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flickr
10010820林雅筑 10010818王韞雄 10010817陳巧芸
網站簡介
 提供數位照片儲存及分享
的網路社群平台
• 於2002年在加拿大溫哥華設立
• 2004年2月正式發表Flickr網站
• 2005年被Yahoo!收購
• 2006年將服務由Beta升級至
Gamma階段
• 2007年正式推出繁體中文界面
• 2013年進行大幅度的改版且推
出全新介面
創辦公司-Ludicorp
主要目標
 讓重視的人能看到相片
 革新管理相片和影片的方法
功能特色
 全球攝影同好共同社群
 可說是全球最佳網路相片管理和分享工具
 免費儲存一輩子的相片
 無壓縮、完整解析度
 自動產生代碼的高穩定度圖床
視覺設計
 早期色彩較鮮豔
 現今以黑白為主
視覺設計
 矩形排列
 整齊且方便瀏覽
註冊流程
首頁設計
 動畫方式
 清楚示範
操作流程
行銷方式
 產品本身就是行銷策略
獲利模式
 內容授權收費
 照片沖洗與創意商品訂做
 廣告
SWOT分析
 W(劣勢)
1. 被yahoo收購後專於整合、毫
無創新
2. 資源少(yahoo內)
3. app不優
 T(威脅)
1. Instagram、Facebook、
Pintrest、Google picasa、
Dropbox、Skydrive、
Google drive等等
 S(優勢)
1. 免費1T超大儲存空間
2. 照片畫質好
3. 可快速連結tumblr、
facebook
4. tag功能強大
5. 資料庫
 O(機會)
1. 帳號結合
2. 市場擴充
3. 革新
4. 產品的服務和擴展
相似網站介紹-Picasa
 相片自動化管理
 使用者一次點擊就可完成複雜的任務
 組合成收藏集
網站比較
flickr
 被yahoo併購
 儲存空間1TB
 影像縮圖清晰
 上傳速度慢
 付費機制
 產生各種尺寸的版本
picasa
 被google併購
 儲存空間15GB
 影像縮圖較為模糊
 上傳速度快
 免費
 單一尺寸
資料來源
 http://www.cool3c.com/article/70485
 http://www.bnext.com.tw/article/view/id/4098
 http://www.ebusinessreview.cn/articledetail-
129996.html
 http://www.cool3c.com/article/72253
 https://creativecommons.org/licenses/?lang=zh_TW
 http://digiphoto.techbang.com/posts/5220-flickr-
service-take-the-stage-hand-in-hand-with-the-tourism-
bureau-marketing-taiwan-views
 http://zh.wikipedia.org/wiki/Flickr
 https://www.flickr.com/about/

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