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STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE 
INVENTORS 
An assessment of entrepreneurship characteristics of 
innovators in Malaysia 
Final Report 
June 2011 
Authors : 
Prof. Stephen Ong, MINDS 
Ms. Sahar Hassani, Multimedia University 
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Table of Contents 
Executive Summary 3 
Chapter 1 : Introduction 4 
Chapter 2 : Garage Inventors in Malaysia 8 
Chapter 3 : Evaluation of the Entrepreneurship Characteristics of 
Garage Inventors 
17 
Conclusion 23 
Appendix – ITEX Survey Results and Questionnaire 24 
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EXECUTIVE SUMMARY 
This study was undertaken to assess the entrepreneurship characteristics of innovators and the 
influence of the environment on the commercialisation efforts of innovators in Malaysia. The 
study involved the research of innovators representing one hundred and sixty-nine (169) 
organizations, and the active participation, interviews and responses from a representative 
sample of one hundred and two (102) garage inventors. These innovators and their 
organizations are deemed representative of the innovation activities in the national innovation 
eco-system. 
The findings of this study give a firm base of evidence and understanding to support our 
recommendations of forward-looking strategy measures to improve the rate of successful 
commercialisation of innovations and business survivability of innovative start-ups in 
Malaysia through a more focused framework of assistance for garage inventors. 
The strategy measures recommended address three broad areas, principally – 
1. The establishment of a national academy to strengthen human capital in the areas of 
entrepreneurship and innovation management, and commercial competence among 
garage inventors; 
2. The establishment of small scale manufacturing capabilities with industry players for 
rapid prototyping and accelerated access to the market place for innovations ; 
3. The establishment of a central coordination agency for collective global marketing 
and promotion activities for innovations of garage inventors. 
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CHAPTER 1 : INTRODUCTION 
Overview 
The Malaysian Invention & Design Society (MINDS) founded in 1986 is the largest Non- 
Governmental Organisation (NGO) representing individual inventors and organisations in 
promoting a culture of invention, creativity, industrial design, innovation and R&D in 
Malaysia. For the past 22 years, MINDS has held an annual international Invention 
Innovation & Technology Exhibition (ITEX) to showcase the best innovations by inventors 
and innovators in Malaysia. Approximately over 10,000 innovations have been exhibited. 
The successful innovators at ITEX are recognised by the World Intellectual Property 
Organisation (WIPO) in Geneva, Switzerland. However, few innovations have achieved 
global commercial success. 
Research Study Approach 
This study on the characteristics of innovators and their external environment in Malaysia - 
“What are the entrepreneurial factors that influence the commercialisation efforts of 
innovators in Malaysia?” – was commissioned by Unit Inovasi Khas (UNIK) to identify 
improvements to the innovation eco-system and the entrepreneurship characteristics of 
innovators that affect the rate of successful commercialisation of innovations in Malaysia. 
Over the course of this eight week study, the research team set to establish answers to the 
following questions : 
1. What are the challenges that innovators face today? 
2. What are the entrepreneurship characteristics of innovators? 
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3. What are the strategy measures that can be recommended to improve the rate of 
successful commercialisation of innovations and business survivability of innovative 
start-ups? 
Methodology of Study 
The study was conducted through several self-administered questionnaires; and selected one-to- 
one structured interviews. A survey of Malaysian innovators participating in the annual 
International, Innovation & Technology Exhibition (ITEX 2011) and selected Malaysian 
innovators who were award winners from previous exhibitions ITEX 2007 to ITEX 2010 was 
carried out through a self-administered questionnaire and selected one-to-one interviews. The 
list of organisations from the public, university and private sectors represented by the garage 
inventors that participated in the study are listed in Exhibit 1. 
The survey involved 102 respondents from a pre-qualified population of 392 ITEX 
exhibitors, with an overall error-free contact rate of 26%. 
The study provides a basis of understanding of the characteristics of innovators, innovation 
capacity and growth in Malaysia. 
Exhibit 1 : Participating innovators and their respective organizations at ITEX 2007 to 
2011 
ORGANISATION Abbreviation 
UNIVERSITI MALAYA UM 
UNIVERSITI SAINS MSIA USM 
UNIVERSITI KEBANGSAAN MSIA UKM 
UNIVERSITI PUTRA MSIA UPM 
UNIVERSITI TEKNOLOGI MSIA UTM 
RESEARCH UNIVERSITIES SUBTOTAL 5 
UNIVERSITI TEKNOLOGI MARA UiTM 
UNIVERSITI MSIA PERLIS UNIMAP 
INT ISLAMIC UNIVERSITY MSIA IIUM 
UNIVERSITI TUN HUSSEIN ONN MSIA UTHM 
UNIVERSITI MSIA PAHANG UMP 
UNIVERSITI MALAYSIA SABAH UMS 
UNIVERSITI MSIA TERENGGANU UMT 
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UNIVERSITI UTARA MSIA UUM 
UNIVERSITI MSIA KELANTAN UMK 
UNIVERSITI PERTAHANAN NASIONAL MSIA UPN 
UNIVERSITI PENDIDIKAN SULTAN IDRIS UPSI 
UNIVERSITI MALAYSIA SARAWAK UNIMAS 
STATE UNIVERSITIES SUBTOTAL 12 
UNIVERSITI TEKNOLOGI PETRONAS UTP 
UNIVERSITI TEKNIKAL MSIA MELAKA UTEM 
UNIVERSITY TENAGA NASIONAL UNITEN 
MULTIMEDIA UNIVERSITY MMU 
UNIVERSITI KUALA LUMPUR UKL 
GIATMARA GM 
INSTITUT KEMAHIRAN MARA IKM 
KOLEJ UNIVERSITI ISLAM ANTARABANGSA 
SELANGOR KUIAS 
UNIVERSITY OF NOTTINGHAM MSIA UNM 
UNIVERSITI TUNKU ABDUL RAHMAN UTAR 
UCSI UCSI 
PRIVATE UNIVERSITIES SUBTOTAL 11 
MARDI MARDI 
SIRIM BHD SIRIM 
FRIM FRIM 
LEMBAGA GETAH MSIA LGM 
MPOB MPOB 
MIMOS MIMOS 
JABATAN TENAGA MANUSIA (MHRA) JTM 
MALAYSIAN COCOA BOARD MCB 
MSIAN INST PHARMA & NUTRACEUTICALS (MOH) MIPN 
MACRES MACRES 
RESEARCH INST / MINISTRIES SUBTOTAL 10 
UNIVERSITIES-RI SUBTOTAL 
TELEKOM RND TMRND 
SME SME 
CORPORATE SUBTOTAL 2 
INDIVIDUALS IND 
SCHOOLS SRMK 
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Summary of Key Findings and Recommendations 
INNOVATION 
ECO-SYSTEM 
CHALLENGES RECOMMENDED 
STRATEGY MEASURES 
Garage inventors L a c k b a s i c c o m m e r c i a l 
understanding to grow sustainable 
business enterprises 
Establish a National Innovation & 
Entrepreneurship Academy with 
industry players in Key Sectors 
Lack of facilities for industrial 
design and supply chain 
management 
Es t a b l i s h Fa s t I n n o v a t i o n 
Manufacturing Centres with 
industry players in Key Sectors 
Limited marketing resources to 
support garage inventors and start-ups 
Coordinate global marketing and 
p romo t i o n s o f Ma l a y s i a n 
Innovations in key export markets. 
