New business models for hardware For the past two decades, software has dominated the startup ecosystem. New types of hardware products enabled by software are revolutionizing the customer experience and opening up a slew of new business models. Learn how these models are allowing hardware startups to compete for venture dollars and customer attention, ushering in a new generation of hardware.

1. Business ModeLs
Hardware
of
@BoltVC
Ben Einstein | Managing Director | Bolt
@BenEinstein
The new

9. LEt’s Talk About
Hardware…

15. The Internet
NASDAQAverage

17. No one can make
money selling
hardware

18. But Wait…

19. Helping Hardware Startups @BoltVC
9 out of10of the largest technology companies in the
world are hardware companies

20. Helping Hardware Startups @BoltVC
5 out of10of the largest VC-backed exits of 2014 sell or build hardware

21. Helping Hardware Startups @BoltVC
Hardware
ISn’T
Hardware
AnyMore

23. Helping Hardware Startups @BoltVC
CustomerValue
Time
Explore Shop Buy Setup 1 year 2 years
Expected Value
Traditional Hardware’s
EOL

25. Helping Hardware Startups @BoltVC
Expected Value
Connected Hardware’s
CustomerValue
Time
Explore Shop Buy Setup 1 year 2 years

26. Hardware
SOftware

27. #1 Commoditization
Solution

28. #1 Commoditization
Solution

29. #1 Anti-Commoditization
Solution

30. #2 EARLY User Engagement
Solution

31. Helping Hardware Startups @BoltVC
#3 Recurring Revenue
Solution

32. Helping Hardware Startups @BoltVC
Wearables/Fitness Consumer Electronics Health ManufacturingRobotics
Every Industry
Will Be Disrupted

33. Helping Hardware Startups @BoltVC
But How?

34. Helping Hardware Startups @BoltVC
#1 Accessories
Business model

35. www.restdevices.com

36. Helping Hardware Startups @BoltVC
#2 Content
Business model

37. www.meural.com

38. Helping Hardware Startups @BoltVC
#3 Closing the Loop
Business model

39. www.locicontrols.com

40. Helping Hardware Startups @BoltVC
#4 Data
Business model

41. www.yourkarma.com

42. Helping Hardware Startups @BoltVC
#5 ADVERTISING
Business model

44. Helping Hardware Startups @BoltVC
#6 Baked-In
Business model

45. www.electricimp.com

46. Helping Hardware Startups @BoltVC
#7 TRANSACTIONS
Business model

47. www.dipjar.com

48. Helping Hardware Startups @BoltVC
#8 HaaS
Business model
[hardware as a service]

49. www.meraki.com

50. Helping Hardware Startups @BoltVC
#9 Hardware Upsell
Business model

52. Helping Hardware Startups @BoltVC
#10 Keurig-For-X
Business model

53. www.kuvee.com

54. Business ModeLs
Hardware
of
@BoltVC
Ben Einstein | Managing Director | Bolt
@BenEinstein
The new