0.222508 0.354378 1990 -0.75627 -0.70969 -0.80302 -0.73685 -0.45177 -0.48624 -0.23059 0.557054 -0.24396 0.693496 0.727823 1991 -0.63945 -0.64977 -0.74498 -0.6365 -0.3661 -0.27912 -0.32179 0.491066 -0.21383 0.57259 0.650299 1992 -0.32965 -0.4241 -0.50457 -0.35256 -0.16175 0.135144 -0.41186 0.297327 -0.14119 0.235618 0.369358 1993 -0.79797 -0.85057 -0.9089 -0.82198 -0.52997 -0.39879 -0.25553 0.491591 -0.2573 0.618981 0.645245 1994 -0.28033 -0.46061 -0.37743 -0.25087 -0.53085 0.046788 -0.51087 -0.43987 -0.45693 -0.38011 -0.39308 1995 -0.78403 -0.76537 -0.68581 -0.79119 -0.62392 -0.6389 0.241243 0.28223 -0.26043 0.424438 0.259308 1996 -0.5761 -0.56068 -0.48055 -0.6393 -0.39881 -0.56247 0.475357 0.330645 -0.03839 0.434513 0.253553 1997 -0.16402 -0.1849 -0.04059 -0.1543 -0.31074 -0.14648 0.213941 -0.25982 -0.20245 -0.2935 -0.45213 1998 -0.21206 -0.1275 -0.00827 -0.06616 -0.57853 -0.39612 -0.22095 -0.59048 -0.58721 -0.50781 -0.67561 1999 0.054955 0.177395 0.283975 0.232268 -0.38889 -0.24898 -0.25953 -0.73364 -0.53808 -0.69069 -0.82948 2000 0.55283 0.519177 0.584801 0.605677 0.070271 0.15764 -0.25315 -0.81688 -0.11711 -0.72829 -0.76058 2001 -0.16506 -0.13719 -0.09461 -0.01211 -0.6672 -0.35674 -0.74175 -0.75262 -0.74584 -0.58994 -0.66516 2002 -0.10462 -0.25898 -0.28209 -0.10424 -0.29863 0.204661 -0.68097 -0.27067 -0.35702 -0.3069 -0.21413 2003 0.020001 0.048715 0.096185(c) 2008 Stephen P. Borgatti. All rights reserved. 0.2103 -0.46203 0.02135 -0.80212 -0.79797 -0.72376 -0.81113 -0.80978
  • 10. 1 2004 2003 2001 0.9 1999 1998 0.8 1994 0.7 0.6 2000 1997 0.5 2002 0.4 0.3 1995 0.2 2005 0.1 1996 1978 0 1977 1976 1989 1993 -0.1 1992 1975 -0.2 1980 1991 1990 1987 -0.3 -0.4 1988 1986 -0.5 -0.6 1981 1979 1984 -0.7 1983 1982 1985 -0.8 -0.9 -1 -0.8 -0.6 (c) 2008 Stephen P. Borgatti. All rights reserved.0.4 -0.4 -0.2 0 0.2 0.6 0.8 1
  • 11. 1981 1979 1980 1983 1984 1975 1982 1976 1990 1985 1977 1987 1986 1996 1978 1988 1995 1991 1993 1999 2000 2005 1998 1989 1992 1997 2004 1994 2002 (c) 2008 Stephen P. Borgatti. All rights reserved. 2003 2001
  • 12. causes of Breast Cancer (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 13. Causes of Breast Cancer ABORTIONS WILDLIFE LATECHILDREN DIRTYWORK ETHNICITY IMPLANTS EARLYMENSES AGE LACKHYGIENE NOCHILDREN OBESITY PROBPRODMILK SALVADOR CANCERHISTO PHYSICIANS FONDLING SMOKING ILLEGALDRUGS HORMONESUPPS FAMILYHISTORY MEXICAN BIRTHCONTROL FIBROCYSTIC BLOWS FATDIET BREAST-FEEDING NEVERBREASTFEED ALCOHOL ANGLO CHICANAS LACKMEDICALATTN DIET CHEMICALSINFOOD RADIATION POLLUTION CAFFEINE JUSTHAPPENS (c) 2008 Stephen P. Borgatti. All rights reserved. LARGEBREASTS
  • 14. Causes of Breast Cancer (Frequencies > 18%) OBESITY NOCHILDREN AGE LATECHILDREN FATDIET IMPLANTS PHYSICIANSCANCERHISTORY HORMONESUPPS SALVADOR PROBLEMSMILK FAMILYHISTORY BLOWS2BREAST CHICANAS CHEMICALSINFOOD ANGLO POLLUTION DIET MEXICAN NEVERBREASTFEED SMOKING RADIATION LACKMEDICALATTN BIRTHCONTROL BREAST FONDLING (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 15. Quick summary of multivariate  visualization • Visualization dominated by tables or principal  components / vector spaces and taxonomic  displays • Even the simplest graph representations are a  contribution (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 16. CULTURAL DOMAIN ANALYSIS (c) 2008 Stephen P. Borgatti. All rights  reserved.
