2. 1. Thirst Knows No Season - Enjoy Thirst
Ice Cold Sunshine - Say Pepsi, Please
2. Refresh Yourself - Pure as Sunlight
Now It’s Pepsi for Those Who Think Young - Come Alive, You’re in the Pepsi Generation
3. Satisfy Your Hunger - Snickers: Keeps You Going
Snickers: The Snack That Satisfies - Snickers: The Ultimate Pick-Me-Up
Partners:
3. Match the vocabulary:
1. Advertisement:
2. Campaign:
3. Marketing:
4. Brand:
5. Target audience:
6. Copywriting:
7. Slogan/Tagline:
8. Media:
9. Engagement:
10. Conversion:
a. A series of coordinated advertisements with a specific goal or theme.
b. Writing text for advertisements or promotional materials.
c. A notice or announcement promoting a product, service, or event.
d. A memorable phrase used in advertising to encapsulate a brand or
campaign.
e. The level of interaction or interest from the audience towards an ad.
f. When a viewer of an ad takes the desired action (making a purchase,
signing up, etc.).
g. The process of promoting, selling, and distributing products or services.
h. The specific group of people a campaign aims to reach.
i. Various channels used for advertising (TV, radio, online, print, etc.).
j. A name, term, design, or symbol that distinguishes a product or service
from others.
4. Vocabulary:
1. Advertisement: A notice or announcement promoting a product, service, or event.
2. Campaign: A series of coordinated advertisements with a specific goal or theme.
3. Marketing: The process of promoting, selling, and distributing products or services.
4. Brand: A name, term, design, or symbol that distinguishes a product or service from others.
5. Target audience: The specific group of people a campaign aims to reach.
6. Copywriting: Writing text for advertisements or promotional materials.
7. Slogan/Tagline: A memorable phrase used in advertising to encapsulate a brand or campaign.
8. Media: Various channels used for advertising (TV, radio, online, print, etc.).
9. Engagement: The level of interaction or interest from the audience towards an ad.
10. Conversion: When a viewer of an ad takes the desired action (making a purchase, signing up,
etc.).
5. might / may when you think something is
possibly true
Tony's phone is switched off. He
might be on the plane now, or just
boarding.
can't when you are sure something is
impossible I not true
Carl can't earn much money in his
job. He's still living with his
parents.
must when you are sure something is
true
The neighbors must be out. There
aren't any lights on in the house.
Deductive modals:
