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2011 Program Evaluation Findings Summary

Access: Online access to MIT OpenCourseWare content                            Use: The OCW site is being used by educators, students and               The OCW site is widely used by the MIT community and is a
continues to grow dramatically on ocw.mit.edu; OCW                             self learners to successfully accomplish a wide range of                 significant influence on prospective students.
materials are also accessed offline at high volume.                            educational objectives; and visitors are widely satisfied with           •    86% of students, 62% of faculty (tenured/tenure track) and
                                                                               the breadth, depth, quality and currency of OCW content.                      46% of alumni and staff use the site
Online access to MIT OCW content has grown dramatically on                                                                                              •    92% of students, 87% of alumni and 78% of faculty who have
the ocw.mit.edu site itself and on translation sites.                          The OCW site is being successfully used by educators,                         used the site rate it as very or somewhat valuable
                                                                               students and self learners for wide range of purposes.
•          127 M visits to OCW content from an estimated 90 million                                                                                     •    94% of MIT students say OCW has positively impacted student
           visitors as of Oct 2011                                             •    Educator uses: enhancing personal knowledge (42%), finding               experience
                                                                                    reference materials for students (17%), learning new teaching
•          1,018 courses translated and 290 mirror sites globally                                                                                       •    27% of freshmen aware of OCW before deciding to attend MIT
                                                                                    methods (15%), incorporating OCW materials (12%)
                                                                                                                                                             were influenced by it
                                                                               •    Student uses: complementing a course (45%), enhancing
                              Visits to OCW and OCW Translations since 2003         personal knowledge (40%), planning course of study (11%)
    2,250,000
                                                                               •    Self learner uses: exploring interests outside of professional
                                                                                                                                                                                %"MIT"popula+on"using"OCW"
                  SBU
    2,000,000
                  Chulalongkorn
                                                                                    field (40%), planning future study (19%), reviewing basic
    1,750,000
                  CORE                                                              concepts in field (19%), keeping current in field (11%)                                 Alumni"                           %"using"OCW"

    1,500,000     OOPS

                  Universia
                                                                               •    71% are completely or mostly successful; 22% are somewhat                               Faculty"
    1,250,000
                  OCW                                                               successful
    1,000,000
                                                                                                                                                                          Graduate"
     750,000
                                                                               16% of educators coming to the site have reused content
     500,000                                                                   and 31% expect to do so in the future.                                                  Undergraduat
                                                                                                                                                                            e"
     250,000

          -                                                                    •    48% combine OCW materials with other content; 36% adapt                                            0"   20"   40"   60"       80"        100"

                                                                                    course syllabi; 28% adapt assignments or exams
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                                                                                                                                                        Impact: Educators and learners report high levels of impact;
                                                 De




