2. TARGET AUDIENCE RESEARCH
A target audience is usually defined by gender and age.
Additional elements include:
.rural or urban
.ethnicity
.family status
.level of education
.special interests
3. RESEARCH
Primary-
questioning members of your target audience and use
responses to inform your planning.
Secondary –
using existing audience profile data to inform your planning.
4. OTHER TECHNIQUES
Vox pops- to get feedback directly from potential audience
members
Pitch presentation feedback- to get some responses to your film
idea.
An example of this is the information I got about Lucy.
5. AN EXAMPLE OF THIS IS THE
INFORMATION I GOT ABOUT LUCY.