  • 17. Perceived Similarities • Direct ratings – ‘How similar are “rabies” and “lupus” on a 1 to 5 scale?’ • Pilesorts – (given cards, each with name of a fruit) “Please sort these fruits  into piles according to how similar they are …” – For each pair of items, count proportion of respondents that  place them in same pile • Triad tests – ‘In each group of three below, which is the most different?’ • SHARK DOLPHIN SEAL • DOG SEAL CAT – Each time an item is chosen, give a point towards similarity of  the other two (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 18. Aggregated Pilesort Data SALAMA FLAMIN WOODT RACCO FROG NDER GO HRUSH TURKEY ROBIN BEAVER ON RABBIT FROG 1.00 0.96 0.00 0.00 0.00 0.02 0.06 0.02 0.02 SALAMA NDER 0.96 1.00 0.00 0.00 0.00 0.00 0.04 0.00 0.00 FLAMIN GO 0.00 0.00 1.00 0.81 0.79 0.81 0.00 0.00 0.00 WOODT HRUSH 0.00 0.00 0.81 1.00 0.90 0.92 0.02 0.02 0.02 TURKEY 0.00 0.00 0.79 0.90 1.00 0.87 0.02 0.02 0.02 ROBIN 0.02 0.00 0.81 0.92 0.87 1.00 0.02 0.02 0.02 BEAVER 0.06 0.04 0.00 0.02 0.02 0.02 1.00 0.62 0.65 RACCO ON 0.02 0.00 0.00 0.02 0.02 0.02 0.62 1.00 0.71 RABBIT 0.02 0.00 0.00 0.02 0.02 0.02 0.65 0.71 1.00 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 19. Nonmetric multidimensional scaling (MDS) of  similarity matrix TURKEY ROBIN WOODTHRUSH FLAMINGO WHALE DOLPHIN SALAMANDER FROG SNAKE STARFISH KANGAROO ANTELOPE GORILLA BABOON ELK ELEPHANT BEAVER MOOSE LION LEOPARD DEER RABBIT BEAR SQUIRREL HYENA GROUNDHOGRACCOON COYOTE FOX MOUSE Stress = 0.12 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 20. MDS of land animals only (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 21. Graph representation A link indicates that more than 50% of respondents placed the two items in the same pile ELEPHANT KANGAROO SNAKE BABOON SALAMANDER FROG GORILLA LION LEOPARD HYENA DOLPHIN STARFISH FOX WHALE COYOTE RACCOON BEAR DEER SQUIRREL BEAVER GROUNDHOG ANTELOPE MOUSE WOODTHRUSH RABBIT ROBIN MOOSE TURKEY ELK (c) 2008 Stephen P. Borgatti. All rights reserved. FLAMINGO
  • 22. *B Water off while shaving Cut grass high Full loads in dishwasher Plant shrubs Cold-water detergent Mulch grass clippings Lowflow shower Plant garden Rinse w/ cold water Compost Short dishwasher cycles Plant trees Water lawn in morning/evening Close shades Restore buildings Recyling bins Water-saving toilets Salvation Army Turn off lights Pick up litter Use things longer *B Air off when leave } Paper bags Cloth diapers Encourage others to recycle Fans Don’t litter Reuse towels Organize drives for recyclables Dishwasher w/ built-in heater Encourage recycled products Cool leftovers Wear sweaters Insulate home Teach kids about recycling Clothes line Weatherstrip Save wetlands Double-pane windows Automatic timers for house temp. Gas heat Frig. seal Insulate heating ducts Convection oven Dryer with moisture sensor Copper & brass Both sides paper Clean lint filter Oven door seal Redeem cans Use own grocery bags Freezers on top } Put bins in office Recylce toxic prods. Fluorescent bulbs Buy recycled prods. Overpackaged foods Low-watt bulbs *A No aerosol Remove CFC in old refrig. Dishwasher w/ airdry Reduce meat consumption Photocells Political activities Walk or bike Furnace tune-up Write congressperson Dolphin safe tuna Carpool Regulate thermostat Inflate tires properly “Save the Earth” t-shirts Public transport Gas mileage on new car Use ethanol Assure car runs well *A Join environmental groups Teach kids about endangered species Buy Electric Car Ride Motorcycle Show kids by example Teach about gains from