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多媒整合報告
1.
flickr 10010820林雅筑 10010818王韞雄 10010817陳巧芸
2.
網站簡介 提供數位照片儲存及分享 的網路社群平台
3.
• 於2002年在加拿大溫哥華設立 • 2004年2月正式發表Flickr網站 •
2005年被Yahoo!收購 • 2006年將服務由Beta升級至 Gamma階段 • 2007年正式推出繁體中文界面 • 2013年進行大幅度的改版且推 出全新介面 創辦公司-Ludicorp
4.
主要目標 讓重視的人能看到相片 革新管理相片和影片的方法
5.
功能特色 全球攝影同好共同社群 可說是全球最佳網路相片管理和分享工具
免費儲存一輩子的相片 無壓縮、完整解析度 自動產生代碼的高穩定度圖床
6.
視覺設計 早期色彩較鮮豔 現今以黑白為主
7.
視覺設計 矩形排列 整齊且方便瀏覽
8.
註冊流程
9.
首頁設計 動畫方式 清楚示範
10.
操作流程
11.
行銷方式 產品本身就是行銷策略
12.
獲利模式 內容授權收費
13.
照片沖洗與創意商品訂做
14.
廣告
15.
SWOT分析 W(劣勢) 1. 被yahoo收購後專於整合、毫 無創新 2.
資源少(yahoo內) 3. app不優 T(威脅) 1. Instagram、Facebook、 Pintrest、Google picasa、 Dropbox、Skydrive、 Google drive等等 S(優勢) 1. 免費1T超大儲存空間 2. 照片畫質好 3. 可快速連結tumblr、 facebook 4. tag功能強大 5. 資料庫 O(機會) 1. 帳號結合 2. 市場擴充 3. 革新 4. 產品的服務和擴展
16.
相似網站介紹-Picasa 相片自動化管理 使用者一次點擊就可完成複雜的任務
組合成收藏集
17.
網站比較 flickr 被yahoo併購 儲存空間1TB
影像縮圖清晰 上傳速度慢 付費機制 產生各種尺寸的版本 picasa 被google併購 儲存空間15GB 影像縮圖較為模糊 上傳速度快 免費 單一尺寸
18.
資料來源 http://www.cool3c.com/article/70485 http://www.bnext.com.tw/article/view/id/4098
http://www.ebusinessreview.cn/articledetail- 129996.html http://www.cool3c.com/article/72253 https://creativecommons.org/licenses/?lang=zh_TW http://digiphoto.techbang.com/posts/5220-flickr- service-take-the-stage-hand-in-hand-with-the-tourism- bureau-marketing-taiwan-views http://zh.wikipedia.org/wiki/Flickr https://www.flickr.com/about/
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