1. Social Media
Analysis
YiTing Liu (Blair Liu )

2.  Brand Introduction
 Background
 Vision and Mission
 Platform Utilized
 Print Advertisement
 Commercials
 Social Media
 Social Media Demonstration
 Social Media Strategy
 Analysis
 Recommendations
 Reference
Agenda

3.  Robert Noyce and Gordon Moore left Fairchild
Semiconductor and incorporated a new venture as
NM Electronics. Later in the year, they purchased
as the rights to use the Intel name from a
company called Intelco.
 Intel Corporation, found on July 18, 1968, is a
portmanteau of integrated electronics. Intel also
makes motherboard chipsets, network interface
Introduction:
Background

4.  Our mission:
Utilize the power of Moore's Law
to bring smart, connected devices
to every person on earth.
 Our vision:
If it is smart and connected, it
is best with Intel.
Introduction:
Vision and Mission

5.  Intel used Print advertisement to
promote its products and publish its
breaking news.
 Intel periodically invests money in
advertising, such as the press release,
Super Bowl Viewers to Get Several
Servings of Chips, Hold the Salsa Jan.
25, 2010
Platform Utilized:
Print Advertisements

6.  Intel hires celebrities to film its
commercial to attract customers’
attention.
 Intel created its unique music to
represent its commercials, which is
 A three-second audio mnemonic composed
in a Sherman Oaks garage helped Intel
get inside just about everything,
rooting in audiences’ mind.
 Here is the latest commercial that Jim
Parsons experienced Intel RealSense
Platform Utilized:
Commercials

7.  Intel utilizes many social media platforms;
it updates the information instantly, and
speaks general terms to interact with
audiences.
 Facebook: Created in 2012~2.5 Millions “Likes”
 It has different Facebook pages from
different countries, i.e. Facebook India,
Facebook Taiwan.
 It also has some functional page like Intel
career, Intel Extreme Masters pages.
 Twitter: Created in 2007~ 4.13M “Followers”
Platform Utilized
Social Media

8.  Instagram: Created in 2011~ 67.1k “Followers”
 Intel posts images and short videos on the
Instagram.
 Major posts are synced with Facebook and
Twitter, but not all posts.
 YouTube: Created in 2007~ 155K
subscribers,100Millions Views”
 Synced only with TV and Twitter.
 Updated regularly, a great deal of viewcounts
 LinkedIn: Created in 2014~ 556K “Followers”
Platform Utilized
Social Media

9. Social Media:
Demonstration
Intel Facebook
Intel Twitter

10. Social Media :
Demonstration
Intel Instagram
Intel LinkedIn

11.  Intel won the Top 10 Companies With Successful
Social Media Marketing Campaigns on Facebook.
 “The museum of Me” in a 3-minute video complete
with music and other museum visitors. It won 18
million+ Likes.
 A simple Facebook Connect generates a pretty
catchy animated musical video powered by the
content on your timeline.
Social Media Strategy

12. “Museum of Me” Campaign
I created my own visualized video by
connecting my Facebook page and the
video was telling a story from the
day you born through today
and highlighting global hits and
so on.

13. Pros:
 Print advertisements and commercials are
easy to convey their information.
 They pop up the information as clear as
possible, and attract audiences’
attention in second.
Cons:
 Only one way street; no interaction with
customers.
 Customers might forget the information
Analysis:
Print Advertisements

14. Pros:
 The films are vivid and along with
audios, and make audiences connect to
the products.
 Popular stars who play in the
commercials will influence audiences to
purchase its products.
Cons:
 One way street; no interaction with
audiences.
Analysis:
Commercials

15. Pros:
 Facebook, Instagram, Twitter, YouTube
and LinkedIn are interactive and
dynamic, which will provide instant
information.
 The efficiency and effectiveness will
be implemented better than print ads
and commercials.
 Audiences can give feedback and make
comments via these social media.
 They are no language barriers and
without national boundaries.
Analysis:
Social Media

16. Cons:
 Constant updates from social media could
clog up audiences’ pages.
 Information from social media could be
perceived as redundant and repetitive.
 Audiences tend to follow so many
different updated information might not
be read.
 Wrong posts might ruin Intel’s
reputation in seconds.
 Might be hacked by competitors.
Analysis:
Social Media

17.  Use hashtag to highlight the topics of the posts.
 Enhance internet security system to avoid the
social media from hacking.
 Updated information should highlight clearly to
audiences.

 Intel should establish a social media department
to monitor and reply the comments online.
Recommendation and
Improvement

18.  Slide 5, Retrieve from
http://www.coloribus.com/adsarchive/search/?x=0&y=0&q=intel
 Slide 6, download audio from http://gallery.mobile9.com/f/2863311/
 “ The museum of me”, Retrieve from http://museumofme.intel.com
 Slide 6, Retrieve from https://www.youtube.com/watch?v=fKOK-DzrQQ8
 Intel’s LinkedIn, Retrieve from https://www.linkedin.com/company/intel-
corporation/careers?trk=top_nav_careers
 Intel’s Facebook, Retrieve from https://www.facebook.com/Intel?fref=nf
 Intel’s Instagram, Retrieve from https://instagram.com/intel
 Intel’s YouTube, Retrieve from
https://www.youtube.com/user/channelintel
 Intel’s Twitter, Retrieve from https://twitter.com/intel
 Intel’s website, Retrieve from
http://www.intel.com/content/www/us/en/homepage.html
Reference