environment Teach kids to preserve planet Support world population organizations Tell others not to do bad things (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 23. U.S. Holidays April_F Christm Columb 4th_Of ools as us Easter Fathers Flag _July April_Fools 0 0 0.185 0.148 0.222 0.407 0.111 Christmas 0 0 0 0.741 0.111 0.037 0.111 Columbus 0.185 0 0 0 0.222 0.444 0.296 Easter 0.148 0.741 0 0 0.148 0.037 0.148 Fathers 0.222 0.111 0.222 0.148 0 0.148 0.185 Flag 0.407 0.037 0.444 0.037 0.148 0 0.37 4th_Of_July 0.111 0.111 0.296 0.148 0.185 0.37 0 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 24. non‐metric MDS representation Rosh_Hashanah Kwanza Ramadan Cinco_de_Mayo Thanksgiving Yom_Kippur 4th_Of_July New_Years April_Fools Groundhog Presidents Christmas Halloween Columbus Hanukkah Passover Memorial Veterans Mothers Patriots Fathers Easter Labor Flag t_Valentines St_Patrick Secretaries MLK (Degenerate solution) (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 25. after removing “strange” holidays 4th_Of_July Veterans Labor MemorialPatriots Flag Yom_Kippur Thanksgiving Columbus Presidents Passover MLK Hanukkah Easter Christmas Secretari St_Patrick Groundhog April_Fools St_Valentines New_Years Halloween Mothers Fathers (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 26. Yom_Kippur Hanukkah Passover graph  Christmas representation Easter MLK Thanksgiving Presidents Halloween Veterans Columbus New_Years 4th_Of_July Patriots St_Valentines Labor Flag Memorial April_Fools Groundhog St_Patrick Fathers Secretaries (c) 2008 Stephen P. Borgatti. All rights reserved. Mothers
  • 27. PROFIT – property fitting Given a spatial representation, multiple  regression of a node attribute on the X  Y coordinates ‐‐ testing for perceptual dimensions 1960s paper by Michael Burton (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 28. Graph representation • Obviously can represent personality traits as  nodes, strong similarities as links • Dimensions such as good/bad or  active/passive are just node attributes – Typically represented by node size or dark‐to‐light  coloration • How to present multiple attributes at the  same time? (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 29. Contagion (Guatemala) (c) 2008 Stephen P. Borgatti. All rights reserved. Susan C. Weller. 1984. Cross‐Cultural Concepts of Illness: Variation and Validation, American Anthropologist
  • 30. Severity (Guatemala) (c) 2008 Stephen P. Borgatti. All rights reserved. Susan C. Weller. 1984. Cross‐Cultural Concepts of Illness: Variation and Validation, American Anthropologist
  • 31. Age of the Infirm (Guatemala) (c) 2008 Stephen P. Borgatti. All rights reserved. Susan C. Weller. 1984. Cross‐Cultural Concepts of Illness: Variation and Validation, American Anthropologist
  • 32. Perhaps vectors of this type could be  used in graph representations as well • Certainly if node coordinates are obtained in  such a way that distances in the map  correspond to, say, input proximities – Or perhaps located so as to maximize  correspondence of all node attributes to the map  vectors (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 33. Brief summary of CDA visualization • Similar to multivariate area in that graph  representations are useful but virtually  unknown  • Notion of fitting vectors to represent gradients  along node dimensions might be useful to  apply to some graph representations (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 34. SOCIAL NETWORK ANALYSIS (c) 2008 Stephen P. Borgatti. All rights  reserved.
