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デジタル広告の仕組みを理解する
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Hiroshi Kinjo
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Start Digital Marketing Clubというイベントで発表した、ビギナー向けの内容です。
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デジタル広告の仕組みを理解する
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1st Party Cookie:XXXXXXXXXXXXXXX 会員:金城寛 おすすめ商品:〇〇〇、△△△ 楽天はCookieによってユーザをトラッキング(追跡)出来ている。
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第3者が発行するCookieと 覚えたらいい
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• • • 「デジタルマーケティング セミナー」 で検索したときに表示される広告
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キーワードに対して、クリック単価を入札する。 Google広告の管理画面 Impression、Click、CV、CPAなど が並ぶ
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• • • • • • ほぼ全部、3rd Party Cookieを使う。 それぞれに得意、不得意がある。
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どの広告媒体にどれくらいの予算配分を行 うかはデジタルマーケッターの腕の見せ所 デジタルマーケッターは複数のデジタル広告を使う
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ARIGATO!
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