7. Reflected by the Brand Elements and Existing Marketing Mix
Key Principles
used by IKEA
Marketing
Communications
The IKEA Concept
The IKEA Product Range
Home Furnishing Specialist
Low Price
Function
The Right Quality
Convenient Shopping
Day Out for the Family
IKEA Swedish
9. 1983 SWEDISH FLAG
SIMPLE AND BOLD TEXT SHAPE LOGO
COLORS ARE THE SAME YELLOW AND BLUE NATIONAL COLORS OF SWEDEN FLAG,
THE BIRTHPLACE OF THE ITS FOUNDER
simplicity is reflected in the products sold at ikea - simple in design but attractive in visual