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発売32周年をむかえる、チリトマトヌードルを
一度食べてみたくなるような企画
コンビニなどでパッケージを
見たことがある人は多いけれど、
「チリトマト」という
食べる人を選ぶネーミングやデザインからか、
まだ食べたことがない人が多い。
現状1
チリトマトヌードルは発売32周年。
シーフードヌードルより歴史ある
商品であることはあまり知られていない。
それ自体がニュース!
現状2
発売!ミステリーヌードル!
アイデア
「発売32周年」というニュースを使って「期間限定デザイン」に。
発売32周年を迎えた
日清カップヌードルは?
「答えは、お湯をいれたあとで。」
【背面にヒントが!】
食べればハマる!
何味なんだろう?
カップヌードルなら
食べてみよう!
この味、
チリトマト
じゃない?
食べたこと
なかったけど
ウマイじゃん!
世の中で話題に!
32年も歴史があるなら、
味に間違いはないよね。
Facebookの
ネタになりそう。
32周年ってことは
シーフードかなぁ?
カップヌードルが
 ミステリーヌードルを発売!?
ニュースにも!
⽇日清⾷食品「カップヌードル」に“ミステリーヌードル”が登場	
  
ミステリーヌードルは何味?	
  
クイズに答えて
正解をもらおう!
ホームページでも!
「チ」だよね?
通常パッケージの
チリトマトヌードルを
プレゼント!
ミステリーヌードルの正体は、
「○リトマト」ヌードル!
おまけ
よく見たら「ミスチリー」って書いてある。
あえてネーミングやデザインを
シークレットにすることで、
逆に強く「チリトマト」を印象づけながら、
食べたことがない人のトライアルを促進。
それが、「ミスチリーヌードル」です。
おわりに

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ミスチリーヌードル