                                                                               Most visitors report high levels of satisfaction with the site
                                                                                                                                                        MIT OCW continues to be cited in the media; and institutions
OCW materials are being widely distributed offline and                         breadth, depth and quality.
                                                                                                                                                        worldwide are openly publishing their own materials.
through secondary channels.                                                    •    93% of visitors are satisfied with site breadth
•          14 M course zip files have been downloaded off the site since       •    88% are satisfied with depth of courses                             Visitors say that OCW has had significant impact on teaching
           July 2006, equivalent to 7,000 copies of the entire site                                                                                     and learning.
                                                                               •    92% are satisfied with quality
•          28 M OCW video and audio files have been downloaded through                                                                                  •    89% of educators using the site to improve their personal
                                                                               •    92% are satisfied with the currency of materials                         knowledge say OCW has improved their motivation to teach
           iTunes U; 24 M YouTube views recorded
                                                                               Most MIT faculty contribute to the OCW site and many feel they           •    96% of students complementing their course materials say OCW
OCW is accessed by a broadly international population of                                                                                                     improved their understanding of concepts covered
                                                                               have received substantial benefit from publication.
educators and learners.
                                                                               •    70% of MIT’s current tenured or tenure-track faculty have           •    92% of self learners using the site to plan a return to school say
•          56% of OCW traffic is non-US; East Asia-18%, Western Europe-                                                                                      the site has increased their confidence of success
                                                                                    published courses on OCW; 70% of those participating have
           12%, South Asia-9%, Latin America-4%, other regions-13%
                                                                                    published 2 or more courses
•          45% of visitors are students, 42% self learners, 9% educators                                                                                OCW is increasingly cited in the media as an influential open
                                                                               •    3% of those participating report subsequent drops in class          sharing project.
                                                                                    attendance or inappropriate use of their materials; 12% have
Visits most often begin through search engine referrals and                                                                                             •    Domestically, MIT OpenCourseWare has been featured in The New
                                                                                    reported unwanted outside contacts
average 5.7 page views.                                                                                                                                      York Times, The Atlantic Monthly, MarketWatch, the Huffington
                                                                               •    30% of participating faculty report OCW has positively influenced        Post, and the Los Angeles Times in the past year
•          41% come via search engines, 28% of visits are direct traffic,
                                                                                    their professional standing; 19% say OCW has publication
           4% from MIT’s web site, 24% other referrers                                                                                                  •    Internationally, MIT OpenCourseWare has been covered in media
                                                                                    increased the quality or organization of their materials
•          Visits average 5.7 pages; 29% include 5+ and 9% include 10+                                                                                       including The Jakarta Globe, The Guardian (UK), The Australian,
                                                                                                                                                             the Xinhua General News Service, and The Hindu in the past year
Visitors easily find academically appropriate materials in
formats that meet their needs.                                                                                                                          Institutions internationally and in the US are publishing openly,
                                                                                “I am a student of IIT KHARAGPUR, my branch is computer science--       creating a growing body of available courseware.
•          85% of visitors find it easy or very easy to locate materials of    the clarity and level of teaching and course material of MIT
           the appropriate academic level on the site                                                                                                   •    250 institutions worldwide openly publishing courses
                                                                               OpenCourseWare is exceptional. I am addicted to it. The clarity with
•          87% find it easy or very easy to locate materials in file formats   which concepts are provided is just awesome.... – Student, India         •    Over 15,000 courses openly published globally, 86% from
           that meet their needs                                                                                                                             institutions other than MIT



                                                                                                                                                              Data sources: 2009 & 2011 OCW Visitor Surveys, 2006 OCW Graduate
                                                                                                                                                              Student Survey, 2007 OCW Undergraduate Survey, 2009 & 2011 OCW Faculty
11/22/2011                                                                                                                                                    Surveys, 2007 Institutional Research Communication Survey, OCW E-mail
                                                                                                                                                              Feedback, WebTrends and Google Analytics Metrics

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11 eval summary_112311_mitocw

