This document analyzes the men's beauty market and provides recommendations for a new men's skincare brand. It discusses competitors, empowering male customers, key functions for a mobile app, and strategies for in-store design. Recommendations include developing a digital presence, creating an app called iPower with focus functions, and an in-store design that highlights favorites and educates customers.

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4 major subsectors**
Men’s Beauty Market

4. DNA
of Kiehl’s
Brand Analysis

5. Competitors

9. AWAKE SPIRIT REBUILD BODY RELAX MOOD

10. WHAT ABOUT THEIR APPEARANCE?

12. POWER
to FIX men's skin problems in ALL Situations!
THE
to Shine MEN’s APPEARANCE!
and be READY to Adventure!

14. How to empower men?

15. Power Box

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22. Recommended Price

26. Digital is the key to reach male customers
 They love to use the Internet.
 They are also the generation grown up with digital products.
Digital - APP

27. Digital - APP

28. iPower

29. iPower

30. iPower

31. iPower

32. Function Summary

34. In Store Design
MEN’SFAVORITES

35. In Store Design
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38. Strategy Summary