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TARGET AUDIENCE RESEARCH
A target audience is usually defined by gender and age.
Additional elements include:
.rural or urban
.ethnicity
.family status
.level of education
.special interests
RESEARCH
Primary-
questioning members of your target audience and use
responses to inform your planning.
Secondary –
using existing audience profile data to inform your planning.
OTHER TECHNIQUES
Vox pops- to get feedback directly from potential audience
members
Pitch presentation feedback- to get some responses to your film
idea.
An example of this is the information I got about Lucy.

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Target audience

  • 1.
  • 2. TARGET AUDIENCE RESEARCH A target audience is usually defined by gender and age. Additional elements include: .rural or urban .ethnicity .family status .level of education .special interests
  • 3. RESEARCH Primary- questioning members of your target audience and use responses to inform your planning. Secondary – using existing audience profile data to inform your planning.
  • 4. OTHER TECHNIQUES Vox pops- to get feedback directly from potential audience members Pitch presentation feedback- to get some responses to your film idea. An example of this is the information I got about Lucy.