  • 1. 2011 Program Evaluation Findings Summary Access: Online access to MIT OpenCourseWare content Use: The OCW site is being used by educators, students and The OCW site is widely used by the MIT community and is a continues to grow dramatically on ocw.mit.edu; OCW self learners to successfully accomplish a wide range of significant influence on prospective students. materials are also accessed offline at high volume. educational objectives; and visitors are widely satisfied with • 86% of students, 62% of faculty (tenured/tenure track) and the breadth, depth, quality and currency of OCW content. 46% of alumni and staff use the site Online access to MIT OCW content has grown dramatically on • 92% of students, 87% of alumni and 78% of faculty who have the ocw.mit.edu site itself and on translation sites. The OCW site is being successfully used by educators, used the site rate it as very or somewhat valuable students and self learners for wide range of purposes. • 127 M visits to OCW content from an estimated 90 million • 94% of MIT students say OCW has positively impacted student visitors as of Oct 2011 • Educator uses: enhancing personal knowledge (42%), finding experience reference materials for students (17%), learning new teaching • 1,018 courses translated and 290 mirror sites globally • 27% of freshmen aware of OCW before deciding to attend MIT methods (15%), incorporating OCW materials (12%) were influenced by it • Student uses: complementing a course (45%), enhancing Visits to OCW and OCW Translations since 2003 personal knowledge (40%), planning course of study (11%) 2,250,000 • Self learner uses: exploring interests outside of professional %"MIT"popula+on"using"OCW" SBU 2,000,000 Chulalongkorn field (40%), planning future study (19%), reviewing basic 1,750,000 CORE concepts in field (19%), keeping current in field (11%) Alumni" %"using"OCW" 1,500,000 OOPS Universia • 71% are completely or mostly successful; 22% are somewhat Faculty" 1,250,000 OCW successful 1,000,000 Graduate" 750,000 16% of educators coming to the site have reused content 500,000 and 31% expect to do so in the future. Undergraduat e" 250,000 - • 48% combine OCW materials with other content; 36% adapt 0" 20" 40" 60" 80" 100" course syllabi; 28% adapt assignments or exams Au h Ja st y ve e pt r i l br r ly Au h Ja st y ve e pt r i l r ry r r er er r O ay be be be be be ar ar No Jun No Jun c c Ju gu gu Se Ap Se Ap ua ob ob ar ar M nu nu em em m m m M M ct ct ce O Fe Impact: Educators and learners report high levels of impact; De Most visitors report high levels of satisfaction with the site MIT OCW continues to be cited in the media; and institutions OCW materials are being widely distributed offline and breadth, depth and quality. worldwide are openly publishing their own materials. through secondary channels. • 93% of visitors are satisfied with site breadth • 14 M course zip files have been downloaded off the site since • 88% are satisfied with depth of courses Visitors say that OCW has had significant impact on teaching July 2006, equivalent to 7,000 copies of the entire site and learning. • 92% are satisfied with quality • 28 M OCW video and audio files have been downloaded through • 89% of educators using the site to improve their personal • 92% are satisfied with the currency of materials knowledge say OCW has improved their motivation to teach iTunes U; 24 M YouTube views recorded Most MIT faculty contribute to the OCW site and many feel they • 96% of students complementing their course materials say OCW OCW is accessed by a broadly international population of improved their understanding of concepts covered have received substantial benefit from publication. educators and learners. • 70% of MIT’s current tenured or tenure-track faculty have • 92% of self learners using the site to plan a return to school say • 56% of OCW traffic is non-US; East Asia-18%, Western Europe- the site has increased their confidence of success published courses on OCW; 70% of those participating have 12%, South Asia-9%, Latin America-4%, other regions-13% published 2 or more courses • 45% of visitors are students, 42% self learners, 9% educators OCW is increasingly cited in the media as an influential open • 3% of those participating report subsequent drops in class sharing project. attendance or inappropriate use of their materials; 12% have Visits most often begin through search engine referrals and • Domestically, MIT OpenCourseWare has been featured in The New reported unwanted outside contacts average 5.7 page views. York Times, The Atlantic Monthly, MarketWatch, the Huffington • 30% of participating faculty report OCW has positively influenced Post, and the Los Angeles Times in the past year • 41% come via search engines, 28% of visits are direct traffic, their professional standing; 19% say OCW has publication 4% from MIT’s web site, 24% other referrers • Internationally, MIT OpenCourseWare has been covered in media increased the quality or organization of their materials • Visits average 5.7 pages; 29% include 5+ and 9% include 10+ including The Jakarta Globe, The Guardian (UK), The Australian, the Xinhua General News Service, and The Hindu in the past year Visitors easily find academically appropriate materials in formats that meet their needs. Institutions internationally and in the US are publishing openly, “I am a student of IIT KHARAGPUR, my branch is computer science-- creating a growing body of available courseware. • 85% of visitors find it easy or very easy to locate materials of the clarity and level of teaching and course material of MIT the appropriate academic level on the site • 250 institutions worldwide openly publishing courses OpenCourseWare is exceptional. I am addicted to it. The clarity with • 87% find it easy or very easy to locate materials in file formats which concepts are provided is just awesome.... – Student, India • Over 15,000 courses openly published globally, 86% from that meet their needs institutions other than MIT Data sources: 2009 & 2011 OCW Visitor Surveys, 2006 OCW Graduate Student Survey, 2007 OCW Undergraduate Survey, 2009 & 2011 OCW Faculty 11/22/2011 Surveys, 2007 Institutional Research Communication Survey, OCW E-mail Feedback, WebTrends and Google Analytics Metrics