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CHAPTER 2 : GARAGE INVENTORS 
Overview 
The inventors movement has been formally organized as a Non-Governmental Organisation 
(NGO) registered as the Malaysian Invention and Design Society (“MINDS”) for twenty-five 
(25) years in Malaysia. The NGO was mooted by the Prime Minister of Malaysia at that time, 
who also became its founding patron. Over the years, individual inventors from all strata of 
society and professions including universities, research institutes, industrial designers, public-listed 
corporations, SMEs, hobbyists and schools have supported and participated in activities 
to promote creativity and showcase their “Made-in-Malaysia” inventions and innovations. 
The achievement of the NGO has included attaining the endorsement of the Geneva-based 
World Intellectual Property Organisation (WIPO) and elevated many Malaysian inventions 
and innovations for recognition at the international level. As such, the annual exhibition 
ITEX (International Invention, Innovation & Technology Exhibition), hosted by MINDS has 
attracted a significant number of national collaborators and participants from foreign 
countries including Taiwan, South Korea, Japan, China, Hong Kong, Iran, Saudi Arabia, Sri 
Lanka, Brunei, Philippines, Indonesia, Thailand, Vietnam, Japan, Canada, USA, Germany, 
Belgium, Poland, Hungary and Russia. 
MINDS, as a non-profit organization, has focused on creating awareness of the importance of 
inventions, innovations and design as a creative force in shaping the development of human 
activities for the betterment of social and economic outcomes. MINDS has achieved this 
through creative education programmes through schools at the local level throughout each 
State in Malaysia; was the first to develop awareness among social segments including 
Women and Youth; and the promotion of the awareness of intellectual property rights among 
inventors. (This has resulted in the creation of another NGO, Malaysian Intellectual Property 
Association). 
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Being a self-funded organization, MINDS has only been able to provide basic education 
programmes; a promotional platform through its annual exhibition; and basic intellectual 
property related counseling. MINDS, as a recognized partner of CIP, has referred successful 
inventors and innovators seeking seed funding for commercialization to the relevant 
government agency. However, in reality, funding from government agencies have not been 
forthcoming. 
Our recent study has highlighted some important issues relating to the gap between 
successful innovations and the route to commercialization for garage inventors. Essentially, 
garage inventors fall into two (2) broad categories, namely university or PRI based 
innovators, and privately funded innovators. While both groups have different expectations of 
outcomes, they share similar characteristics that hinder their execution of successful 
commercialization. 
Challenges 
i) Lack basic commercial understanding to grow sustainable business enterprises 
ii) Lack of facilities for industrial design and supply chain management 
iii) Limited marketing resources to support garage inventors and start-ups 
Challenge 1: Lack basic commercial understanding to grow sustainable business 
enterprises 
Generally, the vast majority of garage inventors comprising of university and PRI based 
inventors, have received generous funding from government grants, and have maintained a 
high growth in terms of innovation outcomes and sustained innovation capacity. The 
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noticeable exception being the fall in innovation capacity and decline in innovation outcomes 
at private sector universities (including GLC owned universities) who have focused their 
mission on profit growth exclusively. However, it is revealing that this category of inventors 
continue to have a dependent mindset in terms of their expectation of continued government 
funding for their commercialization efforts. This is in spite of their limited understanding of 
the business environment and the required return on investment in the commercial world to 
sustain a business enterprise. 
Over the past few years, another disconcerting trend has emerged where universities have 
formed their own investment holding subsidiary to assume full ownership and control of the 
commercialization of their researchers’ innovations after they failed either to license or to 
collaborate with industry partners. In fact, our study found that many of these innovations at 
the research universities have also failed to qualify as incubatees at their own university 
incubators. This approach of utilizing university funds has been taken in spite of clear 
evidence showing that very few academics have entrepreneurial leadership and the university 
organizational culture does not support entrepreneurial decision-making. 
Recommended Strategy Measure: Establish a National Innovation & Entrepreneurship 
Academy with industry players in Key Sectors 
The agency should coordinate a strategic partnering programme with industry to set up a 
National Innovation & Entrepreneurship Academy to focus on training and developing 
entrepreneurship, industry orientation, marketing, financial and business management skills 
of garage inventors. As the programmes will be industry led (and not academic based), the 
Academy will help garage inventors to strengthen networking with industry and increase 
exposure to global supply chain requirements. 
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The Academy’s programme should focus on the twelve (12) National Key Economic Areas, 
namely - Oil, Gas and Energy; Palm Oil; Financial Services; Tourism; Business Services; 
Electronics and Electrical; Wholesale and Retail; Education; Healthcare; Communications 
Content and Infrastructure; Agriculture; and Greater Kuala Lumpur/Klang Valley (i.e. 
Infrastructure & Construction; and Transportation). 
The agency will identify suitable multinational companies, public listed companies and 
members of the Federation of Malaysian Manufacturers (FMM) operating in Malaysia for 
this partnering programme. This programme will provide sound orientation for garage 
inventors and their expectations, and prepare them to be more commercially relevant with 
their plans to commercialise their innovations. The programme can also adopt software based 
assessment tools to identify the gaps in their entrepreneurial characteristics and analyse 
specific training needs. As a result, mentors or angel investors can be identified to suit 
specific commercialization projects that pass the programme. 
The Academy’s programme can be a pre-requisite for any potential incubatee applying for 
entry at government run and university incubators. As such, the programme can be hosted at 
the various university locations or incubator clusters based on demand. 
The agency will establish the Academy with a founding grant, with subsequent operating 
expenses support from universities sending their participants and private sector sponsorship 
of their respective component industry awareness modules. 
The agency will offer specific programme incentives to attract the participation from the 
private sector and experienced management staff that include allowing corporations to 
qualify expenses related to their sponsorship or seconded personnel for double tax relief 
under innovation activities; and lower personal income tax rates (similar to the 15% income 
tax rate for knowledge workers in Iskandar Malaysia) for experienced managers (department 
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managers and above) from the corporations or recently retired (on an unconditional, non-discriminatory 
basis). 
This strategy measure will provide entrepreneurship orientation for garage inventors; 
reinforce relevance on their commercialization efforts in the global marketplace through 
engagement with industry players; encourage knowledge transfer and best practices from 
industry; and strengthen entrepreneurial skills through a national training platform. 
Challenge 2: Lack of facilities for industrial design and supply chain management 
The second category of garage inventors that come from privately funded individuals and 
SMEs have better understanding of commercial returns required for their innovative 
products, but most are not collaborating with universities or PRI which is a pre-requisite for 
government grants, as well as are disconnected from other available government incentives 
and support system for SMEs and international trade. Further, this category of garage 
inventors have tended to focus on meeting consumer needs with better mouse-traps (designs) 
for consumer goods and innovative applications to improve consumer lifestyles. This trend is 
similar to the focus of the majority of private sector garage inventors from Taiwan and South 
Korea. 
