Ad pro credentials_2016_eng

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2015
Agencycredentials

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Client-centric full-service digital agency, managing tasks of two types:
1. Focusing on brand: BRAND HEALTH & EQUITY
2. Focusing on sales: CPA
Key market expert:
1. i-Video
2. RTB
3. Cross-media projects
Understanding Clients` Business Goals
product value message media TA sales

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6 STEP
Checkpoint & guidelines for
Future strategy & tactics
4 STEP
Definition of the most valuable
(potential) consumer
1 STEP
Soc-dem research
2 STEP
Segmentation by
Consumption & potential
3 STEP
Comparison of consumption,
preferences & behavior
Understanding Consumers’ Needs
5 STEP
Consumer portrait creation

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Delivering Insight Driven, Statistically Proven Solutions
TA’s needsBrand’s advantages
Communication platform

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Cases to Solve
1

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Challenge
To build knowledge about stress and mental reactions in children and help
them in providing first aid. Collect "warm words". To enable every user to
be involved in the project
Situation
According to a UNICEF study in January-February 2015, among the children
affected by the conflict in the East, 37% have a stress response, for
example, Intrusive memories, and 18% fear that will not be able to cope
with their condition independently.
Solution
We created an interactive website "Word help ", which displays the
symptoms of stress in children. A video was shown of the symptoms and
show the user the means to help the child. At the end of the video viewed,
the user was asked to write or speak "kind words" for the children. During
the campaign "warm words" received on the website was transformed into
the air depending on how many words were left. Next, the appropriate
number of air filled balloons and were distributed to children.
The result for the first month of the campaign:
- More than 15,000 users viewed the video on the website
- 954 the user has "warm words" on the website
- June 1 Children's Day were given balloons, which were full of "warm words". The
event took place in Svyatogorsk, Donetsk region.
Social project "Word Help"
Information site
Перейти на сайт
Год: 2015

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Goal
To familiarize the TA with the advantages of a New Peugeot 308 and to deduce in offline
the Internet users.
Challenge
The car’s choice is an important decision , and our TA aren’t ready to accept it only on
the basis of the specifications. It is no less important the emotional contact.
We had a difficult task - to tell about the new Peugeot 308 so each member of the TA
could feel that this car has been specially created for him.
Solution
The New Peugeot 308 is a multi-faceted car in which everyone can find their benefit. We
have created an interactive visual test. The external simplicity of mechanics and the
stylish conciseness of design admitted to engage the maximum number of users .
Seeing the new Peugeot 308 suits to you the most and to find your type of driving for
this it was enough to answer for all the five visual questions.
Results of 14 days of the campaign
http://new-peugeot308.com.ua/
• The number of unique visitors reached more than 11 thousand users.
• 15% of them passed this test completely.
• 7 out of 10 participants, who passed the test, wanted to get know more about the
car and signed up for a test drive.
New Peugeot 308
Promo web-site
https://www.youtube.com/watch?v=rBepRuCha4w

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Agency to Manage
2

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Providing Services, 10 Years of Market Experience
Communication
planning
Media planning
& Buying
Strategic
planning
We create 360°-strategies,
based on results of own (CCS)
and industrial researches (TNS,
InMind, Arianna, Nielsen)
We realize communicational
strategies in all media, focusing
on digital
We plan placing in all media,
manage buying in the interests
of clients.
We are RTB leader in Ukraine
Digital creativity
& Production
Search engine
marketing
We engage users in brand
communities, realize
day-by-day communication in
social networks
We create communicational
platforms, work out ideas and
mechanics of audience and brand
interaction
We attract users of search
engines. Analyze and optimize
traffic. Models: CPA, CPL, CPO
Social media
marketing

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Agency’s Strong Point
Strategic
planning
We create 360°-strategies,
based on results of own (CCS)
and industrial researches: TNS,
InMind, Arianna, Nielsen
AdPro specializes in creation and realization of 360°-
full media strategies with a focus on digital-channels.
As a part of communication group DENTSU AEGIS
NETWORK UKRAINE, we have full access to TNS,
Nielsen, InMind, Arianna and other researches.
Strategists’ team consists of 6 professionals with
experience of planning in all media.
In every department there is a professional with
strategic background.

