Current market analysis

1. Current Market Analysis
Exemplar - Ramz

2. Ramz
• Over the past 3 months a youngster from the borough of Croydon has gained
extreme exposure from his “catchy” new single ‘Barking’. The music video alone
has now over 25 million views and is currently been on the UK top 10 for over 3
weeks. The strategy for marketing this product to be a success is intriguing as no
extreme finances were invested, the use of social media and interactive
“challenges” such as the barking challenge helped the music video gain more
exposure. Also sceptical lyrics have also evolved into memes gaining their spot on
popular Instagram pages gaining thousands of views.
An Example Of the
traffic which can be
gauged on a platform
such as Instagram alone

3. Ramz – Teaser Previews (Social Media)
• Music video trailers or teasers are short clips that is usually released a few
days or weeks before the music video to create hype. It is the first
introduction to the asthetic for the promotional campaign and can
include a few shots of the visual, along with the release date and a portion
of the lead single or a remastered version of the song.
With reference to Ramz, he
would post these teasers
onto instagram in contrast
with artist such as Katie
Perry who posts these onto
Youtube.

4. 26,429,622 Views6,516,550 Views

8. Music Video Teasers