While the government has set up incubators to assist garage inventors in food processing, 
furniture and craft industries, sectors related to fast moving consumer goods and consumer 
appliances have not been addressed. With the increasing emphasis on consumer spending as 
a driver for the region’s economic growth, it is not surprising that garage inventors have 
innovated to meet the rising demand for consumer lifestyle goods associated with growing 
affluence in Asia’s increasingly urbanized populations. 
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The potential of import substitution of international brands purchased regularly by 
households have not gone unnoticed by garage inventors in Taiwan, South Korea and China; 
especially when the bulk of these items are produced locally or regionally. The success of 
Taiwan in producing superior substitute products by innovating on the leading competitor 
brands in their export markets; and building an efficient and flexible supply chain has meant 
shorter turnaround times in bringing innovations to the marketplace - termed as “fast 
innovation”, a concept learnt from the intensely competitive high technology companies in 
the USA. The building up of Taiwan’s SME capacity has meant the strengthening of 
industrial design and packaging; effective global systems integration functions; improved 
management capability of members along the supply chain; and the availability of resources 
for small production runs. Taiwan’s garage inventors have leveraged on this SME capacity to 
bring their innovative products to market quickly. 
Recommended Strategy Measure: Establish Fast Innovation Manufacturing Centres with 
industry players in Key Sectors 
The agency should coordinate a strategic SME industry partnering programme between 
multinationals and local SMEs to set up the Fast Innovation Manufacturing Centres funded 
by each party on a 50:50 basis. The Centres will house industrial designers and advanced 
flexible manufacturing facilities. The effort will strengthen SME innovative process 
capabilities and transfer best practice from multinationals to meet global supply chain 
requirements. 
This Fast Innovation Centres programme should focus on manufacturing consumer goods 
from five (5) National Key Economic Areas, namely - Palm Oil; Electronics and Electrical; 
Wholesale and Retail; Healthcare; and Transportation. 
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The agency will identify suitable multinational companies operating in Malaysia for this 
partnering programme with members of FMM. This programme will support SME capacity 
to strengthen standards of industrial design and packaging; to develop global systems 
integration functions; to improve management of the supply chain; and to adapt innovative 
processes to enable small and flexible production runs. 
The agency will offer specific programme incentives to attract the participation from 
multinationals and SMEs that include allowing corporations to qualify investment and 
expenses related to their participation for double tax relief under innovation activities. 
Specific programme incentives can include extension of pioneer status of multinational for 
another ten (10) years on corporate income tax exemption; five (5) year tax holidays or lower 
personal income tax rates (similar to the 15% income tax rate for knowledge workers in 
Iskandar Malaysia) for full-time knowledge workers from the multinational and the SME 
employed in the Centre (on an unconditional, non-discriminatory basis); access to 
employment of foreign knowledge workers; duty free imports of capital equipment and 
consumables for the Centre; exemptions from government service tax and withholding tax on 
technical and consulting services provided to the Centre; and access to the agency’s human 
capital development innovation grants to subsidise fifty percent (50%) of salaries of technical 
specialists. 
This strategy measure will establish SME’s central role in supporting the commercialization 
of innovative products for the global marketplace; encourage knowledge transfer and best 
practices from multinationals; and strengthen local SME’s capacity to function in global 
supply chains. 
Challenge 3: Limited marketing resources to support garage inventors and start-ups 
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For more than two decades, Government efforts at establishing a network of representative 
offices in important foreign export markets (MATRADE, MPOB) and highly expensive 
delegations to international trade fairs (eg. BIO) have yielded little market intelligence for the 
under-represented SME sector with innovative products seeking large export customers. This 
has been in stark contrast to Taiwan’s trade agency which pro-actively engages with large 
buyers in the supply chain, on behalf of their SMEs, to offer more innovative product 
solutions at better price performance than existing competitors in export markets. 
As a result, garage inventors, early stage start-ups and SMEs are not able to leverage on 
significant resources annually spent by government on promotional activities overseas in an 
uncoordinated and less than effective way. 
Recommended Strategy Measure: Coordinate global marketing and promotions of 
Malaysian Innovations in key export markets 
The agency should be the central coordinator for the global marketing and promotional 
activities for innovations in key sectors. One of the important activities will include financing 
the setting up of a single Malaysian Innovation Pavilion at each key industry annual 
tradeshow to showcase relevant innovations, innovative products, technologies or hi-tech 
start-ups. The Pavilion space will be made freely available to AIM approved innovations 
from garage inventors and hi-tech start-ups, while SMEs and public listed companies will 
contribute nominally to the costs of showcasing their innovations. A single Pavilion concept 
will avoid duplication of effort, manpower and costs by other government agencies, and 
reduce the need for large government led delegations. 
Participants in the Pavilion will be responsible to make available factsheets on their 
innovations as well as bear any representation costs, including own travel and 
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accommodation. (This arrangement is similar to trade agency practices of many European 
Union countries) 
The agency’s representatives will record the enquiries of trade visitors in a database; perform 
business matching and manage the follow up process by the relevant garage inventor or 
Malaysian company. The agency will gauge the level of interest for each innovation exhibited 
and may commission further market research to assess the commercial viability of the 
Malaysian innovation in the foreign market on a fast-track basis. For individuals and hi-tech 
start-ups, the agency will fully fund the market research study, while for SMEs, the market 
research study will be on a one to one (1:1) matching grant basis. 
The agency will offer specific programme incentives to allow corporations to qualify trade 
promotions and market research expenses related to their innovations for double tax relief 
under innovation activities; and individual expenses qualifying as 100% tax rebates for 
personal income tax. 
This strategy measure will align marketing resources with promotion of Malaysian 
innovations in key export markets; increase early access to global markets by innovative 
start-ups; accelerate the rate of market adoption at the international level of home-grown 
disruptive technologies; and improve the global competitiveness of Malaysian innovations. 
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CHAPTER 3 : Evaluation of the Entrepreneurship Characteristics of 
Garage Inventors 
Overview 
In our study, we have examined the characteristics of innovators and the successful rate of 
commercialisation by innovators at their organisations. A robust evaluation criteria is used to 
evaluate the broad spectrum of organisations involved in innovation ranging from 
universities, government research institutes; private sector corporations and private 
individuals. (Note : schools were excluded in this study) 
The garage inventors come from different types of organisations as show in Exhibit 2. We 
have differentiated the type of organisations including the sub-categories of research, state 
and private universities to demonstrate different innovation capacities related to their funding 
programmes. We have also analysed a sub-category of university or research organisation 
backed by a Government-Linked Corporation (GLC) to understand the impact on innovation 
capacity. 
Exhibit 2 : Types of organizations at ITEX 2007 to 2011 
Type of Organisation Represented Number 
Research Universities 5 
State Universities 12 
Private Universities & Colleges 11 
Government Research Institutes 10 
Private Corporations 35 
Individual Inventors 46 
Schools 50 
We have used the number of innovation exhibits at ITEX as a proxy to measure the 
innovation capacity and growth of innovation by garage inventors representing their 
respective organisations. This measure is more sensitive and indicative of innovation 
activities by garage inventors that the use of patent filing data, as the innovator will need 
significant more resources to do so. We argue that an exhibit at innovation showcases (such 
as ITEX) is usually the first step that an innovator takes to “test the waters” of their 
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innovation’s relevance to commercialisation and an attempt to compare with the existing 
technologies already in use in the real world. The innovator is able to manage the disclosure 
conditions at the exhibition and protect his specific intellectual property even as he explores 
commercialisation opportunities with potential partners. 
