Андрей Коваль, Isobar Moscow — «Блогеры: от заката до рассвета»

2. MONEY IS A POWER. POWER IS A MONEY »»
COOLIO,
rap singer

4. SASHA SPILBERG,
blogger made a speech
in Russia State Duma
May 2017

5. Russian government following brands realized necessity of building
relationships with key opinion leaders in digital.
NEW POWER. NEW MONEY.

6. Here comes the question

7. BLOGGERS
ARE DRIVING
SALES.
Among consumers between the
ages of 18-34, blogs ranked as
the most important source of
information to make buying
decisions.
Source:corporate-eye.com

8. they reach millions and make
people do things

9. +20%Influencer advertising market is growing faster that overall digital.
Source:ЭкономикаРунета+DANRussia2016 estimate

10. But still doing advertising with bloggers is
COMPLICATED.

11. PEOPLE
HATE ADS
BLOGGERS
EMBARESSED
Especially when bloggers
make it by brands briefs.
And make excuse to fans
or claim it as “advertising”
CLIENT DON’T
UNDERSTAND
What ad will create hype or
become another «зашквар»

12. we have to change the way we
work once again

13. Seems to be a word of the year in advertising and brand marketing.

15. Buildingengagingbrandstories
andexperiences.
DigitalMarketing DigitalEcosystems
Constructingholisticsystemsthat
definebusinessesandbrands.
DigitalProducts
Creatingnewofferingsthat
generatevalue.
Enabling Brand Commerce Solutions
Weunlockthedigitalpotentialoforganisations.

16. that means influencer marketing is
transforming too

17. Buildingengagingbrandstories
andexperiences.
DigitalMarketing DigitalEcosystems
Constructingholisticsystemsthat
definebusinessesandbrands.
DigitalProducts
Creatingnewofferingsthat
generatevalue.
Fromadsandintegrations
tocontent
co-creation
Fromactivationsandplacements
tocrossmedia
campaigns
Fromusingasmediachannel
tocreatingproductsand
businesstogether
Enabling Brand Commerce Solutions
ofinfluencermarketinganwayshowbrandsworkwithit

18. 3 simple advices to do cool things with
bloggers and make more money now

19. UNDERSAND
ENVIRONMENT
LISTEN TO
BLOGGERS
We are making content
and stories, not ads.
They know their audience
better. Respect it.
EXPERIMENT
WITH CONTENT
Brands are source of new
opportunities. So give it.

20. let’s start now.