  • 35. Moreno & Sociometry 1930s Friendship Choices  Among Fourth  Graders (from  Moreno, 1934, p.  38). Positive and Negative Choices in a Football  Moreno 1934 Team (Moreno, 1934, p. 213). (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 36. Fast‐forward 60 years .. • Huge advances  in computing • But small  advances in  graph  visualization (in  mainstream  social science) Kilduff, Martin, and David Krackhardt 1994. "Bringing the Individual Back In: A  Structural Analysis of the Internal Market for Reputation in Organizations." Academy  of Management Journal, 37: 87‐108.  (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 38. J.H. Fowler, S. Jeon / Social Networks 30 (2008) 16–30 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 39. graph drawings for concept illustration L. Coromina et al. / Social Networks 30 (2008) 49–59 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 40. frequency of usage of graph drawing in  organizational studies • Examined all articles in the last 3* years in two  top journals – Administrative Science Quarterly (*all 3 years) – Organization Science (*2 years only) • Of 23 empirical papers focusing on social  networks – Only 3 had drawings of graphs – Only 1 depicted actual data (as opposed to an  illustration of a structural idea) (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 41. in short … • In organizational studies at least, graph  drawings are  – Rare – Hardly different from nearly a century ago • Few design elements • Largely the same substantive concepts • Of course, more use in presentations – And even more in private exploration of data (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 42. many of the reasons are institutional  rather than technical Print journals  Inability to  Legitimacy of  Habit of verbal vs permit only  + switch to pictures visual thinking simplest  electronic graphics media Qual XOR Quant  perspective Media  Lack of  limitations &  prestige of  “costs” strange  Comic book journals understanding of  science ‐deductive ‐quantitative (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 43. Other issues Lack of quality  tools Insufficient attention  ‐ Power & ease of use to substantive issues Imagination  & effort? Algorithms (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 44. User Interfaces • Netdraw – “userly” but pathetically programmed. Fat, buggy,  quirky and inconsistent in its conception of the data • Pajek – Elegantly programmed and powerful, but frightening  to mainstream social scientists • Only a command‐line interface could create more fear • Visone – In a way, a blend of netdraw and pajek, but almost  ascetically lean: prefers economy to convenience (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 45. Tool features Automating Legends • Automatically  generate  legends when  using design  elements like  color, size,  shape, etc – Guess (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 46. Smart Labeling NORA SYLVIA KATHERINE HELEN VERNE MYRNA KATHERINE NORA SYLVIA VERNE HELEN MYRNA Computer science applications often ignore labels (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 47. annotating outputs HLM output Coding: highlighting,(c) 2008 Stephen P. Borgatti. All rights reserved. marking-up, cutting-up, classifying, graph elements