The innovation capacity and growth of innovation as measured by exhibits at ITEX over the 
last five (5) years, 2007 to 2011, is shown in Exhibit 3. 
Exhibit 3 : Participating innovators and their respective organizations at ITEX 2007 to 
2011 
2007 2008 2009 2010 2011 
UM 27 32 32 35 31 
USM 31 44 18 25 16 
UKM 21 55 55 20 0 
UPM 19 9 10 14 22 
UTM 0 4 14 4 16 
RESEARCH 
UNIVERSITIES 
SUBTOTAL 98 144 129 98 85 
UiTM 58 70 48 42 19 
UNIMAP 28 39 35 44 47 
IIUM 0 15 25 35 20 
UTHM 9 15 18 18 22 
UMP 9 15 15 8 16 
UMS 4 23 20 10 0 
UMT 6 24 8 7 2 
UUM 0 9 8 14 8 
UMK 0 0 6 6 10 
UPN 0 0 0 7 13 
UPSI 2 0 7 0 8 
UNIMAS 0 0 0 0 0 
STATE 
UNIVERSITIES 
SUBTOTAL 116 210 190 191 165 
UTP 22 18 10 37 9 
UTEM 15 18 15 16 23 
UNITEN 8 16 10 25 1 
MMU 8 2 5 8 8 
UKL 2 0 5 6 8 
GM 0 0 5 3 4 
IKM 0 0 10 0 0 
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KUIAS 0 0 0 5 2 
UNM 0 0 0 6 0 
UTAR 0 0 2 0 2 
UCSI 2 0 0 0 0 
PRIVATE 
UNIVERSITIES 
SUBTOTAL 57 54 62 106 57 
MARDI 11 12 15 13 16 
SIRIM 6 8 6 7 11 
FRIM 9 7 10 7 4 
LGM 0 6 6 0 5 
MPOB 5 0 1 2 4 
MIMOS 0 0 7 5 0 
JTM 0 2 2 2 4 
MCB 3 5 0 0 0 
MIPN 0 0 0 0 2 
MACRES 0 1 0 0 0 
RI SUBTOTAL 34 41 47 36 46 
UNIVERSITIES-RI 
SUBTOTAL 305 449 428 431 353 
TMRND 6 7 13 15 0 
SME 2 3 14 6 9 
CORPORATE 
SUBTOTAL 8 10 27 21 9 
INDIVIDUALS 4 6 3 3 30 
SCHOOLS : SRK, 
SMK 10 10 10 10 10 
Evaluation Model 
An evaluation model was developed to assess the entrepreneurial characteristics of the 
innovator and the influence of various environmental factors on the commercialisation of the 
innovation. The Innovation Performance (dependent variable) of an innovation, was also 
measured in terms of commercialisation outputs such as sales, to show the effect of the 
Entrepreneurial Characteristics (independent variable) of the innovator. 
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The model further determined the effect on Innovation Performance (dependent variable) by 
Financial Capacity (independent variable) of the innovator, and other mediating influences 
by the Environmental factors (mediating variable) such as Intellectual Property regulations, 
government innovation and tax policies. 
Finally, the model assessed how Innovation Performance (dependent variable) is directly 
affected by Target Market Attractiveness (independent variable) of the innovation, which is 
determined by Market Orientation, Industry Orientation and Competitors Orientation 
(intervening independent variables); and the mediating influence of any of the Environmental 
factors (mediating variable). 
The study measured 10 principal areas as follows : 
1. the respondent’s demographic profile 
2. the relationship of the innovation and commercialisation opportunities in the market. 
3. the entrepreneurial characteristics of the innovator. 
4. the feasibility analysis by the innovator. 
5. the industry analysis by the innovator. 
6. the market analysis by the innovator. 
7. the futurity perception of the innovator. 
8. the financial status and capabilities of the innovator. 
9. the business growth cycle of the innovation. 
10. the essential eco-system requirements needed to support the commercialization 
process. 
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Summary of Key Findings 
Principal Areas Findings 
Demographic profile Garage inventors were overwhelmingly from 
the universities sector, with over 90% of 
innovations. 
As expected, the research universities 
demonstrated the largest innovation capacities. 
However, the growth of innovation 
accelerated the most at State-owned 
universities. 
The relationship of the innovation and 
commercialisation opportunities in the market 
Few innovations were linked to opportunities 
in the market. 
The entrepreneurial characteristics of the 
innovator 
The vast majority of innovators demonstrated 
weak entrepreneurial characteristics. 
Feasibility analysis by the innovator Few innovators have conducted feasibility 
analysis and require assistance to do so. 
Industry analysis by the innovator Few innovators have conducted industry 
analysis and require assistance to do so. 
Market analysis by the innovator Few innovators have conducted market 
analysis and require assistance to do so. 
The futurity perception of the innovator The majority of innovators, over 60%, 
expected the government to finance their 
commercialisation effort. 
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Financial status and capabilities of the 
innovator 
Few innovators understand the financial 
returns expected from commercialisation, with 
only 15% of commercialisation projects 
qualifying as meeting the minimum 
investment return standard. 
Business growth cycle of the innovation The majority of innovations was at the early 
proof of concept stage. 
Eco-system requirements needed to support 
the commercialization process. 
The majority of innovators indicated strong 
support for funding and the full range of 
incubation services. 
Copyright 
S.Ong 
and 
S.Hassani 
2011 
22 
of 
24
STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE 
INVENTORS 
CONCLUSION 
The findings of this study has enabled the gathering of preliminary evidence for our 
understanding and assessment of garage inventors and their innovation activities in 
Malaysia. 
Among the major issues raised by garage inventors in the innovation eco-system ranged from 
insufficient funding disbursement processes; and the lack of institutional support for 
commercialization activities. The study further observed the total lack of successful 
entrepreneurship characteristics in garage inventors and entrepreneurial leadership (“the 
missing link”); and entrepreneurial culture and management capacity in the organizations that 
innovators work in. 
In order to improve the rate of successful commercialisation of innovations and business 
survivability of innovative start-ups in Malaysia, our strategy measures recommendations are 
to follow through with a more focused framework in three principal areas, namely – 
1. The establishment of a national academy to strengthen human capital in the areas of 
entrepreneurship and innovation management, and commercial competence among 
garage inventors; 
2. The establishment of small scale manufacturing capabilities with industry players for 
rapid prototyping and accelerated access to the market place for innovations ; 
3. The establishment of a central coordination agency for collective global marketing 
and promotion activities for innovations of garage inventors. 
The conclusions of this study are supported by present academic theory and research in 
entrepreneurship and innovation policies of developing countries, as well as in the developed 
economies. Some of the necessary conditions for successful commercialisation of innovation 
include sufficient sources of innovation generation from garage inventors; and the growth of 
a technology entrepreneurship culture. 