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Softs for analytics and research
TNS MMI
brand health index and TA
research
Consumer Connection
System
Consumer preferences and media
research
Google Analytics
Web-site visitors’ behavior
analysis
InMind AdOpinion
web-site audience
research, tracking, audit,
surveys
Nielsen Arianna
Brands` internet activity
monitoring
AdverTrack
Internet activity
competitors` monitoring
Markdata
media channels audience
research, monitoring
Gemius
Website audience
research
CCS Planner
Cross-media reach
and ad recall planning

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Structure to Serve
3

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media
director
associate
director
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new business
director
Agency’s Structure:
61 professionals, 7 departments
Chief Executive Officer

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media
director
associate
director
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new business
director
Agency’s Structure:
Chief Executive Officer
Nastya Baydachenko
11 years in management
and strategic planning

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media
director
associate
director
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new business
director
Agency’s Structure:
Chief Executive Officer
Vitaliy Georgiev
11 years in management
and advertising

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media
director
associate
director
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new business
director
Agency’s Structure:
Chief Executive Officer
Veronica Logvinovskaya
7 years in media planning
and buying

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media
director
associate
director
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new business
director
Agency’s Structure:
Chief Executive Officer
Clients: Astelit, InBev, AVON, NOKIA, Coca-Cola, Foxtrot, Danone,
Sushiya, Snaige, Pernod Ricard, Alfa-bank, FidoBank, Konti, Colgate,
Luxoptika, CoralTravel.
Mila Krutchenko
Strategic Director
6 years in marketing and strategic
planning

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media
director
associate
director
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new business
director
Agency’s Structure:
Chief Executive Officer
Alexandra Nechaeva
Client Service Director
7 years in management
and advertising

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media
director
associate
director
media dept. client service dept.
smm & pr dept. production dept.
creative dept.
new business
director
Agency’s Structure:
Chief Executive Officer
Jana Gorbacheva
SMM & PR Director
8 years in PR and social media marketing
Clients: Coca-Cola Ukraine, Danone,
InBev, Colgate, Bittner Farma, Stada, NOKIA, Mitsubishi,
AVON, Konti, Bomond, Sushiya,

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media
director
associate
director
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new business
director
Agency’s Structure:
Chief Executive Officer
Vladimir Kobets
Creative Director
8 years in creative
Clients: Unilever, Pepsico Ukraine,
Лидер Снек, Effes Ukraine, Universal Bank, ПУМБ, MТС,
Intertelecom, Viasat, Credit Agricole, Банк Ренессанс
Кредит,ФОКСТРОТ, ОЛИМП

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media
director
associate
director
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
new business
director
Agency’s Structure:
Chief Executive Officer
Vitaly Kulko
Production Director
8 years in project management
Clients: Nokia, Fido Bank, Епiцентр, Subary, Toyota

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2014 Review to Prove
4

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Revenue
12,5 million USD
Creativity
rating
- №1
in rating of media agencies as for revenue1
- №2
in rating of digital agencies as for revenue2
- №2
in rating digital-agencies 2014
- 14 awards on 10 festivals
AdPro’s position in 2014
http://vrk.org.ua/adv/ratings

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Awards
 Red apple gold
 KIAF gold
 KIAF silver
 Golden Hummer gold
 KAKADU bronze
 FWA SoD
 Golden Hummer short list
 ACD*UA short list
Moriamin
Interactive website
Fidobank
Deposit campaign
 EFFIE silver
DreamTrip
Promo site for Rich
 ACD*UA short list
 ADC*UA bronze
 KYIV INTERNATIONAL ADVERTISING FESTIVAL XIV bronze
 EUROPEAN DESING AWARDS bronze

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Name Since Media Context SMM Production Creative Strategy
Черниговское 2013-15 Yes Yes Yes
Staropramen 2013-15 Yes Yes Yes
Bayer 2015 Yes Yes Yes
Coral Travel 2014-15 Yes Yes Yes
Peugeot 2015 Yes Yes Yes
DANONE Activia 2015 Yes Yes
L’Oreal Maybelline 2015 Yes Yes Yes
1+1 media 2014 Yes Yes
OKKO 2014 Yes Yes
Епіцентр, Нова Лінія 2015 Yes Yes
New Business Wins 2014-2015

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AdPro Clients 2015
Name Since Media Context SMM Production Creative Strategy
Astelit ( life :)) 2008 Yes Yes
Renaissance bank 2011 Yes Yes Yes Yes Yes
AB InBev 2013 Yes Yes Yes Yes Yes Yes
Банк Михайловский 2014 Yes Yes Yes
SGroup(Флинт, Мачо) 2014 Yes Yes
Eva 2013 Yes Yes Yes
METRO 2015 Yes Yes Yes
Ringoo 2014 Yes Yes Yes
Colgate 2014 Yes Yes Yes