  • 48. statistics printed on chart A Geary’s C:       0.333 B Significance:    0.000 D C E G F H I (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 49. Collapsing / expanding nodes • Easily collapsing nodes into super nodes and  then expanding back – Current tools handle by creating separate image  graphs Density / Average value within blocks 1 2 3 ------ ------ ------ BILL 1 0.3571 0.0417 0.0625 0.8 3 HARRY DO N 2 0.1042 0.3000 0.1667 0.1 MICHAEL 3 0.0000 0.1250 0.7500 HOLLY 0.2 PAT 0.3 GERY 2 LEE ST EVE 0.1 JEN N IE 0.1 BRAZEY PAM RUSS 0.0 AN N BERT JO HN PAULIN E 0.4 CARO L 1 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 50. convex hulls to represent categorical  node attributes ‐‐ not complex algorithmically but few offer it Anthropac software (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 51. hyperedges • Graphml allows for them but do any software  tools use them? (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 52. Multi‐mode data • D Davis, Gardner and Gardner (published in the 1941 book Deep South) (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 53. Implicit handling of modality Davis, Gardner and Gardner  OLIVIA E2 data. Which women  DOROTHY FLORA attended which social events. PEARL E1 E9 E11 MY RNA RUTH EVELY N THERESA E8 E4 LAURA KATHERINE E10 E6 NORA E12 E3 BRENDA E5 SY LVIA E7 VERNE HELEN FRANCES E14 ELEANOR (c) 2008 Stephen P. Borgatti. All rights reserved. CHARLOTTE E13
  • 54. reducing modality • Current approach:  – Analysis programs provide a tool for constructing  new graph, based on number of ties in common,  then allows you to draw that graph • E.g., if X is 2‐mode data matrix in which xij = 1 means  that woman I attended event j, then X’X gives the  number of women who co‐occurred at each pair of  events and XX’ gives the number of events in common  for each pair of women – X’X and XX’ induce new graphs that can be visualized • Separate drawing step from data construction step (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 55. XX’ THE CHA FRA ELE KAT DOR EVE LAU RES BRE RLO NCE AN PEA RUT VER MY HER SYL NOR HEL OTH OLI FLO LYN RA A NDA TTE S OR RL H NE RNA INE VIA A EN Y VIA RA EVELYN 8 6 7 6 3 4 3 3 3 2 2 2 2 2 1 2 1 1 LAURA 6 7 6 6 3 4 4 2 3 2 1 1 2 2 2 1 0 0 THERESA 7 6 8 6 4 4 4 3 4 3 2 2 3 3 2 2 1 1 BRENDA 6 6 6 7 4 4 4 2 3 2 1 1 2 2 2 1 0 0 CHARLOTTE 3 3 4 4 4 2 2 0 2 1 0 0 1 1 1 0 0 0 FRANCES 4 4 4 4 2 4 3 2 2 1 1 1 1 1 1 1 0 0 ELEANOR 3 4 4 4 2 3 4 2 3 2 1 1 2 2 2 1 0 0 PEARL 3 2 3 2 0 2 2 3 2 2 2 2 2 2 1 2 1 1 RUTH 3 3 4 3 2 2 3 2 4 3 2 2 3 2 2 2 1 1 VERNE 2 2 3 2 1 1 2 2 3 4 3 3 4 3 3 2 1 1 MYRNA 2 1 2 1 0 1 1 2 2 3 4 4 4 3 3 2 1 1 KATHERINE 2 1 2 1 0 1 1 2 2 3 4 6 6 5 3 2 1 1 SYLVIA 2 2 3 2 1 1 2 2 3 4 4 6 7 6 4 2 1 1 NORA 2 2 3 2 1 1 2 2 2 3 3 5 6 8 4 1 2 2 HELEN 1 2 2 2 1 1 2 1 2 3 3 3 4 4 5 1 1 1 DOROTHY 2 1 2 1 0 1 1 2 2 2 2 2 2 1 1 2 1 1 OLIVIA 1 0 1 0 0 0 0 1 1 1 1 1 1 2 1 1 2 2 FLORA 1 0 1 0 0 0 0 1 1 1 1 1 1 2 1 1 2 2 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 56. X’X E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 E1 3 2 3 2 3 3 2 3 1 0 0 0 0 0 E2 2 3 3 2 3 3 2 3 2 0 0 0 0 0 E3 3 3 6 4 6 5 4 5 2 0 0 0 0 0 E4 2 2 4 4 4 3 3 3 2 0 0 0 0 0 E5 3 3 6 4 8 6 6 7 3 0 0 0 0 0 E6 3 3 5 3 6 8 5 7 4 1 1 1 1 1 E7 2 2 4 3 6 5 10 8 5 3 2 4 2 2 E8 3 3 5 3 7 7 8 14 9 4 1 5 2 2 E9 1 2 2 2 3 4 5 9 12 4 3 5 3 3 E10 0 0 0 0 0 1 3 4 4 5 2 5 3 3 E11 0 0 0 0 0 1 2 1 3 2 4 2 1 1 E12 0 0 0 0 0 1 4 5 5 5 2 6 3 3 E13 0 0 0 0 0 1 2 2 3 3 1 3 3 3 E14 0 0 0 0 0 1 2 2 3 3 1 3 3 3 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 57. visualization of X’X (event by event overlap matrix) E2 E1 E9 E11 E8 E4 E10 E6 E3 E12 E5 E7 E14 E13 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 58. but users don’t see it in terms of the  operations needed to get there E2 OLIVIA DOROTHY FLORA PEARL E1 E9 E11 MY RNA RUTH EVELY N THERESA E8 E4 LAURA KATHERINE E10 E6 NORA E12 E3 BRENDA E5 SYLVIA E7 VERNE HELEN FRANCES E14 ELEANOR CHARLOTTE E13 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 59. commonality of multimode data • E.g. Publications. Each article is a hyper‐edge  relating authors, topics, years, journals etc.  (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 60. As far as I know, only  TouchGraph does this  well , and there is room  for improvement Note: Bloom BR[au] and Harvard[ad] 1/1/90‐11/27/04 All A1, AA1, M1, MM1, MA1, J1, JAJM1, deg sep1 from author Barry L. Bloom Source: PubMed, BCG Analysis (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 62. visualizing relational algebra via  implicit multimode reductions • Suppose we have multimodal data represented as  series of interlinked tables: – AD = author by document – TD = keywords by document • AD*AD’ = author by author co‐authorships • AD*TD’ = authors by their topics • TD*TD’ = topic by topic co‐occurrences in documents • Y = AT*TD*TD’*AT’ = author by author linkage of their  topics, i.e., yij > 0 if author i writes about topics that co‐ occur with the topics that author j writes about (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 63. integrating better with data sources • Currently user is responsible for constructing a  graph of interest to be visualized – Users think that should be part of the visualization  program • Ability to directly access a database of tables  relating multiple kinds of entities and  construct graphs on the fly – With filtering (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 64. substance issues: What theoretical  concepts to represent? d c i j e f a b h g Social distance / cohesion / connectedness Structural similarity/ isomorphism Default representations e.g. kamada‐kawai Spectral / principal components / svd (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 65. substantive alternatives • Brandes: centrality  graphs (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 66. conditions under which centrality  displays should be used 31 19 15 12 5 27 13 29 30 10 33 4 30 33 34 28 22 21 24 32 25 8 24 23 28 16 18 2 1 25 20 26 25.00% 8 34 6 2 32 26 17 18 11 27 7 1 4 6 20 22 11 7 31 17 0.20% 5 13 29 23 21 19 16 15 10 12 (c) 2008 Stephen P. Borgatti. All rights reserved. Interaction of network structure with choice of display
  • 68. What else would we want to  represent? • Robustness of measures – Jackknifing and bootstrapping results • Multiple centrality  measures • Ergm models … – Space of possible networks (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 69. uses of motion as design element • Case I – Motion reveals static  structure from multiple  points of view – I don’t think we do a  good job with this Anthony Dekker. 200?. Conceptual Distance in Social Network  Analysis.  Journal of Social Structure. (Vol. 6, No. 3 ) (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 70. uses of motion as design element • Case II – Motion reveals change  in network structure  and position over time – Maintaining the  meaning of the  motion/position link • Brownian motion of the  spring embedder – But see visone for  algorithmic  Anthony Dekker. 200?. Conceptual Distance in  improvement Social Network Analysis.  Journal of Social  Structure. (Vol. 6, No. 3 ) (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 71. uses of motion as design element Case III • Nodes maintain  fixed positions,  ties appear and  disappear – Ignores changes  in centrality etc. – Traces help  maintain  memory but this  is still issue Moody, James, Daniel A. McFarland and Skye Bender‐DeMoll.� 2005. "Dynamic  Network Visualization: Methods for Meaning with Longitudinal Network Movies”  (c) 2008 Stephen P. Borgatti. All rights reserved. American Journal of Sociology 110:1206‐1241. 