Copyright 
S.Ong 
and 
S.Hassani 
2011 
23 
of 
24
STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE 
INVENTORS 
Appendix – ITEX Survey Results and Questionnaire 
Copyright 
S.Ong 
and 
S.Hassani 
2011 
24 
of 
24

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Annual General Meeting Presentation Slides
 

Entrepreneurship characteristics of innovators

  • 1. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS An assessment of entrepreneurship characteristics of innovators in Malaysia Final Report June 2011 Authors : Prof. Stephen Ong, MINDS Ms. Sahar Hassani, Multimedia University Copyright S.Ong and S.Hassani 2011 1 of 24
  • 2. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS Table of Contents Executive Summary 3 Chapter 1 : Introduction 4 Chapter 2 : Garage Inventors in Malaysia 8 Chapter 3 : Evaluation of the Entrepreneurship Characteristics of Garage Inventors 17 Conclusion 23 Appendix – ITEX Survey Results and Questionnaire 24 Copyright S.Ong and S.Hassani 2011 2 of 24
  • 3. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS EXECUTIVE SUMMARY This study was undertaken to assess the entrepreneurship characteristics of innovators and the influence of the environment on the commercialisation efforts of innovators in Malaysia. The study involved the research of innovators representing one hundred and sixty-nine (169) organizations, and the active participation, interviews and responses from a representative sample of one hundred and two (102) garage inventors. These innovators and their organizations are deemed representative of the innovation activities in the national innovation eco-system. The findings of this study give a firm base of evidence and understanding to support our recommendations of forward-looking strategy measures to improve the rate of successful commercialisation of innovations and business survivability of innovative start-ups in Malaysia through a more focused framework of assistance for garage inventors. The strategy measures recommended address three broad areas, principally – 1. The establishment of a national academy to strengthen human capital in the areas of entrepreneurship and innovation management, and commercial competence among garage inventors; 2. The establishment of small scale manufacturing capabilities with industry players for rapid prototyping and accelerated access to the market place for innovations ; 3. The establishment of a central coordination agency for collective global marketing and promotion activities for innovations of garage inventors. Copyright S.Ong and S.Hassani 2011 3 of 24
  • 4. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS CHAPTER 1 : INTRODUCTION Overview The Malaysian Invention & Design Society (MINDS) founded in 1986 is the largest Non- Governmental Organisation (NGO) representing individual inventors and organisations in promoting a culture of invention, creativity, industrial design, innovation and R&D in Malaysia. For the past 22 years, MINDS has held an annual international Invention Innovation & Technology Exhibition (ITEX) to showcase the best innovations by inventors and innovators in Malaysia. Approximately over 10,000 innovations have been exhibited. The successful innovators at ITEX are recognised by the World Intellectual Property Organisation (WIPO) in Geneva, Switzerland. However, few innovations have achieved global commercial success. Research Study Approach This study on the characteristics of innovators and their external environment in Malaysia - “What are the entrepreneurial factors that influence the commercialisation efforts of innovators in Malaysia?” – was commissioned by Unit Inovasi Khas (UNIK) to identify improvements to the innovation eco-system and the entrepreneurship characteristics of innovators that affect the rate of successful commercialisation of innovations in Malaysia. Over the course of this eight week study, the research team set to establish answers to the following questions : 1. What are the challenges that innovators face today? 2. What are the entrepreneurship characteristics of innovators? Copyright S.Ong and S.Hassani 2011 4 of 24
  • 5. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS 3. What are the strategy measures that can be recommended to improve the rate of successful commercialisation of innovations and business survivability of innovative start-ups? Methodology of Study The study was conducted through several self-administered questionnaires; and selected one-to- one structured interviews. A survey of Malaysian innovators participating in the annual International, Innovation & Technology Exhibition (ITEX 2011) and selected Malaysian innovators who were award winners from previous exhibitions ITEX 2007 to ITEX 2010 was carried out through a self-administered questionnaire and selected one-to-one interviews. The list of organisations from the public, university and private sectors represented by the garage inventors that participated in the study are listed in Exhibit 1. The survey involved 102 respondents from a pre-qualified population of 392 ITEX exhibitors, with an overall error-free contact rate of 26%. The study provides a basis of understanding of the characteristics of innovators, innovation capacity and growth in Malaysia. Exhibit 1 : Participating innovators and their respective organizations at ITEX 2007 to 2011 ORGANISATION Abbreviation UNIVERSITI MALAYA UM UNIVERSITI SAINS MSIA USM UNIVERSITI KEBANGSAAN MSIA UKM UNIVERSITI PUTRA MSIA UPM UNIVERSITI TEKNOLOGI MSIA UTM RESEARCH UNIVERSITIES SUBTOTAL 5 UNIVERSITI TEKNOLOGI MARA UiTM UNIVERSITI MSIA PERLIS UNIMAP INT ISLAMIC UNIVERSITY MSIA IIUM UNIVERSITI TUN HUSSEIN ONN MSIA UTHM UNIVERSITI MSIA PAHANG UMP UNIVERSITI MALAYSIA SABAH UMS UNIVERSITI MSIA TERENGGANU UMT Copyright S.Ong and S.Hassani 2011 5 of 24
  • 6. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS UNIVERSITI UTARA MSIA UUM UNIVERSITI MSIA KELANTAN UMK UNIVERSITI PERTAHANAN NASIONAL MSIA UPN UNIVERSITI PENDIDIKAN SULTAN IDRIS UPSI UNIVERSITI MALAYSIA SARAWAK UNIMAS STATE UNIVERSITIES SUBTOTAL 12 UNIVERSITI TEKNOLOGI PETRONAS UTP UNIVERSITI TEKNIKAL MSIA MELAKA UTEM UNIVERSITY TENAGA NASIONAL UNITEN MULTIMEDIA UNIVERSITY MMU UNIVERSITI KUALA LUMPUR UKL GIATMARA GM INSTITUT KEMAHIRAN MARA IKM KOLEJ UNIVERSITI ISLAM ANTARABANGSA SELANGOR KUIAS UNIVERSITY OF NOTTINGHAM MSIA UNM UNIVERSITI TUNKU ABDUL RAHMAN UTAR UCSI UCSI PRIVATE UNIVERSITIES SUBTOTAL 11 MARDI MARDI SIRIM BHD SIRIM FRIM FRIM LEMBAGA GETAH MSIA LGM MPOB MPOB MIMOS MIMOS JABATAN TENAGA MANUSIA (MHRA) JTM MALAYSIAN COCOA BOARD MCB MSIAN INST PHARMA & NUTRACEUTICALS (MOH) MIPN MACRES MACRES RESEARCH INST / MINISTRIES SUBTOTAL 10 UNIVERSITIES-RI SUBTOTAL TELEKOM RND TMRND SME SME CORPORATE SUBTOTAL 2 INDIVIDUALS IND SCHOOLS SRMK Copyright S.Ong and S.Hassani 2011 6 of 24
  • 7. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS Summary of Key Findings and Recommendations INNOVATION ECO-SYSTEM CHALLENGES RECOMMENDED STRATEGY MEASURES Garage inventors L a c k b a s i c c o m m e r c i a l understanding to grow sustainable business enterprises Establish a National Innovation & Entrepreneurship Academy with industry players in Key Sectors Lack of facilities for industrial design and supply chain management Es t a b l i s h Fa s t I n n o v a t i o n Manufacturing Centres with industry players in Key Sectors Limited marketing resources to support garage inventors and start-ups Coordinate global marketing and p romo t i o n s o f Ma l a y s i a n Innovations in key export markets. Copyright S.Ong and S.Hassani 2011 7 of 24
