statement of intent

1. Statementof intent
Product1
‘Wolves’exploresthe theme of love,inparticulartoxic/romanticrelationships. Focusingonthe
aftermathof the male protagonistleaving the female protagonist topursue alove formoney.The
musicvideowill lookatthe relationshipthat the male characterhas,where ambition,statusand
successare areasthat are importanttohim, so much sothat he’spreparedtosacrifice everything
for them. Thiswill be illustratedbythe use of misen scene.Forexample, the camerawill focuson
luxuryitemssuchasa Rolex,this propwill be usedto connote the character’slove formaterialism.
The lyricsin thissong “Wolves”bySelenaGomez discusshow the artistdoeseverythingpossibleand
overcomeseveryobstacletogetto the one she loves.Myfemale protagonistwantsto rescue the
male protagonistfroma life of materialismandthe externalstrappingsof success. However, she fails
indoingso, the musicvideo will use close upshotsof myfemale charactertoemphasise thisand
create an empathetictone. Also, ‘Wolves’ use zoomins onfacial featurestodismemberthe
character and to portrayher as fragmented toillustratehow she couldnotrescue the male
protagonist. Furthermore, intertextualitywill be used tofurtherconnote how the female character
feltduringherromanticrelationship.‘Wolves’willbe made using amix of conceptsand narration
throughthe use of popgenre codesand conventions. Thisisbecause therewon’tbe a clear
narrative throughoute.g. there won’tbe asolidbeginning,middle andend,the lyricscanbe opento
interpretation,the videoandlyricsmaybe mismatchedincertainscenes. Misenscene will be used
for example low keylightingandseveral differentlocationssuchasalleywaysandrooftops.The
musicvideowill use establishingshotsandlongshotstoestablishmeaningandtone andtracking
shotsso the audience feelslikethey are goingonthe journeywiththe character. The actors will lip
sync inthe musicvideo whichwill bringaperformativefeelingtoit. The musicvideowill represent
olderteenagersandtheirfeelingsof complications therefore mytargetaudience’sage wouldrange
from15-25 and theywould mostly be middleclass.The productwill representthe modernworld
and howthere isan obsessionof livingaluxuriouslife.
Product2
I will intendtolinkmymediaproductsbyincluding mediaconventionssuchashyperlinkse.g some
of these will take youtothe artistssocial media andotherswill take youtomy product1. My
website will include agallery whichwill be clearlyindicatedatthe topand it will includeoriginal
photosfrommy musicvideo.There will be aposterinmygalleryinspiredbythe original whichI
have createdto promote the songand musicvideo.The audience caninteractwiththisasit’ssort of
like agif. I will alsoinclude linksthatwill take the viewertomy WordPress website wheretheycan
see the planningforthe media productionandfindoutmore informationaboutthe artist.
Furthermore the websitewill containinformationaboutthe artisttoinformnew audiences,thiscan
gainthe artist’sfanbase.