  • 72. ALBERT_16 HUGH_14 BONI_15 MARK_7 simpler side by side  GREG_2 JOHN_1 WINF_12 Time 1 displays still have  ELIAS_17 BASIL_3 advantage of  AMBROSE_9 SIMP_18 comparability BERTH_6 AMAND_13 VICTOR_8 PETER_4 ALBERT_16 ROMUL_10 BONAVEN_5 MARK_7 LOUIS_11 HUGH_14 BONI_15 ALBERT_16 GREG_2 MARK_7 HUGH_14 BONI_15 JOHN_1 Time 3 WINF_12 GREG_2 Time 2 JOHN_1 WINF_12 ELIAS_17 BASIL_3 AMBROSE_9 ELIAS_17 BASIL_3 AMBROSE_9 SIMP_18 BERTH_6 SIMP_18 AMAND_13 VICTOR_8 BERTH_6 AMAND_13 VICTOR_8 PETER_4 PETER_4 ROMUL_10 BONAVEN_5 ROMUL_10 BONAVEN_5 LOUIS_11 (c) 2008 Stephen P. Borgatti. All rights reserved. LOUIS_11
  • 73. representing trajectories • Examples – Movements of individuals from position to  position – Movement of children, drugs, goods, etc through  locations – Diffusion of information, beliefs, viruses through  network links (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 74. Representing trajectories Case I • Treating  trajectories only  dyadically, as we  often do with  trade flows Lothar Krempel (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 75. Movement of football players Lothar Krempel (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 76. Movement of college basketball coaches  from school to school Nodes are schools. Arcs indicate  that a coach has moved from  one school to the other. But  *paths* through the network  (c) 2008 Stephen P. Borgatti. All rights reserved. are lost
  • 77. Retaining the paths mississippi morgan_state howard 1994 2006 cincinnati 2001 1990 cornell 2001 nba 1996 uab 1993 coloradocollege jackson_state 1979 2000chaminade 2007 1996 1988 1989 1972 out 1969 1994 2007 binghamton 1978 1982 1995 pro 1971 south_alabama 1988 utep arkansas marist 1984 1985 cal_poly 1979 rhode_island oklahoma_state 1997 1984 san_diego_state boston_college 1980 southern 1982 tulsa Each color indicates a different person’s career (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 78. Static representation of trajectories (c) 2008 Stephen P. Borgatti. All rights reserved. Nodes are schools. Arcs are coaches. Arrowhead points in direction of movement.  C l id ifi h i
  • 80. Over time representation (this can animated, of course, instead of spatial comparison) out out 2006 2007 This again loses the concept of a path through the network – can’t track any coach’s trajectory (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 81. multigraphs representing multiple  social relations PETER_4 BERTH_6 BONAVEN_5 ROMUL_10 AMAND_13 BASIL_3 VICTOR_8 LOUIS_11 AMBROSE_9 JOHN_1 ELIAS_17 HUGH_14 GREG_2 SIMP_18 Very hard to  ALBERT_16 understand results WINF_12 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 82. So what is the best way to represent  trajectories? • It is the whole path to be preserved, so we can  observe things like increases in status over  time  Film13 Film1 Film12 Film11 Film2 Film3 Film9 Film7 Film10 Film8 Film6 Film4 Film5 (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 83. 