  • 8. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS CHAPTER 2 : GARAGE INVENTORS Overview The inventors movement has been formally organized as a Non-Governmental Organisation (NGO) registered as the Malaysian Invention and Design Society (“MINDS”) for twenty-five (25) years in Malaysia. The NGO was mooted by the Prime Minister of Malaysia at that time, who also became its founding patron. Over the years, individual inventors from all strata of society and professions including universities, research institutes, industrial designers, public-listed corporations, SMEs, hobbyists and schools have supported and participated in activities to promote creativity and showcase their “Made-in-Malaysia” inventions and innovations. The achievement of the NGO has included attaining the endorsement of the Geneva-based World Intellectual Property Organisation (WIPO) and elevated many Malaysian inventions and innovations for recognition at the international level. As such, the annual exhibition ITEX (International Invention, Innovation & Technology Exhibition), hosted by MINDS has attracted a significant number of national collaborators and participants from foreign countries including Taiwan, South Korea, Japan, China, Hong Kong, Iran, Saudi Arabia, Sri Lanka, Brunei, Philippines, Indonesia, Thailand, Vietnam, Japan, Canada, USA, Germany, Belgium, Poland, Hungary and Russia. MINDS, as a non-profit organization, has focused on creating awareness of the importance of inventions, innovations and design as a creative force in shaping the development of human activities for the betterment of social and economic outcomes. MINDS has achieved this through creative education programmes through schools at the local level throughout each State in Malaysia; was the first to develop awareness among social segments including Women and Youth; and the promotion of the awareness of intellectual property rights among inventors. (This has resulted in the creation of another NGO, Malaysian Intellectual Property Association). Copyright S.Ong and S.Hassani 2011 8 of 24
  • 9. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS Being a self-funded organization, MINDS has only been able to provide basic education programmes; a promotional platform through its annual exhibition; and basic intellectual property related counseling. MINDS, as a recognized partner of CIP, has referred successful inventors and innovators seeking seed funding for commercialization to the relevant government agency. However, in reality, funding from government agencies have not been forthcoming. Our recent study has highlighted some important issues relating to the gap between successful innovations and the route to commercialization for garage inventors. Essentially, garage inventors fall into two (2) broad categories, namely university or PRI based innovators, and privately funded innovators. While both groups have different expectations of outcomes, they share similar characteristics that hinder their execution of successful commercialization. Challenges i) Lack basic commercial understanding to grow sustainable business enterprises ii) Lack of facilities for industrial design and supply chain management iii) Limited marketing resources to support garage inventors and start-ups Challenge 1: Lack basic commercial understanding to grow sustainable business enterprises Generally, the vast majority of garage inventors comprising of university and PRI based inventors, have received generous funding from government grants, and have maintained a high growth in terms of innovation outcomes and sustained innovation capacity. The Copyright S.Ong and S.Hassani 2011 9 of 24
  • 10. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS noticeable exception being the fall in innovation capacity and decline in innovation outcomes at private sector universities (including GLC owned universities) who have focused their mission on profit growth exclusively. However, it is revealing that this category of inventors continue to have a dependent mindset in terms of their expectation of continued government funding for their commercialization efforts. This is in spite of their limited understanding of the business environment and the required return on investment in the commercial world to sustain a business enterprise. Over the past few years, another disconcerting trend has emerged where universities have formed their own investment holding subsidiary to assume full ownership and control of the commercialization of their researchers’ innovations after they failed either to license or to collaborate with industry partners. In fact, our study found that many of these innovations at the research universities have also failed to qualify as incubatees at their own university incubators. This approach of utilizing university funds has been taken in spite of clear evidence showing that very few academics have entrepreneurial leadership and the university organizational culture does not support entrepreneurial decision-making. Recommended Strategy Measure: Establish a National Innovation & Entrepreneurship Academy with industry players in Key Sectors The agency should coordinate a strategic partnering programme with industry to set up a National Innovation & Entrepreneurship Academy to focus on training and developing entrepreneurship, industry orientation, marketing, financial and business management skills of garage inventors. As the programmes will be industry led (and not academic based), the Academy will help garage inventors to strengthen networking with industry and increase exposure to global supply chain requirements. Copyright S.Ong and S.Hassani 2011 10 of 24
  • 11. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS The Academy’s programme should focus on the twelve (12) National Key Economic Areas, namely - Oil, Gas and Energy; Palm Oil; Financial Services; Tourism; Business Services; Electronics and Electrical; Wholesale and Retail; Education; Healthcare; Communications Content and Infrastructure; Agriculture; and Greater Kuala Lumpur/Klang Valley (i.e. Infrastructure & Construction; and Transportation). The agency will identify suitable multinational companies, public listed companies and members of the Federation of Malaysian Manufacturers (FMM) operating in Malaysia for this partnering programme. This programme will provide sound orientation for garage inventors and their expectations, and prepare them to be more commercially relevant with their plans to commercialise their innovations. The programme can also adopt software based assessment tools to identify the gaps in their entrepreneurial characteristics and analyse specific training needs. As a result, mentors or angel investors can be identified to suit specific commercialization projects that pass the programme. The Academy’s programme can be a pre-requisite for any potential incubatee applying for entry at government run and university incubators. As such, the programme can be hosted at the various university locations or incubator clusters based on demand. The agency will establish the Academy with a founding grant, with subsequent operating expenses support from universities sending their participants and private sector sponsorship of their respective component industry awareness modules. The agency will offer specific programme incentives to attract the participation from the private sector and experienced management staff that include allowing corporations to qualify expenses related to their sponsorship or seconded personnel for double tax relief under innovation activities; and lower personal income tax rates (similar to the 15% income tax rate for knowledge workers in Iskandar Malaysia) for experienced managers (department Copyright S.Ong and S.Hassani 2011 11 of 24
  • 12. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS managers and above) from the corporations or recently retired (on an unconditional, non-discriminatory basis). This strategy measure will provide entrepreneurship orientation for garage inventors; reinforce relevance on their commercialization efforts in the global marketplace through engagement with industry players; encourage knowledge transfer and best practices from industry; and strengthen entrepreneurial skills through a national training platform. Challenge 2: Lack of facilities for industrial design and supply chain management The second category of garage inventors that come from privately funded individuals and SMEs have better understanding of commercial returns required for their innovative products, but most are not collaborating with universities or PRI which is a pre-requisite for government grants, as well as are disconnected from other available government incentives and support system for SMEs and international trade. Further, this category of garage inventors have tended to focus on meeting consumer needs with better mouse-traps (designs) for consumer goods and innovative applications to improve consumer lifestyles. This trend is similar to the focus of the majority of private sector garage inventors from Taiwan and South Korea. While the government has set up incubators to assist garage inventors in food processing, furniture and craft industries, sectors related to fast moving consumer goods and consumer appliances have not been addressed. With the increasing emphasis on consumer spending as a driver for the region’s economic growth, it is not surprising that garage inventors have innovated to meet the rising demand for consumer lifestyle goods associated with growing affluence in Asia’s increasingly urbanized populations. Copyright S.Ong and S.Hassani 2011 12 of 24