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Portfolio

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Market Positions to Guarantee
5

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• AdPro is an actual member of the All-Ukrainian
Advertising Coalition since 2011 and CEO is a
member of the board of All-Ukrainian Advertising
Coalition since 2012
• Co-founder of Ukrainian Digital Agencies
Committee (UDAC)
• Member of INAU, initiator of Internet market value
estimation, member of Terminology Unification
Committee
Agency founded in 2004
Team – 61 professionals
Professional Unions and Industrial Activity

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AdPro - is a part of AEGIS MEDIA/GMG
DENTSU AEGIS NETWORK UKRAINE positions in 2014:
internet OOH radio
pressTV

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 Digital Day
 Intro to digital
 Advanced SMM, Context,
Banner Ad, CPA,
Applications,RTB
benefits
 Role of digital in Brand
Health building
 Digital-centric approach
 Cost-effective
TV+Internet planning
Bonuses for Agency’s Clients
Trainings
we teach
 Innovations – monthly
 Reports – monthly
 Daily tracking of
campaign dynamics
 Annual report with
recommendations
Reports
we inform
 MMO – quarterly
 Competitive analysis
 Category review
 TA review and analysis
Reviews
we research
 Cross-media projects
 Non-standard projects
 Creative and production
for all media
 TV sponsorship
Accounting
we manage

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Appendix
More Cases to Impress
6

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AVON
Social CRM
Year: 2014-2015
Challenge
To increase loyalty and interaction with the brand in social
networks, to engage representatives, to enlarge the bill of
the internet shop
Solution
An application for FB and VK, where users can communicate,
earn points and then exchange them to certain goods.
Application: creative (design), production, technical support.
Results
More than 16 000 participants of an application in VK and
2 500 in FB in half a year.
More than 900 representatives and increase of the average
ticket for 20%
https://vk.com/app4333925_10882254

34. All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”9 months of leadership
Challenge
To develop digital-channel of communication with TA
comparable to classic channels as for reach
Solution
Content strategy «Proud of Ukraine» with unique national
content leads to good viral potential. Cost effective context
strategy.
Results
 №1 in Ukraine as for the number of fans *
 №1 in the category as for interaction *
 №1 in the category as for reach *
 400 000+ fans of the brand in Facebook
 Facebook Award
Brand’s page: Facebook
* May 2013 – February 2014
Chernigivske (ABSunInBev)
Social media communication strategy
Brand Health and Equity
Year: 2013 - 2014

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Challenge
Maximize site’s WOM-promotion, build emotional connection with
the brand, travelling and freedom.
Solution
Interactive promo-site, enabling to create “DreamTrip” and get a
chance to realize it.
Results
5 700+ of participants.
67 000+ of web-site visitors.
Brand’s Case study on Youtube
Brand’s pages: Facebook
Rich (CocaCola) | Dreamtrip
Interactive promo-site
Brand Health and Equity&CPA
Year: 2013 - 2014

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Challenge
To attract $25 000 000 of deposits, into new bank with zero
awareness level
Solution
Finding relevant message for the most valued prospects. CPC
placement on high reach resources with low CTR. Focus on CPA
effectiveness
Results
 32 million USD on deposits - 28% over plan
 Brand awareness raised from 0% to 12% *
Brand’s Case study on Youtube
* Source: InMind
Fidobank
Buying strategy
CPA
Year: 2013

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Challenge
To engage TA and inform them about new product of absolutely new
pharmacological category (amino acids) in conditions of extremely
small budget
Solution
Interactive promo-site, illustrating 2 life scenarios: usual life vs.
active life of a woman, taking amino acids
Website: production, design, technical support
Content: 2 clips about different lifestyle. Created script, made
video
Results
 In Ukraine a new pharmacological category was created
 Viral reach about 70%
Brand’s Case study on Youtube
Moriamin Forte ®
Interactive promo-site
Brand Health and Equity
Year: 2013
FESTIVALS WIN
 Red apple gold
 KIAF gold
 KIAF silver
 Golden Hummer gold
 KAKADU bronze
 FWA SoD
 Golden Hummer short list
 ACD*UA short list

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Ready to start?
Nechaeva Alexandra
New Business Director
Alexandra.nechaeva@adpro.ua
067 656 16 65
adpro.ua