1.50 Director: Almodovar AlCasanova AnAlonso AuGirard SaLajusticia PeCoyote AlMayo MiGomez MaOWisiedo FeAtkine AnLizaran CrMarcos EnPosner RySakamoto JeFerrero EvCobo AVGomez AsSerna ViAbril 1.00 VeForque BiAndersen Film10 NaMartinez LuHostalot Film5 Film9 EuPoncela JuMArtinez BeBonezi LuBriales GoSuarez AALopez AnBanderas MGRomero LoCardona LoLeon EnMorricone Film4 TaVillalba AnLlorens maBarranco MiMolina MAPCAmpos MaVelascoJLAlcaine GuMontesinos Film8 RdPalma 0.50 LiCanalejas ChLampreaveFilm6 MaCarillo MaZarzo LuCalvo CrPascual Film3 Film7 CaMaura ALFernandez EsGarcia PeAlmodovar AgAlmodovar PeCoromina JuSerrano JoSalcedo MaParedes 0.00 KiManver Film11 JuEchanove CaElias MaVargas HeLine -0.50 ImArias AlIglesias Film13AfBeato -1.00 Film2 RMSarda FFGomez ASJuan CaPena MiRuben FeGuillen Film12 Film1OfAngelica PeCruz AnSantana FeVivanco AgAlcazar MaMuro CeRoth JaBardem JoSancho LiRabal AnMolina AlAngulo FrNeri Pibardem PaDelgado CoGregori -1.50 AlaskaPegam PaPoch OGAlaska FrFemenias FeRotaeta EsRambal EvSilva -2.00 (c) 2008 Stephen P. Borgatti. All rights reserved. -2.00 -1.50 -1.00 -0.50 0.00 0.50 1.00 1.50 2.00
  • 84. Director: Garci 1.50 JCarballino AFerrandis AGonzalez MMFernandez PInfanzon JPachelbel ALlorente CPorter JMFernandez SCanada JCueto PSerrador TGimpera SAmon EHoyo VVera EPaso JPuente 1.00 Film5 Film8 RHernandez DSalcedo ESuarez PCalot YRios AMarsillach VValverde PHoyo NGarci Film7 JCalot Film10 ECerezo AGonzalez AValero FGuillen RVillascastin MSampietro MRMartinez ABSanchez ACarbonell LdOrduna BSantana MEFlores DAguado EAsensi JBodalo CGCuervo RPCubero CGConde ARozas LMDelgado VPanero FFGomez RAlonso CCruz FGuillenCuervo JCarideFAlgora FPiquer JCaride 0.50 JGCaba JGluck MLorenzo NRodriguez JLMerino LBosch Film6 ECohen Film12 Film11 MMerchante AFernandez RdPenagos MRellan FBilbao JYepes JMCervino HValcarcel MRojas 0.00 Film2MoWisiedo CRodriguez GCobos EFornetFilm4 MBlasco MTejada MRellan RFraile FVidal MGSinde JLGarci Film1 FFaltoyano JSacristan CCadenas AGamero STortosa SAndreu HAlterio Berta MCasanova MFraguas MMassip MBalboa -0.50 -1.00 ALanda -1.50 -2.00 Film9 Film3 -2.50 MMorales VMataix FFaltoyano CGomez CJimenez ALarranaga FArribas OLorente RTebar CLarranaga DPenalver APicazo MVerdu MLPonte -3.00 ICGutierrez -1.50 -1.00 (c) 2008 Stephen P. Borgatti. All rights reserved. -0.50 0.00 0.50 1.00 1.50 2.00
  • 85. http://vw.indiana.edu/07netsci/entries/submissions/fullsize/7Koblin.mov (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 86. Attending more to substance issues Types of Ties & Types of Visualization States   Events Continuous & enduring Discrete & transitory (terrain) (roads) (processes) (traffic) Proximities Relations Interactions Flows Location Membership Attribute Role Affective Perceptual Physical  Same groups Same gender Mother of, Likes, Knows, Sex with, Information, distance Same events Same attitude Friend of, Hates, Knows of Talked to, Beliefs,  Distance etc boss of, etc etc Advice to, Personnel, etc student of Helped, Resources, Competitor  Hurt, etc Goods,  etc Spatial distance edges and arcs animation ??? (c) 2008 Stephen P. Borgatti. All rights reserved.
  • 87. Conclusion • Underutilization of graph drawing in the social sciences – Reasons are institutional & technical but not so much algorithmic • Publication needs dominate … • Some design possibilities not yet used well – Motion / animation • Some tool needs not yet well met – Especially integration with databases – Separation of graph from data • Insufficient attention to substance issues – Closeness & structural equivalence & centrality have been addressed – Representing processes, mechanisms • One (personal) challenge: how to best represent graph traversals ‐‐ trajectories (c) 2008 Stephen P. Borgatti. All rights reserved.