  • 13. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS The potential of import substitution of international brands purchased regularly by households have not gone unnoticed by garage inventors in Taiwan, South Korea and China; especially when the bulk of these items are produced locally or regionally. The success of Taiwan in producing superior substitute products by innovating on the leading competitor brands in their export markets; and building an efficient and flexible supply chain has meant shorter turnaround times in bringing innovations to the marketplace - termed as “fast innovation”, a concept learnt from the intensely competitive high technology companies in the USA. The building up of Taiwan’s SME capacity has meant the strengthening of industrial design and packaging; effective global systems integration functions; improved management capability of members along the supply chain; and the availability of resources for small production runs. Taiwan’s garage inventors have leveraged on this SME capacity to bring their innovative products to market quickly. Recommended Strategy Measure: Establish Fast Innovation Manufacturing Centres with industry players in Key Sectors The agency should coordinate a strategic SME industry partnering programme between multinationals and local SMEs to set up the Fast Innovation Manufacturing Centres funded by each party on a 50:50 basis. The Centres will house industrial designers and advanced flexible manufacturing facilities. The effort will strengthen SME innovative process capabilities and transfer best practice from multinationals to meet global supply chain requirements. This Fast Innovation Centres programme should focus on manufacturing consumer goods from five (5) National Key Economic Areas, namely - Palm Oil; Electronics and Electrical; Wholesale and Retail; Healthcare; and Transportation. Copyright S.Ong and S.Hassani 2011 13 of 24
  • 14. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS The agency will identify suitable multinational companies operating in Malaysia for this partnering programme with members of FMM. This programme will support SME capacity to strengthen standards of industrial design and packaging; to develop global systems integration functions; to improve management of the supply chain; and to adapt innovative processes to enable small and flexible production runs. The agency will offer specific programme incentives to attract the participation from multinationals and SMEs that include allowing corporations to qualify investment and expenses related to their participation for double tax relief under innovation activities. Specific programme incentives can include extension of pioneer status of multinational for another ten (10) years on corporate income tax exemption; five (5) year tax holidays or lower personal income tax rates (similar to the 15% income tax rate for knowledge workers in Iskandar Malaysia) for full-time knowledge workers from the multinational and the SME employed in the Centre (on an unconditional, non-discriminatory basis); access to employment of foreign knowledge workers; duty free imports of capital equipment and consumables for the Centre; exemptions from government service tax and withholding tax on technical and consulting services provided to the Centre; and access to the agency’s human capital development innovation grants to subsidise fifty percent (50%) of salaries of technical specialists. This strategy measure will establish SME’s central role in supporting the commercialization of innovative products for the global marketplace; encourage knowledge transfer and best practices from multinationals; and strengthen local SME’s capacity to function in global supply chains. Challenge 3: Limited marketing resources to support garage inventors and start-ups Copyright S.Ong and S.Hassani 2011 14 of 24
  • 15. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS For more than two decades, Government efforts at establishing a network of representative offices in important foreign export markets (MATRADE, MPOB) and highly expensive delegations to international trade fairs (eg. BIO) have yielded little market intelligence for the under-represented SME sector with innovative products seeking large export customers. This has been in stark contrast to Taiwan’s trade agency which pro-actively engages with large buyers in the supply chain, on behalf of their SMEs, to offer more innovative product solutions at better price performance than existing competitors in export markets. As a result, garage inventors, early stage start-ups and SMEs are not able to leverage on significant resources annually spent by government on promotional activities overseas in an uncoordinated and less than effective way. Recommended Strategy Measure: Coordinate global marketing and promotions of Malaysian Innovations in key export markets The agency should be the central coordinator for the global marketing and promotional activities for innovations in key sectors. One of the important activities will include financing the setting up of a single Malaysian Innovation Pavilion at each key industry annual tradeshow to showcase relevant innovations, innovative products, technologies or hi-tech start-ups. The Pavilion space will be made freely available to AIM approved innovations from garage inventors and hi-tech start-ups, while SMEs and public listed companies will contribute nominally to the costs of showcasing their innovations. A single Pavilion concept will avoid duplication of effort, manpower and costs by other government agencies, and reduce the need for large government led delegations. Participants in the Pavilion will be responsible to make available factsheets on their innovations as well as bear any representation costs, including own travel and Copyright S.Ong and S.Hassani 2011 15 of 24
  • 16. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS accommodation. (This arrangement is similar to trade agency practices of many European Union countries) The agency’s representatives will record the enquiries of trade visitors in a database; perform business matching and manage the follow up process by the relevant garage inventor or Malaysian company. The agency will gauge the level of interest for each innovation exhibited and may commission further market research to assess the commercial viability of the Malaysian innovation in the foreign market on a fast-track basis. For individuals and hi-tech start-ups, the agency will fully fund the market research study, while for SMEs, the market research study will be on a one to one (1:1) matching grant basis. The agency will offer specific programme incentives to allow corporations to qualify trade promotions and market research expenses related to their innovations for double tax relief under innovation activities; and individual expenses qualifying as 100% tax rebates for personal income tax. This strategy measure will align marketing resources with promotion of Malaysian innovations in key export markets; increase early access to global markets by innovative start-ups; accelerate the rate of market adoption at the international level of home-grown disruptive technologies; and improve the global competitiveness of Malaysian innovations. Copyright S.Ong and S.Hassani 2011 16 of 24
