Basic info about Nivea company

1. Tradition and care

2. NIVEA is one of the
world’s most trusted
skincare brands .
Launched by Germany
Based Company called
Beiersdorf. NIVEA
cream was first
introduced in 1911.
NIVEA presents in 150
countries with 14
Product Categories, like:
Face Care, Mens Care,
NIVEA Cream, Body
Care, Lip Care etc

3. How it all began
It all began in 1911, when the pharmacist and visionary entrepreneur Dr.
Oscar Troplowitz recognised the potential in Eucerit, an emulsifier
developed by the chemist Dr. Isaac Lifschütz. Eucerit made it possible
to bind water and oil into a stable cream, and was first intended for use
in the medical field. Dermatologist Prof. Paul Gerson Unna
appreciated Dr. Lifschütz’s expertise in his field and introduced him to
Dr. Troplowitz, who immediately recognized that the water-in-oil
emulsion would make the perfect basis for a cosmetic skin cream. All it
needed now was a name. To find it, Dr. Troplowitz didn’t need to look
any further than the cream itself. Inspired by its snow-white colour, he
called it NIVEA – a name derived from the Latin words nix (snow) and
nivis (of snow). Finally, the years of research and creativity had paid off.
In December of 1911, NIVEA was launched. The legacy of our first
skincare cream was born. From the very start, it was Dr. Troplowitz’s
goal to develop high quality products that were affordable to all. With
NIVEA’s vast product range, which provides expert care no matter what
your skin needs, Dr. Troplowitz’s vision has lived on.

4. When launched NIVEA Creme in 1911, it was originally packaged in
a yellow tin decorated with green art nouveau tendrils. It wasn’t
until the company decided to introduce a more contemporary
design in 1925 that the blue tin was born. Since then, NIVEA
Creme’s blue tin, unique scent and velvety texture have remained
largely unchanged

8. Market position
 NIVEA is Market Leader In :
 Skin Cream And Body Lotion Category in 28 Countries
 Facial Cleaning Categories In 23 Countries
 Facial Skin Categories in 18 Countries
 Nivea having Good Brand Image and Value Because
It Present itself to be a Local Origin
 In1993, Nivea For Men developed fuller range of Male
Skin Care Product

9. ALL ABOUT CARE

10. Things couldn’t be more
different today. NIVEA
now employ more than
850 scientists, and it’s
Skin Research Centre in
Hamburg is recognised as
one of world’s most
advanced skincare
institutes.

11. “Skin research has always
been part of our formula for
success” says Dr Horst Wenck,
our Corporate Vice President
for Research.

12. The NIVEA Ball
Before the beach ball, there
was the NIVEA ball. And it
took the world by storm.
Originally created in the
1930s as a 3D version of the
NIVEA Creme tin, the
inflatable NIVEA Ball was
designed to help people
make the most of their leisure
time outdoors. By the 1960s,
the NIVEA ball had become a
huge hit, and it remains
popular to this day. NIVEA’d
produced more than 20
million balls over the last 40
years.

13. Presentation made by:
Daryana Slavova