3. Surprising Consumers
Luxury car rental wouldn’t exist without the luxury cars
we provide, and the companies that make these fine
vehicles are enjoying a bit of a boom right now. Luxury
car companies are always looking for ways to surprise
consumers and make the headlines.
It’s great publicity to roll out some impressive or
exciting new innovation, and lately, companies like
Rolls-Royce have been nailing it, breaking the mold in
new and exciting ways.
4. Prestige & Glamour
Rolls-Royce is evolving, and the first stage of that evolution was
represented with the 2013 debut of a two-door Wraith with a
massive engine. Why would Rolls-Royce step into sportier
designs after their long history of creating glamorous prestige
cars? There are more young millionaires out there, and Rolls-
Royce wants to get that demographics loyalty as soon as
possible.
5. Luxury Brands
• Exotic car rental is one
thing, but buying the
vehicle outright is often
a privilege reserved for
the extremely wealthy,
but in the past five
years, the seven largest
ultra-luxury and exotic
car brands have been
growing very quickly.
6. Young Millionaires
More quickly, in fact, than the industry at large,
and it’s likely that this explosive growth in thanks
in part to the newfound wealth of the younger
demographic.
7. Sales of Luxury Cars
• . The industry growth is best represented by the following
companies…
• - Maserati and Porsche, who represent over half of the growth
• - Rolls-Royce, increasing sales over fivefold
• - Bentley sales up 122% over 2009
• - Lamborghini sales up 50%, selling over 2,000 vehicles in 2014
8. New Net Worth
This exciting new boom is
actually very simple to
understand. More and more
consumers are able to afford
extremely expensive cars, and
since they’re more than
willing to buy them, sales are
increasing and the industry
has prospered. At the end of
2014, over 210,000 people
had a net worth of $30 million
or more, and when you have
that much money at your
disposal, buying a $100,000
Porsche or Maserati isn’t a
huge financial decision.
9. Why not try out a luxury car rental
in the mean time?
10. Why not try out a luxury car rental
in the mean time?