  • 17. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS CHAPTER 3 : Evaluation of the Entrepreneurship Characteristics of Garage Inventors Overview In our study, we have examined the characteristics of innovators and the successful rate of commercialisation by innovators at their organisations. A robust evaluation criteria is used to evaluate the broad spectrum of organisations involved in innovation ranging from universities, government research institutes; private sector corporations and private individuals. (Note : schools were excluded in this study) The garage inventors come from different types of organisations as show in Exhibit 2. We have differentiated the type of organisations including the sub-categories of research, state and private universities to demonstrate different innovation capacities related to their funding programmes. We have also analysed a sub-category of university or research organisation backed by a Government-Linked Corporation (GLC) to understand the impact on innovation capacity. Exhibit 2 : Types of organizations at ITEX 2007 to 2011 Type of Organisation Represented Number Research Universities 5 State Universities 12 Private Universities & Colleges 11 Government Research Institutes 10 Private Corporations 35 Individual Inventors 46 Schools 50 We have used the number of innovation exhibits at ITEX as a proxy to measure the innovation capacity and growth of innovation by garage inventors representing their respective organisations. This measure is more sensitive and indicative of innovation activities by garage inventors that the use of patent filing data, as the innovator will need significant more resources to do so. We argue that an exhibit at innovation showcases (such as ITEX) is usually the first step that an innovator takes to “test the waters” of their Copyright S.Ong and S.Hassani 2011 17 of 24
  • 18. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS innovation’s relevance to commercialisation and an attempt to compare with the existing technologies already in use in the real world. The innovator is able to manage the disclosure conditions at the exhibition and protect his specific intellectual property even as he explores commercialisation opportunities with potential partners. The innovation capacity and growth of innovation as measured by exhibits at ITEX over the last five (5) years, 2007 to 2011, is shown in Exhibit 3. Exhibit 3 : Participating innovators and their respective organizations at ITEX 2007 to 2011 2007 2008 2009 2010 2011 UM 27 32 32 35 31 USM 31 44 18 25 16 UKM 21 55 55 20 0 UPM 19 9 10 14 22 UTM 0 4 14 4 16 RESEARCH UNIVERSITIES SUBTOTAL 98 144 129 98 85 UiTM 58 70 48 42 19 UNIMAP 28 39 35 44 47 IIUM 0 15 25 35 20 UTHM 9 15 18 18 22 UMP 9 15 15 8 16 UMS 4 23 20 10 0 UMT 6 24 8 7 2 UUM 0 9 8 14 8 UMK 0 0 6 6 10 UPN 0 0 0 7 13 UPSI 2 0 7 0 8 UNIMAS 0 0 0 0 0 STATE UNIVERSITIES SUBTOTAL 116 210 190 191 165 UTP 22 18 10 37 9 UTEM 15 18 15 16 23 UNITEN 8 16 10 25 1 MMU 8 2 5 8 8 UKL 2 0 5 6 8 GM 0 0 5 3 4 IKM 0 0 10 0 0 Copyright S.Ong and S.Hassani 2011 18 of 24
  • 19. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS KUIAS 0 0 0 5 2 UNM 0 0 0 6 0 UTAR 0 0 2 0 2 UCSI 2 0 0 0 0 PRIVATE UNIVERSITIES SUBTOTAL 57 54 62 106 57 MARDI 11 12 15 13 16 SIRIM 6 8 6 7 11 FRIM 9 7 10 7 4 LGM 0 6 6 0 5 MPOB 5 0 1 2 4 MIMOS 0 0 7 5 0 JTM 0 2 2 2 4 MCB 3 5 0 0 0 MIPN 0 0 0 0 2 MACRES 0 1 0 0 0 RI SUBTOTAL 34 41 47 36 46 UNIVERSITIES-RI SUBTOTAL 305 449 428 431 353 TMRND 6 7 13 15 0 SME 2 3 14 6 9 CORPORATE SUBTOTAL 8 10 27 21 9 INDIVIDUALS 4 6 3 3 30 SCHOOLS : SRK, SMK 10 10 10 10 10 Evaluation Model An evaluation model was developed to assess the entrepreneurial characteristics of the innovator and the influence of various environmental factors on the commercialisation of the innovation. The Innovation Performance (dependent variable) of an innovation, was also measured in terms of commercialisation outputs such as sales, to show the effect of the Entrepreneurial Characteristics (independent variable) of the innovator. Copyright S.Ong and S.Hassani 2011 19 of 24
  • 20. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS The model further determined the effect on Innovation Performance (dependent variable) by Financial Capacity (independent variable) of the innovator, and other mediating influences by the Environmental factors (mediating variable) such as Intellectual Property regulations, government innovation and tax policies. Finally, the model assessed how Innovation Performance (dependent variable) is directly affected by Target Market Attractiveness (independent variable) of the innovation, which is determined by Market Orientation, Industry Orientation and Competitors Orientation (intervening independent variables); and the mediating influence of any of the Environmental factors (mediating variable). The study measured 10 principal areas as follows : 1. the respondent’s demographic profile 2. the relationship of the innovation and commercialisation opportunities in the market. 3. the entrepreneurial characteristics of the innovator. 4. the feasibility analysis by the innovator. 5. the industry analysis by the innovator. 6. the market analysis by the innovator. 7. the futurity perception of the innovator. 8. the financial status and capabilities of the innovator. 9. the business growth cycle of the innovation. 10. the essential eco-system requirements needed to support the commercialization process. Copyright S.Ong and S.Hassani 2011 20 of 24
  • 21. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS Summary of Key Findings Principal Areas Findings Demographic profile Garage inventors were overwhelmingly from the universities sector, with over 90% of innovations. As expected, the research universities demonstrated the largest innovation capacities. However, the growth of innovation accelerated the most at State-owned universities. The relationship of the innovation and commercialisation opportunities in the market Few innovations were linked to opportunities in the market. The entrepreneurial characteristics of the innovator The vast majority of innovators demonstrated weak entrepreneurial characteristics. Feasibility analysis by the innovator Few innovators have conducted feasibility analysis and require assistance to do so. Industry analysis by the innovator Few innovators have conducted industry analysis and require assistance to do so. Market analysis by the innovator Few innovators have conducted market analysis and require assistance to do so. The futurity perception of the innovator The majority of innovators, over 60%, expected the government to finance their commercialisation effort. Copyright S.Ong and S.Hassani 2011 21 of 24
  • 22. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS Financial status and capabilities of the innovator Few innovators understand the financial returns expected from commercialisation, with only 15% of commercialisation projects qualifying as meeting the minimum investment return standard. Business growth cycle of the innovation The majority of innovations was at the early proof of concept stage. Eco-system requirements needed to support the commercialization process. The majority of innovators indicated strong support for funding and the full range of incubation services. Copyright S.Ong and S.Hassani 2011 22 of 24
  • 23. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS CONCLUSION The findings of this study has enabled the gathering of preliminary evidence for our understanding and assessment of garage inventors and their innovation activities in Malaysia. Among the major issues raised by garage inventors in the innovation eco-system ranged from insufficient funding disbursement processes; and the lack of institutional support for commercialization activities. The study further observed the total lack of successful entrepreneurship characteristics in garage inventors and entrepreneurial leadership (“the missing link”); and entrepreneurial culture and management capacity in the organizations that innovators work in. In order to improve the rate of successful commercialisation of innovations and business survivability of innovative start-ups in Malaysia, our strategy measures recommendations are to follow through with a more focused framework in three principal areas, namely – 1. The establishment of a national academy to strengthen human capital in the areas of entrepreneurship and innovation management, and commercial competence among garage inventors; 2. The establishment of small scale manufacturing capabilities with industry players for rapid prototyping and accelerated access to the market place for innovations ; 3. The establishment of a central coordination agency for collective global marketing and promotion activities for innovations of garage inventors. The conclusions of this study are supported by present academic theory and research in entrepreneurship and innovation policies of developing countries, as well as in the developed economies. Some of the necessary conditions for successful commercialisation of innovation include sufficient sources of innovation generation from garage inventors; and the growth of a technology entrepreneurship culture. Copyright S.Ong and S.Hassani 2011 23 of 24
  • 24. STUDY TOWARDS THE NATIONAL INNOVATION STRATEGY : GARAGE INVENTORS Appendix – ITEX Survey Results and Questionnaire Copyright S.Ong and S.Hassani 2011 24 of 24